{"status":true,"post":{"id":28698,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:48:58","created_at":"2021-09-30T21:00:00.000000Z","updated_at":"2022-10-24T12:48:58.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":28698,"is_featured":0,"title":"Sesli aramayla pazarlamaya haz\u0131r m\u0131s\u0131n\u0131z?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u0130nternet sitenizin, Siri ve Google Asistan gibi programlarda veya Amazon Echo gibi ak\u0131ll\u0131 hoparl\u00f6rler arac\u0131l\u0131\u011f\u0131yla yap\u0131lan sesli aramalarda ilk s\u0131ralarda listelenmesini sa\u011flamak istiyorsan\u0131z SEO stratejinizi k\u00f6kl\u00fc \u015fekilde yenilemeniz gerekiyor.<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Smart Insight taraf\u0131ndan yay\u0131nlanan istatistiklere g\u00f6re, ABD\u2019de ya\u015fayan internet kullan\u0131c\u0131lar\u0131n\u0131n \u00fc\u00e7te biri Amazon Echo, Alexa veya Google Home gibi ak\u0131ll\u0131 hoparl\u00f6rden birine sahip. 2021 sonu itibariyle ABD\u2019de sesli asistan kullan\u0131m oran\u0131 n\u00fcfusun y\u00fczde 36\u2019s\u0131na kar\u015f\u0131l\u0131k gelen 122 milyon ki\u015fiye y\u00fckselecek. Ses ile aramalar\u0131n 2022\u2019de 40 milyar dolarl\u0131k bir sat\u0131\u015f hacmine arac\u0131l\u0131k etmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> T\u00fcrkiye\u2019deki kullan\u0131m istatistiklerine sahip olamasak da sesli asistan kullan\u0131m\u0131nda e\u011filimin art\u0131\u015f y\u00f6n\u00fcnde oldu\u011funu iddia etmek abart\u0131 olmaz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>\u0130LK SAYFA REKABET\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130nternet sitenize i\u00e7erik kurgularken, kullan\u0131c\u0131lar\u0131n sesli arama yapt\u0131klar\u0131n\u0131 g\u00f6zard\u0131 etmek, ciddi miktarda trafi\u011fin elinizden ka\u00e7mas\u0131 anlam\u0131na geliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ses tan\u0131ma teknolojisi ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir h\u0131zda ilerliyor. Programlar, hangi dilde konu\u015fursan\u0131z konu\u015fun sesinizi y\u00fczde 100\u2019e \u00e7ok yak\u0131n bir oranda tan\u0131ma kapasitesine ula\u015ft\u0131.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>ANAHTAR C\u00dcMLELER<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sitenizi sesli aramalara uyumlu hale getirmek i\u00e7in \u00f6ncelikle arama motoru optimizasyonu (SEO) altyap\u0131n\u0131z\u0131 g\u00fcncellemeniz gerekiyor. \u00c7\u00fcnk\u00fc sesli arama sonu\u00e7lar\u0131nda Google, sorulan soruya en iyi cevab\u0131 veren sitedeki i\u00e7eri\u011fi do\u011frudan ilk s\u0131rada g\u00f6steriyor. Yani, geleneksel SEO \u00e7al\u0131\u015fmas\u0131 ile birinci sayfada \u00e7\u0131k\u0131yor olsan\u0131z bile i\u00e7erikleriniz sorulan soruya cevap veren bir mant\u0131kta tasarlanmam\u0131\u015f ise sesli arama sonu\u00e7lar\u0131nda ilk s\u0131rada g\u00f6r\u00fcnme \u015fans\u0131n\u0131z asla olam\u0131yor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sesli aramalar, amans\u0131z birinci sayfa rekabetini sona erdirdi diyebiliriz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6rne\u011fin, hava durumunu merak eden kullan\u0131c\u0131 arama motorunu kullan\u0131rken \u2018hava durumu\u2019 diye yazar. Ancak ayn\u0131 kullan\u0131c\u0131 sesli asistan\u0131 kullan\u0131rken \u2018Bug\u00fcn hava nas\u0131l olacak\u2019 diye sorarak arama yapar. Kullan\u0131c\u0131lar arama motorunda arama yaparken, iki-\u00fc\u00e7 kelimelik temel kavramlar\u0131 yazar, ama sesli asistan ile aramada uzun c\u00fcmleler veya uzun soru kal\u0131plar\u0131 kurar.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Google, sesli arama yapan kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na k\u0131sa cevaplardan olu\u015fan haz\u0131r cevaplar (snippetler) \u00e7\u0131kar\u0131r. Sitenizin sesli aramalarda \u00f6ne \u00e7\u0131kabilmesi i\u00e7in sitenizdeki i\u00e7erikleri, \u00f6rne\u011fin \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 k\u0131sa ifadelerle de\u011fil, konu\u015fma diline en yak\u0131n c\u00fcmlelerle ve soru kal\u0131plar\u0131 ile geni\u015fletmeniz gerekiyor. Yani, SEO stratejinizde her zaman kulland\u0131\u011f\u0131n\u0131z, iki-\u00fc\u00e7 kelimeye dayanan \u2018anahtar kelime\u2019 anlay\u0131\u015f\u0131n\u0131 terk ederek tek ba\u015f\u0131na yarg\u0131 belirten veya soru sorup cevap veren \u2018anahtar c\u00fcmleler\u2019e y\u00f6nelmek gerekiyor.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>SEO STRATEJ\u0130N\u0130Z \u0130\u00c7\u0130N P\u00dcF NOKTALARI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> * Sesli veya yaz\u0131l\u0131 i\u00e7erik \u00fcretirken soru sorup ard\u0131ndan cevab\u0131n\u0131 verin.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> * \u00dcr\u00fcn ve hizmetlerinizle ilgili m\u00fc\u015fterilerinizin size telefonda veya y\u00fcz y\u00fcze en \u00e7ok sordu\u011fu sorular\u0131n ve sizin verdi\u011finiz cevaplar\u0131n bir listesini yap\u0131n. Sitenizdeki yeni makale ve blog metinlerini soru-cevap mant\u0131\u011f\u0131 ile yaz\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> * Sesli aramalar\u0131n y\u00fczde 22\u2019si yerel d\u00fckkan veya ma\u011faza gibi \u2018bana en yak\u0131n\u2026\u2019 c\u00fcmlesi ile ba\u015flayan aramalardan olu\u015fuyor. M\u00fc\u015fterilerin i\u015fyerinize gelmesi gerekiyorsa, yerel SEO\u2019yu tam yapt\u0131\u011f\u0131n\u0131za emin olun. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ses ile arama yapan kullan\u0131c\u0131lar, araba s\u00fcrerken, yemek pi\u015firirken, toplant\u0131dayken, bir ihtiya\u00e7tan akl\u0131na d\u00fc\u015fen her t\u00fcrl\u00fc soruyu sorabilir. Sitenizdeki i\u00e7erikler soru-cevap format\u0131nda ise arama motorlar\u0131, sesli aramalardan gelen trafi\u011fi \u00f6ncelikle size y\u00f6nlendirecektir.<\/span><\/p>  \t\t\t\t","slug":"sesli-aramayla-pazarlamaya-hazir-misiniz","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Sesli aramayla pazarlamaya haz\u0131r m\u0131s\u0131n\u0131z?","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1089,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":28797,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":28698,"locale":"tr","category_id":73,"title":"Sesli aramayla pazarlamaya haz\u0131r m\u0131s\u0131n\u0131z?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u0130nternet sitenizin, Siri ve Google Asistan gibi programlarda veya Amazon Echo gibi ak\u0131ll\u0131 hoparl\u00f6rler arac\u0131l\u0131\u011f\u0131yla yap\u0131lan sesli aramalarda ilk s\u0131ralarda listelenmesini sa\u011flamak istiyorsan\u0131z SEO stratejinizi k\u00f6kl\u00fc \u015fekilde yenilemeniz gerekiyor.<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Smart Insight taraf\u0131ndan yay\u0131nlanan istatistiklere g\u00f6re, ABD\u2019de ya\u015fayan internet kullan\u0131c\u0131lar\u0131n\u0131n \u00fc\u00e7te biri Amazon Echo, Alexa veya Google Home gibi ak\u0131ll\u0131 hoparl\u00f6rden birine sahip. 2021 sonu itibariyle ABD\u2019de sesli asistan kullan\u0131m oran\u0131 n\u00fcfusun y\u00fczde 36\u2019s\u0131na kar\u015f\u0131l\u0131k gelen 122 milyon ki\u015fiye y\u00fckselecek. Ses ile aramalar\u0131n 2022\u2019de 40 milyar dolarl\u0131k bir sat\u0131\u015f hacmine arac\u0131l\u0131k etmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> T\u00fcrkiye\u2019deki kullan\u0131m istatistiklerine sahip olamasak da sesli asistan kullan\u0131m\u0131nda e\u011filimin art\u0131\u015f y\u00f6n\u00fcnde oldu\u011funu iddia etmek abart\u0131 olmaz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>\u0130LK SAYFA REKABET\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130nternet sitenize i\u00e7erik kurgularken, kullan\u0131c\u0131lar\u0131n sesli arama yapt\u0131klar\u0131n\u0131 g\u00f6zard\u0131 etmek, ciddi miktarda trafi\u011fin elinizden ka\u00e7mas\u0131 anlam\u0131na geliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ses tan\u0131ma teknolojisi ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir h\u0131zda ilerliyor. Programlar, hangi dilde konu\u015fursan\u0131z konu\u015fun sesinizi y\u00fczde 100\u2019e \u00e7ok yak\u0131n bir oranda tan\u0131ma kapasitesine ula\u015ft\u0131.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>ANAHTAR C\u00dcMLELER<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sitenizi sesli aramalara uyumlu hale getirmek i\u00e7in \u00f6ncelikle arama motoru optimizasyonu (SEO) altyap\u0131n\u0131z\u0131 g\u00fcncellemeniz gerekiyor. \u00c7\u00fcnk\u00fc sesli arama sonu\u00e7lar\u0131nda Google, sorulan soruya en iyi cevab\u0131 veren sitedeki i\u00e7eri\u011fi do\u011frudan ilk s\u0131rada g\u00f6steriyor. Yani, geleneksel SEO \u00e7al\u0131\u015fmas\u0131 ile birinci sayfada \u00e7\u0131k\u0131yor olsan\u0131z bile i\u00e7erikleriniz sorulan soruya cevap veren bir mant\u0131kta tasarlanmam\u0131\u015f ise sesli arama sonu\u00e7lar\u0131nda ilk s\u0131rada g\u00f6r\u00fcnme \u015fans\u0131n\u0131z asla olam\u0131yor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sesli aramalar, amans\u0131z birinci sayfa rekabetini sona erdirdi diyebiliriz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6rne\u011fin, hava durumunu merak eden kullan\u0131c\u0131 arama motorunu kullan\u0131rken \u2018hava durumu\u2019 diye yazar. Ancak ayn\u0131 kullan\u0131c\u0131 sesli asistan\u0131 kullan\u0131rken \u2018Bug\u00fcn hava nas\u0131l olacak\u2019 diye sorarak arama yapar. Kullan\u0131c\u0131lar arama motorunda arama yaparken, iki-\u00fc\u00e7 kelimelik temel kavramlar\u0131 yazar, ama sesli asistan ile aramada uzun c\u00fcmleler veya uzun soru kal\u0131plar\u0131 kurar.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Google, sesli arama yapan kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na k\u0131sa cevaplardan olu\u015fan haz\u0131r cevaplar (snippetler) \u00e7\u0131kar\u0131r. Sitenizin sesli aramalarda \u00f6ne \u00e7\u0131kabilmesi i\u00e7in sitenizdeki i\u00e7erikleri, \u00f6rne\u011fin \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 k\u0131sa ifadelerle de\u011fil, konu\u015fma diline en yak\u0131n c\u00fcmlelerle ve soru kal\u0131plar\u0131 ile geni\u015fletmeniz gerekiyor. Yani, SEO stratejinizde her zaman kulland\u0131\u011f\u0131n\u0131z, iki-\u00fc\u00e7 kelimeye dayanan \u2018anahtar kelime\u2019 anlay\u0131\u015f\u0131n\u0131 terk ederek tek ba\u015f\u0131na yarg\u0131 belirten veya soru sorup cevap veren \u2018anahtar c\u00fcmleler\u2019e y\u00f6nelmek gerekiyor.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>SEO STRATEJ\u0130N\u0130Z \u0130\u00c7\u0130N P\u00dcF NOKTALARI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> * Sesli veya yaz\u0131l\u0131 i\u00e7erik \u00fcretirken soru sorup ard\u0131ndan cevab\u0131n\u0131 verin.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> * \u00dcr\u00fcn ve hizmetlerinizle ilgili m\u00fc\u015fterilerinizin size telefonda veya y\u00fcz y\u00fcze en \u00e7ok sordu\u011fu sorular\u0131n ve sizin verdi\u011finiz cevaplar\u0131n bir listesini yap\u0131n. Sitenizdeki yeni makale ve blog metinlerini soru-cevap mant\u0131\u011f\u0131 ile yaz\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> * Sesli aramalar\u0131n y\u00fczde 22\u2019si yerel d\u00fckkan veya ma\u011faza gibi \u2018bana en yak\u0131n\u2026\u2019 c\u00fcmlesi ile ba\u015flayan aramalardan olu\u015fuyor. M\u00fc\u015fterilerin i\u015fyerinize gelmesi gerekiyorsa, yerel SEO\u2019yu tam yapt\u0131\u011f\u0131n\u0131za emin olun. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ses ile arama yapan kullan\u0131c\u0131lar, araba s\u00fcrerken, yemek pi\u015firirken, toplant\u0131dayken, bir ihtiya\u00e7tan akl\u0131na d\u00fc\u015fen her t\u00fcrl\u00fc soruyu sorabilir. Sitenizdeki i\u00e7erikler soru-cevap format\u0131nda ise arama motorlar\u0131, sesli aramalardan gelen trafi\u011fi \u00f6ncelikle size y\u00f6nlendirecektir.<\/span><\/p>  \t\t\t\t","slug":"sesli-aramayla-pazarlamaya-hazir-misiniz","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Sesli aramayla pazarlamaya haz\u0131r m\u0131s\u0131n\u0131z?","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1089,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}