{"status":true,"post":{"id":24517,"user_id":1,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:48:40","created_at":"2021-01-21T21:00:00.000000Z","updated_at":"2022-10-24T11:48:40.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":24517,"is_featured":0,"title":"Riskleri y\u00f6neten ayakta kalacak","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>Hakan G\u00fclda\u011f<br><\/strong><\/span><span class=\"large\"><strong><\/strong><\/span><\/p>  <p><span class=\"large\">Modern anlamda asans\u00f6r, 1850\u2019li y\u0131llarda ortaya \u00e7\u0131kt\u0131. Amerikal\u0131 mucit E. Graves Otis, 1854 y\u0131l\u0131nda yeterli koruyucu tertibata sahip, yani tutan kablo tamamen kesilse de d\u00fc\u015fmesine engel olan bir tertibat\u0131 bulunan ilk mekanik asans\u00f6r\u00fc yapt\u0131. <\/span><\/p>  <p><span class=\"large\">Fizik\u00e7i ve bilim kurgu yazar\u0131 Isaac Asimov, Bilim ve Bulu\u015flar Tarihi kitab\u0131nda, \u201cGelecekteki \u015fehirlerin \u015feklini belirleyen her \u015feyden \u00e7ok asans\u00f6rd\u00fc\u201d diyor. <\/span><\/p>  <p><span class=\"large\">Belirli bir y\u0131ldan on y\u0131llar boyunca geriye do\u011fru bak\u0131ld\u0131\u011f\u0131nda de\u011fi\u015fimi fark etmek kolayd\u0131r. Tarih\u00e7i olaylara, olgulara uzaktan bakt\u0131\u011f\u0131nda de\u011fi\u015fimin a\u015famalar\u0131n\u0131 g\u00f6r\u00fcr. D\u00f6n\u00fcm noktalar\u0131n\u0131 belirleyebilir. Ancak bir d\u00f6nemin tam i\u00e7indeyken de\u011fi\u015fimi alg\u0131lamak zor i\u015ftir. Tam ortas\u0131ndayken gerekli \u00f6nlemleri almak ise \u00e7ok daha zor<\/span><\/p>  <p><span class=\"large\">Aynen, \u2018asans\u00f6r\u2019 olgusunu bilmeyen ya da d\u00fc\u015f\u00fcnemeyen bir \u015fehircinin 19. y\u00fczy\u0131l\u0131n sonlar\u0131nda g\u00f6kdelenlerin yayg\u0131nla\u015faca\u011f\u0131n\u0131 tahmin etmesinin imkans\u0131z oldu\u011fu gibi...<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Eko-Mercek\u2019te son iki yaz\u0131d\u0131r, de\u011fi\u015fimi konu\u015fuyoruz. De\u011fi\u015fimi fark etmenin hem zorluklar\u0131n\u0131 hem de bizi d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc gafletleri \u00f6rnekleriyle ele al\u0131yoruz. G\u00f6r\u00fcyoruz ki, en bilgili ki\u015filerin, en k\u00f6kl\u00fc kurumlar\u0131n bile gelecek tahminleri isabetsiz. Deyim yerindeyse, karavanalarla dolu...<\/span><\/p>  <p><span class=\"large\">Tabii bu, d\u00fcnya anla\u015f\u0131lmaz bir yerdir demek de\u011fil. De\u011fi\u015fim sezilmez demek de... Elbette, gelecek y\u0131l ya da \u00f6n\u00fcm\u00fczdeki<\/span><\/p>  <p><span class=\"large\">10 y\u0131lda hangi \u015firketin ayakta kalaca\u011f\u0131n\u0131 bilemeyiz. Ya da hangi \u00fcr\u00fcnlerin<\/span><span class=\"large\">gelece\u011fe damga vuraca\u011f\u0131n\u0131 da... Bunlara i\u015f d\u00fcnyas\u0131 ve t\u00fcketiciler karar verir. Ama \u00f6n\u00fcm\u00fczdeki d\u00f6nemde \u00fcr\u00fcn ve hizmetlerin izleyece\u011fi genel e\u011filimleri bug\u00fcnden kavramak m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>  <p><span class=\"large\">Evet, asans\u00f6r\u00fc tahayy\u00fcl edemeden, g\u00f6kdelenlerin yayg\u0131nla\u015faca\u011f\u0131n\u0131 bilemeyiz. Ancak, asans\u00f6re duyulan ihtiyac\u0131n da kayna\u011f\u0131 olan n\u00fcfus art\u0131\u015f\u0131n\u0131n ve sanayile\u015fmenin kentlere g\u00f6\u00e7\u00fc art\u0131raca\u011f\u0131n\u0131 herkes \u00f6ng\u00f6rebilir.<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Elbette e\u011filimleri kavramak bir sihirli de\u011fnek vermiyor elimize... \u015eehirle\u015fmenin insanlar aras\u0131nda sosyal ili\u015fkileri geli\u015ftirme ihtiyac\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131 biliniyordu.<\/span><\/p>  <p><span class=\"large\">Mikroi\u015flemcilerin zamanla k\u00fc\u00e7\u00fclece\u011fi ve ucuzlayaca\u011f\u0131 da Moore Yasas\u0131 ile 70\u2019li y\u0131llar\u0131n ba\u015f\u0131nda kan\u0131tland\u0131. Gelgelelim, o y\u0131llarda, d\u00f6nemin b\u00fcy\u00fck \u015firketleri dahil bu ger\u00e7ekleri de\u011ferlendirmeyi ak\u0131l eden pek olmad\u0131. Bu olgular\u0131 birlikte ele al\u0131p, cep telefonu ve sosyal medyaya yat\u0131r\u0131m yapanlar\u0131 ise \u015fimdi hepimiz tan\u0131yoruz.<\/span><\/p>  <p><span class=\"large\">D\u00f6ne d\u00f6ne bunun \u00fczerinde durmal\u0131y\u0131z. Film makaras\u0131 ile foto\u011fraf \u00e7eken makinalar\u0131n \u00fc\u00e7 y\u0131l i\u00e7inde dijital foto\u011fraf makinalar\u0131 taraf\u0131ndan nas\u0131l alt edildi\u011fini, onlar\u0131n da foto\u011fraf \u00e7ekme \u00f6zelli\u011fine sahip ak\u0131ll\u0131 cep telefonlar\u0131na nas\u0131l be\u015f y\u0131l i\u00e7inde yenik d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc hep hat\u0131rlamal\u0131y\u0131z.<\/span><\/p>  <p><span class=\"large\">Ayn\u0131 nedenden \u00f6t\u00fcr\u00fc, \u00e7evremizde olup bitenlerin neden fark\u0131na varmakta g\u00fc\u00e7l\u00fck \u00e7ekti\u011fimizi, hatta bu de\u011fi\u015fimi alg\u0131lad\u0131\u011f\u0131m\u0131z halde neden gerekli \u00f6nlemleri almad\u0131\u011f\u0131m\u0131z\u0131 tart\u0131\u015fmak da faydal\u0131 bence...<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Zaman zaman kibir g\u00f6zlerimizi adeta k\u00f6r ediyor. Yeni e\u011filimlerin ve \u00fcr\u00fcnlerin k\u00fc\u00e7\u00fcmsenmesine yol a\u00e7\u0131yor. 1950\u2019li y\u0131llarda \u201cJaponlarda, Amerikal\u0131lar\u0131n talep edece\u011fi bir \u00fcr\u00fcn \u00fcretme yetene\u011fi yok\u201d diyen ABD D\u0131\u015fi\u015fleri Bakan\u0131 John Foster Dulles gibi...<\/span><\/p>  <p><span class=\"large\">Oysa bu duyguya yenilmemek, rakipleri ciddiye almak ve onlara sayg\u0131 duymak gerekiyor. Duymayan, sonu\u00e7lar\u0131na katlanmak zorunda... Bug\u00fcn y\u0131lda 9 milyon civar\u0131ndaki sat\u0131\u015f\u0131yla bir Japon markas\u0131, Amerika dahil d\u00fcnyan\u0131n a\u00e7\u0131k ara en \u00e7ok satan otomobilini \u00fcretiyor. T\u00fcm d\u00fcnya pazar\u0131n\u0131n y\u00fczde 10\u2019unu tek ba\u015f\u0131na kar\u015f\u0131l\u0131yor.<\/span><\/p>  <p><span class=\"large\">Kabul edelim ki, bu \u00e7a\u011fda teknolojiye ba\u011fl\u0131 olarak her \u015fey \u00e7ok h\u0131zl\u0131 de\u011fi\u015febiliyor ve bu da hepimizi i\u015fimizin acemisi haline getiriyor. Bir nevi cahille\u015ftiriyor. Ya\u015f\u0131m\u0131z ya da tecr\u00fcbemiz ne olursa olsun! Ve anla\u015f\u0131lan o ki, bu h\u0131zl\u0131 de\u011fi\u015fim s\u00fcrd\u00fc\u011f\u00fc s\u00fcrece de hep acemi kalaca\u011f\u0131z. Cahil kalmak istemiyorsak en iyisi al\u00e7ak g\u00f6n\u00fcll\u00fcl\u00fck ile dost olmak...<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Karars\u0131zl\u0131k da gaflete d\u00fc\u015fmenin \u00f6nemli bir nedeni. De\u011fi\u015fimi fark etsek de, alternatif \u00f6nlemlerin analiz ve se\u00e7iminde gecikti\u011fimizde rekabet trenini ka\u00e7\u0131rabiliyoruz. Tecr\u00fcbe bile karars\u0131z y\u00f6neticilerin derdine derman olam\u0131yor.<\/span><\/p>  <p><span class=\"large\">Aynen yukar\u0131daki foto\u011fraf makinalar\u0131 bahsimizde oldu\u011fu gibi... Kodak\u2019\u0131n ba\u015f\u0131na gelenler ortada. \u015eirketin y\u00f6neticileri film makaralar\u0131n\u0131n gelece\u011finin olmad\u0131\u011f\u0131na ili\u015fkin muhtemelen d\u00fczinelerce rapor okudu. \u00dcstelik dijital foto\u011fraf makinalar\u0131<\/span><span class=\"large\">ilk kez Kodak\u2019ta icat edildi. Buna ra\u011fmen y\u00f6netimin g\u00f6sterdi\u011fi karars\u0131zl\u0131k ve atalet nedeniyle taa 1880\u2019de kurulan \u015firket, tarih yapraklar\u0131 2012\u2019yi g\u00f6sterdi\u011finde iflas ba\u015fvurusunda bulunmu\u015ftu.<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Bilinmesi ve izlenmesi gerekenler artt\u0131. \u00d6n\u00fcm\u00fczdeki 10 y\u0131lda daha da artacak.<\/span><\/p>  <p><span class=\"large\">Bu, bir taraftan yeni f\u0131rsatlar yarat\u0131rken, riskleri de do\u011fal olarak \u00e7o\u011falt\u0131yor.<\/span><\/p>  <p><span class=\"large\">Evet, ki\u015fisel ve g\u00fcndelik sorunlar\u0131m\u0131za pratik \u00e7\u00f6z\u00fcmler bulma k\u00fclt\u00fcr\u00fcm\u00fcz ve kaslar\u0131m\u0131z epey geli\u015fmi\u015f bir d\u00fczeyde. Ama e\u011friye e\u011fri, do\u011fruya do\u011fru\u2026 Biz, gelecek g\u00fcnlerin getirece\u011fi riskler konusunda kafa yormaya pek yatk\u0131n de\u011filiz.<\/span><\/p>  <p><span class=\"large\">Riskleri \u00e7ok ciddiye alm\u0131yoruz. Bak\u0131n sigorta verilerimize... Son d\u00f6nemde art\u0131yor artmas\u0131na ancak ki\u015fi ba\u015f\u0131na sigorta de\u011ferlerimizi \u015f\u00f6yle bir kar\u015f\u0131la\u015ft\u0131r\u0131n... S\u00f6ze gerek kalmayacak, tablo ortada. Gelece\u011fi d\u00fc\u015f\u00fcnmeyi pek sevmiyoruz. Ama ba\u015flasak iyi olur. Bug\u00fcn riskleri dikkate almadan bir i\u015f yapmak veya y\u00f6netmek m\u00fcmk\u00fcn de\u011fil.<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Aman, yanl\u0131\u015f anla\u015f\u0131lmas\u0131n. Risk almamak de\u011fil bahsetti\u011fim. Aksine, bug\u00fcnk\u00fc h\u0131zl\u0131 de\u011fi\u015fim d\u00f6neminde gaflet \u00f6rnekleri ortaya \u00e7\u0131kmas\u0131n diye harekete ge\u00e7mekten s\u00f6z ediyorum. \u00c7o\u011fu ki\u015fi, \u201cAya\u011f\u0131m karada olduk\u00e7a, denizden ho\u015flan\u0131r\u0131m\u201d der ama \u015fimdi \u00f6yle bir zamanday\u0131z ki, \u2018k\u0131y\u0131y\u0131 g\u00f6zden kaybetmeye cesaret edemezsek\u2019 yeni denizler ke\u015ffedemeyece\u011fiz.<\/span><\/p>  <p><span class=\"large\">Yavuz Sultan Selim\u2019in \u00fcnl\u00fc s\u00f6z\u00fcd\u00fcr: Cesaret insan\u0131 zafere, karars\u0131zl\u0131k tehlikeye, korkakl\u0131k ise \u00f6l\u00fcme g\u00f6t\u00fcr\u00fcr. Zaman, tembellik zaman\u0131 de\u011fil. Ayn\u0131 \u015feyi yap\u0131p farkl\u0131 sonu\u00e7lar almay\u0131 umamayaca\u011f\u0131m\u0131z gibi risk almadan da oldu\u011fumuzdan farkl\u0131 bir duruma ge\u00e7emeyiz.<\/span><\/p>  <p><span class=\"large\">Kim s\u00f6ylemi\u015f bilmiyorum ama okudum ho\u015fuma gitti:<\/span><\/p>  <p><span class=\"large\">\u201cKaplumba\u011faya dikkat edin. Ancak kafas\u0131n\u0131 \u00e7\u0131kar\u0131p risk ald\u0131\u011f\u0131nda ilerleyebiliyor.\u201d<\/span><\/p>  <p><span class=\"large\">Bug\u00fcn de\u011fi\u015fim, hepimize meydan okuyor. \u00dcstesinden geliriz. \u015eart\u0131, \u00e7evremizde olup bitenlerin yani risklerin fark\u0131nda olarak y\u00f6netmek. \u0130\u015fte bu noktada, siz \u00f6nemlisiniz. Sizin dalgal\u0131 d\u00f6nemlerde y\u00f6netme kabiliyetiniz \u00f6nemli. \u00d6yle ya, durgun suda herkes kaptan!<\/span><\/p>  <p><span class=\"large\">Gelece\u011finiz de, gelece\u011fimiz de, size ba\u011fl\u0131. Bilginize...<\/span><\/p>  <p><span class=\"large\"><strong>R\u0130SKLE \u0130LG\u0130L\u0130 10 S\u00d6Z<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\">Ya\u015fam bir risktir.<\/span><\/li>   <li><span class=\"large\"> \u2018S\u0131f\u0131r risk\u2019 diye bir \u015fey yoktur. <\/span><\/li>   <li><span class=\"large\"> Bir i\u015fte risk g\u00f6rm\u00fcyorsan\u0131z, bilginiz yok demektir.<\/span><\/li>   <li><span class=\"large\"> Riskin olmad\u0131\u011f\u0131 yerde f\u0131rsat da olmaz.<\/span><\/li>   <li><span class=\"large\"> Hi\u00e7 risk almayanlar, eninde sonunda daha fazla risk alm\u0131\u015f olur.<\/span><\/li>   <li><span class=\"large\"> En sonunda, yaln\u0131zca almad\u0131\u011f\u0131n\u0131z riskler i\u00e7in pi\u015fman olursunuz. <\/span><\/li>   <li><span class=\"large\"> Ba\u015fkalar\u0131n\u0131n riski, sizin f\u0131rsat\u0131n\u0131z olabilir. <\/span><\/li>   <li><span class=\"large\"> Ald\u0131\u011f\u0131n\u0131z risk, ki\u015fili\u011finizi tan\u0131mlar. <\/span><\/li>   <li><span class=\"large\"> Risk sizi y\u00f6netmesin, siz riski y\u00f6netmeye \u00e7al\u0131\u015f\u0131n. <\/span><\/li>   <li><span class=\"large\"> Gelece\u011fin riskleri, ge\u00e7mi\u015fin dikiz aynas\u0131nda g\u00f6r\u00fclmez. <\/span><\/li>  <\/ul>  \t\t\t\t","slug":"riskleri-yoneten-ayakta-kalacak","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Riskleri y\u00f6neten ayakta kalacak","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1100,"cropped_1200x675":null,"user":{"id":1,"name":"HAKAN","surname":"G\u00dcLDA\u011e","email":"uakisik@eronat.com.tr","slug":"hakan-guldag","avatar":"\/front\/uploads\/avatar\/1733691600kKPzKvWx8Xpxx9n.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T14:51:32.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":24616,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":24517,"locale":"tr","category_id":73,"title":"Riskleri y\u00f6neten ayakta kalacak","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>Hakan G\u00fclda\u011f<br><\/strong><\/span><span class=\"large\"><strong><\/strong><\/span><\/p>  <p><span class=\"large\">Modern anlamda asans\u00f6r, 1850\u2019li y\u0131llarda ortaya \u00e7\u0131kt\u0131. Amerikal\u0131 mucit E. Graves Otis, 1854 y\u0131l\u0131nda yeterli koruyucu tertibata sahip, yani tutan kablo tamamen kesilse de d\u00fc\u015fmesine engel olan bir tertibat\u0131 bulunan ilk mekanik asans\u00f6r\u00fc yapt\u0131. <\/span><\/p>  <p><span class=\"large\">Fizik\u00e7i ve bilim kurgu yazar\u0131 Isaac Asimov, Bilim ve Bulu\u015flar Tarihi kitab\u0131nda, \u201cGelecekteki \u015fehirlerin \u015feklini belirleyen her \u015feyden \u00e7ok asans\u00f6rd\u00fc\u201d diyor. <\/span><\/p>  <p><span class=\"large\">Belirli bir y\u0131ldan on y\u0131llar boyunca geriye do\u011fru bak\u0131ld\u0131\u011f\u0131nda de\u011fi\u015fimi fark etmek kolayd\u0131r. Tarih\u00e7i olaylara, olgulara uzaktan bakt\u0131\u011f\u0131nda de\u011fi\u015fimin a\u015famalar\u0131n\u0131 g\u00f6r\u00fcr. D\u00f6n\u00fcm noktalar\u0131n\u0131 belirleyebilir. Ancak bir d\u00f6nemin tam i\u00e7indeyken de\u011fi\u015fimi alg\u0131lamak zor i\u015ftir. Tam ortas\u0131ndayken gerekli \u00f6nlemleri almak ise \u00e7ok daha zor<\/span><\/p>  <p><span class=\"large\">Aynen, \u2018asans\u00f6r\u2019 olgusunu bilmeyen ya da d\u00fc\u015f\u00fcnemeyen bir \u015fehircinin 19. y\u00fczy\u0131l\u0131n sonlar\u0131nda g\u00f6kdelenlerin yayg\u0131nla\u015faca\u011f\u0131n\u0131 tahmin etmesinin imkans\u0131z oldu\u011fu gibi...<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Eko-Mercek\u2019te son iki yaz\u0131d\u0131r, de\u011fi\u015fimi konu\u015fuyoruz. De\u011fi\u015fimi fark etmenin hem zorluklar\u0131n\u0131 hem de bizi d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc gafletleri \u00f6rnekleriyle ele al\u0131yoruz. G\u00f6r\u00fcyoruz ki, en bilgili ki\u015filerin, en k\u00f6kl\u00fc kurumlar\u0131n bile gelecek tahminleri isabetsiz. Deyim yerindeyse, karavanalarla dolu...<\/span><\/p>  <p><span class=\"large\">Tabii bu, d\u00fcnya anla\u015f\u0131lmaz bir yerdir demek de\u011fil. De\u011fi\u015fim sezilmez demek de... Elbette, gelecek y\u0131l ya da \u00f6n\u00fcm\u00fczdeki<\/span><\/p>  <p><span class=\"large\">10 y\u0131lda hangi \u015firketin ayakta kalaca\u011f\u0131n\u0131 bilemeyiz. Ya da hangi \u00fcr\u00fcnlerin<\/span><span class=\"large\">gelece\u011fe damga vuraca\u011f\u0131n\u0131 da... Bunlara i\u015f d\u00fcnyas\u0131 ve t\u00fcketiciler karar verir. Ama \u00f6n\u00fcm\u00fczdeki d\u00f6nemde \u00fcr\u00fcn ve hizmetlerin izleyece\u011fi genel e\u011filimleri bug\u00fcnden kavramak m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>  <p><span class=\"large\">Evet, asans\u00f6r\u00fc tahayy\u00fcl edemeden, g\u00f6kdelenlerin yayg\u0131nla\u015faca\u011f\u0131n\u0131 bilemeyiz. Ancak, asans\u00f6re duyulan ihtiyac\u0131n da kayna\u011f\u0131 olan n\u00fcfus art\u0131\u015f\u0131n\u0131n ve sanayile\u015fmenin kentlere g\u00f6\u00e7\u00fc art\u0131raca\u011f\u0131n\u0131 herkes \u00f6ng\u00f6rebilir.<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Elbette e\u011filimleri kavramak bir sihirli de\u011fnek vermiyor elimize... \u015eehirle\u015fmenin insanlar aras\u0131nda sosyal ili\u015fkileri geli\u015ftirme ihtiyac\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131 biliniyordu.<\/span><\/p>  <p><span class=\"large\">Mikroi\u015flemcilerin zamanla k\u00fc\u00e7\u00fclece\u011fi ve ucuzlayaca\u011f\u0131 da Moore Yasas\u0131 ile 70\u2019li y\u0131llar\u0131n ba\u015f\u0131nda kan\u0131tland\u0131. Gelgelelim, o y\u0131llarda, d\u00f6nemin b\u00fcy\u00fck \u015firketleri dahil bu ger\u00e7ekleri de\u011ferlendirmeyi ak\u0131l eden pek olmad\u0131. Bu olgular\u0131 birlikte ele al\u0131p, cep telefonu ve sosyal medyaya yat\u0131r\u0131m yapanlar\u0131 ise \u015fimdi hepimiz tan\u0131yoruz.<\/span><\/p>  <p><span class=\"large\">D\u00f6ne d\u00f6ne bunun \u00fczerinde durmal\u0131y\u0131z. Film makaras\u0131 ile foto\u011fraf \u00e7eken makinalar\u0131n \u00fc\u00e7 y\u0131l i\u00e7inde dijital foto\u011fraf makinalar\u0131 taraf\u0131ndan nas\u0131l alt edildi\u011fini, onlar\u0131n da foto\u011fraf \u00e7ekme \u00f6zelli\u011fine sahip ak\u0131ll\u0131 cep telefonlar\u0131na nas\u0131l be\u015f y\u0131l i\u00e7inde yenik d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc hep hat\u0131rlamal\u0131y\u0131z.<\/span><\/p>  <p><span class=\"large\">Ayn\u0131 nedenden \u00f6t\u00fcr\u00fc, \u00e7evremizde olup bitenlerin neden fark\u0131na varmakta g\u00fc\u00e7l\u00fck \u00e7ekti\u011fimizi, hatta bu de\u011fi\u015fimi alg\u0131lad\u0131\u011f\u0131m\u0131z halde neden gerekli \u00f6nlemleri almad\u0131\u011f\u0131m\u0131z\u0131 tart\u0131\u015fmak da faydal\u0131 bence...<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Zaman zaman kibir g\u00f6zlerimizi adeta k\u00f6r ediyor. Yeni e\u011filimlerin ve \u00fcr\u00fcnlerin k\u00fc\u00e7\u00fcmsenmesine yol a\u00e7\u0131yor. 1950\u2019li y\u0131llarda \u201cJaponlarda, Amerikal\u0131lar\u0131n talep edece\u011fi bir \u00fcr\u00fcn \u00fcretme yetene\u011fi yok\u201d diyen ABD D\u0131\u015fi\u015fleri Bakan\u0131 John Foster Dulles gibi...<\/span><\/p>  <p><span class=\"large\">Oysa bu duyguya yenilmemek, rakipleri ciddiye almak ve onlara sayg\u0131 duymak gerekiyor. Duymayan, sonu\u00e7lar\u0131na katlanmak zorunda... Bug\u00fcn y\u0131lda 9 milyon civar\u0131ndaki sat\u0131\u015f\u0131yla bir Japon markas\u0131, Amerika dahil d\u00fcnyan\u0131n a\u00e7\u0131k ara en \u00e7ok satan otomobilini \u00fcretiyor. T\u00fcm d\u00fcnya pazar\u0131n\u0131n y\u00fczde 10\u2019unu tek ba\u015f\u0131na kar\u015f\u0131l\u0131yor.<\/span><\/p>  <p><span class=\"large\">Kabul edelim ki, bu \u00e7a\u011fda teknolojiye ba\u011fl\u0131 olarak her \u015fey \u00e7ok h\u0131zl\u0131 de\u011fi\u015febiliyor ve bu da hepimizi i\u015fimizin acemisi haline getiriyor. Bir nevi cahille\u015ftiriyor. Ya\u015f\u0131m\u0131z ya da tecr\u00fcbemiz ne olursa olsun! Ve anla\u015f\u0131lan o ki, bu h\u0131zl\u0131 de\u011fi\u015fim s\u00fcrd\u00fc\u011f\u00fc s\u00fcrece de hep acemi kalaca\u011f\u0131z. Cahil kalmak istemiyorsak en iyisi al\u00e7ak g\u00f6n\u00fcll\u00fcl\u00fck ile dost olmak...<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Karars\u0131zl\u0131k da gaflete d\u00fc\u015fmenin \u00f6nemli bir nedeni. De\u011fi\u015fimi fark etsek de, alternatif \u00f6nlemlerin analiz ve se\u00e7iminde gecikti\u011fimizde rekabet trenini ka\u00e7\u0131rabiliyoruz. Tecr\u00fcbe bile karars\u0131z y\u00f6neticilerin derdine derman olam\u0131yor.<\/span><\/p>  <p><span class=\"large\">Aynen yukar\u0131daki foto\u011fraf makinalar\u0131 bahsimizde oldu\u011fu gibi... Kodak\u2019\u0131n ba\u015f\u0131na gelenler ortada. \u015eirketin y\u00f6neticileri film makaralar\u0131n\u0131n gelece\u011finin olmad\u0131\u011f\u0131na ili\u015fkin muhtemelen d\u00fczinelerce rapor okudu. \u00dcstelik dijital foto\u011fraf makinalar\u0131<\/span><span class=\"large\">ilk kez Kodak\u2019ta icat edildi. Buna ra\u011fmen y\u00f6netimin g\u00f6sterdi\u011fi karars\u0131zl\u0131k ve atalet nedeniyle taa 1880\u2019de kurulan \u015firket, tarih yapraklar\u0131 2012\u2019yi g\u00f6sterdi\u011finde iflas ba\u015fvurusunda bulunmu\u015ftu.<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Bilinmesi ve izlenmesi gerekenler artt\u0131. \u00d6n\u00fcm\u00fczdeki 10 y\u0131lda daha da artacak.<\/span><\/p>  <p><span class=\"large\">Bu, bir taraftan yeni f\u0131rsatlar yarat\u0131rken, riskleri de do\u011fal olarak \u00e7o\u011falt\u0131yor.<\/span><\/p>  <p><span class=\"large\">Evet, ki\u015fisel ve g\u00fcndelik sorunlar\u0131m\u0131za pratik \u00e7\u00f6z\u00fcmler bulma k\u00fclt\u00fcr\u00fcm\u00fcz ve kaslar\u0131m\u0131z epey geli\u015fmi\u015f bir d\u00fczeyde. Ama e\u011friye e\u011fri, do\u011fruya do\u011fru\u2026 Biz, gelecek g\u00fcnlerin getirece\u011fi riskler konusunda kafa yormaya pek yatk\u0131n de\u011filiz.<\/span><\/p>  <p><span class=\"large\">Riskleri \u00e7ok ciddiye alm\u0131yoruz. Bak\u0131n sigorta verilerimize... Son d\u00f6nemde art\u0131yor artmas\u0131na ancak ki\u015fi ba\u015f\u0131na sigorta de\u011ferlerimizi \u015f\u00f6yle bir kar\u015f\u0131la\u015ft\u0131r\u0131n... S\u00f6ze gerek kalmayacak, tablo ortada. Gelece\u011fi d\u00fc\u015f\u00fcnmeyi pek sevmiyoruz. Ama ba\u015flasak iyi olur. Bug\u00fcn riskleri dikkate almadan bir i\u015f yapmak veya y\u00f6netmek m\u00fcmk\u00fcn de\u011fil.<\/span><\/p>  <p><span class=\"large\"><strong>***<\/strong><\/span><\/p>  <p><span class=\"large\">Aman, yanl\u0131\u015f anla\u015f\u0131lmas\u0131n. Risk almamak de\u011fil bahsetti\u011fim. Aksine, bug\u00fcnk\u00fc h\u0131zl\u0131 de\u011fi\u015fim d\u00f6neminde gaflet \u00f6rnekleri ortaya \u00e7\u0131kmas\u0131n diye harekete ge\u00e7mekten s\u00f6z ediyorum. \u00c7o\u011fu ki\u015fi, \u201cAya\u011f\u0131m karada olduk\u00e7a, denizden ho\u015flan\u0131r\u0131m\u201d der ama \u015fimdi \u00f6yle bir zamanday\u0131z ki, \u2018k\u0131y\u0131y\u0131 g\u00f6zden kaybetmeye cesaret edemezsek\u2019 yeni denizler ke\u015ffedemeyece\u011fiz.<\/span><\/p>  <p><span class=\"large\">Yavuz Sultan Selim\u2019in \u00fcnl\u00fc s\u00f6z\u00fcd\u00fcr: Cesaret insan\u0131 zafere, karars\u0131zl\u0131k tehlikeye, korkakl\u0131k ise \u00f6l\u00fcme g\u00f6t\u00fcr\u00fcr. Zaman, tembellik zaman\u0131 de\u011fil. Ayn\u0131 \u015feyi yap\u0131p farkl\u0131 sonu\u00e7lar almay\u0131 umamayaca\u011f\u0131m\u0131z gibi risk almadan da oldu\u011fumuzdan farkl\u0131 bir duruma ge\u00e7emeyiz.<\/span><\/p>  <p><span class=\"large\">Kim s\u00f6ylemi\u015f bilmiyorum ama okudum ho\u015fuma gitti:<\/span><\/p>  <p><span class=\"large\">\u201cKaplumba\u011faya dikkat edin. Ancak kafas\u0131n\u0131 \u00e7\u0131kar\u0131p risk ald\u0131\u011f\u0131nda ilerleyebiliyor.\u201d<\/span><\/p>  <p><span class=\"large\">Bug\u00fcn de\u011fi\u015fim, hepimize meydan okuyor. \u00dcstesinden geliriz. \u015eart\u0131, \u00e7evremizde olup bitenlerin yani risklerin fark\u0131nda olarak y\u00f6netmek. \u0130\u015fte bu noktada, siz \u00f6nemlisiniz. Sizin dalgal\u0131 d\u00f6nemlerde y\u00f6netme kabiliyetiniz \u00f6nemli. \u00d6yle ya, durgun suda herkes kaptan!<\/span><\/p>  <p><span class=\"large\">Gelece\u011finiz de, gelece\u011fimiz de, size ba\u011fl\u0131. Bilginize...<\/span><\/p>  <p><span class=\"large\"><strong>R\u0130SKLE \u0130LG\u0130L\u0130 10 S\u00d6Z<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\">Ya\u015fam bir risktir.<\/span><\/li>   <li><span class=\"large\"> \u2018S\u0131f\u0131r risk\u2019 diye bir \u015fey yoktur. <\/span><\/li>   <li><span class=\"large\"> Bir i\u015fte risk g\u00f6rm\u00fcyorsan\u0131z, bilginiz yok demektir.<\/span><\/li>   <li><span class=\"large\"> Riskin olmad\u0131\u011f\u0131 yerde f\u0131rsat da olmaz.<\/span><\/li>   <li><span class=\"large\"> Hi\u00e7 risk almayanlar, eninde sonunda daha fazla risk alm\u0131\u015f olur.<\/span><\/li>   <li><span class=\"large\"> En sonunda, yaln\u0131zca almad\u0131\u011f\u0131n\u0131z riskler i\u00e7in pi\u015fman olursunuz. <\/span><\/li>   <li><span class=\"large\"> Ba\u015fkalar\u0131n\u0131n riski, sizin f\u0131rsat\u0131n\u0131z olabilir. <\/span><\/li>   <li><span class=\"large\"> Ald\u0131\u011f\u0131n\u0131z risk, ki\u015fili\u011finizi tan\u0131mlar. <\/span><\/li>   <li><span class=\"large\"> Risk sizi y\u00f6netmesin, siz riski y\u00f6netmeye \u00e7al\u0131\u015f\u0131n. <\/span><\/li>   <li><span class=\"large\"> Gelece\u011fin riskleri, ge\u00e7mi\u015fin dikiz aynas\u0131nda g\u00f6r\u00fclmez. <\/span><\/li>  <\/ul>  \t\t\t\t","slug":"riskleri-yoneten-ayakta-kalacak","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Riskleri y\u00f6neten ayakta kalacak","meta_description":"Hakan G\u00fclda\u011f","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1100,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}