<\/p>
\u00a0<\/span><\/p> \u201cK\u00f6t\u00fc \u00fcslup, ba\u015far\u0131n\u0131n ve ileti\u015fimin ba\u015f d\u00fc\u015fman\u0131d\u0131r\u201d<\/span><\/p> \u00a0<\/span><\/p> Yaz\u0131n\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 kaydedince gayri ihtiyari bir \u201cahh\u201d \u00e7ekti\u011fimi fark ettim. Buradan yol verelim s\u00f6ze.<\/span><\/p> \u00a0<\/span><\/p> \u00dcslup ve hitabet becerisi, sadece y\u00f6netimde ve ticarette de\u011fil, hayat\u0131n her an\u0131nda istisnas\u0131z gerekli ve asla ihmal edilmemesi laz\u0131m gelen y\u00fck\u00fcml\u00fcklerimizdendir.<\/span><\/p> \u00a0<\/span><\/p> Teknolojinin geli\u015fmesi ve g\u00f6rselli\u011fe a\u011f\u0131rl\u0131k vermesi, s\u00f6z\u00fc s\u00fck\u00fbt ettirmekte, insan\u0131n muhakeme ve muhasebe kabiliyetini zay\u0131flatarak h\u0131z ve hazz\u0131 \u00f6ncelemektedir.<\/span><\/p> \u00a0<\/span><\/p> Haliyle bu h\u0131z ve haz, hayat\u0131n her an\u0131nda fertleri \u201ch\u0131rs ve tamaha\u201d sevk etti\u011finden, aile ili\u015fkileriyle birlikte, y\u00f6netim ve ticarette, insan\u0131 insan eden \u201c\u00fcslup ve hitabet\u201d melekesini de zay\u0131flatmaktad\u0131r.<\/span><\/p> \u00a0<\/span><\/p> Teknoloji elbet \u00f6nemli bir nimettir. \u0130nsanl\u0131\u011f\u0131n ortak istifadesine kullan\u0131ld\u0131\u011f\u0131 s\u00fcrece b\u00fcy\u00fck faydalar sa\u011flad\u0131\u011f\u0131 ve sa\u011flayaca\u011f\u0131 meydanda. Lakin teknolojinin bu \u00f6zelli\u011fi, y\u00f6netim ve ticari ili\u015fkilerdeki \u00fcslup ve hitabet becerisine g\u00fcc\u00fc yetmemektedir.<\/span><\/p> \u00a0<\/span><\/p> \u0130nsan insana ili\u015fkide; \u201cy\u00fcz-y\u00fcze, g\u00f6z-g\u00f6ze, s\u00f6z-s\u00f6ze\u201d ilkesinin yerini doldurabilecek bir teknoloji icat edilmedi. Edilmesi de imk\u00e2ns\u0131z, \u00e7\u00fcnk\u00fc makineye; \u201cinsan ruhu-akl\u0131-duygular\u0131, i\u00e7 ve d\u0131\u015f \u00e2lemindeki manevi hisleri\u201d y\u00fcklemek ve insanla\u015ft\u0131rmak m\u00fcmk\u00fcn de\u011fildir.<\/span><\/p> \u00a0<\/span><\/p> Makina, yarat\u0131lan de\u011fil, kul eliyle icat edilen bir alettir \u00e7\u00fcnk\u00fc. S\u00f6z\u00fcm\u00fcz\u00fcn \u00f6z\u00fcn\u00fc teknoloji yerine, insan ve erdemleri te\u015fkil etti\u011fi i\u00e7in meram\u0131m\u0131z\u0131 o y\u00f6nde izaha \u00e7al\u0131\u015fal\u0131m.<\/span><\/p> \u00a0<\/span><\/p> Y\u00f6netimde \u00fcslup ve hitabet; ba\u015far\u0131m\u0131z\u0131n, kazanc\u0131m\u0131z\u0131n, huzurumuzun, g\u00fcvenimizin ve istikrar\u0131m\u0131z\u0131n kale duvarlar\u0131d\u0131r. Kalenin surlar\u0131n\u0131 korumak i\u00e7in ister y\u00f6netici, ister \u00e7al\u0131\u015fan olal\u0131m, y\u00f6netenlerle y\u00f6netilenler aras\u0131ndaki hitabet ve \u00fcslup \u015feklimiz \u00f6nemlidir.\u00a0<\/span><\/p> \u00a0<\/span><\/p> Ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n sebepleri bu halimizdir. Ticarette de \u00f6yle de\u011fil midir? Bu hususa verilecek \u00f6rneklerimiz vard\u0131r.<\/span><\/p> \u00a0<\/span><\/p> Mesela son al\u0131\u015fveri\u015f etti\u011fimiz yerlerdeki ili\u015fkilerimizi haf\u0131zam\u0131zdan geri \u00e7a\u011f\u0131r\u0131p \u015f\u00f6yle bir zihnimizden ge\u00e7irirsek, \u00fcslup ve hitabet bozuklu\u011fu sebebiyle kim bilir ka\u00e7 ticari haneden \u00e7\u0131km\u0131\u015f\u0131zd\u0131r veya \u00fcslup ve hitabetini be\u011fendi\u011fimiz i\u00e7in belki al\u0131\u015f veri\u015f etmeyecekse de etmi\u015fizdir.<\/span><\/p> \u00a0<\/span><\/p> *\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*<\/span><\/p> \u00a0<\/span><\/p> Yeri gelmi\u015fken y\u00f6netimde ve ticarette bir tespitten s\u00f6z edelim. \u201cT\u0130K\u201d kural\u0131ndan. T\u0130K: \u201cTebess\u00fcm, \u0130ltifat, Kabul\u201d.<\/span><\/p> \u00a0<\/span><\/p> \u0130li\u015fkilerimizde tebess\u00fcm, duygular\u0131n bulu\u015fmas\u0131 ve birbirine a\u00e7\u0131lmas\u0131 i\u00e7in ilk anahtard\u0131r. Bu anahtarla kar\u015f\u0131m\u0131zdaki insan\u0131n duygu hazinesine girdikten sonra s\u00f6z ve hitabetle ilerler ve k\u00fc\u00e7\u00fck bir iltifat birlikte yolculu\u011fu ba\u015flat\u0131r\u0131z. Ard\u0131ndan muhatab\u0131m\u0131z\u0131 oldu\u011fu gibi kabul etti\u011fimizde ise aram\u0131zdaki g\u00fcven unsuru peki\u015fmi\u015f ve k\u00f6pr\u00fcler kurulmu\u015f olur.<\/span><\/p> \u00a0<\/span><\/p> Tabi \u201ctebess\u00fcm, iltifat ve kabul\u00fcn\u201d vazge\u00e7ilmez ve daima besleyen insani melekelerden birisi de muhataplar\u0131m\u0131za \u201cnezaket ve adil\u201d davran\u0131\u015f g\u00f6stermektir. Nezaketin ana mayas\u0131n\u0131 \u201c\u015fefkat\u201d olu\u015fturur. Nezaket, medeniyetimizin de tam kalbinde yer al\u0131r.<\/span><\/p> \u00a0<\/span><\/p> T\u00fcrkleri tan\u0131yan yabanc\u0131lar\u0131n hat\u0131ratlar\u0131nda bu t\u00fcr ya\u015fanm\u0131\u015fl\u0131klar \u00f6ve \u00f6ve bitirilemez. Nezaketin, \u015fefkatin, muhabbetin, samimiyetin ve \u201cT\u0130K\u201din samimiyetle benimsenerek uygulanmas\u0131n\u0131n; insani, mali ve sosyal sonu\u00e7lar\u0131 s\u0131n\u0131rs\u0131zd\u0131r ve bug\u00fcne, yar\u0131na, daima tesirini g\u00f6sterecektir.<\/span><\/p> \u00a0<\/span><\/p> *\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*<\/span><\/p> \u00a0<\/span><\/p> Yukar\u0131da anlatmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z de\u011ferler bir se\u00e7enek de\u011fil, her g\u00fcn daha karma\u015f\u0131k ve dijital hale gelen bir d\u00fcnyada, ba\u015far\u0131l\u0131 y\u00f6netim ve ticaret i\u00e7in \u00fcslubumuzu ve hitabetimizi s\u00fcrekli \u201cT\u0130K\u201d kural\u0131 ile beslemeliyiz. Tebess\u00fcme, iltifata ve kabule direnmek m\u00fcmk\u00fcn de\u011fildir.<\/span><\/p> \u00a0<\/span><\/p> \u00dcslup ve hitabete dair birka\u00e7 hususu daha belirterek mevzumuzu nihayetlendirelim.<\/span><\/p> \u00a0<\/span><\/p> \u00dcslup ve hitabetin birinci kural\u0131, muhatab\u0131m\u0131z kim olursa olsun, sayg\u0131yla muamele etmektir. Dikkatlice dinlemek ve cevaplar\u0131m\u0131z, sorgu bi\u00e7iminde de\u011fil, anlama \u015feklinde olmal\u0131d\u0131r.<\/span><\/p> \u00a0<\/span><\/p> D\u00fc\u015f\u00fcncelerimizi aktar\u0131rken s\u00f6zlerimize gizem de\u011fil, \u015feffafl\u0131k katarak muhatab\u0131m\u0131za daima g\u00fcven vermeliyiz. Maalesef g\u00fcn\u00fcm\u00fczde \u201cg\u00fcven\u201d en \u00e7ok kaybetti\u011fimiz de\u011ferlerdendir.<\/span><\/p> \u00a0<\/span><\/p> G\u00fcven; y\u00f6netenlerin, y\u00f6netilenlerin ve ticaretin olmazsa olmaz\u0131d\u0131r vesselam.<\/span><\/p>","slug":"yonetimde-ticarette-uslup-ve-hitabet","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1722805200T9L8326n8PLtKW4.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":5032,"cropped_1200x675":null,"user":{"id":3,"name":"H\u00dcSEY\u0130N","surname":"\u00d6ZT\u00dcRK","email":"ada.tokatlioglu@turk.net","slug":"huseyin-ozturk","avatar":"\/front\/uploads\/avatar\/1733691600d1camTRk8GL2Xc5.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:11.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":54127,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":54001,"locale":"tr","category_id":73,"title":"Y\u00f6netimde ticarette \u00fcslup ve hitabet","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"H\u00dcSEY\u0130N \u00d6ZT\u00dcRK","content":" \u00a0<\/span><\/p> \u201cK\u00f6t\u00fc \u00fcslup, ba\u015far\u0131n\u0131n ve ileti\u015fimin ba\u015f d\u00fc\u015fman\u0131d\u0131r\u201d<\/span><\/p> \u00a0<\/span><\/p> Yaz\u0131n\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 kaydedince gayri ihtiyari bir \u201cahh\u201d \u00e7ekti\u011fimi fark ettim. Buradan yol verelim s\u00f6ze.<\/span><\/p> \u00a0<\/span><\/p> \u00dcslup ve hitabet becerisi, sadece y\u00f6netimde ve ticarette de\u011fil, hayat\u0131n her an\u0131nda istisnas\u0131z gerekli ve asla ihmal edilmemesi laz\u0131m gelen y\u00fck\u00fcml\u00fcklerimizdendir.<\/span><\/p> \u00a0<\/span><\/p> Teknolojinin geli\u015fmesi ve g\u00f6rselli\u011fe a\u011f\u0131rl\u0131k vermesi, s\u00f6z\u00fc s\u00fck\u00fbt ettirmekte, insan\u0131n muhakeme ve muhasebe kabiliyetini zay\u0131flatarak h\u0131z ve hazz\u0131 \u00f6ncelemektedir.<\/span><\/p> \u00a0<\/span><\/p> Haliyle bu h\u0131z ve haz, hayat\u0131n her an\u0131nda fertleri \u201ch\u0131rs ve tamaha\u201d sevk etti\u011finden, aile ili\u015fkileriyle birlikte, y\u00f6netim ve ticarette, insan\u0131 insan eden \u201c\u00fcslup ve hitabet\u201d melekesini de zay\u0131flatmaktad\u0131r.<\/span><\/p> \u00a0<\/span><\/p> Teknoloji elbet \u00f6nemli bir nimettir. \u0130nsanl\u0131\u011f\u0131n ortak istifadesine kullan\u0131ld\u0131\u011f\u0131 s\u00fcrece b\u00fcy\u00fck faydalar sa\u011flad\u0131\u011f\u0131 ve sa\u011flayaca\u011f\u0131 meydanda. Lakin teknolojinin bu \u00f6zelli\u011fi, y\u00f6netim ve ticari ili\u015fkilerdeki \u00fcslup ve hitabet becerisine g\u00fcc\u00fc yetmemektedir.<\/span><\/p> \u00a0<\/span><\/p> \u0130nsan insana ili\u015fkide; \u201cy\u00fcz-y\u00fcze, g\u00f6z-g\u00f6ze, s\u00f6z-s\u00f6ze\u201d ilkesinin yerini doldurabilecek bir teknoloji icat edilmedi. Edilmesi de imk\u00e2ns\u0131z, \u00e7\u00fcnk\u00fc makineye; \u201cinsan ruhu-akl\u0131-duygular\u0131, i\u00e7 ve d\u0131\u015f \u00e2lemindeki manevi hisleri\u201d y\u00fcklemek ve insanla\u015ft\u0131rmak m\u00fcmk\u00fcn de\u011fildir.<\/span><\/p> \u00a0<\/span><\/p> Makina, yarat\u0131lan de\u011fil, kul eliyle icat edilen bir alettir \u00e7\u00fcnk\u00fc. S\u00f6z\u00fcm\u00fcz\u00fcn \u00f6z\u00fcn\u00fc teknoloji yerine, insan ve erdemleri te\u015fkil etti\u011fi i\u00e7in meram\u0131m\u0131z\u0131 o y\u00f6nde izaha \u00e7al\u0131\u015fal\u0131m.<\/span><\/p> \u00a0<\/span><\/p> Y\u00f6netimde \u00fcslup ve hitabet; ba\u015far\u0131m\u0131z\u0131n, kazanc\u0131m\u0131z\u0131n, huzurumuzun, g\u00fcvenimizin ve istikrar\u0131m\u0131z\u0131n kale duvarlar\u0131d\u0131r. Kalenin surlar\u0131n\u0131 korumak i\u00e7in ister y\u00f6netici, ister \u00e7al\u0131\u015fan olal\u0131m, y\u00f6netenlerle y\u00f6netilenler aras\u0131ndaki hitabet ve \u00fcslup \u015feklimiz \u00f6nemlidir.\u00a0<\/span><\/p> \u00a0<\/span><\/p> Ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n sebepleri bu halimizdir. Ticarette de \u00f6yle de\u011fil midir? Bu hususa verilecek \u00f6rneklerimiz vard\u0131r.<\/span><\/p> \u00a0<\/span><\/p> Mesela son al\u0131\u015fveri\u015f etti\u011fimiz yerlerdeki ili\u015fkilerimizi haf\u0131zam\u0131zdan geri \u00e7a\u011f\u0131r\u0131p \u015f\u00f6yle bir zihnimizden ge\u00e7irirsek, \u00fcslup ve hitabet bozuklu\u011fu sebebiyle kim bilir ka\u00e7 ticari haneden \u00e7\u0131km\u0131\u015f\u0131zd\u0131r veya \u00fcslup ve hitabetini be\u011fendi\u011fimiz i\u00e7in belki al\u0131\u015f veri\u015f etmeyecekse de etmi\u015fizdir.<\/span><\/p> \u00a0<\/span><\/p> *\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*<\/span><\/p> \u00a0<\/span><\/p> Yeri gelmi\u015fken y\u00f6netimde ve ticarette bir tespitten s\u00f6z edelim. \u201cT\u0130K\u201d kural\u0131ndan. T\u0130K: \u201cTebess\u00fcm, \u0130ltifat, Kabul\u201d.<\/span><\/p> \u00a0<\/span><\/p> \u0130li\u015fkilerimizde tebess\u00fcm, duygular\u0131n bulu\u015fmas\u0131 ve birbirine a\u00e7\u0131lmas\u0131 i\u00e7in ilk anahtard\u0131r. Bu anahtarla kar\u015f\u0131m\u0131zdaki insan\u0131n duygu hazinesine girdikten sonra s\u00f6z ve hitabetle ilerler ve k\u00fc\u00e7\u00fck bir iltifat birlikte yolculu\u011fu ba\u015flat\u0131r\u0131z. Ard\u0131ndan muhatab\u0131m\u0131z\u0131 oldu\u011fu gibi kabul etti\u011fimizde ise aram\u0131zdaki g\u00fcven unsuru peki\u015fmi\u015f ve k\u00f6pr\u00fcler kurulmu\u015f olur.<\/span><\/p> \u00a0<\/span><\/p> Tabi \u201ctebess\u00fcm, iltifat ve kabul\u00fcn\u201d vazge\u00e7ilmez ve daima besleyen insani melekelerden birisi de muhataplar\u0131m\u0131za \u201cnezaket ve adil\u201d davran\u0131\u015f g\u00f6stermektir. Nezaketin ana mayas\u0131n\u0131 \u201c\u015fefkat\u201d olu\u015fturur. Nezaket, medeniyetimizin de tam kalbinde yer al\u0131r.<\/span><\/p> \u00a0<\/span><\/p> T\u00fcrkleri tan\u0131yan yabanc\u0131lar\u0131n hat\u0131ratlar\u0131nda bu t\u00fcr ya\u015fanm\u0131\u015fl\u0131klar \u00f6ve \u00f6ve bitirilemez. Nezaketin, \u015fefkatin, muhabbetin, samimiyetin ve \u201cT\u0130K\u201din samimiyetle benimsenerek uygulanmas\u0131n\u0131n; insani, mali ve sosyal sonu\u00e7lar\u0131 s\u0131n\u0131rs\u0131zd\u0131r ve bug\u00fcne, yar\u0131na, daima tesirini g\u00f6sterecektir.<\/span><\/p> \u00a0<\/span><\/p> *\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0*<\/span><\/p> \u00a0<\/span><\/p> Yukar\u0131da anlatmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z de\u011ferler bir se\u00e7enek de\u011fil, her g\u00fcn daha karma\u015f\u0131k ve dijital hale gelen bir d\u00fcnyada, ba\u015far\u0131l\u0131 y\u00f6netim ve ticaret i\u00e7in \u00fcslubumuzu ve hitabetimizi s\u00fcrekli \u201cT\u0130K\u201d kural\u0131 ile beslemeliyiz. Tebess\u00fcme, iltifata ve kabule direnmek m\u00fcmk\u00fcn de\u011fildir.<\/span><\/p> \u00a0<\/span><\/p> \u00dcslup ve hitabete dair birka\u00e7 hususu daha belirterek mevzumuzu nihayetlendirelim.<\/span><\/p> \u00a0<\/span><\/p> \u00dcslup ve hitabetin birinci kural\u0131, muhatab\u0131m\u0131z kim olursa olsun, sayg\u0131yla muamele etmektir. Dikkatlice dinlemek ve cevaplar\u0131m\u0131z, sorgu bi\u00e7iminde de\u011fil, anlama \u015feklinde olmal\u0131d\u0131r.<\/span><\/p> \u00a0<\/span><\/p> D\u00fc\u015f\u00fcncelerimizi aktar\u0131rken s\u00f6zlerimize gizem de\u011fil, \u015feffafl\u0131k katarak muhatab\u0131m\u0131za daima g\u00fcven vermeliyiz. Maalesef g\u00fcn\u00fcm\u00fczde \u201cg\u00fcven\u201d en \u00e7ok kaybetti\u011fimiz de\u011ferlerdendir.<\/span><\/p> \u00a0<\/span><\/p> G\u00fcven; y\u00f6netenlerin, y\u00f6netilenlerin ve ticaretin olmazsa olmaz\u0131d\u0131r vesselam.<\/span><\/p>","slug":"yonetimde-ticarette-uslup-ve-hitabet","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1722805200T9L8326n8PLtKW4.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1722805200T9L8326n8PLtKW4.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":5032,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}
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