{"status":true,"post":{"id":25292,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:02:47","created_at":"2021-03-04T21:00:00.000000Z","updated_at":"2022-10-24T12:02:47.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":25292,"is_featured":0,"title":"SEO yetmez Dijital halkla ili\u015fkiler \u015fart","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Dijital pazarlama i\u00e7in sadece SEO\u2019nun yetmeyece\u011fi bildiriliyor. Google\u2019\u0131n \u00f6nemli pozisyonlar\u0131ndan birinde oturan John Mueller da bunu teyit ediyor. Ayr\u0131ca, dijital pazarlama oyuncular\u0131 aras\u0131ndaki yeni sat\u0131nalma dalgas\u0131, g\u00f6zleri dijital halkla ili\u015fkilere \u00e7evirdi. Peki, dijital PR nedir, nas\u0131l yap\u0131l\u0131r?<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Firman\u0131z\u0131 ve markan\u0131z\u0131 2021\u2019de birka\u00e7 basamak birden yukar\u0131 \u00e7\u0131karmak istiyorsan\u0131z, odaklanman\u0131z gereken yer dijital halkla ili\u015fkiler ve dijitalde markala\u015fma olmal\u0131. \u00c7\u00fcnk\u00fc, yapaca\u011f\u0131n\u0131z halkla ili\u015fkiler (PR) \u00e7al\u0131\u015fmalar\u0131n\u0131n internette olu\u015fturdu\u011fu etkile\u015fimin, arama motorunda \u00fcst s\u0131ralara y\u00fckselmenize yard\u0131mc\u0131 olabilece\u011fi, dijital otoritelerden teyit edilmi\u015f durumda. Google\u2019da Webmaster Trendler Analisti g\u00f6revini y\u00fcr\u00fcten John Mueller, 23 Ocak 2021\u2019deki tweetinde, \u201cDijital PR\u2019da g\u00f6rd\u00fc\u011f\u00fcm baz\u0131 \u015feyler \u00e7ok ho\u015fuma gidiyor. Ne yaz\u0131k ki, \u00e7o\u011fu zaman \u00f6n\u00fc, spam t\u00fcr\u00fc link yap\u0131land\u0131rma \u00e7al\u0131\u015fmalar\u0131nca t\u0131kan\u0131yor. Dijital PR, en az teknik SEO kadar \u00f6nemlidir, muhtemelen bir \u00e7ok alanda ondan daha kritiktir\u201d mesaj\u0131n\u0131 payla\u015ft\u0131. <\/span><\/p>  <p><span class=\"large\"><strong>B\u00dcY\u00dcK REKABET<\/strong><\/span><\/p>  <p><span class=\"large\">John Mueller\u2019in bu \u00e7\u0131k\u0131\u015f\u0131, asl\u0131nda Google\u2019\u0131n epeyce bir s\u00fcredir g\u00fcndeminde olan dijital PR konusunun d\u0131\u015favurumu idi. \u00c7\u00fcnk\u00fc dijital pazarlama sekt\u00f6r\u00fcn\u00fcn iki b\u00fcy\u00fck oyuncusu Hubspot ve Semrush\u2019\u0131n son 6 aydaki iki hamlesine bakt\u0131\u011f\u0131m\u0131zda bunun i\u015faretleri <\/span><span class=\"large\">a\u00e7\u0131k se\u00e7ik olarak g\u00f6r\u00fcl\u00fcyordu. <\/span><\/p>  <ul>   <li><span class=\"large\"> Birincisi, SEO sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc firmalar\u0131ndan Semrush, ge\u00e7en y\u0131l eyl\u00fcl ay\u0131nda bir dijital halkla ili\u015fkiler ve i\u00e7erik \u00fcretim ajans\u0131 olan Prowly\u2019nin tamam\u0131n\u0131 sat\u0131n ald\u0131. Prowly, d\u00fcnya \u00e7ap\u0131nda 1 milyon gazeteciye ve sosyal medya fenomenine eri\u015fim imkan\u0131 sunan, 75 bin makale yay\u0131nlam\u0131\u015f bir i\u00e7erik firmas\u0131. Bulutta \u00e7al\u0131\u015fan \u00f6zel yaz\u0131l\u0131m\u0131 ile kullan\u0131c\u0131lar\u0131na, online haber odalar\u0131nda i\u00e7erik \u00fcretme, e-posta kampanyalar\u0131 d\u00fczenleme gibi bir dizi hizmet sunuyordu. Prowly\u2019nin y\u0131ll\u0131k geliri 1 milyon dolar\u0131n \u00fczerinde idi.<\/span><\/li>   <li><span class=\"large\"> \u0130kincisi \u00f6nemli geli\u015fme ise dijital pazarlama sekt\u00f6r\u00fcn\u00fcn milyar dolarl\u0131k firmalar aras\u0131nda yer alan Hubspot\u2019un, bir medya ve i\u00e7erik \u00fcretim \u015firketi olan The Hustle\u2019\u0131 \u015eubat 2021\u2019de tamamen sat\u0131n almas\u0131 oldu. The Hustle, g\u00fcnde 1.5 milyon abonesine eposta g\u00f6nderme kapasitesine sahip, yaz\u0131l\u0131, g\u00f6rsel ve sesli i\u00e7erik \u00fcretiminde kalitesini ispatlam\u0131\u015f bir dijital medya ajans\u0131. <\/span><\/li>  <\/ul>  <p><span class=\"large\"> <strong>D\u0130J\u0130TAL PR NED\u0130R, NASIL YAPILIR?<\/strong><\/span><\/p>  <p><span class=\"large\">Bir sonraki yaz\u0131da dijital PR y\u00f6ntemleri ve taktikleri \u00fczerine yo\u011funla\u015faca\u011f\u0131z. Ancak k\u0131saca \u00f6zetlemek gerekirse, \u00f6yle i\u00e7erikler \u00fcretin ki ba\u015fkalar\u0131 onu payla\u015fmadan duramas\u0131n. Markan\u0131z\u0131, \u00fcr\u00fcnlerinizi ve hizmetlerinizi daha pop\u00fcler hale getirmenin yollar\u0131n\u0131 ara\u015ft\u0131r\u0131n. Dijital pazarlama sekt\u00f6r\u00fcnde ya\u015fanan de\u011fi\u015fim dalgalar\u0131, firman\u0131z\u0131n gelece\u011fi ile yak\u0131ndan ilgili. Eskiden, web sayfas\u0131 linklerinin internette m\u00fcmk\u00fcn oldu\u011fu kadar fazla yere yerle\u015ftirilmesi pop\u00fclerdi. Ancak bu t\u00fcr yapay \u00e7al\u0131\u015fmalar, \u00e7o\u011fu zaman spam olarak adland\u0131r\u0131l\u0131yor ve sitenizin arama motorlar\u0131ndan tamamen silinmesine kadar g\u00f6t\u00fcrebilecek tehlikeler bar\u0131nd\u0131r\u0131yor. S\u00f6z konusu olan \u015fey, markan\u0131z\u0131n gelece\u011fi ise t\u0131klama \u00e7iftlikleri, otomatik takip\u00e7iler vb. y\u00f6ntemlere kesinlikle itibar edilmemesi gerekiyor.<\/span><\/p>  \t\t\t\t","slug":"seo-yetmez-dijital-halkla-iliskiler-sart","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"SEO yetmez Dijital halkla ili\u015fkiler \u015fart","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1109,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":25391,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":25292,"locale":"tr","category_id":73,"title":"SEO yetmez Dijital halkla ili\u015fkiler \u015fart","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Dijital pazarlama i\u00e7in sadece SEO\u2019nun yetmeyece\u011fi bildiriliyor. Google\u2019\u0131n \u00f6nemli pozisyonlar\u0131ndan birinde oturan John Mueller da bunu teyit ediyor. Ayr\u0131ca, dijital pazarlama oyuncular\u0131 aras\u0131ndaki yeni sat\u0131nalma dalgas\u0131, g\u00f6zleri dijital halkla ili\u015fkilere \u00e7evirdi. Peki, dijital PR nedir, nas\u0131l yap\u0131l\u0131r?<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Firman\u0131z\u0131 ve markan\u0131z\u0131 2021\u2019de birka\u00e7 basamak birden yukar\u0131 \u00e7\u0131karmak istiyorsan\u0131z, odaklanman\u0131z gereken yer dijital halkla ili\u015fkiler ve dijitalde markala\u015fma olmal\u0131. \u00c7\u00fcnk\u00fc, yapaca\u011f\u0131n\u0131z halkla ili\u015fkiler (PR) \u00e7al\u0131\u015fmalar\u0131n\u0131n internette olu\u015fturdu\u011fu etkile\u015fimin, arama motorunda \u00fcst s\u0131ralara y\u00fckselmenize yard\u0131mc\u0131 olabilece\u011fi, dijital otoritelerden teyit edilmi\u015f durumda. Google\u2019da Webmaster Trendler Analisti g\u00f6revini y\u00fcr\u00fcten John Mueller, 23 Ocak 2021\u2019deki tweetinde, \u201cDijital PR\u2019da g\u00f6rd\u00fc\u011f\u00fcm baz\u0131 \u015feyler \u00e7ok ho\u015fuma gidiyor. Ne yaz\u0131k ki, \u00e7o\u011fu zaman \u00f6n\u00fc, spam t\u00fcr\u00fc link yap\u0131land\u0131rma \u00e7al\u0131\u015fmalar\u0131nca t\u0131kan\u0131yor. Dijital PR, en az teknik SEO kadar \u00f6nemlidir, muhtemelen bir \u00e7ok alanda ondan daha kritiktir\u201d mesaj\u0131n\u0131 payla\u015ft\u0131. <\/span><\/p>  <p><span class=\"large\"><strong>B\u00dcY\u00dcK REKABET<\/strong><\/span><\/p>  <p><span class=\"large\">John Mueller\u2019in bu \u00e7\u0131k\u0131\u015f\u0131, asl\u0131nda Google\u2019\u0131n epeyce bir s\u00fcredir g\u00fcndeminde olan dijital PR konusunun d\u0131\u015favurumu idi. \u00c7\u00fcnk\u00fc dijital pazarlama sekt\u00f6r\u00fcn\u00fcn iki b\u00fcy\u00fck oyuncusu Hubspot ve Semrush\u2019\u0131n son 6 aydaki iki hamlesine bakt\u0131\u011f\u0131m\u0131zda bunun i\u015faretleri <\/span><span class=\"large\">a\u00e7\u0131k se\u00e7ik olarak g\u00f6r\u00fcl\u00fcyordu. <\/span><\/p>  <ul>   <li><span class=\"large\"> Birincisi, SEO sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc firmalar\u0131ndan Semrush, ge\u00e7en y\u0131l eyl\u00fcl ay\u0131nda bir dijital halkla ili\u015fkiler ve i\u00e7erik \u00fcretim ajans\u0131 olan Prowly\u2019nin tamam\u0131n\u0131 sat\u0131n ald\u0131. Prowly, d\u00fcnya \u00e7ap\u0131nda 1 milyon gazeteciye ve sosyal medya fenomenine eri\u015fim imkan\u0131 sunan, 75 bin makale yay\u0131nlam\u0131\u015f bir i\u00e7erik firmas\u0131. Bulutta \u00e7al\u0131\u015fan \u00f6zel yaz\u0131l\u0131m\u0131 ile kullan\u0131c\u0131lar\u0131na, online haber odalar\u0131nda i\u00e7erik \u00fcretme, e-posta kampanyalar\u0131 d\u00fczenleme gibi bir dizi hizmet sunuyordu. Prowly\u2019nin y\u0131ll\u0131k geliri 1 milyon dolar\u0131n \u00fczerinde idi.<\/span><\/li>   <li><span class=\"large\"> \u0130kincisi \u00f6nemli geli\u015fme ise dijital pazarlama sekt\u00f6r\u00fcn\u00fcn milyar dolarl\u0131k firmalar aras\u0131nda yer alan Hubspot\u2019un, bir medya ve i\u00e7erik \u00fcretim \u015firketi olan The Hustle\u2019\u0131 \u015eubat 2021\u2019de tamamen sat\u0131n almas\u0131 oldu. The Hustle, g\u00fcnde 1.5 milyon abonesine eposta g\u00f6nderme kapasitesine sahip, yaz\u0131l\u0131, g\u00f6rsel ve sesli i\u00e7erik \u00fcretiminde kalitesini ispatlam\u0131\u015f bir dijital medya ajans\u0131. <\/span><\/li>  <\/ul>  <p><span class=\"large\"> <strong>D\u0130J\u0130TAL PR NED\u0130R, NASIL YAPILIR?<\/strong><\/span><\/p>  <p><span class=\"large\">Bir sonraki yaz\u0131da dijital PR y\u00f6ntemleri ve taktikleri \u00fczerine yo\u011funla\u015faca\u011f\u0131z. Ancak k\u0131saca \u00f6zetlemek gerekirse, \u00f6yle i\u00e7erikler \u00fcretin ki ba\u015fkalar\u0131 onu payla\u015fmadan duramas\u0131n. Markan\u0131z\u0131, \u00fcr\u00fcnlerinizi ve hizmetlerinizi daha pop\u00fcler hale getirmenin yollar\u0131n\u0131 ara\u015ft\u0131r\u0131n. Dijital pazarlama sekt\u00f6r\u00fcnde ya\u015fanan de\u011fi\u015fim dalgalar\u0131, firman\u0131z\u0131n gelece\u011fi ile yak\u0131ndan ilgili. Eskiden, web sayfas\u0131 linklerinin internette m\u00fcmk\u00fcn oldu\u011fu kadar fazla yere yerle\u015ftirilmesi pop\u00fclerdi. Ancak bu t\u00fcr yapay \u00e7al\u0131\u015fmalar, \u00e7o\u011fu zaman spam olarak adland\u0131r\u0131l\u0131yor ve sitenizin arama motorlar\u0131ndan tamamen silinmesine kadar g\u00f6t\u00fcrebilecek tehlikeler bar\u0131nd\u0131r\u0131yor. S\u00f6z konusu olan \u015fey, markan\u0131z\u0131n gelece\u011fi ise t\u0131klama \u00e7iftlikleri, otomatik takip\u00e7iler vb. y\u00f6ntemlere kesinlikle itibar edilmemesi gerekiyor.<\/span><\/p>  \t\t\t\t","slug":"seo-yetmez-dijital-halkla-iliskiler-sart","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"SEO yetmez Dijital halkla ili\u015fkiler \u015fart","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1109,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}