{"status":true,"post":{"id":29235,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:58:22","created_at":"2021-10-28T21:00:00.000000Z","updated_at":"2022-10-24T12:58:22.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":29235,"is_featured":0,"title":"Sosyal medyada reklam\u0131n 9 \u00f6nemli kural\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>\u0130nternet reklam\u0131na ay\u0131raca\u011f\u0131n\u0131z b\u00fct\u00e7e s\u0131n\u0131rl\u0131 ise ula\u015fmak istedi\u011finiz hedef kitlenin internetteki davran\u0131\u015flar\u0131n\u0131 iyi bilmek \u015fart\u0131yla Instagram mecras\u0131nda d\u00fc\u015f\u00fck ama etkili bir reklam kampanyas\u0131 ba\u015flatabilirsiniz.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">K\u00fc\u00e7\u00fck i\u015fletmeler, internet reklam\u0131 konusunda b\u00fcy\u00fck oranda \u00e7ekingen davran\u0131yor. \u2018Daha \u00f6nce bir kez Facebook reklam\u0131 yapt\u0131k, ancak hi\u00e7bir geri d\u00f6n\u00fc\u015f olmad\u0131\u2019 benzeri c\u00fcmleleri \u00e7ok s\u0131k duyuyorum. Ne kadar y\u00fcksek bir heyecanla ba\u015flarsan\u0131z ba\u015flay\u0131n, iyi yap\u0131land\u0131r\u0131lmam\u0131\u015f bir reklam kampanyas\u0131ndan sonu\u00e7 alman\u0131z \u00e7ok zor, m\u00fcmk\u00fcn de\u011fil.<\/span><\/p>  <p><span class=\"large\">Sat\u0131\u015fa sundu\u011funuz bir \u00fcr\u00fcn\u00fcn al\u0131c\u0131 olan \u00f6zel bir m\u00fc\u015fteri kitlesine eri\u015fmenin en kolay yolu Facebook ve Instagram gibi kanallarda reklam vermekten ge\u00e7iyor. Bu yaz\u0131da en ba\u015f\u0131ndan sonuna kadar Instagram\u2019da nas\u0131l etkili bir reklam yay\u0131nlayabilece\u011finizi anlataca\u011f\u0131m. \u00d6zellikle gen\u00e7 ya\u015f grubu bir hedef kitleye sahipseniz Instagram\u2019\u0131n do\u011fru bir tercih olaca\u011f\u0131n\u0131 belirtelim. Instagram, Facebook \u015firketine ba\u011fl\u0131 bir firma oldu\u011fu i\u00e7in her iki platformun reklamlar\u0131 da ayn\u0131 ekrandan haz\u0131rlan\u0131yor. O nedenle bu yaz\u0131 ile asl\u0131nda Facebook\u2019ta nas\u0131l reklam verilece\u011fini de \u00f6\u011frenmi\u015f olacaks\u0131n\u0131z.<\/span><\/p>  <ol>   <li><span class=\"large\">\u00d6ncelikle, Instagram reklam\u0131n\u0131 Facebook Ads Manager\u2019da haz\u0131rlaman\u0131z gerekiyor. Bunun i\u00e7in her\u015feyden \u00f6nce bir Facebook hesab\u0131 ve ard\u0131ndan Facebook Business Manager (\u0130\u015fletme Hesab\u0131) hesab\u0131 a\u00e7man\u0131z \u015fart. Verece\u011finiz reklam\u0131n do\u011fru hedef kitleye ula\u015faca\u011f\u0131ndan emin olmak, reklam metinlerini ve g\u00f6rselleri gibi bir\u00e7ok ayr\u0131nt\u0131ya tam hakim olabilmek i\u00e7in bu y\u00f6ntem en iyisi. Ak\u0131ll\u0131 telefonunuzda Instagram uygulamas\u0131n\u0131n i\u00e7erisinden de reklam vermek m\u00fcmk\u00fcn, ancak Facebook Ads Manager\u2019dan verece\u011finiz Instagram reklam\u0131, size daha geni\u015f ve detayl\u0131 bir y\u00f6netim paneli sunacakt\u0131r. <\/span><\/li>   <li><span class=\"large\"> Facebook Business Manager\u2019a girdikten sonra Instagram hesab\u0131n\u0131z\u0131 Facebook\u2019a ba\u011flay\u0131n.<\/span><\/li>   <li><span class=\"large\"> Facebook Ads Manager\u2019a gidin ve Kampanya Olu\u015ftur butonuna t\u0131klay\u0131n. A\u00e7\u0131lan pencerede reklam\u0131 hangi ama\u00e7la yay\u0131nlad\u0131\u011f\u0131n\u0131z sorulacak. Markan\u0131z\u0131n bilinirli\u011fini mi art\u0131rmak istiyorsunuz, yoksa fiziki ma\u011fazan\u0131za ziyaretleri mi \u00e7o\u011faltmak istiyorsunuz? \u00d6rne\u011fin web sitenizden sat\u0131\u015f yap\u0131yorsan\u0131z bu pencerede Trafi\u011fi se\u00e7in. Facebook arka plandaki t\u00fcm yap\u0131land\u0131rmas\u0131n\u0131 web sitenize m\u00fcmk\u00fcn oldu\u011fu kadar fazla ziyaret\u00e7i getirmeye odaklayacakt\u0131r.<\/span><\/li>   <li><span class=\"large\"> Trafik amac\u0131n\u0131 se\u00e7tikten sonra a\u00e7\u0131lan ekranda s\u0131ras\u0131yla reklam\u0131n\u0131z\u0131n yay\u0131nlanaca\u011f\u0131 \u00fclkeyi, \u015fehri veya i\u015fletmenizin etraf\u0131ndaki 3 kilometre \u00e7ap\u0131ndaki konumu se\u00e7in. Ard\u0131ndan kitlenizin ya\u015f aral\u0131\u011f\u0131n\u0131, cinsiyetini ve konu\u015ftu\u011fu dilleri se\u00e7in. Sonras\u0131nda \u00f6zel hedef kitlenizi arat\u0131n. \u00d6rne\u011fin, yerel bir spor ayakkab\u0131 firmas\u0131s\u0131n\u0131z ve global ayakkab\u0131 markalar\u0131n\u0131 giyen insanlara ula\u015fmak istiyorsunuz. Hedef kitle b\u00f6l\u00fcm\u00fcne \u00e7ok bilinen birka\u00e7 ayakkab\u0131 markas\u0131n\u0131 yazarak se\u00e7in. B\u00f6ylece bu markalarla bir \u015fekilde ili\u015fkisi olan insanlar\u0131 do\u011frudan hedeflemi\u015f olacaks\u0131n\u0131z. Yani reklam\u0131n\u0131z yukar\u0131da koydu\u011funuz kriterler sa\u011fland\u0131ktan sonra bu grubun i\u00e7erisine d\u00fc\u015fen insanlara g\u00f6sterilecek.<\/span><\/li>   <li><span class=\"large\"> \u015eimdi esas konuya geldik. Hedef kitle b\u00f6l\u00fcm\u00fcnden sonra a\u015fa\u011f\u0131ya devam edin ve Reklam Alanlar\u0131 b\u00f6l\u00fcm\u00fcnde \u2018Otomatik Reklam Alanlar\u0131 (Tavsiye Edilir)\u2019 ba\u015fl\u0131\u011f\u0131n\u0131 es ge\u00e7erek Reklam Alanlar\u0131n\u0131 D\u00fczenle\u2019yi i\u015faretleyin. Burada kar\u015f\u0131n\u0131za 10\u2019dan fazla se\u00e7enek \u00e7\u0131kacak. Halihaz\u0131rda i\u015faretli gelen Facebook ve Messenger ba\u015fl\u0131kl\u0131 se\u00e7eneklerdeki t\u00fcm tikleri kald\u0131r\u0131n. Sadece Instagram Ak\u0131\u015f, Instagram Ke\u015ffet ve Instagram Hikaye\u2019yi se\u00e7in.<\/span><\/li>   <li><span class=\"large\"> Devam\u0131nda g\u00fcnl\u00fck reklam b\u00fct\u00e7enizi girin. Daha \u00f6nce Facebook \u0130\u015fletme hesab\u0131n\u0131z\u0131n ayarlar &gt; \u00f6deme sayfas\u0131nda kredi kart\u0131n\u0131z\u0131 tan\u0131mlam\u0131\u015f oldu\u011funuza emin olun. <\/span><\/li>   <li><span class=\"large\"> Devam etti\u011finizde Reklam Olu\u015ftur alan\u0131na y\u00f6nlendirileceksiniz. Reklam\u0131n format\u0131n\u0131 d\u00f6ng\u00fc, tek g\u00f6rsel veya tek video olarak se\u00e7in. G\u00f6rselinizi y\u00fckleyip reklama t\u0131klayanlar\u0131n y\u00f6nlendirilece\u011fi sitenizin ilgili \u00fcr\u00fcn sayfas\u0131n\u0131n linkini girin. <\/span><\/li>   <li><span class=\"large\"> Son olarak Onayla\u2019ya t\u0131klayarak reklam\u0131n\u0131z\u0131 yay\u0131nlay\u0131n. Hata veren veya tak\u0131ld\u0131\u011f\u0131n\u0131z yer olursa https:\/\/www.facebook.com\/business\/ads-guide\/video (veya Facebook Reklam K\u0131lavuzu diye arat\u0131n) adresine giderek yay\u0131nlanacak g\u00f6rsellerin boyutlar\u0131 veya videolar\u0131n azami saniye uzunlu\u011fu gibi bilgileri \u00f6nceden edinmenizde yarar var.<\/span><\/li>   <li><span class=\"large\"> Reklamdan elde edilen sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n. Do\u011fru mecray\u0131 se\u00e7ti\u011finize emin de\u011filseniz Reklam Alanlar\u0131nda Instagram\u2019a ek olarak Facebook Ak\u0131\u015f\u0131 da se\u00e7in ve reklam\u0131n\u0131z\u0131n raporlar\u0131 \u00e7\u0131kt\u0131ktan sonra Facebook\u2019ta nas\u0131l, Instagram\u2019da nas\u0131l performans g\u00f6sterdi\u011fini kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/span><\/li>  <\/ol>  \t\t\t\t","slug":"sosyal-medyada-reklamin-9-onemli-kurali","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Sosyal medyada reklam\u0131n 9 \u00f6nemli kural\u0131","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":168,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":29334,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":29235,"locale":"tr","category_id":73,"title":"Sosyal medyada reklam\u0131n 9 \u00f6nemli kural\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>\u0130nternet reklam\u0131na ay\u0131raca\u011f\u0131n\u0131z b\u00fct\u00e7e s\u0131n\u0131rl\u0131 ise ula\u015fmak istedi\u011finiz hedef kitlenin internetteki davran\u0131\u015flar\u0131n\u0131 iyi bilmek \u015fart\u0131yla Instagram mecras\u0131nda d\u00fc\u015f\u00fck ama etkili bir reklam kampanyas\u0131 ba\u015flatabilirsiniz.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">K\u00fc\u00e7\u00fck i\u015fletmeler, internet reklam\u0131 konusunda b\u00fcy\u00fck oranda \u00e7ekingen davran\u0131yor. \u2018Daha \u00f6nce bir kez Facebook reklam\u0131 yapt\u0131k, ancak hi\u00e7bir geri d\u00f6n\u00fc\u015f olmad\u0131\u2019 benzeri c\u00fcmleleri \u00e7ok s\u0131k duyuyorum. Ne kadar y\u00fcksek bir heyecanla ba\u015flarsan\u0131z ba\u015flay\u0131n, iyi yap\u0131land\u0131r\u0131lmam\u0131\u015f bir reklam kampanyas\u0131ndan sonu\u00e7 alman\u0131z \u00e7ok zor, m\u00fcmk\u00fcn de\u011fil.<\/span><\/p>  <p><span class=\"large\">Sat\u0131\u015fa sundu\u011funuz bir \u00fcr\u00fcn\u00fcn al\u0131c\u0131 olan \u00f6zel bir m\u00fc\u015fteri kitlesine eri\u015fmenin en kolay yolu Facebook ve Instagram gibi kanallarda reklam vermekten ge\u00e7iyor. Bu yaz\u0131da en ba\u015f\u0131ndan sonuna kadar Instagram\u2019da nas\u0131l etkili bir reklam yay\u0131nlayabilece\u011finizi anlataca\u011f\u0131m. \u00d6zellikle gen\u00e7 ya\u015f grubu bir hedef kitleye sahipseniz Instagram\u2019\u0131n do\u011fru bir tercih olaca\u011f\u0131n\u0131 belirtelim. Instagram, Facebook \u015firketine ba\u011fl\u0131 bir firma oldu\u011fu i\u00e7in her iki platformun reklamlar\u0131 da ayn\u0131 ekrandan haz\u0131rlan\u0131yor. O nedenle bu yaz\u0131 ile asl\u0131nda Facebook\u2019ta nas\u0131l reklam verilece\u011fini de \u00f6\u011frenmi\u015f olacaks\u0131n\u0131z.<\/span><\/p>  <ol>   <li><span class=\"large\">\u00d6ncelikle, Instagram reklam\u0131n\u0131 Facebook Ads Manager\u2019da haz\u0131rlaman\u0131z gerekiyor. Bunun i\u00e7in her\u015feyden \u00f6nce bir Facebook hesab\u0131 ve ard\u0131ndan Facebook Business Manager (\u0130\u015fletme Hesab\u0131) hesab\u0131 a\u00e7man\u0131z \u015fart. Verece\u011finiz reklam\u0131n do\u011fru hedef kitleye ula\u015faca\u011f\u0131ndan emin olmak, reklam metinlerini ve g\u00f6rselleri gibi bir\u00e7ok ayr\u0131nt\u0131ya tam hakim olabilmek i\u00e7in bu y\u00f6ntem en iyisi. Ak\u0131ll\u0131 telefonunuzda Instagram uygulamas\u0131n\u0131n i\u00e7erisinden de reklam vermek m\u00fcmk\u00fcn, ancak Facebook Ads Manager\u2019dan verece\u011finiz Instagram reklam\u0131, size daha geni\u015f ve detayl\u0131 bir y\u00f6netim paneli sunacakt\u0131r. <\/span><\/li>   <li><span class=\"large\"> Facebook Business Manager\u2019a girdikten sonra Instagram hesab\u0131n\u0131z\u0131 Facebook\u2019a ba\u011flay\u0131n.<\/span><\/li>   <li><span class=\"large\"> Facebook Ads Manager\u2019a gidin ve Kampanya Olu\u015ftur butonuna t\u0131klay\u0131n. A\u00e7\u0131lan pencerede reklam\u0131 hangi ama\u00e7la yay\u0131nlad\u0131\u011f\u0131n\u0131z sorulacak. Markan\u0131z\u0131n bilinirli\u011fini mi art\u0131rmak istiyorsunuz, yoksa fiziki ma\u011fazan\u0131za ziyaretleri mi \u00e7o\u011faltmak istiyorsunuz? \u00d6rne\u011fin web sitenizden sat\u0131\u015f yap\u0131yorsan\u0131z bu pencerede Trafi\u011fi se\u00e7in. Facebook arka plandaki t\u00fcm yap\u0131land\u0131rmas\u0131n\u0131 web sitenize m\u00fcmk\u00fcn oldu\u011fu kadar fazla ziyaret\u00e7i getirmeye odaklayacakt\u0131r.<\/span><\/li>   <li><span class=\"large\"> Trafik amac\u0131n\u0131 se\u00e7tikten sonra a\u00e7\u0131lan ekranda s\u0131ras\u0131yla reklam\u0131n\u0131z\u0131n yay\u0131nlanaca\u011f\u0131 \u00fclkeyi, \u015fehri veya i\u015fletmenizin etraf\u0131ndaki 3 kilometre \u00e7ap\u0131ndaki konumu se\u00e7in. Ard\u0131ndan kitlenizin ya\u015f aral\u0131\u011f\u0131n\u0131, cinsiyetini ve konu\u015ftu\u011fu dilleri se\u00e7in. Sonras\u0131nda \u00f6zel hedef kitlenizi arat\u0131n. \u00d6rne\u011fin, yerel bir spor ayakkab\u0131 firmas\u0131s\u0131n\u0131z ve global ayakkab\u0131 markalar\u0131n\u0131 giyen insanlara ula\u015fmak istiyorsunuz. Hedef kitle b\u00f6l\u00fcm\u00fcne \u00e7ok bilinen birka\u00e7 ayakkab\u0131 markas\u0131n\u0131 yazarak se\u00e7in. B\u00f6ylece bu markalarla bir \u015fekilde ili\u015fkisi olan insanlar\u0131 do\u011frudan hedeflemi\u015f olacaks\u0131n\u0131z. Yani reklam\u0131n\u0131z yukar\u0131da koydu\u011funuz kriterler sa\u011fland\u0131ktan sonra bu grubun i\u00e7erisine d\u00fc\u015fen insanlara g\u00f6sterilecek.<\/span><\/li>   <li><span class=\"large\"> \u015eimdi esas konuya geldik. Hedef kitle b\u00f6l\u00fcm\u00fcnden sonra a\u015fa\u011f\u0131ya devam edin ve Reklam Alanlar\u0131 b\u00f6l\u00fcm\u00fcnde \u2018Otomatik Reklam Alanlar\u0131 (Tavsiye Edilir)\u2019 ba\u015fl\u0131\u011f\u0131n\u0131 es ge\u00e7erek Reklam Alanlar\u0131n\u0131 D\u00fczenle\u2019yi i\u015faretleyin. Burada kar\u015f\u0131n\u0131za 10\u2019dan fazla se\u00e7enek \u00e7\u0131kacak. Halihaz\u0131rda i\u015faretli gelen Facebook ve Messenger ba\u015fl\u0131kl\u0131 se\u00e7eneklerdeki t\u00fcm tikleri kald\u0131r\u0131n. Sadece Instagram Ak\u0131\u015f, Instagram Ke\u015ffet ve Instagram Hikaye\u2019yi se\u00e7in.<\/span><\/li>   <li><span class=\"large\"> Devam\u0131nda g\u00fcnl\u00fck reklam b\u00fct\u00e7enizi girin. Daha \u00f6nce Facebook \u0130\u015fletme hesab\u0131n\u0131z\u0131n ayarlar &gt; \u00f6deme sayfas\u0131nda kredi kart\u0131n\u0131z\u0131 tan\u0131mlam\u0131\u015f oldu\u011funuza emin olun. <\/span><\/li>   <li><span class=\"large\"> Devam etti\u011finizde Reklam Olu\u015ftur alan\u0131na y\u00f6nlendirileceksiniz. Reklam\u0131n format\u0131n\u0131 d\u00f6ng\u00fc, tek g\u00f6rsel veya tek video olarak se\u00e7in. G\u00f6rselinizi y\u00fckleyip reklama t\u0131klayanlar\u0131n y\u00f6nlendirilece\u011fi sitenizin ilgili \u00fcr\u00fcn sayfas\u0131n\u0131n linkini girin. <\/span><\/li>   <li><span class=\"large\"> Son olarak Onayla\u2019ya t\u0131klayarak reklam\u0131n\u0131z\u0131 yay\u0131nlay\u0131n. Hata veren veya tak\u0131ld\u0131\u011f\u0131n\u0131z yer olursa https:\/\/www.facebook.com\/business\/ads-guide\/video (veya Facebook Reklam K\u0131lavuzu diye arat\u0131n) adresine giderek yay\u0131nlanacak g\u00f6rsellerin boyutlar\u0131 veya videolar\u0131n azami saniye uzunlu\u011fu gibi bilgileri \u00f6nceden edinmenizde yarar var.<\/span><\/li>   <li><span class=\"large\"> Reklamdan elde edilen sonu\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n. Do\u011fru mecray\u0131 se\u00e7ti\u011finize emin de\u011filseniz Reklam Alanlar\u0131nda Instagram\u2019a ek olarak Facebook Ak\u0131\u015f\u0131 da se\u00e7in ve reklam\u0131n\u0131z\u0131n raporlar\u0131 \u00e7\u0131kt\u0131ktan sonra Facebook\u2019ta nas\u0131l, Instagram\u2019da nas\u0131l performans g\u00f6sterdi\u011fini kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/span><\/li>  <\/ol>  \t\t\t\t","slug":"sosyal-medyada-reklamin-9-onemli-kurali","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Sosyal medyada reklam\u0131n 9 \u00f6nemli kural\u0131","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":168,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}