{"status":true,"post":{"id":25947,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:10:09","created_at":"2021-04-08T21:00:00.000000Z","updated_at":"2022-10-24T12:10:09.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":25947,"is_featured":0,"title":"Yeni normal: Dijital","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Do\u00e7. Dr. Adnan Veysel Ertemel<\/strong><\/span>
<\/strong><\/span><\/p>

Uzunca bir s\u00fcredir d\u00fcnyay\u0131 etkisi alt\u0131na alan pandemi, dijitalle\u015fme s\u00fcrecini de ola\u011fan\u00fcst\u00fc boyutta art\u0131rd\u0131. K\u00fcresel e-ticaret kullan\u0131m oran\u0131, be\u015f y\u0131lda almas\u0131 \u00f6ng\u00f6r\u00fclen mesafeyi bir y\u0131ldan k\u0131sa bir s\u00fcrede alarak y\u00fczde 13\u2019ten y\u00fczde 30\u2019a \u00e7\u0131kt\u0131.<\/span><\/p>

\u00dcstelik bu kapsamdaki b\u00fcy\u00fcmenin y\u00fczde 40\u2019\u0131, e-ticareti ilk defa kullananlar taraf\u0131ndan kaydedildi. D\u00fcnyada her g\u00fcn 600 milyondan fazla insan zoom ve benzeri video konferans programlar\u0131 \u00fczerinden d\u00fczenli olarak ileti\u015fim kuruyor. ABD\u2019de yakla\u015f\u0131k 3 bin i\u015fletmeyle yap\u0131lan bir ara\u015ft\u0131rmada, \u015firketlerin y\u00fczde 68\u2019inin pandemi s\u00fcrecinin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerini \u2018b\u00fcy\u00fck oranda\u2019 h\u0131zland\u0131rmalar\u0131na neden oldu\u011fu ve dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in belirledikleri takvimin ortalama 6 y\u0131l \u00f6ne \u00e7ekildi\u011fi ortaya \u00e7\u0131kt\u0131.<\/span><\/p>

D\u0130J\u0130TAL VER\u0130 \u00dcRET\u0130M HIZI NE ORANDA ARTTI?<\/strong><\/span><\/p>

2020 y\u0131l\u0131nda 45 Zetabayt olan ve her y\u0131l katlanarak b\u00fcy\u00fcyen d\u00fcnya \u00e7ap\u0131nda \u00fcretilen veri dalgas\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn, 2025 y\u0131l\u0131nda 175 Zetabayt olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>

Burada 1 Zetabayt verinin b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 1 trilyon gigabayt veriye denk geldi\u011fini hat\u0131rlatmakta fayda var. IDC ara\u015ft\u0131rma \u015firketinin yapt\u0131\u011f\u0131 tahminlere g\u00f6re, 2023 y\u0131l\u0131na kadar kulland\u0131k\u00e7a \u00f6de mant\u0131\u011f\u0131ndaki bulut tabanl\u0131 \u00e7\u00f6z\u00fcmler sayesinde tek sat\u0131r kod yazmadan \u00fcretilebilen mobil uygulama say\u0131s\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda 500 milyon adedi ge\u00e7ece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Yine IDC ara\u015ft\u0131rma \u015firketinin tahminlerine g\u00f6re, 2020\u2019de 1.426 olan ba\u011flant\u0131l\u0131 (online) ortamda ki\u015fi ba\u015f\u0131na g\u00fcnl\u00fck etkile\u015fim say\u0131s\u0131n\u0131n 2025 y\u0131l\u0131nda 4.900\u2019\u00fcn \u00fczerine \u00e7\u0131kaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. T\u00fcm bu bilgiler \u0131\u015f\u0131\u011f\u0131nda s\u00f6z konusu verilerdeki \u00fcssel art\u0131\u015ftan hareketle dijitalle\u015fme seviyesinde ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir evreye girmekte oldu\u011fumuzu s\u00f6ylemek m\u00fcmk\u00fcn\u2026<\/span><\/p>

D\u0130J\u0130TAL\u0130N YEN\u0130 NORMAL OLDU\u011eU B\u0130R D\u00dcNYADA ESK\u0130 \u0130LET\u0130\u015e\u0130M STRATEJ\u0130LER\u0130 NE KADAR ETK\u0130L\u0130?<\/strong><\/span><\/p>

B\u00f6yle bir d\u00fcnyada Harvard Business Review\u2019in, ABD\u2019de 2021 y\u0131l\u0131 ba\u015f\u0131nda 8 bin pazarlama y\u00f6neticisiyle yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada, \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7teki en \u00f6nemli sorunlar\u0131n\u0131n, verinin hi\u00e7 olmad\u0131\u011f\u0131 kadar b\u00fcy\u00fck bir dalga \u015feklinde yay\u0131ld\u0131\u011f\u0131 limitsiz medya \u00e7a\u011f\u0131nda seslerini duyurabilmelerinin hi\u00e7 olmad\u0131\u011f\u0131 kadar zorla\u015fmas\u0131 oldu\u011fu ortaya \u00e7\u0131kt\u0131. B\u00fcy\u00fck verinin miktar\u0131ndaki patlama kar\u015f\u0131s\u0131nda veri anlam\u0131nda ciddi bir \u2018g\u00fcr\u00fclt\u00fc\u2019 olu\u015fuyor. B\u00f6yle bir ileti\u015fim ortam\u0131nda markalar\u0131n mesajlar\u0131n\u0131 geleneksel stratejilerle duyurmaya \u00e7al\u0131\u015fmalar\u0131 durumunda etkili olmalar\u0131 m\u00fcmk\u00fcn g\u00f6r\u00fcnm\u00fcyor.<\/span><\/p>

GELECE\u011e\u0130N D\u00dcNYASINDA \u00d6NE \u00c7IKAN YEN\u0130 TRENDLER<\/strong><\/span><\/p>

Bu yeni d\u00fcnya ger\u00e7ekli\u011fi kar\u015f\u0131s\u0131nda i\u015fletmelerin de paradigma de\u011fi\u015fimi ger\u00e7ekle\u015ftirmesi ve radikal bi\u00e7imde farkl\u0131 stratejiler uygulamas\u0131 bir zorunluluk haline gelmeye ba\u015flad\u0131. Dijital d\u00fcnyada t\u00fcketicileri etkile\u015fime sokabilecek yeni trendler incelendi\u011finde, yapay zekan\u0131n daha aktif kullan\u0131ld\u0131\u011f\u0131 \u00e7\u00f6z\u00fcmler, gittik\u00e7e h\u0131zlanan i\u00e7erik \u00fcretim d\u00f6ng\u00fcleri ve hiper-ki\u015fiselle\u015ftirilmi\u015f motivasyon ara\u00e7lar\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Gelecek yaz\u0131m\u0131zda bu konuyu detayl\u0131 bi\u00e7imde inceleyece\u011fiz.<\/span><\/p> \t\t\t\t","slug":"yeni-normal-dijital","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Yeni normal: Dijital","meta_description":"Do\u00e7. Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1118,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":26046,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":25947,"locale":"tr","category_id":73,"title":"Yeni normal: Dijital","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Do\u00e7. Dr. Adnan Veysel Ertemel<\/strong><\/span>
<\/strong><\/span><\/p>

Uzunca bir s\u00fcredir d\u00fcnyay\u0131 etkisi alt\u0131na alan pandemi, dijitalle\u015fme s\u00fcrecini de ola\u011fan\u00fcst\u00fc boyutta art\u0131rd\u0131. K\u00fcresel e-ticaret kullan\u0131m oran\u0131, be\u015f y\u0131lda almas\u0131 \u00f6ng\u00f6r\u00fclen mesafeyi bir y\u0131ldan k\u0131sa bir s\u00fcrede alarak y\u00fczde 13\u2019ten y\u00fczde 30\u2019a \u00e7\u0131kt\u0131.<\/span><\/p>

\u00dcstelik bu kapsamdaki b\u00fcy\u00fcmenin y\u00fczde 40\u2019\u0131, e-ticareti ilk defa kullananlar taraf\u0131ndan kaydedildi. D\u00fcnyada her g\u00fcn 600 milyondan fazla insan zoom ve benzeri video konferans programlar\u0131 \u00fczerinden d\u00fczenli olarak ileti\u015fim kuruyor. ABD\u2019de yakla\u015f\u0131k 3 bin i\u015fletmeyle yap\u0131lan bir ara\u015ft\u0131rmada, \u015firketlerin y\u00fczde 68\u2019inin pandemi s\u00fcrecinin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerini \u2018b\u00fcy\u00fck oranda\u2019 h\u0131zland\u0131rmalar\u0131na neden oldu\u011fu ve dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in belirledikleri takvimin ortalama 6 y\u0131l \u00f6ne \u00e7ekildi\u011fi ortaya \u00e7\u0131kt\u0131.<\/span><\/p>

D\u0130J\u0130TAL VER\u0130 \u00dcRET\u0130M HIZI NE ORANDA ARTTI?<\/strong><\/span><\/p>

2020 y\u0131l\u0131nda 45 Zetabayt olan ve her y\u0131l katlanarak b\u00fcy\u00fcyen d\u00fcnya \u00e7ap\u0131nda \u00fcretilen veri dalgas\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn, 2025 y\u0131l\u0131nda 175 Zetabayt olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>

Burada 1 Zetabayt verinin b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 1 trilyon gigabayt veriye denk geldi\u011fini hat\u0131rlatmakta fayda var. IDC ara\u015ft\u0131rma \u015firketinin yapt\u0131\u011f\u0131 tahminlere g\u00f6re, 2023 y\u0131l\u0131na kadar kulland\u0131k\u00e7a \u00f6de mant\u0131\u011f\u0131ndaki bulut tabanl\u0131 \u00e7\u00f6z\u00fcmler sayesinde tek sat\u0131r kod yazmadan \u00fcretilebilen mobil uygulama say\u0131s\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda 500 milyon adedi ge\u00e7ece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Yine IDC ara\u015ft\u0131rma \u015firketinin tahminlerine g\u00f6re, 2020\u2019de 1.426 olan ba\u011flant\u0131l\u0131 (online) ortamda ki\u015fi ba\u015f\u0131na g\u00fcnl\u00fck etkile\u015fim say\u0131s\u0131n\u0131n 2025 y\u0131l\u0131nda 4.900\u2019\u00fcn \u00fczerine \u00e7\u0131kaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. T\u00fcm bu bilgiler \u0131\u015f\u0131\u011f\u0131nda s\u00f6z konusu verilerdeki \u00fcssel art\u0131\u015ftan hareketle dijitalle\u015fme seviyesinde ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir evreye girmekte oldu\u011fumuzu s\u00f6ylemek m\u00fcmk\u00fcn\u2026<\/span><\/p>

D\u0130J\u0130TAL\u0130N YEN\u0130 NORMAL OLDU\u011eU B\u0130R D\u00dcNYADA ESK\u0130 \u0130LET\u0130\u015e\u0130M STRATEJ\u0130LER\u0130 NE KADAR ETK\u0130L\u0130?<\/strong><\/span><\/p>

B\u00f6yle bir d\u00fcnyada Harvard Business Review\u2019in, ABD\u2019de 2021 y\u0131l\u0131 ba\u015f\u0131nda 8 bin pazarlama y\u00f6neticisiyle yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada, \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7teki en \u00f6nemli sorunlar\u0131n\u0131n, verinin hi\u00e7 olmad\u0131\u011f\u0131 kadar b\u00fcy\u00fck bir dalga \u015feklinde yay\u0131ld\u0131\u011f\u0131 limitsiz medya \u00e7a\u011f\u0131nda seslerini duyurabilmelerinin hi\u00e7 olmad\u0131\u011f\u0131 kadar zorla\u015fmas\u0131 oldu\u011fu ortaya \u00e7\u0131kt\u0131. B\u00fcy\u00fck verinin miktar\u0131ndaki patlama kar\u015f\u0131s\u0131nda veri anlam\u0131nda ciddi bir \u2018g\u00fcr\u00fclt\u00fc\u2019 olu\u015fuyor. B\u00f6yle bir ileti\u015fim ortam\u0131nda markalar\u0131n mesajlar\u0131n\u0131 geleneksel stratejilerle duyurmaya \u00e7al\u0131\u015fmalar\u0131 durumunda etkili olmalar\u0131 m\u00fcmk\u00fcn g\u00f6r\u00fcnm\u00fcyor.<\/span><\/p>

GELECE\u011e\u0130N D\u00dcNYASINDA \u00d6NE \u00c7IKAN YEN\u0130 TRENDLER<\/strong><\/span><\/p>

Bu yeni d\u00fcnya ger\u00e7ekli\u011fi kar\u015f\u0131s\u0131nda i\u015fletmelerin de paradigma de\u011fi\u015fimi ger\u00e7ekle\u015ftirmesi ve radikal bi\u00e7imde farkl\u0131 stratejiler uygulamas\u0131 bir zorunluluk haline gelmeye ba\u015flad\u0131. Dijital d\u00fcnyada t\u00fcketicileri etkile\u015fime sokabilecek yeni trendler incelendi\u011finde, yapay zekan\u0131n daha aktif kullan\u0131ld\u0131\u011f\u0131 \u00e7\u00f6z\u00fcmler, gittik\u00e7e h\u0131zlanan i\u00e7erik \u00fcretim d\u00f6ng\u00fcleri ve hiper-ki\u015fiselle\u015ftirilmi\u015f motivasyon ara\u00e7lar\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Gelecek yaz\u0131m\u0131zda bu konuyu detayl\u0131 bi\u00e7imde inceleyece\u011fiz.<\/span><\/p> \t\t\t\t","slug":"yeni-normal-dijital","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Yeni normal: Dijital","meta_description":"Do\u00e7. Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1118,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}