{"status":true,"post":{"id":29070,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:56:26","created_at":"2021-10-21T21:00:00.000000Z","updated_at":"2022-10-24T12:56:26.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":29070,"is_featured":0,"title":"Y\u0131k\u0131c\u0131 de\u011fi\u015fime a\u00e7\u0131k sekt\u00f6rlerin \u00f6zellikleri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Dijital platformlar\u0131n \u00e7\u0131kt\u0131\u011f\u0131 sekt\u00f6rlerin karakteristik \u00f6zelliklerini inceleyece\u011fiz. S\u00f6z konusu platformlar\u0131n ba\u011fl\u0131 oldu\u011fu i\u015f kollar\u0131n\u0131n yap\u0131s\u0131yla ilgili bu karakteristik \u00f6zellikler platformun ba\u015far\u0131s\u0131na zemin haz\u0131rlar.<\/span>
<\/span>
1. GE\u00c7\u0130T DENET\u00c7\u0130LER\u0130N\u0130N (GATEKEEPER) VARLI\u011eI<\/strong><\/span>
<\/span>
Bir\u00e7ok sekt\u00f6rde sekt\u00f6r yap\u0131s\u0131n\u0131n on y\u0131llard\u0131r belki de y\u00fczy\u0131llard\u0131r hi\u00e7 de\u011fi\u015fmemesinin nedeni olarak g\u00f6sterilebilecek ge\u00e7it denet\u00e7ileri s\u00f6z konusudur. \u00d6rne\u011fin, yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcnde edit\u00f6rler ve yay\u0131nc\u0131lar emek yo\u011fun bi\u00e7imde \u00e7al\u0131\u015farak hangi kitap \u00f6nerilerinin kabul edilip bas\u0131laca\u011f\u0131na karar veren ge\u00e7it denet\u00e7ileri g\u00f6revini ifa etmektedir. Bu sayede her isteyen kitap basamamaktad\u0131r. \u00d6zetle geleneksel yakla\u015f\u0131mda kitap yay\u0131n\u0131 konusunda tam bir demokratik ortam\u0131n oldu\u011fu s\u00f6ylenemez.<\/span>
<\/span>
Oysa Wattpad, Amazon Kindle gibi platformlar, bu ge\u00e7it denet\u00e7ilerini ortadan kald\u0131rarak bu i\u015fi demokratikle\u015ftirmi\u015ftir. S\u00f6z konusu platformlarda hangi \u00e7al\u0131\u015fman\u0131n kitapla\u015ft\u0131r\u0131laca\u011f\u0131na oylama, okunma say\u0131s\u0131 vb. \u015fekilde sa\u011flad\u0131\u011f\u0131 geri bildirim ile \u015feffaf bi\u00e7imde \u2018topluluklar\u2019 karar vermektedir. Olduk\u00e7a k\u00fclfetli olan bu edit\u00f6rl\u00fck i\u015fi bu sayede otomatik olarak ger\u00e7ekle\u015ftirilmektedir. <\/span>
<\/span>
Benzer bir ge\u00e7it denet\u00e7ili\u011fi g\u00f6revini de \u00fcniversiteler y\u00fcr\u00fctmektedir. \u00d6rne\u011fin bir \u00f6\u011frenci parlak bir kariyerin \u00f6nemli bir kilometre ta\u015f\u0131 olarak Harvard, Stanford, Oxford gibi bir \u00fcniversitenin diplomas\u0131n\u0131 alabilmek i\u00e7in, hayat\u0131nda hi\u00e7bir \u015fekilde i\u015fine yaramayacak baz\u0131 dersleri de i\u00e7eren bir ders program\u0131n\u0131n t\u00fcm\u00fcn\u00fc almak zorunda b\u0131rak\u0131lmaktad\u0131r. G\u00fcn\u00fcm\u00fczde bu yap\u0131 k\u0131r\u0131lmaya ba\u015flam\u0131\u015f, Coursera, edX gibi ba\u015far\u0131l\u0131 e\u011fitim platformlar\u0131 tasarlad\u0131\u011f\u0131, t\u00fcm\u00fc y\u00fcksek de\u011fer katan ders i\u00e7eriklerinden olu\u015fan, A s\u0131n\u0131f\u0131 kalitede kompakt programlarla y\u00fcksek\u00f6\u011fretimde kariyer yapmak i\u00e7in \u00f6nemli bir alternatif olu\u015fturmaktad\u0131r. Di\u011fer yandan bu tarz platformlar, d\u00fcnya kalitesinde bir e\u011fitime eri\u015filebilirli\u011fi t\u00fcm d\u00fcnyadan herkes i\u00e7in kolayla\u015ft\u0131rm\u0131\u015f ve bu anlamda da ciddi bir demokratikle\u015fmeyi sa\u011flam\u0131\u015ft\u0131r.<\/span>
<\/span>
2. ATIL DURAN BO\u015e KAPAS\u0130TEN\u0130N HAREKETE GE\u00c7\u0130R\u0130LMES\u0130<\/strong><\/span>
<\/span>
Dijital platformlar, i\u00e7inde bulundu\u011fu i\u015f kolunun at\u0131l kalm\u0131\u015f bo\u015f kapasitesinin harekete ge\u00e7mesine neden olur. Bunu crowdsourcing mant\u0131\u011f\u0131nda topluluklar\u0131n hem \u00fcretici hem de t\u00fcketici \u015fapkas\u0131n\u0131 takmaya \u00f6zendirerek yapar. Payla\u015f\u0131m ekonomisi bu s\u00fcreci kolayla\u015ft\u0131r\u0131c\u0131 bir rol \u00fcstlenmektedir.<\/span>
<\/span>
\u00d6rne\u011fin Uber \u015fof\u00f6r\u00fc olmak i\u00e7in taksi plakas\u0131 almak i\u00e7in gerekli olan tarzda bir lisans almaya gerek yoktur. T\u00fcm d\u00fcnyada \u00f6nemli bir trend olan reg\u00fclasyonun kolayla\u015ft\u0131r\u0131c\u0131 olarak d\u00fczenlemesinin de etkisiyle bu konuda tam bir demokratikle\u015fme s\u00f6z konusudur. <\/span><\/p>

Yine ayn\u0131 alanda y\u0131k\u0131c\u0131 bir inovasyon \u00f6rne\u011fi olan Turo (eski ad\u0131yla RelayRides) bir \u015fehri ziyaret eden bireylerin, ara\u00e7 kiralamak yerine ayn\u0131 zaman aral\u0131\u011f\u0131nda \u015fehir d\u0131\u015f\u0131na \u00e7\u0131kan ba\u015fka insanlar\u0131n ara\u00e7lar\u0131n\u0131, onlardan kiralamalar\u0131na imk\u00e2n veren bir platformdur. Bu sayede ara\u00e7 sahipleri, ara\u00e7lar\u0131n\u0131 \u00e2t\u0131l olarak havaliman\u0131 otopark\u0131na park edip para verece\u011fine, bu \u015fekilde kulland\u0131r\u0131p \u00fczerine para kazanabilmektedir.<\/span>

3. OTO KONTROL MEKAN\u0130ZMASI<\/strong>

Ba\u015far\u0131l\u0131 platform modellerinde i\u015fler topluluklara havale edildi\u011fi i\u00e7in manuel m\u00fcdahale ya da k\u00fcrasyona ihtiya\u00e7 kalmamakta, bu i\u015fi algoritmalar\u0131 otomatik olarak ger\u00e7ekle\u015ftirmektedir. Wikipedia ve YouTube gibi platformlarda topluluklar\u0131n ayn\u0131 zamanda oto kontrol\u00fc ger\u00e7ekle\u015ftiren denet\u00e7i olu\u015funu buna \u00f6rnek g\u00f6sterebiliriz.

4. \u0130\u015eLETME ODA\u011eININ TAMAMEN DI\u015eA D\u00d6N\u00dcK OLU\u015eU<\/strong>

Platform i\u015f modellerinin oldu\u011fu sekt\u00f6rlerde i\u015f yap\u0131\u015f bi\u00e7imi duran varl\u0131klar\u0131n yo\u011fun oldu\u011fu eski anlay\u0131\u015f\u0131n tam tersi bi\u00e7imde, s\u0131f\u0131r duran varl\u0131k anlay\u0131\u015f\u0131yla ger\u00e7ekle\u015fmektedir. Airbnb platformunun tek bir otel odas\u0131na sahip olmadan d\u00fcnyan\u0131n en b\u00fcy\u00fck konaklama a\u011f\u0131 olu\u015fu, Uber platformunun tek bir taksisi olmadan en b\u00fcy\u00fck taksi a\u011f\u0131n\u0131 y\u00f6netmesi bu duruma \u00f6rnek verilebilir.

5. A\u011eA KATILAN SAYISI ARTTIK\u00c7A A\u011eIN SUNDU\u011eU DE\u011eER ARTAR<\/strong>

Platform ba\u015far\u0131l\u0131 etkili bi\u00e7imde tasarlanm\u0131\u015fsa, k\u0131sa s\u00fcrede a\u011f etkisi olu\u015fturabilir. A\u011f etkisiyle h\u0131zla \u00f6l\u00e7eklenen platformlarda, a\u011fa kat\u0131lan d\u00fc\u011f\u00fcm say\u0131s\u0131 artt\u0131k\u00e7a a\u011f\u0131n alg\u0131lanan de\u011feri de gittik\u00e7e artar. WhatsApp, e-posta, Sahibinden.com vb. a\u011flar\u0131n sundu\u011fu de\u011feri bu duruma \u00f6rnek g\u00f6sterebiliriz.<\/p> \t\t\t\t","slug":"yikici-degisime-acik-sektorlerin-ozellikleri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Y\u0131k\u0131c\u0131 de\u011fi\u015fime a\u00e7\u0131k sekt\u00f6rlerin \u00f6zellikleri","meta_description":"DO\u00c7. DR. ADNAN VEYSE ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1147,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":29169,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":29070,"locale":"tr","category_id":73,"title":"Y\u0131k\u0131c\u0131 de\u011fi\u015fime a\u00e7\u0131k sekt\u00f6rlerin \u00f6zellikleri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Dijital platformlar\u0131n \u00e7\u0131kt\u0131\u011f\u0131 sekt\u00f6rlerin karakteristik \u00f6zelliklerini inceleyece\u011fiz. S\u00f6z konusu platformlar\u0131n ba\u011fl\u0131 oldu\u011fu i\u015f kollar\u0131n\u0131n yap\u0131s\u0131yla ilgili bu karakteristik \u00f6zellikler platformun ba\u015far\u0131s\u0131na zemin haz\u0131rlar.<\/span>
<\/span>
1. GE\u00c7\u0130T DENET\u00c7\u0130LER\u0130N\u0130N (GATEKEEPER) VARLI\u011eI<\/strong><\/span>
<\/span>
Bir\u00e7ok sekt\u00f6rde sekt\u00f6r yap\u0131s\u0131n\u0131n on y\u0131llard\u0131r belki de y\u00fczy\u0131llard\u0131r hi\u00e7 de\u011fi\u015fmemesinin nedeni olarak g\u00f6sterilebilecek ge\u00e7it denet\u00e7ileri s\u00f6z konusudur. \u00d6rne\u011fin, yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcnde edit\u00f6rler ve yay\u0131nc\u0131lar emek yo\u011fun bi\u00e7imde \u00e7al\u0131\u015farak hangi kitap \u00f6nerilerinin kabul edilip bas\u0131laca\u011f\u0131na karar veren ge\u00e7it denet\u00e7ileri g\u00f6revini ifa etmektedir. Bu sayede her isteyen kitap basamamaktad\u0131r. \u00d6zetle geleneksel yakla\u015f\u0131mda kitap yay\u0131n\u0131 konusunda tam bir demokratik ortam\u0131n oldu\u011fu s\u00f6ylenemez.<\/span>
<\/span>
Oysa Wattpad, Amazon Kindle gibi platformlar, bu ge\u00e7it denet\u00e7ilerini ortadan kald\u0131rarak bu i\u015fi demokratikle\u015ftirmi\u015ftir. S\u00f6z konusu platformlarda hangi \u00e7al\u0131\u015fman\u0131n kitapla\u015ft\u0131r\u0131laca\u011f\u0131na oylama, okunma say\u0131s\u0131 vb. \u015fekilde sa\u011flad\u0131\u011f\u0131 geri bildirim ile \u015feffaf bi\u00e7imde \u2018topluluklar\u2019 karar vermektedir. Olduk\u00e7a k\u00fclfetli olan bu edit\u00f6rl\u00fck i\u015fi bu sayede otomatik olarak ger\u00e7ekle\u015ftirilmektedir. <\/span>
<\/span>
Benzer bir ge\u00e7it denet\u00e7ili\u011fi g\u00f6revini de \u00fcniversiteler y\u00fcr\u00fctmektedir. \u00d6rne\u011fin bir \u00f6\u011frenci parlak bir kariyerin \u00f6nemli bir kilometre ta\u015f\u0131 olarak Harvard, Stanford, Oxford gibi bir \u00fcniversitenin diplomas\u0131n\u0131 alabilmek i\u00e7in, hayat\u0131nda hi\u00e7bir \u015fekilde i\u015fine yaramayacak baz\u0131 dersleri de i\u00e7eren bir ders program\u0131n\u0131n t\u00fcm\u00fcn\u00fc almak zorunda b\u0131rak\u0131lmaktad\u0131r. G\u00fcn\u00fcm\u00fczde bu yap\u0131 k\u0131r\u0131lmaya ba\u015flam\u0131\u015f, Coursera, edX gibi ba\u015far\u0131l\u0131 e\u011fitim platformlar\u0131 tasarlad\u0131\u011f\u0131, t\u00fcm\u00fc y\u00fcksek de\u011fer katan ders i\u00e7eriklerinden olu\u015fan, A s\u0131n\u0131f\u0131 kalitede kompakt programlarla y\u00fcksek\u00f6\u011fretimde kariyer yapmak i\u00e7in \u00f6nemli bir alternatif olu\u015fturmaktad\u0131r. Di\u011fer yandan bu tarz platformlar, d\u00fcnya kalitesinde bir e\u011fitime eri\u015filebilirli\u011fi t\u00fcm d\u00fcnyadan herkes i\u00e7in kolayla\u015ft\u0131rm\u0131\u015f ve bu anlamda da ciddi bir demokratikle\u015fmeyi sa\u011flam\u0131\u015ft\u0131r.<\/span>
<\/span>
2. ATIL DURAN BO\u015e KAPAS\u0130TEN\u0130N HAREKETE GE\u00c7\u0130R\u0130LMES\u0130<\/strong><\/span>
<\/span>
Dijital platformlar, i\u00e7inde bulundu\u011fu i\u015f kolunun at\u0131l kalm\u0131\u015f bo\u015f kapasitesinin harekete ge\u00e7mesine neden olur. Bunu crowdsourcing mant\u0131\u011f\u0131nda topluluklar\u0131n hem \u00fcretici hem de t\u00fcketici \u015fapkas\u0131n\u0131 takmaya \u00f6zendirerek yapar. Payla\u015f\u0131m ekonomisi bu s\u00fcreci kolayla\u015ft\u0131r\u0131c\u0131 bir rol \u00fcstlenmektedir.<\/span>
<\/span>
\u00d6rne\u011fin Uber \u015fof\u00f6r\u00fc olmak i\u00e7in taksi plakas\u0131 almak i\u00e7in gerekli olan tarzda bir lisans almaya gerek yoktur. T\u00fcm d\u00fcnyada \u00f6nemli bir trend olan reg\u00fclasyonun kolayla\u015ft\u0131r\u0131c\u0131 olarak d\u00fczenlemesinin de etkisiyle bu konuda tam bir demokratikle\u015fme s\u00f6z konusudur. <\/span><\/p>

Yine ayn\u0131 alanda y\u0131k\u0131c\u0131 bir inovasyon \u00f6rne\u011fi olan Turo (eski ad\u0131yla RelayRides) bir \u015fehri ziyaret eden bireylerin, ara\u00e7 kiralamak yerine ayn\u0131 zaman aral\u0131\u011f\u0131nda \u015fehir d\u0131\u015f\u0131na \u00e7\u0131kan ba\u015fka insanlar\u0131n ara\u00e7lar\u0131n\u0131, onlardan kiralamalar\u0131na imk\u00e2n veren bir platformdur. Bu sayede ara\u00e7 sahipleri, ara\u00e7lar\u0131n\u0131 \u00e2t\u0131l olarak havaliman\u0131 otopark\u0131na park edip para verece\u011fine, bu \u015fekilde kulland\u0131r\u0131p \u00fczerine para kazanabilmektedir.<\/span>

3. OTO KONTROL MEKAN\u0130ZMASI<\/strong>

Ba\u015far\u0131l\u0131 platform modellerinde i\u015fler topluluklara havale edildi\u011fi i\u00e7in manuel m\u00fcdahale ya da k\u00fcrasyona ihtiya\u00e7 kalmamakta, bu i\u015fi algoritmalar\u0131 otomatik olarak ger\u00e7ekle\u015ftirmektedir. Wikipedia ve YouTube gibi platformlarda topluluklar\u0131n ayn\u0131 zamanda oto kontrol\u00fc ger\u00e7ekle\u015ftiren denet\u00e7i olu\u015funu buna \u00f6rnek g\u00f6sterebiliriz.

4. \u0130\u015eLETME ODA\u011eININ TAMAMEN DI\u015eA D\u00d6N\u00dcK OLU\u015eU<\/strong>

Platform i\u015f modellerinin oldu\u011fu sekt\u00f6rlerde i\u015f yap\u0131\u015f bi\u00e7imi duran varl\u0131klar\u0131n yo\u011fun oldu\u011fu eski anlay\u0131\u015f\u0131n tam tersi bi\u00e7imde, s\u0131f\u0131r duran varl\u0131k anlay\u0131\u015f\u0131yla ger\u00e7ekle\u015fmektedir. Airbnb platformunun tek bir otel odas\u0131na sahip olmadan d\u00fcnyan\u0131n en b\u00fcy\u00fck konaklama a\u011f\u0131 olu\u015fu, Uber platformunun tek bir taksisi olmadan en b\u00fcy\u00fck taksi a\u011f\u0131n\u0131 y\u00f6netmesi bu duruma \u00f6rnek verilebilir.

5. A\u011eA KATILAN SAYISI ARTTIK\u00c7A A\u011eIN SUNDU\u011eU DE\u011eER ARTAR<\/strong>

Platform ba\u015far\u0131l\u0131 etkili bi\u00e7imde tasarlanm\u0131\u015fsa, k\u0131sa s\u00fcrede a\u011f etkisi olu\u015fturabilir. A\u011f etkisiyle h\u0131zla \u00f6l\u00e7eklenen platformlarda, a\u011fa kat\u0131lan d\u00fc\u011f\u00fcm say\u0131s\u0131 artt\u0131k\u00e7a a\u011f\u0131n alg\u0131lanan de\u011feri de gittik\u00e7e artar. WhatsApp, e-posta, Sahibinden.com vb. a\u011flar\u0131n sundu\u011fu de\u011feri bu duruma \u00f6rnek g\u00f6sterebiliriz.<\/p> \t\t\t\t","slug":"yikici-degisime-acik-sektorlerin-ozellikleri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Y\u0131k\u0131c\u0131 de\u011fi\u015fime a\u00e7\u0131k sekt\u00f6rlerin \u00f6zellikleri","meta_description":"DO\u00c7. DR. ADNAN VEYSE ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1147,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}