{"status":true,"post":{"id":26634,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:21:10","created_at":"2021-05-20T21:00:00.000000Z","updated_at":"2022-10-24T12:21:10.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":26634,"is_featured":0,"title":"\u00dcr\u00fcn videosuyla i\u015flerinizi ikiye katlay\u0131n","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <\/span><\/p>  <p><span class=\"large\"><strong>\u2018<\/strong><strong>B<\/strong><strong>enim hedef kitlem Youtube\u2019da de\u011fil\u2019 diyenlerdenseniz bir kez daha d\u00fc\u015f\u00fcn\u00fcn. Ayda 2 milyardan fazla ki\u015finin ziyaret etti\u011fi Youtube video platformunu i\u015finizi ikiye katlamak i\u00e7in kullanmak tamamen sizin elinizde. Youtube pazarlamas\u0131na nereden ve nas\u0131l ba\u015flayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in 5 ad\u0131ml\u0131k rehberimize g\u00f6z at\u0131n.<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> STATISTA\u2019n\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, Ocak 2021 itibariyle d\u00fcnyada en fazla aktif kullan\u0131c\u0131 say\u0131s\u0131na sahip olan sosyal medya mecras\u0131, 2.7 milyar ki\u015fi ile Facebook. \u0130kinci s\u0131rada ise 2.3 milyar kullan\u0131c\u0131 ile Youtube geliyor. Google\u2019dan sonraki en b\u00fcy\u00fck arama motoru da Google\u2019a ait bir \u015firket olan Youtube. \u00d6yle ki, Youtube\u2019da anahtar kelimelerle veya s\u00f6zl\u00fc olarak yap\u0131lan aramalar\u0131n say\u0131s\u0131 Bing, Yahoo, Yandex, AOL ve Ask arama motorlar\u0131n\u0131n toplam\u0131ndan daha fazla. Youtube\u2019da ayda 3 milyar adet arama yap\u0131l\u0131yor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> State of Inbound ara\u015ft\u0131rmas\u0131na g\u00f6re, y\u00f6netim kademesindeki insanlar\u0131n y\u00fczde 59\u2019u, metin okumaktansa video izlemeyi tercih etti\u011fini beyan ediyor. Think with Google ara\u015ft\u0131rmas\u0131na cevap verenlerin y\u00fczde 90\u2019\u0131 ise Youtube arac\u0131l\u0131\u011f\u0131yla ilk defa yeni bir \u00fcr\u00fcn veya marka ile tan\u0131\u015ft\u0131klar\u0131n\u0131 ifade ediyor. \u0130ster Google reklam\u0131 verin, ister organik arama sonu\u00e7lar\u0131 i\u00e7in SEO (arama motoru optimizasyonu) yat\u0131r\u0131m\u0131 yap\u0131yor olun, pazarlama stratejinizin en \u00f6nemli bile\u015fenlerinden biri, video platformlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamak olmal\u0131. \u0130\u015fte ba\u015flang\u0131\u00e7 i\u00e7in 5 ad\u0131ml\u0131k yol haritan\u0131z:<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>1 - Youtube\u2019da marka hesab\u0131 a\u00e7\u0131n:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> \u015eahsi bir gmail hesab\u0131na sahip olan herkes, otomatik olarak bir Youtube hesab\u0131na da sahip oluyor. Ancak i\u015fletmeniz, markan\u0131z, hatta \u00fcr\u00fcn ve hizmetleriniz ad\u0131na da ayr\u0131 ayr\u0131 Youtube hesaplar\u0131 a\u00e7abilece\u011finizi biliyor muydunuz? \u015eahsi hesab\u0131n\u0131zdan giri\u015f yaparak hesap b\u00f6l\u00fcm\u00fcnde (youtube.com\/account) yeni bir kanal ve marka hesaplar\u0131 olu\u015fturun. Marka hesab\u0131na markan\u0131z\u0131n, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn veya hizmetinizin ad\u0131n\u0131 verin. Firman\u0131zdaki hiyerar\u015fiye uygun olarak, birden fazla (onlarca) kanal y\u00f6neticisi veya edit\u00f6r\u00fc atayabilirsiniz. B\u00f6ylece, \u015fahsi \u015fifrenizi herhangi bir kimse ile payla\u015fman\u0131za gerek kalmadan marka ve \u00fcr\u00fcn bazl\u0131 hesaplar a\u00e7abilirsiniz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>2 - Video t\u00fcr\u00fcne karar verin:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Firma tan\u0131t\u0131m videosu, canl\u0131 etkinlik videosu, m\u00fc\u015fteri yorum videosu, \u00fcr\u00fcn kullan\u0131m video k\u0131lavuzu, nas\u0131l yap\u0131l\u0131r videosu veya resimlerden olu\u015fan bir yeni \u00fcr\u00fcn videosu. Video \u00e7ekmeden \u00f6nce senaryosunu yaz\u0131p ona g\u00f6re \u00e7ekim yap\u0131n. Her bir videoda sadece bir amac\u0131 ger\u00e7ekle\u015ftirin. \u00c7\u00fcnk\u00fc arama yapanlar, o anki ihtiyac\u0131na g\u00f6re arama yap\u0131yor. K\u0131saca, b\u00fct\u00e7enize uygun olarak e\u011fitici, bilgilendirici, e\u011flendirici videolar \u00fcretin. Youtube videolar\u0131 en fazla ak\u015famlar\u0131 ve hafta sonlar\u0131 izlenir. O nedenle videolar\u0131n\u0131z\u0131 ak\u015famdan ve hafta sonundan \u00f6nce y\u00fcklerseniz erkenden indekslenmi\u015f olur. \u00c7ekti\u011finiz videolar\u0131, Youtube i\u00e7erisindeki online edit b\u00f6l\u00fcm\u00fcnde veya iMovie ve Windows Movie Maker gibi \u00fccretsiz programlarda yay\u0131na haz\u0131r hale getirebilirsiniz. Daha profesyonel bir kurgu i\u00e7in Adobe Premier Pro ve Final Cut\u2019\u0131 tercih edebilirsiniz. Pond5, Epidemic Sound ve Premium Beat gibi programlar yard\u0131m\u0131 ile ses ve m\u00fczik efektleri uygulayabilirsiniz.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>3 - Youtube SEO\u2019su uygulay\u0131n:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Videonuzda hangi i\u00e7eri\u011fin anlat\u0131ld\u0131\u011f\u0131n\u0131 yaz\u0131l\u0131 olarak beyan ederseniz d\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci arama motorunda organik olarak \u00f6ne \u00e7\u0131kma f\u0131rsat\u0131n\u0131z \u00fc\u00e7e katlan\u0131r. Videonuza a\u00e7\u0131k ve net ba\u015fl\u0131klar at\u0131n, do\u011fru kategoriyi se\u00e7in, etiketler koyun, hashtagler yerle\u015ftirin, 5 bin karaktere kadar izin verilen a\u00e7\u0131klama alan\u0131n\u0131 kesinlikle sonuna kadar doldurun. Gerekiyorsa altyaz\u0131 ekleyin. Videolar i\u00e7erisine kartlar ve video sonu sayfalar\u0131 ekleyin. Youtube anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in TubeBuddy, Kparser, Keywordkeg, Hypersuggest, Wordtracker, YtCockipt gibi programlardan yard\u0131m alabilirsiniz. Ayr\u0131ca, birbiriyle ili\u015fkili videolar\u0131n\u0131z\u0131 tek bir izleme listesi alt\u0131nda toplay\u0131n.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>4 - Video linklerini d\u00f6rt bir yana da\u011f\u0131t\u0131n:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Youtube\u2019a y\u00fckledi\u011finiz videolar\u0131 sosyal medyadaki di\u011fer kanallar\u0131n\u0131zda, internet sitelerinizde yay\u0131nlay\u0131n ve e-mail listelerinize da\u011f\u0131t\u0131n. Soru- cevap sitelerinde sorulan sorulara cevap olarak eklemeyi deneyin ve \u00e7arp\u0131c\u0131 sonu\u00e7lar\u0131 g\u00f6r\u00fcn. Videonuzun alt\u0131na yorum yazanlara mutlaka cevap verin. \u0130zleyicilerden gelen talepler, \u00f6neriler ve \u015fikayetler, bir sonraki videolar\u0131n\u0131z hakk\u0131nda size ilham verecek.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>5 - Analizden yararlan\u0131n:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Youtube.com\/analytics sayfas\u0131nda bulaca\u011f\u0131n\u0131z izlenme s\u00fcreleri, payla\u015f\u0131m adetleri, be\u011fenme say\u0131s\u0131 gibi istatistikler, pazarlama stratejinizi sa\u011flam bir zemine oturtmak ad\u0131na size yol g\u00f6sterici olacakt\u0131r. Y\u00fckledi\u011finiz videolar\u0131n do\u011fru hedef kitleye ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131, ula\u015ft\u0131ysa onlar\u0131 arzu etti\u011finiz aksiyonu almaya y\u00f6nlendirmede ne kadar ba\u015far\u0131l\u0131 oldu\u011funu Youtube analiz sayesinde \u00f6\u011frenebilirsiniz.<\/span><\/p>  \t\t\t\t","slug":"urun-videosuyla-islerinizi-ikiye-katlayin","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u00dcr\u00fcn videosuyla i\u015flerinizi ikiye katlay\u0131n","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":136,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":26733,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":26634,"locale":"tr","category_id":73,"title":"\u00dcr\u00fcn videosuyla i\u015flerinizi ikiye katlay\u0131n","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <\/span><\/p>  <p><span class=\"large\"><strong>\u2018<\/strong><strong>B<\/strong><strong>enim hedef kitlem Youtube\u2019da de\u011fil\u2019 diyenlerdenseniz bir kez daha d\u00fc\u015f\u00fcn\u00fcn. Ayda 2 milyardan fazla ki\u015finin ziyaret etti\u011fi Youtube video platformunu i\u015finizi ikiye katlamak i\u00e7in kullanmak tamamen sizin elinizde. Youtube pazarlamas\u0131na nereden ve nas\u0131l ba\u015flayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in 5 ad\u0131ml\u0131k rehberimize g\u00f6z at\u0131n.<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> STATISTA\u2019n\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, Ocak 2021 itibariyle d\u00fcnyada en fazla aktif kullan\u0131c\u0131 say\u0131s\u0131na sahip olan sosyal medya mecras\u0131, 2.7 milyar ki\u015fi ile Facebook. \u0130kinci s\u0131rada ise 2.3 milyar kullan\u0131c\u0131 ile Youtube geliyor. Google\u2019dan sonraki en b\u00fcy\u00fck arama motoru da Google\u2019a ait bir \u015firket olan Youtube. \u00d6yle ki, Youtube\u2019da anahtar kelimelerle veya s\u00f6zl\u00fc olarak yap\u0131lan aramalar\u0131n say\u0131s\u0131 Bing, Yahoo, Yandex, AOL ve Ask arama motorlar\u0131n\u0131n toplam\u0131ndan daha fazla. Youtube\u2019da ayda 3 milyar adet arama yap\u0131l\u0131yor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> State of Inbound ara\u015ft\u0131rmas\u0131na g\u00f6re, y\u00f6netim kademesindeki insanlar\u0131n y\u00fczde 59\u2019u, metin okumaktansa video izlemeyi tercih etti\u011fini beyan ediyor. Think with Google ara\u015ft\u0131rmas\u0131na cevap verenlerin y\u00fczde 90\u2019\u0131 ise Youtube arac\u0131l\u0131\u011f\u0131yla ilk defa yeni bir \u00fcr\u00fcn veya marka ile tan\u0131\u015ft\u0131klar\u0131n\u0131 ifade ediyor. \u0130ster Google reklam\u0131 verin, ister organik arama sonu\u00e7lar\u0131 i\u00e7in SEO (arama motoru optimizasyonu) yat\u0131r\u0131m\u0131 yap\u0131yor olun, pazarlama stratejinizin en \u00f6nemli bile\u015fenlerinden biri, video platformlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flamak olmal\u0131. \u0130\u015fte ba\u015flang\u0131\u00e7 i\u00e7in 5 ad\u0131ml\u0131k yol haritan\u0131z:<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>1 - Youtube\u2019da marka hesab\u0131 a\u00e7\u0131n:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> \u015eahsi bir gmail hesab\u0131na sahip olan herkes, otomatik olarak bir Youtube hesab\u0131na da sahip oluyor. Ancak i\u015fletmeniz, markan\u0131z, hatta \u00fcr\u00fcn ve hizmetleriniz ad\u0131na da ayr\u0131 ayr\u0131 Youtube hesaplar\u0131 a\u00e7abilece\u011finizi biliyor muydunuz? \u015eahsi hesab\u0131n\u0131zdan giri\u015f yaparak hesap b\u00f6l\u00fcm\u00fcnde (youtube.com\/account) yeni bir kanal ve marka hesaplar\u0131 olu\u015fturun. Marka hesab\u0131na markan\u0131z\u0131n, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn veya hizmetinizin ad\u0131n\u0131 verin. Firman\u0131zdaki hiyerar\u015fiye uygun olarak, birden fazla (onlarca) kanal y\u00f6neticisi veya edit\u00f6r\u00fc atayabilirsiniz. B\u00f6ylece, \u015fahsi \u015fifrenizi herhangi bir kimse ile payla\u015fman\u0131za gerek kalmadan marka ve \u00fcr\u00fcn bazl\u0131 hesaplar a\u00e7abilirsiniz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>2 - Video t\u00fcr\u00fcne karar verin:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Firma tan\u0131t\u0131m videosu, canl\u0131 etkinlik videosu, m\u00fc\u015fteri yorum videosu, \u00fcr\u00fcn kullan\u0131m video k\u0131lavuzu, nas\u0131l yap\u0131l\u0131r videosu veya resimlerden olu\u015fan bir yeni \u00fcr\u00fcn videosu. Video \u00e7ekmeden \u00f6nce senaryosunu yaz\u0131p ona g\u00f6re \u00e7ekim yap\u0131n. Her bir videoda sadece bir amac\u0131 ger\u00e7ekle\u015ftirin. \u00c7\u00fcnk\u00fc arama yapanlar, o anki ihtiyac\u0131na g\u00f6re arama yap\u0131yor. K\u0131saca, b\u00fct\u00e7enize uygun olarak e\u011fitici, bilgilendirici, e\u011flendirici videolar \u00fcretin. Youtube videolar\u0131 en fazla ak\u015famlar\u0131 ve hafta sonlar\u0131 izlenir. O nedenle videolar\u0131n\u0131z\u0131 ak\u015famdan ve hafta sonundan \u00f6nce y\u00fcklerseniz erkenden indekslenmi\u015f olur. \u00c7ekti\u011finiz videolar\u0131, Youtube i\u00e7erisindeki online edit b\u00f6l\u00fcm\u00fcnde veya iMovie ve Windows Movie Maker gibi \u00fccretsiz programlarda yay\u0131na haz\u0131r hale getirebilirsiniz. Daha profesyonel bir kurgu i\u00e7in Adobe Premier Pro ve Final Cut\u2019\u0131 tercih edebilirsiniz. Pond5, Epidemic Sound ve Premium Beat gibi programlar yard\u0131m\u0131 ile ses ve m\u00fczik efektleri uygulayabilirsiniz.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>3 - Youtube SEO\u2019su uygulay\u0131n:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Videonuzda hangi i\u00e7eri\u011fin anlat\u0131ld\u0131\u011f\u0131n\u0131 yaz\u0131l\u0131 olarak beyan ederseniz d\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci arama motorunda organik olarak \u00f6ne \u00e7\u0131kma f\u0131rsat\u0131n\u0131z \u00fc\u00e7e katlan\u0131r. Videonuza a\u00e7\u0131k ve net ba\u015fl\u0131klar at\u0131n, do\u011fru kategoriyi se\u00e7in, etiketler koyun, hashtagler yerle\u015ftirin, 5 bin karaktere kadar izin verilen a\u00e7\u0131klama alan\u0131n\u0131 kesinlikle sonuna kadar doldurun. Gerekiyorsa altyaz\u0131 ekleyin. Videolar i\u00e7erisine kartlar ve video sonu sayfalar\u0131 ekleyin. Youtube anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in TubeBuddy, Kparser, Keywordkeg, Hypersuggest, Wordtracker, YtCockipt gibi programlardan yard\u0131m alabilirsiniz. Ayr\u0131ca, birbiriyle ili\u015fkili videolar\u0131n\u0131z\u0131 tek bir izleme listesi alt\u0131nda toplay\u0131n.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>4 - Video linklerini d\u00f6rt bir yana da\u011f\u0131t\u0131n:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Youtube\u2019a y\u00fckledi\u011finiz videolar\u0131 sosyal medyadaki di\u011fer kanallar\u0131n\u0131zda, internet sitelerinizde yay\u0131nlay\u0131n ve e-mail listelerinize da\u011f\u0131t\u0131n. Soru- cevap sitelerinde sorulan sorulara cevap olarak eklemeyi deneyin ve \u00e7arp\u0131c\u0131 sonu\u00e7lar\u0131 g\u00f6r\u00fcn. Videonuzun alt\u0131na yorum yazanlara mutlaka cevap verin. \u0130zleyicilerden gelen talepler, \u00f6neriler ve \u015fikayetler, bir sonraki videolar\u0131n\u0131z hakk\u0131nda size ilham verecek.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>5 - Analizden yararlan\u0131n:<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> Youtube.com\/analytics sayfas\u0131nda bulaca\u011f\u0131n\u0131z izlenme s\u00fcreleri, payla\u015f\u0131m adetleri, be\u011fenme say\u0131s\u0131 gibi istatistikler, pazarlama stratejinizi sa\u011flam bir zemine oturtmak ad\u0131na size yol g\u00f6sterici olacakt\u0131r. Y\u00fckledi\u011finiz videolar\u0131n do\u011fru hedef kitleye ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131, ula\u015ft\u0131ysa onlar\u0131 arzu etti\u011finiz aksiyonu almaya y\u00f6nlendirmede ne kadar ba\u015far\u0131l\u0131 oldu\u011funu Youtube analiz sayesinde \u00f6\u011frenebilirsiniz.<\/span><\/p>  \t\t\t\t","slug":"urun-videosuyla-islerinizi-ikiye-katlayin","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u00dcr\u00fcn videosuyla i\u015flerinizi ikiye katlay\u0131n","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":136,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}