{"status":true,"post":{"id":20133,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:43:40","created_at":"2019-03-31T21:00:00.000000Z","updated_at":"2022-10-24T10:43:40.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20133,"is_featured":0,"title":"Yenilik\u00e7i \u00fcr\u00fcnlerin estirdi\u011fi kas\u0131rga","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Son y\u0131llardaki k\u00fcresel ekonomik dalgalanmalar, k\u00e2rlarda azalma ve y\u00fcksek rekabete yol a\u00e7arak d\u00fcnyay\u0131 \u2018s\u0131f\u0131r k\u00e2r\u2019 noktas\u0131na getirmi\u015f durumda.<\/span><\/p>  <p><span class=\"large\">Fortune 500 listesine g\u00f6re 15 y\u0131lda listedeki \u015firketlerin y\u00fczde 52\u2019si kayboluyor. 1955\u2019te, bu listedeki \u015firketlerin \u00f6m\u00fcrleri ortalama 61 y\u0131lken, 2017\u2019de ortalama \u00f6m\u00fcrleri 15 y\u0131la d\u00fc\u015ft\u00fc. Yani, yeniye uyum sa\u011flayamayan ortadan kalk\u0131yor. <\/span><br><span class=\"large\"> Uzun y\u0131llar ayn\u0131 i\u015fi yapan firmalar a\u00e7\u0131s\u0131ndan dahi yeniye adaptasyon, hayati konular\u0131n ba\u015f\u0131nda geliyor.<\/span><\/p>  <p><span class=\"large\">\u00dclkemizde de durum \u00e7ok farkl\u0131 de\u011fil; istatistikler, firmalar\u0131n ayakta kalmakta gittik\u00e7e zorland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Verilere g\u00f6re ilk be\u015f y\u0131lda 100 firman\u0131n 80\u2019i kapat\u0131yor. \u0130kinci be\u015f y\u0131lda kalan 20 firman\u0131n 15 tanesi daha kapat\u0131rken \u00fc\u00e7\u00fcnc\u00fc be\u015f y\u0131lda ise elimizde sadece birka\u00e7 firma kal\u0131yor. Eski nesil i\u015flerde a\u00e7ma oran\u0131 y\u00fczde 10\u2019lara kadar d\u00fc\u015ferken kapatma oranlar\u0131nda ise ciddi art\u0131\u015f var. Buna kar\u015f\u0131l\u0131k yeni nesil i\u015flerde a\u00e7ma oranlar\u0131 y\u00fczde 80\u2019leri bulmu\u015f durumda. Kapatma oranlar\u0131 ise \u00e7ok d\u00fc\u015f\u00fck; \u015fimdilik\u2026 \u00c7\u00fcnk\u00fc yeni nesil i\u015flerde de ciddi rekabet var ve ayakta kalmak da o kadar kolay de\u011fil. <\/span><\/p>  <p><span class=\"large\">Bu tabloda as\u0131l \u00fczerinde durulmas\u0131 gereken, eski nesil i\u015flerin yava\u015f yava\u015f tedav\u00fclden kalk\u0131yor olmas\u0131. \u00c7\u00fcnk\u00fc i\u015fletmelerimizin b\u00fcy\u00fck k\u0131sm\u0131 eski nesil i\u015flerde bulunuyor.<\/span><\/p>  <p><span class=\"large\">Ayr\u0131ca ikinci ve \u00fc\u00e7\u00fcnc\u00fc nesile ge\u00e7i\u015fte de b\u00fcy\u00fck s\u0131k\u0131nt\u0131lar ya\u015f\u0131yoruz. Yeni neslin daha dayan\u0131ks\u0131z oldu\u011fundan m\u0131d\u0131r, yoksa internetin \u00e7oktan se\u00e7meli bir d\u00fcnyan\u0131n kap\u0131lar\u0131n\u0131 m\u00fc\u015fterilere aralamas\u0131ndan m\u0131d\u0131r bilinmez, art\u0131k firmalar\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak, tabiri caizse deveye hendek atlatmaktan \u00e7ok daha zor bir i\u015f h\u00e2line geldi. G\u00fc\u00e7l\u00fc firmalar\u0131n azalmas\u0131n\u0131n, \u2018zay\u0131f piyasa\u2019lar\u0131n ortaya \u00e7\u0131kmas\u0131na ve k\u00fcresel rakipler kar\u015f\u0131s\u0131nda aciz kalmam\u0131za yol a\u00e7t\u0131\u011f\u0131 kesin...<\/span><\/p>  <p><span style=\"color: #008080;\"><em><span class=\"large\"><strong>Batmalar neden art\u0131yor?<\/strong><\/span><\/em><\/span><\/p>  <ul>   <li><span class=\"large\">Gelece\u011fin \u2018belirsizlik\u2019 i\u00e7eren karakteri, firmalar\u0131n kimyas\u0131n\u0131 alt\u00fcst ediyor. Bizim bu s\u00fcrece adapte olmam\u0131z biraz zaman alacak gibi g\u00f6z\u00fck\u00fcyor. Buna kar\u015f\u0131n her ge\u00e7en saniye ise bizi \u00e7\u00f6k\u00fc\u015fe bir ad\u0131m daha yakla\u015ft\u0131r\u0131yor. <\/span><\/li>   <li><span class=\"large\">K\u00fcresel savrulmalar\u0131n bozdu\u011fu dengeler, her yerde oldu\u011fu gibi bizde de patolojik sonu\u00e7lar ortaya \u00e7\u0131karmaya ba\u015flad\u0131. Bozulan dengenin karakterini kavrayamayan firmalar, k\u00fc\u00e7\u00fclme ve i\u00e7e kapanmaya ba\u015fvururken bu, rekabette \u015fans\u0131n\u0131 tamamen kaybetmesiyle sonu\u00e7lan\u0131yor.<\/span><\/li>   <li><span class=\"large\">Teknolojik ve sosyal alanda meydana gelen travmatik de\u011fi\u015fimler, uyum sa\u011flama maliyetlerini de beraberinde getirirken uyum sa\u011flayamayanlar\u0131 da h\u0131zl\u0131 \u015fekilde elimine ediyor. <\/span><\/li>   <li><span class=\"large\">G\u00fc\u00e7l\u00fc \u00fclkelerin piyasalar\u0131 \u2018tek silah\u2019 gibi kendi i\u00e7inde daha \u00f6rg\u00fctl\u00fc hareket ederken, ortak silikon vadileri kurup, \u00fcniversitelerle s\u0131k\u0131 \u015fekilde birlikte olurken bizim piyasalar\u0131m\u0131z\u0131n da\u011f\u0131n\u0131kl\u0131\u011f\u0131 bizi daha da zay\u0131f k\u0131l\u0131yor.<\/span><\/li>   <li><span class=\"large\">\u0130nternetin etkisi ise hepsinden daha fazla ve derin oldu. Sanal d\u00fcnyan\u0131n benzersiz alternatifleri ke\u015ffetmeye imk\u00e2n sunmas\u0131, m\u00fc\u015fterinin s\u00fcrekli sorgulamas\u0131n\u0131 beraberinde getirdi. Dolay\u0131s\u0131yla m\u00fc\u015fteri ile firma aras\u0131nda bamba\u015fka etkile\u015fimler bizleri bekliyor.<\/span><\/li>   <li><span class=\"large\">M\u00fc\u015fterinin firmalara aidiyet duyaca\u011f\u0131 bir vasattan gittik\u00e7e uzakla\u015f\u0131l\u0131yor. Ba\u011fl\u0131l\u0131k olu\u015fturmayan m\u00fc\u015fteri ve firma ili\u015fkisi art\u0131k eskisi kadar kutsal (vazge\u00e7ilmez) de\u011fil. Bu durum s\u00fcrekli rakip firmalarda avantaj arayan kaygan, pragmatist m\u00fc\u015fterilerin say\u0131s\u0131nda patlamaya sebep oldu.<\/span><\/li>   <li><span class=\"large\">De\u011fi\u015fen m\u00fc\u015fteri davran\u0131\u015flar\u0131 ve m\u00fc\u015fterinin firmaya olan sadakatinin d\u00fc\u015fmesi, firmalar\u0131m\u0131z\u0131n kafas\u0131n\u0131 allak bullak ediyor. \u00c7\u00fcnk\u00fc firmalar\u0131m\u0131z\u0131n kafas\u0131 -\u00fcz\u00fcc\u00fc ama- h\u00e2l\u00e2 30 sene \u00f6ncesinin \u2018m\u00fc\u015fteri ili\u015fkilerinde\u2019 tak\u0131l\u0131 kald\u0131.<\/span><\/li>   <li><span class=\"large\">\u2018Z\u2019 neslinin m\u00fc\u015fteri olmas\u0131yla birlikte bamba\u015fka de\u011fi\u015fkenlerin devreye girece\u011fi biliniyor. \u2018Z\u2019 neslinin \u00f6zg\u00fcrl\u00fck\u00e7\u00fc ve s\u00fcrekli de\u011fi\u015fim isteyen yap\u0131s\u0131, piyasa dinami\u011fine yeni kal\u0131plar getirecek ve uyum sa\u011flamayanlar\u0131 da baypas edecek.<\/span><\/li>   <li><span class=\"large\">Durum b\u00f6yleyken h\u00e2l\u00e2 eski y\u00f6ntemlerle satmaya \u00e7al\u0131\u015fmak \u2018imk\u00e2ns\u0131z\u0131 istemekle\u2019 e\u015f anlaml\u0131\u2026<\/span><\/li>   <li><span class=\"large\">Sermaye g\u00fc\u00e7 olmaktan \u00e7\u0131kal\u0131 beri, bizim de piyasalara h\u00fckmetme g\u00fcc\u00fcm\u00fcz yoku\u015f a\u015fa\u011f\u0131 freni patlam\u0131\u015f y\u00fckl\u00fc kamyon misaline d\u00f6n\u00fc\u015f\u00fcverdi. Durum b\u00f6yleyken her batma, kendisiyle beraber bir\u00e7ok firman\u0131n da batmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131c\u0131 bir etki olu\u015fturuyor.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>YEN\u0130 NES\u0130L \u00dcR\u00dcNLER\u0130N G\u00dcC\u00dc<\/strong><\/span><\/p>  <p><span class=\"large\">K\u00fcreselle\u015fmenin \u00fczerinden 20 y\u0131ldan daha fazla zaman ge\u00e7mi\u015fken, bu kavram\u0131n firmalar\u0131m\u0131z i\u00e7in anlam\u0131, b\u00fcy\u00fck rekabetin alt\u0131nda inim inim inlemek oldu. Kald\u0131 ki, bu y\u00fcksek rekabetle nas\u0131l ba\u015f edilece\u011fi meselesi de can al\u0131c\u0131 \u00f6nemini h\u00e2l\u00e2 koruyor.<\/span><\/p>  <p><span class=\"large\">Bu y\u00fcksek rekabette Ar-Ge b\u00fct\u00e7elerinin artmas\u0131yla birlikte yenilik\u00e7i \u00fcr\u00fcnlerin sekt\u00f6rlerde estirdi\u011fi kas\u0131rgalar da i\u015fin cabas\u0131. Bizim gibi k\u00e2rlar\u0131n\u0131n \u00e7ok d\u00fc\u015f\u00fck olan \u00fclkelerin k\u00e2r\u0131 kadar ilerlemi\u015f \u00fclkelerin Ar-Ge paylar\u0131n\u0131n olmas\u0131 i\u015fi daha da zora sokan ba\u015fka bir etmen. <\/span><\/p>  <p><span class=\"large\">Bu nedenle Ar-Ge b\u00fct\u00e7elerini art\u0131ramayacak olan firmalar, orta vadede batma riskiyle kar\u015f\u0131 kar\u015f\u0131ya.<\/span><\/p>  <p><span class=\"large\" style=\"color: #008080;\"><strong>\u00c7\u00d6Z\u00dcM <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>GELECE\u011e\u0130M\u0130Z \u0130\u00c7\u0130N ATILACAK ADIMLAR<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\">Batmalardaki art\u0131\u015f konusuna \u00e7ok daha ciddi \u00f6nlemler al\u0131nmal\u0131. \u0130\u015fletmelerin ya\u015fad\u0131\u011f\u0131 sorunlara piyasa akt\u00f6rleri, akil ki\u015filer ve ilgili katmanlar\u0131n\u0131n bir araya gelmesiyle kal\u0131c\u0131 \u00e7\u00f6z\u00fcmler aranmal\u0131. <\/span><\/li>   <li><span class=\"large\">Firmalar\u0131 ayakta tutmak milli bir g\u00f6rev oldu\u011fu i\u00e7in ba\u015far\u0131l\u0131 olan firmalara ilave haklar ve yat\u0131r\u0131m avantajlar\u0131 tan\u0131nmal\u0131.<\/span><\/li>   <li><span class=\"large\">Rekabette zorlanan firmalara bu zorluklar\u0131 a\u015fmalar\u0131 i\u00e7in se\u00e7enekler sunulmal\u0131 ve ortakl\u0131klar\u0131n kolayla\u015ft\u0131r\u0131ld\u0131\u011f\u0131 form\u00fcller \u00fczerinde \u00e7al\u0131\u015f\u0131lmal\u0131.<\/span><\/li>   <li><span class=\"large\">Firmalar\u0131n Ar-Ge ve inovasyon s\u00fcre\u00e7lerini destekleyecek ilave enstr\u00fcmanlar geli\u015ftirilmeli.<\/span><\/li>   <li><span class=\"large\">10 y\u0131l\u0131 ge\u00e7en firmalara vergi avantajlar\u0131 sa\u011flanmal\u0131 ve yenile\u015fme s\u00fcre\u00e7lerine destek olunmal\u0131.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"yenilikci-urunlerin-estirdigi-kasirga","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Yenilik\u00e7i \u00fcr\u00fcnlerin estirdi\u011fi kas\u0131rga","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1137,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20232,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20133,"locale":"tr","category_id":73,"title":"Yenilik\u00e7i \u00fcr\u00fcnlerin estirdi\u011fi kas\u0131rga","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Son y\u0131llardaki k\u00fcresel ekonomik dalgalanmalar, k\u00e2rlarda azalma ve y\u00fcksek rekabete yol a\u00e7arak d\u00fcnyay\u0131 \u2018s\u0131f\u0131r k\u00e2r\u2019 noktas\u0131na getirmi\u015f durumda.<\/span><\/p>  <p><span class=\"large\">Fortune 500 listesine g\u00f6re 15 y\u0131lda listedeki \u015firketlerin y\u00fczde 52\u2019si kayboluyor. 1955\u2019te, bu listedeki \u015firketlerin \u00f6m\u00fcrleri ortalama 61 y\u0131lken, 2017\u2019de ortalama \u00f6m\u00fcrleri 15 y\u0131la d\u00fc\u015ft\u00fc. Yani, yeniye uyum sa\u011flayamayan ortadan kalk\u0131yor. <\/span><br><span class=\"large\"> Uzun y\u0131llar ayn\u0131 i\u015fi yapan firmalar a\u00e7\u0131s\u0131ndan dahi yeniye adaptasyon, hayati konular\u0131n ba\u015f\u0131nda geliyor.<\/span><\/p>  <p><span class=\"large\">\u00dclkemizde de durum \u00e7ok farkl\u0131 de\u011fil; istatistikler, firmalar\u0131n ayakta kalmakta gittik\u00e7e zorland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Verilere g\u00f6re ilk be\u015f y\u0131lda 100 firman\u0131n 80\u2019i kapat\u0131yor. \u0130kinci be\u015f y\u0131lda kalan 20 firman\u0131n 15 tanesi daha kapat\u0131rken \u00fc\u00e7\u00fcnc\u00fc be\u015f y\u0131lda ise elimizde sadece birka\u00e7 firma kal\u0131yor. Eski nesil i\u015flerde a\u00e7ma oran\u0131 y\u00fczde 10\u2019lara kadar d\u00fc\u015ferken kapatma oranlar\u0131nda ise ciddi art\u0131\u015f var. Buna kar\u015f\u0131l\u0131k yeni nesil i\u015flerde a\u00e7ma oranlar\u0131 y\u00fczde 80\u2019leri bulmu\u015f durumda. Kapatma oranlar\u0131 ise \u00e7ok d\u00fc\u015f\u00fck; \u015fimdilik\u2026 \u00c7\u00fcnk\u00fc yeni nesil i\u015flerde de ciddi rekabet var ve ayakta kalmak da o kadar kolay de\u011fil. <\/span><\/p>  <p><span class=\"large\">Bu tabloda as\u0131l \u00fczerinde durulmas\u0131 gereken, eski nesil i\u015flerin yava\u015f yava\u015f tedav\u00fclden kalk\u0131yor olmas\u0131. \u00c7\u00fcnk\u00fc i\u015fletmelerimizin b\u00fcy\u00fck k\u0131sm\u0131 eski nesil i\u015flerde bulunuyor.<\/span><\/p>  <p><span class=\"large\">Ayr\u0131ca ikinci ve \u00fc\u00e7\u00fcnc\u00fc nesile ge\u00e7i\u015fte de b\u00fcy\u00fck s\u0131k\u0131nt\u0131lar ya\u015f\u0131yoruz. Yeni neslin daha dayan\u0131ks\u0131z oldu\u011fundan m\u0131d\u0131r, yoksa internetin \u00e7oktan se\u00e7meli bir d\u00fcnyan\u0131n kap\u0131lar\u0131n\u0131 m\u00fc\u015fterilere aralamas\u0131ndan m\u0131d\u0131r bilinmez, art\u0131k firmalar\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak, tabiri caizse deveye hendek atlatmaktan \u00e7ok daha zor bir i\u015f h\u00e2line geldi. G\u00fc\u00e7l\u00fc firmalar\u0131n azalmas\u0131n\u0131n, \u2018zay\u0131f piyasa\u2019lar\u0131n ortaya \u00e7\u0131kmas\u0131na ve k\u00fcresel rakipler kar\u015f\u0131s\u0131nda aciz kalmam\u0131za yol a\u00e7t\u0131\u011f\u0131 kesin...<\/span><\/p>  <p><span style=\"color: #008080;\"><em><span class=\"large\"><strong>Batmalar neden art\u0131yor?<\/strong><\/span><\/em><\/span><\/p>  <ul>   <li><span class=\"large\">Gelece\u011fin \u2018belirsizlik\u2019 i\u00e7eren karakteri, firmalar\u0131n kimyas\u0131n\u0131 alt\u00fcst ediyor. Bizim bu s\u00fcrece adapte olmam\u0131z biraz zaman alacak gibi g\u00f6z\u00fck\u00fcyor. Buna kar\u015f\u0131n her ge\u00e7en saniye ise bizi \u00e7\u00f6k\u00fc\u015fe bir ad\u0131m daha yakla\u015ft\u0131r\u0131yor. <\/span><\/li>   <li><span class=\"large\">K\u00fcresel savrulmalar\u0131n bozdu\u011fu dengeler, her yerde oldu\u011fu gibi bizde de patolojik sonu\u00e7lar ortaya \u00e7\u0131karmaya ba\u015flad\u0131. Bozulan dengenin karakterini kavrayamayan firmalar, k\u00fc\u00e7\u00fclme ve i\u00e7e kapanmaya ba\u015fvururken bu, rekabette \u015fans\u0131n\u0131 tamamen kaybetmesiyle sonu\u00e7lan\u0131yor.<\/span><\/li>   <li><span class=\"large\">Teknolojik ve sosyal alanda meydana gelen travmatik de\u011fi\u015fimler, uyum sa\u011flama maliyetlerini de beraberinde getirirken uyum sa\u011flayamayanlar\u0131 da h\u0131zl\u0131 \u015fekilde elimine ediyor. <\/span><\/li>   <li><span class=\"large\">G\u00fc\u00e7l\u00fc \u00fclkelerin piyasalar\u0131 \u2018tek silah\u2019 gibi kendi i\u00e7inde daha \u00f6rg\u00fctl\u00fc hareket ederken, ortak silikon vadileri kurup, \u00fcniversitelerle s\u0131k\u0131 \u015fekilde birlikte olurken bizim piyasalar\u0131m\u0131z\u0131n da\u011f\u0131n\u0131kl\u0131\u011f\u0131 bizi daha da zay\u0131f k\u0131l\u0131yor.<\/span><\/li>   <li><span class=\"large\">\u0130nternetin etkisi ise hepsinden daha fazla ve derin oldu. Sanal d\u00fcnyan\u0131n benzersiz alternatifleri ke\u015ffetmeye imk\u00e2n sunmas\u0131, m\u00fc\u015fterinin s\u00fcrekli sorgulamas\u0131n\u0131 beraberinde getirdi. Dolay\u0131s\u0131yla m\u00fc\u015fteri ile firma aras\u0131nda bamba\u015fka etkile\u015fimler bizleri bekliyor.<\/span><\/li>   <li><span class=\"large\">M\u00fc\u015fterinin firmalara aidiyet duyaca\u011f\u0131 bir vasattan gittik\u00e7e uzakla\u015f\u0131l\u0131yor. Ba\u011fl\u0131l\u0131k olu\u015fturmayan m\u00fc\u015fteri ve firma ili\u015fkisi art\u0131k eskisi kadar kutsal (vazge\u00e7ilmez) de\u011fil. Bu durum s\u00fcrekli rakip firmalarda avantaj arayan kaygan, pragmatist m\u00fc\u015fterilerin say\u0131s\u0131nda patlamaya sebep oldu.<\/span><\/li>   <li><span class=\"large\">De\u011fi\u015fen m\u00fc\u015fteri davran\u0131\u015flar\u0131 ve m\u00fc\u015fterinin firmaya olan sadakatinin d\u00fc\u015fmesi, firmalar\u0131m\u0131z\u0131n kafas\u0131n\u0131 allak bullak ediyor. \u00c7\u00fcnk\u00fc firmalar\u0131m\u0131z\u0131n kafas\u0131 -\u00fcz\u00fcc\u00fc ama- h\u00e2l\u00e2 30 sene \u00f6ncesinin \u2018m\u00fc\u015fteri ili\u015fkilerinde\u2019 tak\u0131l\u0131 kald\u0131.<\/span><\/li>   <li><span class=\"large\">\u2018Z\u2019 neslinin m\u00fc\u015fteri olmas\u0131yla birlikte bamba\u015fka de\u011fi\u015fkenlerin devreye girece\u011fi biliniyor. \u2018Z\u2019 neslinin \u00f6zg\u00fcrl\u00fck\u00e7\u00fc ve s\u00fcrekli de\u011fi\u015fim isteyen yap\u0131s\u0131, piyasa dinami\u011fine yeni kal\u0131plar getirecek ve uyum sa\u011flamayanlar\u0131 da baypas edecek.<\/span><\/li>   <li><span class=\"large\">Durum b\u00f6yleyken h\u00e2l\u00e2 eski y\u00f6ntemlerle satmaya \u00e7al\u0131\u015fmak \u2018imk\u00e2ns\u0131z\u0131 istemekle\u2019 e\u015f anlaml\u0131\u2026<\/span><\/li>   <li><span class=\"large\">Sermaye g\u00fc\u00e7 olmaktan \u00e7\u0131kal\u0131 beri, bizim de piyasalara h\u00fckmetme g\u00fcc\u00fcm\u00fcz yoku\u015f a\u015fa\u011f\u0131 freni patlam\u0131\u015f y\u00fckl\u00fc kamyon misaline d\u00f6n\u00fc\u015f\u00fcverdi. Durum b\u00f6yleyken her batma, kendisiyle beraber bir\u00e7ok firman\u0131n da batmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131c\u0131 bir etki olu\u015fturuyor.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>YEN\u0130 NES\u0130L \u00dcR\u00dcNLER\u0130N G\u00dcC\u00dc<\/strong><\/span><\/p>  <p><span class=\"large\">K\u00fcreselle\u015fmenin \u00fczerinden 20 y\u0131ldan daha fazla zaman ge\u00e7mi\u015fken, bu kavram\u0131n firmalar\u0131m\u0131z i\u00e7in anlam\u0131, b\u00fcy\u00fck rekabetin alt\u0131nda inim inim inlemek oldu. Kald\u0131 ki, bu y\u00fcksek rekabetle nas\u0131l ba\u015f edilece\u011fi meselesi de can al\u0131c\u0131 \u00f6nemini h\u00e2l\u00e2 koruyor.<\/span><\/p>  <p><span class=\"large\">Bu y\u00fcksek rekabette Ar-Ge b\u00fct\u00e7elerinin artmas\u0131yla birlikte yenilik\u00e7i \u00fcr\u00fcnlerin sekt\u00f6rlerde estirdi\u011fi kas\u0131rgalar da i\u015fin cabas\u0131. Bizim gibi k\u00e2rlar\u0131n\u0131n \u00e7ok d\u00fc\u015f\u00fck olan \u00fclkelerin k\u00e2r\u0131 kadar ilerlemi\u015f \u00fclkelerin Ar-Ge paylar\u0131n\u0131n olmas\u0131 i\u015fi daha da zora sokan ba\u015fka bir etmen. <\/span><\/p>  <p><span class=\"large\">Bu nedenle Ar-Ge b\u00fct\u00e7elerini art\u0131ramayacak olan firmalar, orta vadede batma riskiyle kar\u015f\u0131 kar\u015f\u0131ya.<\/span><\/p>  <p><span class=\"large\" style=\"color: #008080;\"><strong>\u00c7\u00d6Z\u00dcM <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>GELECE\u011e\u0130M\u0130Z \u0130\u00c7\u0130N ATILACAK ADIMLAR<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\">Batmalardaki art\u0131\u015f konusuna \u00e7ok daha ciddi \u00f6nlemler al\u0131nmal\u0131. \u0130\u015fletmelerin ya\u015fad\u0131\u011f\u0131 sorunlara piyasa akt\u00f6rleri, akil ki\u015filer ve ilgili katmanlar\u0131n\u0131n bir araya gelmesiyle kal\u0131c\u0131 \u00e7\u00f6z\u00fcmler aranmal\u0131. <\/span><\/li>   <li><span class=\"large\">Firmalar\u0131 ayakta tutmak milli bir g\u00f6rev oldu\u011fu i\u00e7in ba\u015far\u0131l\u0131 olan firmalara ilave haklar ve yat\u0131r\u0131m avantajlar\u0131 tan\u0131nmal\u0131.<\/span><\/li>   <li><span class=\"large\">Rekabette zorlanan firmalara bu zorluklar\u0131 a\u015fmalar\u0131 i\u00e7in se\u00e7enekler sunulmal\u0131 ve ortakl\u0131klar\u0131n kolayla\u015ft\u0131r\u0131ld\u0131\u011f\u0131 form\u00fcller \u00fczerinde \u00e7al\u0131\u015f\u0131lmal\u0131.<\/span><\/li>   <li><span class=\"large\">Firmalar\u0131n Ar-Ge ve inovasyon s\u00fcre\u00e7lerini destekleyecek ilave enstr\u00fcmanlar geli\u015ftirilmeli.<\/span><\/li>   <li><span class=\"large\">10 y\u0131l\u0131 ge\u00e7en firmalara vergi avantajlar\u0131 sa\u011flanmal\u0131 ve yenile\u015fme s\u00fcre\u00e7lerine destek olunmal\u0131.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"yenilikci-urunlerin-estirdigi-kasirga","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Yenilik\u00e7i \u00fcr\u00fcnlerin estirdi\u011fi kas\u0131rga","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1137,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}