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keremalkin@superonline.com<\/span><\/strong><\/p> \u00a0<\/span><\/p> D\u00fcnya genelinde, \u00f6nde gelen 40 ekonominin reel sekt\u00f6r\u00fcn\u00fcn nabz\u0131n\u0131 tutan anketler, milyonlarca \u015firketin, firman\u0131n asla \u2018polarize bir d\u00fcnya\u2019 istemediklerine i\u015faret ediyor. \u015eirketler, i\u015fletmeler k\u00fcresel ve b\u00f6lgesel jeopolitik gerginliklerin bir an \u00f6nce geride kalmas\u0131n\u0131, s\u00f6z konusu jeopolitik gerginliklerin sebep oldu\u011fu jeoekonomik \u00e7alkant\u0131lar\u0131n, yani hammadde, ara mamul ve teknolojik imkanlar\u0131n \u00fclkeler aras\u0131nda \u2018politik bir silaha d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi\u2019 e\u011filimlerinin bir an \u00f6nce sona ermesini istiyor. \u00dclkeler ve firmalar rekabet becerilerini geli\u015ftirmeye daha \u00e7ok yo\u011funla\u015fabileceklerini \u00fcmit ettikleri bir d\u00f6nemin geri gelmesini talep ediyor.<\/span><\/p> \u00a0<\/span><\/strong><\/p> \u00c7EVRE DUYARLILI\u011eI<\/span><\/strong><\/p> \u00a0<\/span><\/p> Ev sahipli\u011fi g\u00f6revini Birle\u015fik Arap Emirlikleri\u2019nin (COP28) Azerbaycan\u2019a (COP29) devredece\u011fi Birle\u015fmi\u015f Milletler (BM) \u0130klim De\u011fi\u015fikli\u011fi Konferans\u0131, d\u00fcnyan\u0131n \u00f6nde gelen \u00fclkeleri ve \u015firketleri i\u00e7in \u2018s\u00fcrd\u00fcr\u00fclebilirlik\u2019 kavram\u0131n\u0131n, bu kavrama ba\u011fl\u0131 olarak \u2018net-s\u0131f\u0131r karbon\u2019 ve \u2018s\u0131f\u0131r at\u0131k\u2019 hedeflerinin ne kadar vazge\u00e7ilmez oldu\u011funu bir kez daha teyit etti. T\u00fcrk \u015firketleri i\u00e7in k\u00fcresel rekabette var olmay\u0131, ihracat\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmay\u0131 sa\u011flayacak en temel s\u00fcre\u00e7 ise \u2018\u00fc\u00e7\u00fcz d\u00f6n\u00fc\u015f\u00fcm\u2019. T\u00fcrk \u015firketlerinin 2024-2030 d\u00f6neminde en temel g\u00fcndemi; \u2018\u00e7evresel d\u00f6n\u00fc\u015f\u00fcm\u2019, \u2018teknolojik d\u00f6n\u00fc\u015f\u00fcm\u2019 ve \u2018toplumsal d\u00f6n\u00fc\u015f\u00fcm\u2019 olacak. \u2018\u00c7evresel d\u00f6n\u00fc\u015f\u00fcm\u2019 ad\u0131na 2024 ger\u00e7ek manada bir \u2018ge\u00e7i\u015f y\u0131l\u0131\u2019. Ba\u015fta Avrupa Birli\u011fi (AB) olmak \u00fczere, d\u00fcnyan\u0131n \u00f6nde gelen ekonomilerinde \u015firketlerin \u2018\u00e7evre\u2019 duyarl\u0131l\u0131\u011f\u0131 en \u00f6nemli itibar unsurlar\u0131ndan biri olacak.<\/span><\/p> \u00a0<\/span><\/p> \u015eirketin karbon ayak izi, s\u0131f\u0131r at\u0131k performans\u0131, temiz ve yenilenebilir enerji kullanma kabiliyetleri, k\u00fcresel rekabetteki konumunu ya olumlu y\u00f6nde ya da yeterince ba\u015far\u0131l\u0131 de\u011fil ise olumsuz y\u00f6nde etkileyecek.\u00a0<\/span><\/p> \u00a0<\/span><\/p> \u015eirket ba\u015far\u0131l\u0131 olamad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde ek \u00e7evre vergilerine maruz kalacak ve kendisinden \u2018ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u2019 konusunda daha ba\u015far\u0131l\u0131 olan \u015firketlere kar\u015f\u0131 rekabet \u015fans\u0131n\u0131 ad\u0131m ad\u0131m yitirecek. Bu nedenle, ihracat\u0131n ve k\u00e2rl\u0131l\u0131\u011f\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi ad\u0131na \u2018\u00e7evresel d\u00f6n\u00fc\u015f\u00fcm\u2019de ba\u015far\u0131y\u0131 yakalamak ve bu sayede k\u00fcresel rekabette \u00f6ne \u00e7\u0131kabilmek \u00e7ok \u00f6nemli.\u00a0<\/span><\/p> \u00a0<\/span><\/p> D\u0130J\u0130TALLE\u015eME S\u00dcREC\u0130<\/span><\/strong><\/p> \u00a0<\/span><\/p> \u0130kinci sacaya\u011f\u0131 ise \u2018teknolojik d\u00f6n\u00fc\u015f\u00fcm\u2019. S\u00fcpersonik h\u0131zda ilerleyen dijitalle\u015fme s\u00fcreci, \u015firketleri, firmalar\u0131 dijital d\u00f6n\u00fc\u015f\u00fcmlerini bir an \u00f6nce tamamlamaya zorluyor. T\u00fcm \u00fcretim ve i\u015f s\u00fcre\u00e7lerini yeterince dijitalle\u015ftirmemi\u015f, t\u00fcm y\u00f6netim s\u00fcrecini verilerle takip edemeyen \u015firketlerin, i\u015fletmelerin k\u00fcresel rekabette ayakta kalmalar\u0131 zor.<\/span><\/p> \u00a0<\/span><\/p> Bu nedenle, firmalar\u0131n dijitalle\u015fme s\u00fcrecini y\u00f6netecek ekiplerini, kadrolar\u0131n\u0131 g\u00fc\u00e7lendirmeleri, \u015firketlerin ise kendi boyutlar\u0131nda entelekt\u00fcel sermayelerini derinle\u015ftirmeleri, \u00f6n\u00fcm\u00fczdeki 5-6 y\u0131l\u0131n en vazge\u00e7ilmez odaklanma alan\u0131 olacak.\u00a0<\/span><\/p> \u00a0<\/span><\/strong><\/p> TOPLUMA YARARLI OLMA<\/span><\/strong><\/p> \u00a0<\/span><\/p> \u2018\u00dc\u00e7\u00fcz d\u00f6n\u00fc\u015f\u00fcm\u2019\u00fcn son sacaya\u011f\u0131 ise \u2018toplumsal d\u00f6n\u00fc\u015f\u00fcm\u2019. \u015eirketlerin, firmalar\u0131n toplum yarar\u0131na \u00e7al\u0131\u015fmalar\u0131n\u0131 geli\u015ftirme kapasitelerini g\u00fc\u00e7lendirmeleri, \u00e7ocuk i\u015f\u00e7i, mahkum i\u015f\u00e7i \u00e7al\u0131\u015ft\u0131rma gibi konular, art\u0131k T\u00fcrkiye gibi OECD \u00fcyesi d\u00fcnyan\u0131n en se\u00e7kin ekonomileri i\u00e7in \u00e7oktan geri kald\u0131. Baz\u0131 G20 \u00fclkeleri ise bu konular\u0131 bir-iki y\u0131l i\u00e7inde geride b\u0131rakmalar\u0131 gerekti\u011finin fark\u0131nda. Firman\u0131n, \u015firketin ekonomik faaliyetlerinde \u2018topluma yararl\u0131 olma\u2019 hassasiyetinin \u00f6nceliklendirilmesi de firmalar\u0131, \u015firketleri itibar ve de\u011fer boyutunda farkl\u0131la\u015ft\u0131racak. Jeopolitik gerginliklere aldan\u0131p, i\u015fletmelerinizi asla bu k\u00fcresel \u00f6nceliklerin gerisinde b\u0131rakmay\u0131n.<\/span><\/p>","slug":"turk-sirketlerinin-2024te-onceligi-ucuz-donusum","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1704661200o2A0trgN694nFpA.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":2057,"cropped_1200x675":null,"user":{"id":11,"name":"KEREM","surname":"ALK\u0130N","email":"irem05@daglaroglu.com","slug":"prof-dr-kerem-alkin","avatar":"\/front\/uploads\/avatar\/17336916000GNrERW0ucj2Ja7.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T09:50:43.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":47410,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":47284,"locale":"tr","category_id":73,"title":"T\u00fcrk \u015firketlerinin 2024\u2019te \u00f6nceli\u011fi \u2018\u00fc\u00e7\u00fcz d\u00f6n\u00fc\u015f\u00fcm\u2019","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"PROF. DR. KEREM ALK\u0130N","content":" keremalkin@superonline.com<\/span><\/strong><\/p> \u00a0<\/span><\/p> D\u00fcnya genelinde, \u00f6nde gelen 40 ekonominin reel sekt\u00f6r\u00fcn\u00fcn nabz\u0131n\u0131 tutan anketler, milyonlarca \u015firketin, firman\u0131n asla \u2018polarize bir d\u00fcnya\u2019 istemediklerine i\u015faret ediyor. \u015eirketler, i\u015fletmeler k\u00fcresel ve b\u00f6lgesel jeopolitik gerginliklerin bir an \u00f6nce geride kalmas\u0131n\u0131, s\u00f6z konusu jeopolitik gerginliklerin sebep oldu\u011fu jeoekonomik \u00e7alkant\u0131lar\u0131n, yani hammadde, ara mamul ve teknolojik imkanlar\u0131n \u00fclkeler aras\u0131nda \u2018politik bir silaha d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi\u2019 e\u011filimlerinin bir an \u00f6nce sona ermesini istiyor. \u00dclkeler ve firmalar rekabet becerilerini geli\u015ftirmeye daha \u00e7ok yo\u011funla\u015fabileceklerini \u00fcmit ettikleri bir d\u00f6nemin geri gelmesini talep ediyor.<\/span><\/p> \u00a0<\/span><\/strong><\/p> \u00c7EVRE DUYARLILI\u011eI<\/span><\/strong><\/p> \u00a0<\/span><\/p> Ev sahipli\u011fi g\u00f6revini Birle\u015fik Arap Emirlikleri\u2019nin (COP28) Azerbaycan\u2019a (COP29) devredece\u011fi Birle\u015fmi\u015f Milletler (BM) \u0130klim De\u011fi\u015fikli\u011fi Konferans\u0131, d\u00fcnyan\u0131n \u00f6nde gelen \u00fclkeleri ve \u015firketleri i\u00e7in \u2018s\u00fcrd\u00fcr\u00fclebilirlik\u2019 kavram\u0131n\u0131n, bu kavrama ba\u011fl\u0131 olarak \u2018net-s\u0131f\u0131r karbon\u2019 ve \u2018s\u0131f\u0131r at\u0131k\u2019 hedeflerinin ne kadar vazge\u00e7ilmez oldu\u011funu bir kez daha teyit etti. T\u00fcrk \u015firketleri i\u00e7in k\u00fcresel rekabette var olmay\u0131, ihracat\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmay\u0131 sa\u011flayacak en temel s\u00fcre\u00e7 ise \u2018\u00fc\u00e7\u00fcz d\u00f6n\u00fc\u015f\u00fcm\u2019. T\u00fcrk \u015firketlerinin 2024-2030 d\u00f6neminde en temel g\u00fcndemi; \u2018\u00e7evresel d\u00f6n\u00fc\u015f\u00fcm\u2019, \u2018teknolojik d\u00f6n\u00fc\u015f\u00fcm\u2019 ve \u2018toplumsal d\u00f6n\u00fc\u015f\u00fcm\u2019 olacak. \u2018\u00c7evresel d\u00f6n\u00fc\u015f\u00fcm\u2019 ad\u0131na 2024 ger\u00e7ek manada bir \u2018ge\u00e7i\u015f y\u0131l\u0131\u2019. Ba\u015fta Avrupa Birli\u011fi (AB) olmak \u00fczere, d\u00fcnyan\u0131n \u00f6nde gelen ekonomilerinde \u015firketlerin \u2018\u00e7evre\u2019 duyarl\u0131l\u0131\u011f\u0131 en \u00f6nemli itibar unsurlar\u0131ndan biri olacak.<\/span><\/p> \u00a0<\/span><\/p> \u015eirketin karbon ayak izi, s\u0131f\u0131r at\u0131k performans\u0131, temiz ve yenilenebilir enerji kullanma kabiliyetleri, k\u00fcresel rekabetteki konumunu ya olumlu y\u00f6nde ya da yeterince ba\u015far\u0131l\u0131 de\u011fil ise olumsuz y\u00f6nde etkileyecek.\u00a0<\/span><\/p> \u00a0<\/span><\/p> \u015eirket ba\u015far\u0131l\u0131 olamad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde ek \u00e7evre vergilerine maruz kalacak ve kendisinden \u2018ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u2019 konusunda daha ba\u015far\u0131l\u0131 olan \u015firketlere kar\u015f\u0131 rekabet \u015fans\u0131n\u0131 ad\u0131m ad\u0131m yitirecek. Bu nedenle, ihracat\u0131n ve k\u00e2rl\u0131l\u0131\u011f\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi ad\u0131na \u2018\u00e7evresel d\u00f6n\u00fc\u015f\u00fcm\u2019de ba\u015far\u0131y\u0131 yakalamak ve bu sayede k\u00fcresel rekabette \u00f6ne \u00e7\u0131kabilmek \u00e7ok \u00f6nemli.\u00a0<\/span><\/p> \u00a0<\/span><\/p> D\u0130J\u0130TALLE\u015eME S\u00dcREC\u0130<\/span><\/strong><\/p> \u00a0<\/span><\/p> \u0130kinci sacaya\u011f\u0131 ise \u2018teknolojik d\u00f6n\u00fc\u015f\u00fcm\u2019. S\u00fcpersonik h\u0131zda ilerleyen dijitalle\u015fme s\u00fcreci, \u015firketleri, firmalar\u0131 dijital d\u00f6n\u00fc\u015f\u00fcmlerini bir an \u00f6nce tamamlamaya zorluyor. T\u00fcm \u00fcretim ve i\u015f s\u00fcre\u00e7lerini yeterince dijitalle\u015ftirmemi\u015f, t\u00fcm y\u00f6netim s\u00fcrecini verilerle takip edemeyen \u015firketlerin, i\u015fletmelerin k\u00fcresel rekabette ayakta kalmalar\u0131 zor.<\/span><\/p> \u00a0<\/span><\/p> Bu nedenle, firmalar\u0131n dijitalle\u015fme s\u00fcrecini y\u00f6netecek ekiplerini, kadrolar\u0131n\u0131 g\u00fc\u00e7lendirmeleri, \u015firketlerin ise kendi boyutlar\u0131nda entelekt\u00fcel sermayelerini derinle\u015ftirmeleri, \u00f6n\u00fcm\u00fczdeki 5-6 y\u0131l\u0131n en vazge\u00e7ilmez odaklanma alan\u0131 olacak.\u00a0<\/span><\/p> \u00a0<\/span><\/strong><\/p> TOPLUMA YARARLI OLMA<\/span><\/strong><\/p> \u00a0<\/span><\/p> \u2018\u00dc\u00e7\u00fcz d\u00f6n\u00fc\u015f\u00fcm\u2019\u00fcn son sacaya\u011f\u0131 ise \u2018toplumsal d\u00f6n\u00fc\u015f\u00fcm\u2019. \u015eirketlerin, firmalar\u0131n toplum yarar\u0131na \u00e7al\u0131\u015fmalar\u0131n\u0131 geli\u015ftirme kapasitelerini g\u00fc\u00e7lendirmeleri, \u00e7ocuk i\u015f\u00e7i, mahkum i\u015f\u00e7i \u00e7al\u0131\u015ft\u0131rma gibi konular, art\u0131k T\u00fcrkiye gibi OECD \u00fcyesi d\u00fcnyan\u0131n en se\u00e7kin ekonomileri i\u00e7in \u00e7oktan geri kald\u0131. Baz\u0131 G20 \u00fclkeleri ise bu konular\u0131 bir-iki y\u0131l i\u00e7inde geride b\u0131rakmalar\u0131 gerekti\u011finin fark\u0131nda. Firman\u0131n, \u015firketin ekonomik faaliyetlerinde \u2018topluma yararl\u0131 olma\u2019 hassasiyetinin \u00f6nceliklendirilmesi de firmalar\u0131, \u015firketleri itibar ve de\u011fer boyutunda farkl\u0131la\u015ft\u0131racak. Jeopolitik gerginliklere aldan\u0131p, i\u015fletmelerinizi asla bu k\u00fcresel \u00f6nceliklerin gerisinde b\u0131rakmay\u0131n.<\/span><\/p>","slug":"turk-sirketlerinin-2024te-onceligi-ucuz-donusum","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1704661200o2A0trgN694nFpA.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1704661200o2A0trgN694nFpA.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":2057,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}
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