{"status":true,"post":{"id":15921,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 10:02:25","created_at":"2017-02-13T21:00:00.000000Z","updated_at":"2022-10-21T07:02:25.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":15921,"is_featured":0,"title":"Rakiplere fark atacak inovasyon \u00e7e\u015fitleri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130novasyon, k\u0131saca de\u011fer yaratan yeni \u00fcr\u00fcn ve hizmet anlam\u0131na geliyorsa, o zaman bu de\u011feri nas\u0131l yarataca\u011f\u0131m\u0131z sorusuna cevap bulmam\u0131z gerekiyor. Firmalar\u0131n bu soruya nas\u0131l cevap bulduklar\u0131na bir bakal\u0131m\u2026<\/span><\/p>  <p><span class=\"large\"><strong>\u0130NOVASYON YAPAN F\u0130RMALARIN FARKINDALIK \u00c7E\u015e\u0130TLER\u0130<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Hizmette farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> M\u00fc\u015fteriye sunum \u015feklinde fark\u0131ndal\u0131k. Pegasus \u00f6rnek g\u00f6sterilebilir. Hizmet kalitesi \u00e7ok y\u00fcksek de\u011fil ve m\u00fc\u015fteriye kalite taahh\u00fct edilmiyor. Fakat ucuz oldu\u011fu i\u00e7in yo\u011fun tercih sebebi.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">S\u00fcratte farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> De\u011fer \u00f6nerisi k\u0131sa zaman i\u00e7inde teslim taahh\u00fcd\u00fc \u00fczerine kurulu. M\u00fc\u015fteri sadece erken geldi\u011fi i\u00e7in hizmeti \u00f6nemsiyor ve sat\u0131n al\u0131yor. Dominos Pizza ve Fed-Ex \u00f6rnek g\u00f6sterilebilir.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Kalitede farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> De\u011fer \u00f6nerisi g\u00fcven \u00fczerine kurulu. Volvo \u00f6rne\u011fi verilebilir. D\u00fcnyadaki g\u00fcvenlik testlerinin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 tek ba\u015f\u0131na bu firma yap\u0131yor. M\u00fc\u015fteri bu \u00f6zelli\u011fi \u00e7ok \u00f6nemsiyor.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Serviste farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Servis hizmetlerinde m\u00fc\u015fteri beklentilerinin y\u00fcksek \u015fekilde kar\u015f\u0131lanmas\u0131, rakiplerine ciddi fark at\u0131yor. Ar\u00e7elik ve Demird\u00f6k\u00fcm en iyi \u00f6rnekler aras\u0131nda.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">\u00dcr\u00fcnde farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Audi \u00f6rnek g\u00f6sterilebilir. Marka s\u00fcrekli konfor \u00fczerine yat\u0131r\u0131m yap\u0131yor; bu becerisi ile di\u011fer markalar\u0131n yak\u0131n takibinde.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Reklam ve tan\u0131t\u0131mda farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Avea ve Coco Cola en iyi \u00f6rnekler aras\u0131nda. \u00d6zellikle Coco Cola, her \u00fclkeye hitap eden reklam ve viral pazarlama arg\u00fcmanlar\u0131 kullan\u0131yor. Duygusal reklamda iki marka da var g\u00fcc\u00fcyle fark\u0131ndal\u0131k i\u00e7in \u00e7al\u0131\u015f\u0131yor.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">S\u00fcrekli yenilik\u00e7i olma:<\/strong><span style=\"font-size: 15.6px;\"> Garanti Bankas\u0131 ve Boyner\u2019in Ar-Ge\u2019leri \u00e7ok iyi \u00e7al\u0131\u015f\u0131yor. Kendi piyasalar\u0131nda yeniliklerin \u00f6nc\u00fcs\u00fc olma konusunda hi\u00e7 ara vermemeyi kafalar\u0131na koymu\u015flar.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Modada \u00f6nc\u00fc olma:<\/strong><span style=\"font-size: 15.6px;\"> GittiGidiyor ve Amazon.com\u2019un, kendi sekt\u00f6rlerinde \u00f6zellikle \u00f6ne ge\u00e7tikleri konu, ak\u0131m yaratmada \u00f6nc\u00fc olmaya odaklanma.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Tasar\u0131mda farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Y\u00fcksek modaya odaklanan Koton ve Zara\u2019n\u0131n konsepti, bir \u00e7e\u015fitten s\u00fcrekli yapmama \u00fczerine kurulu. Olduk\u00e7a h\u0131zl\u0131 \u00e7al\u0131\u015fan Ar-Ge\u2019leri var. \u00dcr\u00fcn\u00fcn devam\u0131n\u0131n olmamas\u0131 da m\u00fc\u015fteriyi h\u0131zl\u0131 sat\u0131n almaya itiyor.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Markala\u015fmada \u00f6ne ge\u00e7me:<\/strong><span style=\"font-size: 15.6px;\"> THY ve Zeki Triko en iyi \u00f6rnekleri aras\u0131nda. En \u00e7ok \u00f6nemsedikleri konu, marka g\u00fcc\u00fcne olan imaj yat\u0131r\u0131m\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">\u00d6deme ko\u015fullar\u0131nda farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> De\u011fer \u00f6nerisi bedava \u00fczerine kurulu. B\u00fct\u00fcn yapt\u0131klar\u0131, hizmet verdi\u011fi milyarlarca insan\u0131n PR g\u00fcc\u00fcn\u00fc, \u00e7ok k\u00fc\u00e7\u00fck bir kitleye sat\u0131\u015f g\u00fcc\u00fcne d\u00f6n\u00fc\u015ft\u00fcrmesi. Google ve WhatsApp \u00f6rnek verilebilir.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Garanti s\u00fcresinde farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> \u00dcr\u00fcnlerine g\u00fcvendiklerini ortaya koymalar\u0131n\u0131n kan\u0131t\u0131, \u00fcr\u00fcnlerine uzun s\u00fcreli garanti vermeleri. Rekabet g\u00fc\u00e7lerini buna bor\u00e7lular. LG ve Toyota en iyi \u00f6rnekleri.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Teknolojik \u00f6nc\u00fcl\u00fckte farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Yeni nesil \u00fcr\u00fcnlere olan ilgileri d\u00fcnyaca malum. Teknolojik yenilikleri ilk ortaya \u00e7\u0131karan bu markalar\u0131n k\u0131sa s\u00fcre i\u00e7inde d\u00fcnyan\u0131n ilk be\u015f firma aras\u0131nda girmesine \u015fa\u015fmamak gerekir. En iyi \u00f6rnekleri Apple ve IBM.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">M\u00fc\u015fteri ili\u015fkilerinde farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Walmart\u2019\u0131n m\u00fc\u015fteriye olan y\u00fcksek sadakate yat\u0131r\u0131m\u0131, d\u00fcnyan\u0131n neredeyse en b\u00fcy\u00fck g\u0131da zinciri olmas\u0131n\u0131 sa\u011flad\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">\u0130nsan kaynaklar\u0131nda farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Entelekt\u00fcel sermayeye yat\u0131r\u0131mda 3M ve Microsoft \u00f6rnek g\u00f6sterilebilir. \u0130ki markay\u0131 dev yapan, kendi i\u00e7inden ald\u0131\u011f\u0131 parlak fikirler ve \u00e7al\u0131\u015fanlar\u0131na duydu\u011fu g\u00fcven.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Y\u00fcksek kalite yoluyla farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> D\u00fcnyan\u0131n en \u00e7ok bilinen ve en pahal\u0131 satan saat markas\u0131 Rolex, saati erke\u011fin m\u00fccevheri haline d\u00f6n\u00fc\u015ft\u00fcrme fark\u0131ndal\u0131\u011f\u0131n\u0131 olu\u015fturdu.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">D\u00fc\u015f\u00fck fiyat yoluyla farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Demonte anlay\u0131\u015f\u0131n hakim oldu\u011fu IKEA, bunun en g\u00fczel \u00f6rne\u011fi. \u00c7ok \u00e7e\u015fit ve en uygun fiyatl\u0131 \u00fcr\u00fcn anlay\u0131\u015f\u0131yla fark\u0131ndal\u0131k olu\u015fturan marka, belli \u00f6l\u00e7\u00fcde kaliteyi de en uyguna verdi\u011fini iddia ediyor.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Daha iyi hizmet sunarak farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> IBM, m\u00fc\u015fterinin bilmedi\u011fi ve beklemedi\u011fi sorunlar\u0131na \u00e7\u00f6z\u00fcm sunan hizmetleriyle fark\u0131ndal\u0131k olu\u015fturmay\u0131 ba\u015fard\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">M\u00fc\u015fteriye uyarlanma yoluyla farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> DELL\u2019in fark\u0131ndal\u0131\u011f\u0131, arac\u0131y\u0131 ortadan kald\u0131rmas\u0131 ve m\u00fc\u015fteriye uygun konfig\u00fcrasyon yapm\u0131\u015f olmas\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">\u0130ddia ederek farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Federal Express, fark\u0131ndal\u0131\u011f\u0131n\u0131 bir gecede teslimle s\u0131n\u0131rland\u0131ran ilk kargo \u015firketi<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">M\u00fc\u015fteriye uygun fiyat ve \u00fcr\u00fcn yap\u0131s\u0131:<\/strong><span style=\"font-size: 15.6px;\"> Rent a car, daha ucuz b\u00f6lgelere daha eski otomobiller kiralayarak rakiplere g\u00f6re fark\u0131ndal\u0131k olu\u015fturmay\u0131 ba\u015fard\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Hedefe g\u00f6re de\u011fil maliyetine g\u00f6re sat\u0131\u015f:<\/strong><span style=\"font-size: 15.6px;\"> B\u0130M, \u00e7ok d\u00fc\u015f\u00fck k\u00e2r yap\u0131s\u0131yla s\u00fcrekli b\u00fcy\u00fcyor. As\u0131l hedefi ise marka ba\u011f\u0131ml\u0131s\u0131 olmayan m\u00fc\u015fterilere \u00f6m\u00fcr boyu kaliteli sat\u0131\u015f.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">M\u00fc\u015fteriyle s\u00fcrekli bir araya gelerek farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Avon, daha \u00e7ok ev han\u0131mlar\u0131n\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131 network sat\u0131\u015f modeli. Sat\u0131\u015f\u00e7\u0131lar\u0131n\u0131n en yak\u0131nlar\u0131n\u0131 iknaya dayanan bir anlay\u0131\u015f.<\/span><\/span><\/li>  <\/ul>  \t\t\t\t","slug":"rakiplere-fark-atacak-inovasyon-cesitleri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Rakiplere fark atacak inovasyon \u00e7e\u015fitleri","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1109,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":16020,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":15921,"locale":"tr","category_id":73,"title":"Rakiplere fark atacak inovasyon \u00e7e\u015fitleri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130novasyon, k\u0131saca de\u011fer yaratan yeni \u00fcr\u00fcn ve hizmet anlam\u0131na geliyorsa, o zaman bu de\u011feri nas\u0131l yarataca\u011f\u0131m\u0131z sorusuna cevap bulmam\u0131z gerekiyor. Firmalar\u0131n bu soruya nas\u0131l cevap bulduklar\u0131na bir bakal\u0131m\u2026<\/span><\/p>  <p><span class=\"large\"><strong>\u0130NOVASYON YAPAN F\u0130RMALARIN FARKINDALIK \u00c7E\u015e\u0130TLER\u0130<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Hizmette farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> M\u00fc\u015fteriye sunum \u015feklinde fark\u0131ndal\u0131k. Pegasus \u00f6rnek g\u00f6sterilebilir. Hizmet kalitesi \u00e7ok y\u00fcksek de\u011fil ve m\u00fc\u015fteriye kalite taahh\u00fct edilmiyor. Fakat ucuz oldu\u011fu i\u00e7in yo\u011fun tercih sebebi.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">S\u00fcratte farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> De\u011fer \u00f6nerisi k\u0131sa zaman i\u00e7inde teslim taahh\u00fcd\u00fc \u00fczerine kurulu. M\u00fc\u015fteri sadece erken geldi\u011fi i\u00e7in hizmeti \u00f6nemsiyor ve sat\u0131n al\u0131yor. Dominos Pizza ve Fed-Ex \u00f6rnek g\u00f6sterilebilir.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Kalitede farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> De\u011fer \u00f6nerisi g\u00fcven \u00fczerine kurulu. Volvo \u00f6rne\u011fi verilebilir. D\u00fcnyadaki g\u00fcvenlik testlerinin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 tek ba\u015f\u0131na bu firma yap\u0131yor. M\u00fc\u015fteri bu \u00f6zelli\u011fi \u00e7ok \u00f6nemsiyor.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Serviste farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Servis hizmetlerinde m\u00fc\u015fteri beklentilerinin y\u00fcksek \u015fekilde kar\u015f\u0131lanmas\u0131, rakiplerine ciddi fark at\u0131yor. Ar\u00e7elik ve Demird\u00f6k\u00fcm en iyi \u00f6rnekler aras\u0131nda.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">\u00dcr\u00fcnde farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Audi \u00f6rnek g\u00f6sterilebilir. Marka s\u00fcrekli konfor \u00fczerine yat\u0131r\u0131m yap\u0131yor; bu becerisi ile di\u011fer markalar\u0131n yak\u0131n takibinde.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Reklam ve tan\u0131t\u0131mda farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Avea ve Coco Cola en iyi \u00f6rnekler aras\u0131nda. \u00d6zellikle Coco Cola, her \u00fclkeye hitap eden reklam ve viral pazarlama arg\u00fcmanlar\u0131 kullan\u0131yor. Duygusal reklamda iki marka da var g\u00fcc\u00fcyle fark\u0131ndal\u0131k i\u00e7in \u00e7al\u0131\u015f\u0131yor.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">S\u00fcrekli yenilik\u00e7i olma:<\/strong><span style=\"font-size: 15.6px;\"> Garanti Bankas\u0131 ve Boyner\u2019in Ar-Ge\u2019leri \u00e7ok iyi \u00e7al\u0131\u015f\u0131yor. Kendi piyasalar\u0131nda yeniliklerin \u00f6nc\u00fcs\u00fc olma konusunda hi\u00e7 ara vermemeyi kafalar\u0131na koymu\u015flar.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Modada \u00f6nc\u00fc olma:<\/strong><span style=\"font-size: 15.6px;\"> GittiGidiyor ve Amazon.com\u2019un, kendi sekt\u00f6rlerinde \u00f6zellikle \u00f6ne ge\u00e7tikleri konu, ak\u0131m yaratmada \u00f6nc\u00fc olmaya odaklanma.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Tasar\u0131mda farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Y\u00fcksek modaya odaklanan Koton ve Zara\u2019n\u0131n konsepti, bir \u00e7e\u015fitten s\u00fcrekli yapmama \u00fczerine kurulu. Olduk\u00e7a h\u0131zl\u0131 \u00e7al\u0131\u015fan Ar-Ge\u2019leri var. \u00dcr\u00fcn\u00fcn devam\u0131n\u0131n olmamas\u0131 da m\u00fc\u015fteriyi h\u0131zl\u0131 sat\u0131n almaya itiyor.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Markala\u015fmada \u00f6ne ge\u00e7me:<\/strong><span style=\"font-size: 15.6px;\"> THY ve Zeki Triko en iyi \u00f6rnekleri aras\u0131nda. En \u00e7ok \u00f6nemsedikleri konu, marka g\u00fcc\u00fcne olan imaj yat\u0131r\u0131m\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">\u00d6deme ko\u015fullar\u0131nda farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> De\u011fer \u00f6nerisi bedava \u00fczerine kurulu. B\u00fct\u00fcn yapt\u0131klar\u0131, hizmet verdi\u011fi milyarlarca insan\u0131n PR g\u00fcc\u00fcn\u00fc, \u00e7ok k\u00fc\u00e7\u00fck bir kitleye sat\u0131\u015f g\u00fcc\u00fcne d\u00f6n\u00fc\u015ft\u00fcrmesi. Google ve WhatsApp \u00f6rnek verilebilir.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Garanti s\u00fcresinde farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> \u00dcr\u00fcnlerine g\u00fcvendiklerini ortaya koymalar\u0131n\u0131n kan\u0131t\u0131, \u00fcr\u00fcnlerine uzun s\u00fcreli garanti vermeleri. Rekabet g\u00fc\u00e7lerini buna bor\u00e7lular. LG ve Toyota en iyi \u00f6rnekleri.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Teknolojik \u00f6nc\u00fcl\u00fckte farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Yeni nesil \u00fcr\u00fcnlere olan ilgileri d\u00fcnyaca malum. Teknolojik yenilikleri ilk ortaya \u00e7\u0131karan bu markalar\u0131n k\u0131sa s\u00fcre i\u00e7inde d\u00fcnyan\u0131n ilk be\u015f firma aras\u0131nda girmesine \u015fa\u015fmamak gerekir. En iyi \u00f6rnekleri Apple ve IBM.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">M\u00fc\u015fteri ili\u015fkilerinde farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Walmart\u2019\u0131n m\u00fc\u015fteriye olan y\u00fcksek sadakate yat\u0131r\u0131m\u0131, d\u00fcnyan\u0131n neredeyse en b\u00fcy\u00fck g\u0131da zinciri olmas\u0131n\u0131 sa\u011flad\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">\u0130nsan kaynaklar\u0131nda farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Entelekt\u00fcel sermayeye yat\u0131r\u0131mda 3M ve Microsoft \u00f6rnek g\u00f6sterilebilir. \u0130ki markay\u0131 dev yapan, kendi i\u00e7inden ald\u0131\u011f\u0131 parlak fikirler ve \u00e7al\u0131\u015fanlar\u0131na duydu\u011fu g\u00fcven.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Y\u00fcksek kalite yoluyla farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> D\u00fcnyan\u0131n en \u00e7ok bilinen ve en pahal\u0131 satan saat markas\u0131 Rolex, saati erke\u011fin m\u00fccevheri haline d\u00f6n\u00fc\u015ft\u00fcrme fark\u0131ndal\u0131\u011f\u0131n\u0131 olu\u015fturdu.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">D\u00fc\u015f\u00fck fiyat yoluyla farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Demonte anlay\u0131\u015f\u0131n hakim oldu\u011fu IKEA, bunun en g\u00fczel \u00f6rne\u011fi. \u00c7ok \u00e7e\u015fit ve en uygun fiyatl\u0131 \u00fcr\u00fcn anlay\u0131\u015f\u0131yla fark\u0131ndal\u0131k olu\u015fturan marka, belli \u00f6l\u00e7\u00fcde kaliteyi de en uyguna verdi\u011fini iddia ediyor.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Daha iyi hizmet sunarak farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> IBM, m\u00fc\u015fterinin bilmedi\u011fi ve beklemedi\u011fi sorunlar\u0131na \u00e7\u00f6z\u00fcm sunan hizmetleriyle fark\u0131ndal\u0131k olu\u015fturmay\u0131 ba\u015fard\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">M\u00fc\u015fteriye uyarlanma yoluyla farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> DELL\u2019in fark\u0131ndal\u0131\u011f\u0131, arac\u0131y\u0131 ortadan kald\u0131rmas\u0131 ve m\u00fc\u015fteriye uygun konfig\u00fcrasyon yapm\u0131\u015f olmas\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">\u0130ddia ederek farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Federal Express, fark\u0131ndal\u0131\u011f\u0131n\u0131 bir gecede teslimle s\u0131n\u0131rland\u0131ran ilk kargo \u015firketi<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">M\u00fc\u015fteriye uygun fiyat ve \u00fcr\u00fcn yap\u0131s\u0131:<\/strong><span style=\"font-size: 15.6px;\"> Rent a car, daha ucuz b\u00f6lgelere daha eski otomobiller kiralayarak rakiplere g\u00f6re fark\u0131ndal\u0131k olu\u015fturmay\u0131 ba\u015fard\u0131.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">Hedefe g\u00f6re de\u011fil maliyetine g\u00f6re sat\u0131\u015f:<\/strong><span style=\"font-size: 15.6px;\"> B\u0130M, \u00e7ok d\u00fc\u015f\u00fck k\u00e2r yap\u0131s\u0131yla s\u00fcrekli b\u00fcy\u00fcyor. As\u0131l hedefi ise marka ba\u011f\u0131ml\u0131s\u0131 olmayan m\u00fc\u015fterilere \u00f6m\u00fcr boyu kaliteli sat\u0131\u015f.<\/span><\/span><\/li>   <li><span class=\"large\"><strong style=\"font-size: 15.6px;\">M\u00fc\u015fteriyle s\u00fcrekli bir araya gelerek farkl\u0131la\u015fma:<\/strong><span style=\"font-size: 15.6px;\"> Avon, daha \u00e7ok ev han\u0131mlar\u0131n\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131 network sat\u0131\u015f modeli. Sat\u0131\u015f\u00e7\u0131lar\u0131n\u0131n en yak\u0131nlar\u0131n\u0131 iknaya dayanan bir anlay\u0131\u015f.<\/span><\/span><\/li>  <\/ul>  \t\t\t\t","slug":"rakiplere-fark-atacak-inovasyon-cesitleri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Rakiplere fark atacak inovasyon \u00e7e\u015fitleri","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1109,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}