{"status":true,"post":{"id":46081,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2023-12-04 07:46:00","created_at":"2023-12-04T04:46:00.000000Z","updated_at":"2023-12-04T04:46:00.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":46081,"is_featured":0,"title":"Tekerlekle bavulun bulu\u015fmas\u0131 ve uzay yolculu\u011fu!","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":"SAL\u0130H KESK\u0130N","content":"


<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>


<\/span><\/strong><\/p>

www.inovasyonuzmani.com<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Baz\u0131 fikirler var ki, \u00e7ok basit oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr ve ba\u015fkalar\u0131n\u0131n da kolay bir \u015fekilde bulabilece\u011fini varsayar\u0131z... Tekerlekli bavulun hik\u00e2yesi tam da b\u00f6yle bir hik\u00e2ye\u2026<\/span><\/p>

\u00a0<\/span><\/p>

Ama acaba ger\u00e7ekten bulmas\u0131 o kadar kolay m\u0131? Neden b\u00f6yle d\u00fc\u015f\u00fcn\u00fcyorum? \u00c7\u00fcnk\u00fc insano\u011flu olarak ilk kez aya ayak basmam\u0131z\u0131n tarihi 1969\u2019dur. \u2018Apollo 11\u2019, uzay arac\u0131yla yap\u0131lan insanl\u0131 ilk u\u00e7u\u015fun tarihi. Tekerlekli bavulun patent ofisine ba\u015fvuru tarihi ise 1971.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Yani astronotlar Neil Armstrong ve Buzz Aldrin, 20 Temmuz 1969 g\u00fcn\u00fc reakt\u00f6re do\u011fru evden \u00e7\u0131kt\u0131klar\u0131nda, bir yandan da s\u0131rtlar\u0131nda bavullar\u0131n\u0131 ta\u015f\u0131yorlard\u0131!<\/span><\/p>

\u00a0<\/span><\/p>

\u0130nsano\u011flu aya ayak bas\u0131yor ama bavullar h\u00e2l\u00e2 yer \u00e7ekimiyle m\u00fccadele i\u00e7inde!<\/span><\/p>

\u00a0<\/span><\/p>

Bir inovasyon ko\u00e7u olarak bu konu beni hep hayrete d\u00fc\u015f\u00fcrm\u00fc\u015ft\u00fcr: Neden tekerlek g\u00f6z\u00fcm\u00fcz\u00fcn \u00f6n\u00fcndeyken biz h\u00e2l\u00e2 bavulu elimizde ta\u015f\u0131maya devam ediyorduk?<\/span><\/p>

\u00a0<\/span><\/p>

Sonra inovasyon d\u00fcnyas\u0131nda her \u015feyin bir zaman\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcm. Belki de tekerlekli bavul, evden uzaklara gitme ihtiyac\u0131n\u0131 hisseden birinin hayal g\u00fcc\u00fcnde u\u00e7u\u015f yapmay\u0131 bekliyordu\u2026 Belki de \u00e7ok ihtiya\u00e7 duyulmam\u0131\u015ft\u0131. Ancak bavulun tekerlekle bulu\u015fmas\u0131yla ortaya \u00e7\u0131kan b\u00fcy\u00fck piyasa de\u011feri, asl\u0131nda i\u015fin hi\u00e7 de \u00f6yle olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

G\u00d6REB\u0130LMEY\u0130 KOLAYLA\u015eTIRMAK<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u0130\u015fin do\u011frusu, \u015fu anda da t\u0131pk\u0131 \u2018tekerlek\u2019 ve \u2018bavul\u2019 misali birbiriyle bulu\u015famam\u0131\u015f bir\u00e7ok fikrin g\u00f6z\u00fcm\u00fcz\u00fcn \u00f6n\u00fcnde durdu\u011funu ve bizim onlar\u0131 g\u00f6remedi\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/p>

\u00a0<\/span><\/p>

\u00dc\u00e7\u00fc bir arada kahve \u00fcr\u00fcn\u00fc i\u00e7in de ayn\u0131 \u015fey ge\u00e7erli. G\u00f6z\u00fcm\u00fcz\u00fcn \u00f6n\u00fcnde ayr\u0131 ayr\u0131 olan kahve-\u015feker-s\u00fct tozu \u00fcr\u00fcnlerini birle\u015ftirmek hi\u00e7 o kadar da zor bir fikir de\u011fil gibi geliyor insana.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Benim as\u0131l odakland\u0131\u011f\u0131m \u015fey, g\u00f6rebilmeyi kolayla\u015ft\u0131rmak i\u00e7in neler yapabilece\u011fimizdir.<\/span><\/p>

\u00a0<\/span><\/p>

Yollardan biri, her \u015feyin bir sonraki a\u015famas\u0131n\u0131n ne olaca\u011f\u0131n\u0131 ve de a\u00e7\u0131\u011f\u0131n nerede oldu\u011funu d\u00fc\u015f\u00fcnmekten ge\u00e7iyor.<\/span><\/p>

\u00a0<\/span><\/p>

\u00c7\u00fcnk\u00fc onun bir sonraki a\u015famas\u0131 ve yine mutlaka bir a\u00e7\u0131\u011f\u0131 olacakt\u0131r, bu kesin.<\/span><\/p>

\u00a0<\/span><\/p>

Ve a\u00e7\u0131\u011f\u0131 bulanlar da her ne ar\u0131yorsa ona o g\u00f6zle bakanlar olacakt\u0131r. Mesela \u015fu anda birileri tekerlekli bavulun bir sonraki a\u015famas\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yor olabilir.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Bu hik\u00e2ye, inovasyonun sadece b\u00fcy\u00fck ad\u0131mlarla de\u011fil, g\u00fcnl\u00fck ya\u015fant\u0131m\u0131zdaki k\u00fc\u00e7\u00fck ayr\u0131nt\u0131larda da kendini g\u00f6sterebilece\u011fini bize hat\u0131rlat\u0131yor.<\/span><\/p>

\u00a0<\/span><\/p>

BO\u015eLUKLARI YAKALAYIN<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Yenilikleri yakalamak i\u00e7in \u00e7o\u011fu firma m\u00fc\u015fterilerinin aras\u0131na ajanlar\u0131n\u0131 g\u00f6nderir. Bunlar, m\u00fc\u015fterilerin \u00fcr\u00fcnleri hakk\u0131nda neler d\u00fc\u015f\u00fcnd\u00fcklerini daha yak\u0131ndan takip eder ve onlar\u0131n ilave isteklerini not ederek firmaya bildirir.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

\u0130\u015fte bu y\u00fczden her i\u015fletmenin bo\u015fluklar\u0131 yakalamak i\u00e7in ayr\u0131ca yapmas\u0131 gerekenler var.<\/span><\/p>

\u00a0<\/span><\/p>

Mesela; restoran sahipleri ne kadar rakip ve ilgi g\u00f6ren lokanta varsa hepsine gidip yemek yemeli ve uzun uzun incelemelerde bulunmal\u0131: \u201cOnlar\u0131n yapt\u0131klar\u0131 ama benim yapmad\u0131\u011f\u0131m ne var?\u201d diye.<\/span><\/p>

\u00a0<\/span><\/p>

Yine bir otel sahibi rakip veya talep g\u00f6ren ne kadar otel varsa hepsine gidip konaklamal\u0131, her detay\u0131 iyice g\u00f6zden ge\u00e7irmeli, kendisine dersler \u00e7\u0131karmal\u0131.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Ayr\u0131ca kendi otelinde gizli m\u00fc\u015fteri kullanarak ger\u00e7ek m\u00fc\u015fterilerin ilave beklentilerini de \u00f6\u011frenmeye \u00e7al\u0131\u015fmal\u0131.<\/span><\/p>

\u00a0<\/span><\/p>

Ve belirli bir konu veya \u00fcr\u00fcn hakk\u0131nda derinlemesine g\u00f6r\u00fc\u015f \/yeni fikir almak i\u00e7in m\u00fc\u015fteri ve \u00e7al\u0131\u015fanlardan olu\u015fan focus group (odak grup) toplant\u0131lar\u0131, bo\u015fluklar\u0131 yakalamak ve bir sonraki a\u015famaya ge\u00e7mek i\u00e7in olduk\u00e7a etkili y\u00f6ntemlerden biridir.<\/span><\/p>

\u00a0<\/span><\/p>

Bu toplant\u0131lar ayn\u0131 zamanda, m\u00fc\u015fterilerle do\u011frudan etkile\u015fim kurmak i\u00e7in de bir f\u0131rsat olarak g\u00f6r\u00fclmeli.<\/span><\/p>

\u00a0<\/span><\/p>

\u00d6zetle; sizler de yapt\u0131\u011f\u0131n\u0131z i\u015f veya herhangi bir konunun bir sonraki a\u015famas\u0131n\u0131 bulmak ve bo\u015fluklar\u0131 yakalamak i\u00e7in kendinize g\u00fcn i\u00e7inde zaman ay\u0131rmay\u0131 ve bunu rutin haline getirmeyi ihmal etmeyin. Ama bunlar\u0131 bir yerlere not etmeyi de unutmay\u0131n\u2026<\/span><\/p>","slug":"tekerlekle-bavulun-bulusmasi-ve-uzay-yolculugu","tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1701637200S4WEoqDldyvSn6s.webp","news_cover":null,"news_video_min":null,"news_video":null,"view_count":2243,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":46207,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":46081,"locale":"tr","category_id":73,"title":"Tekerlekle bavulun bulu\u015fmas\u0131 ve uzay yolculu\u011fu!","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":"SAL\u0130H KESK\u0130N","content":"


<\/span><\/strong><\/p>

\u00a0<\/span><\/strong><\/p>


<\/span><\/strong><\/p>

www.inovasyonuzmani.com<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Baz\u0131 fikirler var ki, \u00e7ok basit oldu\u011funu d\u00fc\u015f\u00fcn\u00fcr ve ba\u015fkalar\u0131n\u0131n da kolay bir \u015fekilde bulabilece\u011fini varsayar\u0131z... Tekerlekli bavulun hik\u00e2yesi tam da b\u00f6yle bir hik\u00e2ye\u2026<\/span><\/p>

\u00a0<\/span><\/p>

Ama acaba ger\u00e7ekten bulmas\u0131 o kadar kolay m\u0131? Neden b\u00f6yle d\u00fc\u015f\u00fcn\u00fcyorum? \u00c7\u00fcnk\u00fc insano\u011flu olarak ilk kez aya ayak basmam\u0131z\u0131n tarihi 1969\u2019dur. \u2018Apollo 11\u2019, uzay arac\u0131yla yap\u0131lan insanl\u0131 ilk u\u00e7u\u015fun tarihi. Tekerlekli bavulun patent ofisine ba\u015fvuru tarihi ise 1971.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Yani astronotlar Neil Armstrong ve Buzz Aldrin, 20 Temmuz 1969 g\u00fcn\u00fc reakt\u00f6re do\u011fru evden \u00e7\u0131kt\u0131klar\u0131nda, bir yandan da s\u0131rtlar\u0131nda bavullar\u0131n\u0131 ta\u015f\u0131yorlard\u0131!<\/span><\/p>

\u00a0<\/span><\/p>

\u0130nsano\u011flu aya ayak bas\u0131yor ama bavullar h\u00e2l\u00e2 yer \u00e7ekimiyle m\u00fccadele i\u00e7inde!<\/span><\/p>

\u00a0<\/span><\/p>

Bir inovasyon ko\u00e7u olarak bu konu beni hep hayrete d\u00fc\u015f\u00fcrm\u00fc\u015ft\u00fcr: Neden tekerlek g\u00f6z\u00fcm\u00fcz\u00fcn \u00f6n\u00fcndeyken biz h\u00e2l\u00e2 bavulu elimizde ta\u015f\u0131maya devam ediyorduk?<\/span><\/p>

\u00a0<\/span><\/p>

Sonra inovasyon d\u00fcnyas\u0131nda her \u015feyin bir zaman\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcm. Belki de tekerlekli bavul, evden uzaklara gitme ihtiyac\u0131n\u0131 hisseden birinin hayal g\u00fcc\u00fcnde u\u00e7u\u015f yapmay\u0131 bekliyordu\u2026 Belki de \u00e7ok ihtiya\u00e7 duyulmam\u0131\u015ft\u0131. Ancak bavulun tekerlekle bulu\u015fmas\u0131yla ortaya \u00e7\u0131kan b\u00fcy\u00fck piyasa de\u011feri, asl\u0131nda i\u015fin hi\u00e7 de \u00f6yle olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

G\u00d6REB\u0130LMEY\u0130 KOLAYLA\u015eTIRMAK<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

\u0130\u015fin do\u011frusu, \u015fu anda da t\u0131pk\u0131 \u2018tekerlek\u2019 ve \u2018bavul\u2019 misali birbiriyle bulu\u015famam\u0131\u015f bir\u00e7ok fikrin g\u00f6z\u00fcm\u00fcz\u00fcn \u00f6n\u00fcnde durdu\u011funu ve bizim onlar\u0131 g\u00f6remedi\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/p>

\u00a0<\/span><\/p>

\u00dc\u00e7\u00fc bir arada kahve \u00fcr\u00fcn\u00fc i\u00e7in de ayn\u0131 \u015fey ge\u00e7erli. G\u00f6z\u00fcm\u00fcz\u00fcn \u00f6n\u00fcnde ayr\u0131 ayr\u0131 olan kahve-\u015feker-s\u00fct tozu \u00fcr\u00fcnlerini birle\u015ftirmek hi\u00e7 o kadar da zor bir fikir de\u011fil gibi geliyor insana.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Benim as\u0131l odakland\u0131\u011f\u0131m \u015fey, g\u00f6rebilmeyi kolayla\u015ft\u0131rmak i\u00e7in neler yapabilece\u011fimizdir.<\/span><\/p>

\u00a0<\/span><\/p>

Yollardan biri, her \u015feyin bir sonraki a\u015famas\u0131n\u0131n ne olaca\u011f\u0131n\u0131 ve de a\u00e7\u0131\u011f\u0131n nerede oldu\u011funu d\u00fc\u015f\u00fcnmekten ge\u00e7iyor.<\/span><\/p>

\u00a0<\/span><\/p>

\u00c7\u00fcnk\u00fc onun bir sonraki a\u015famas\u0131 ve yine mutlaka bir a\u00e7\u0131\u011f\u0131 olacakt\u0131r, bu kesin.<\/span><\/p>

\u00a0<\/span><\/p>

Ve a\u00e7\u0131\u011f\u0131 bulanlar da her ne ar\u0131yorsa ona o g\u00f6zle bakanlar olacakt\u0131r. Mesela \u015fu anda birileri tekerlekli bavulun bir sonraki a\u015famas\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yor olabilir.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Bu hik\u00e2ye, inovasyonun sadece b\u00fcy\u00fck ad\u0131mlarla de\u011fil, g\u00fcnl\u00fck ya\u015fant\u0131m\u0131zdaki k\u00fc\u00e7\u00fck ayr\u0131nt\u0131larda da kendini g\u00f6sterebilece\u011fini bize hat\u0131rlat\u0131yor.<\/span><\/p>

\u00a0<\/span><\/p>

BO\u015eLUKLARI YAKALAYIN<\/span><\/strong><\/p>

\u00a0<\/span><\/p>

Yenilikleri yakalamak i\u00e7in \u00e7o\u011fu firma m\u00fc\u015fterilerinin aras\u0131na ajanlar\u0131n\u0131 g\u00f6nderir. Bunlar, m\u00fc\u015fterilerin \u00fcr\u00fcnleri hakk\u0131nda neler d\u00fc\u015f\u00fcnd\u00fcklerini daha yak\u0131ndan takip eder ve onlar\u0131n ilave isteklerini not ederek firmaya bildirir.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

\u0130\u015fte bu y\u00fczden her i\u015fletmenin bo\u015fluklar\u0131 yakalamak i\u00e7in ayr\u0131ca yapmas\u0131 gerekenler var.<\/span><\/p>

\u00a0<\/span><\/p>

Mesela; restoran sahipleri ne kadar rakip ve ilgi g\u00f6ren lokanta varsa hepsine gidip yemek yemeli ve uzun uzun incelemelerde bulunmal\u0131: \u201cOnlar\u0131n yapt\u0131klar\u0131 ama benim yapmad\u0131\u011f\u0131m ne var?\u201d diye.<\/span><\/p>

\u00a0<\/span><\/p>

Yine bir otel sahibi rakip veya talep g\u00f6ren ne kadar otel varsa hepsine gidip konaklamal\u0131, her detay\u0131 iyice g\u00f6zden ge\u00e7irmeli, kendisine dersler \u00e7\u0131karmal\u0131.\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

Ayr\u0131ca kendi otelinde gizli m\u00fc\u015fteri kullanarak ger\u00e7ek m\u00fc\u015fterilerin ilave beklentilerini de \u00f6\u011frenmeye \u00e7al\u0131\u015fmal\u0131.<\/span><\/p>

\u00a0<\/span><\/p>

Ve belirli bir konu veya \u00fcr\u00fcn hakk\u0131nda derinlemesine g\u00f6r\u00fc\u015f \/yeni fikir almak i\u00e7in m\u00fc\u015fteri ve \u00e7al\u0131\u015fanlardan olu\u015fan focus group (odak grup) toplant\u0131lar\u0131, bo\u015fluklar\u0131 yakalamak ve bir sonraki a\u015famaya ge\u00e7mek i\u00e7in olduk\u00e7a etkili y\u00f6ntemlerden biridir.<\/span><\/p>

\u00a0<\/span><\/p>

Bu toplant\u0131lar ayn\u0131 zamanda, m\u00fc\u015fterilerle do\u011frudan etkile\u015fim kurmak i\u00e7in de bir f\u0131rsat olarak g\u00f6r\u00fclmeli.<\/span><\/p>

\u00a0<\/span><\/p>

\u00d6zetle; sizler de yapt\u0131\u011f\u0131n\u0131z i\u015f veya herhangi bir konunun bir sonraki a\u015famas\u0131n\u0131 bulmak ve bo\u015fluklar\u0131 yakalamak i\u00e7in kendinize g\u00fcn i\u00e7inde zaman ay\u0131rmay\u0131 ve bunu rutin haline getirmeyi ihmal etmeyin. Ama bunlar\u0131 bir yerlere not etmeyi de unutmay\u0131n\u2026<\/span><\/p>","slug":"tekerlekle-bavulun-bulusmasi-ve-uzay-yolculugu","orjinalimage":"\/front\/uploads\/blog\/thumbnail\/1701637200S4WEoqDldyvSn6s.webp","news_cover_min":"\/front\/uploads\/blog\/thumbnail\/1701637200S4WEoqDldyvSn6s.webp","news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":null,"meta_title":null,"meta_description":null,"meta_keywords":null,"view_count":2243,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}