{"status":true,"post":{"id":32032,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 20:56:36","created_at":"2022-03-24T21:00:00.000000Z","updated_at":"2022-10-24T17:56:36.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":32032,"is_featured":0,"title":"Platformlarda tavuk yumurta sorununun \u00fcstesinden gelmek-3","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Ge\u00e7ti\u011fimiz yaz\u0131larda platform i\u015f modellerinde tavuk yumurta probleminin \u00fcstesinden gelme yollar\u0131n\u0131 incelemi\u015ftik. Bu yaz\u0131da, s\u00f6z konusu stratejileri incelemeye devam edece\u011fiz.<\/span>
<\/span>
DE\u011eER\u0130 \u00d6D\u00dcN\u00c7 ALMAK<\/strong><\/span>
<\/span>
Adobe \u015firketi, Amerikan federal devletini vergi formlar\u0131n\u0131 ka\u011f\u0131da bast\u0131r\u0131p kargo ile g\u00f6nderme i\u015finin maliyetli olmas\u0131ndan hareketle bu i\u015fi elektronik ortamda yapman\u0131n inan\u0131lmaz oranda ka\u011f\u0131t ve maliyet tasarrufu sa\u011flayaca\u011f\u0131na ikna ederek, Adobe PDF Okuyucu uygulamas\u0131n\u0131n milyonlarca m\u00fckellef taraf\u0131ndan benimsenmesini zorunlu hale getirdi. Bu \u00f6rnekte de g\u00f6r\u00fclebilece\u011fi gibi de\u011fer, b\u00fcy\u00fck bir yap\u0131dan \u00f6d\u00fcn\u00e7 al\u0131nabilir. <\/span>
<\/span>
\u00dcRET\u0130C\u0130 EVANJEL\u0130ZM\u0130<\/strong><\/span>
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Her anlamda \u00fcretimi ba\u015fka yerde olmad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131rarak, bir ba\u015fka ifadeyle demokratikle\u015ftirerek sistemde hi\u00e7 t\u00fcketici olmasa bile \u00fcreticileri platformu kullanarak \u00fcretti\u011fi i\u00e7eri\u011fi yaymaya, yani \u00fcreticileri bu i\u015fin havarili\u011fine soyunmas\u0131na (evanjelizme) te\u015fvik eden bir katma de\u011fer olu\u015fturmak. Kickstarter, inovatif projeleri i\u00e7in kitlesel fonlamaya ihtiya\u00e7 duyan bireylerin, do\u011fru d\u00fcr\u00fcst kimse Kickstarter\u2019dan haberdar olmasa bile, potansiyel bireysel yat\u0131r\u0131mc\u0131lar\u0131 platformu kullanmaya davet etmesini sa\u011flad\u0131. \u00c7\u00fcnk\u00fc \u00fcreticiler i\u00e7in ba\u015fka yerde bulunamayacak \u00f6l\u00e7\u00fcde e\u015fsiz de\u011fer \u00fcretti. Youtube\u2019da ilk i\u00e7erik \u00fcreten yay\u0131nc\u0131lar i\u00e7in de ayn\u0131 durum s\u00f6z konusu. Benzer \u015fekilde Udemy, herhangi bir konunun uzman\u0131 oldu\u011funu d\u00fc\u015f\u00fcnen bireysel e\u011fitimcilere e\u011fitim i\u00e7eri\u011fi olu\u015fturarak, kitlelere yaymas\u0131na ve para kazanmas\u0131na imk\u00e2n veren bir platform sa\u011flayarak, bu anlamda \u00fcretimi demokratikle\u015ftirdi. Skillshare de benzer ama\u00e7la kurulmu\u015f bir platformdur.<\/span>
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\u0130Y\u0130 D\u00dc\u015e\u00dcN\u00dcLM\u00dc\u015e B\u0130R N\u0130\u015e YA DA M\u0130KRO PAZARLA BA\u015eLAMAK <\/strong><\/span>
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Hi\u00e7bir \u00fcr\u00fcn d\u00fcnyada 7\u2019den 70\u2019e herkes i\u00e7in y\u00fczde 100 ba\u015far\u0131l\u0131 bir \u00fcr\u00fcn olamaz. Pazarlaman\u0131n \u00f6z\u00fcnde hedef kitleyi daraltarak o kitle i\u00e7in iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir \u00fcr\u00fcn kurgulamak vard\u0131r. Bu i\u015fin u\u00e7 noktas\u0131 da \u00e7ok ni\u015f, dar bir kitleye bir de\u011fer \u00f6nerisi sunmakt\u0131r. \u00d6zetle, hedef kitleniz ne kadar darsa o kitleyi ikna etmek, a\u011f\u0131zdan a\u011f\u0131za pazarlama vb. unsurlar\u0131 da kullanarak o kadar kolayla\u015f\u0131r.<\/span>
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Platform i\u015f modelinde ba\u015far\u0131l\u0131 \u00e7o\u011fu platformun \u00e7ok ni\u015f bir kitle i\u00e7in y\u00fczde 100 \u00fcr\u00fcn haline gelerek ve WoW etkisinden yararlan\u0131p a\u011f\u0131zdan a\u011f\u0131za pazarlamay\u0131 kullanarak b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. \u00d6rne\u011fin Facebook, ilk ba\u015fta Harvard\u2019da t\u00fcm \u00f6\u011frencilerin veritaban\u0131n\u0131 kullanarak Harvardl\u0131 t\u00fcm \u00f6\u011frenciler i\u00e7in y\u00fczde y\u00fcz olarak nitelendirilebilecek bir \u00fcr\u00fcn olarak ortaya \u00e7\u0131kt\u0131. ABD\u2019deki \u00fcniversite gen\u00e7li\u011finin g\u0131ptayla bakt\u0131\u011f\u0131 Harvardl\u0131 \u00f6\u011frencilerce hararetle tavsiye edilen bir hizmet olmay\u0131 ba\u015faran Facebook, yakalad\u0131\u011f\u0131 bu ivme ile ABD\u2019deki di\u011fer \u00fcniversite gen\u00e7li\u011fine kolayca yay\u0131lmay\u0131 sa\u011flad\u0131. Platformlardaki ba\u015flang\u0131\u00e7 a\u015famas\u0131ndaki s\u0131\u011fl\u0131k sorunu kar\u015f\u0131s\u0131nda belki de en etkili \u00e7\u00f6z\u00fcmlerden biri olan bu stratejide, \u00fcreticiyle t\u00fcketiciyi belli bir ni\u015fte\/dikeyde bir araya getirerek mikro \u00f6l\u00e7ekte etkili e\u015fle\u015ftirme yapmak \u00e7ok daha kolayd\u0131r.<\/span>
<\/span>
Hemen her konuda bir soru cevap platform olan Quara, ba\u015flang\u0131\u00e7ta hem cevab\u0131 \u00e7ok merak edilen hem de kurucular\u0131n\u0131n kolayca eri\u015febilece\u011fi bir alan olan, \u00fcnl\u00fc yat\u0131r\u0131mc\u0131lar\u0131n yat\u0131r\u0131m yaparken giri\u015fimlerde hangi kriterleri g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fu gibi <\/span>
sorularla yola \u00e7\u0131kt\u0131. Bu ilk evrede, platforma girilen sorular\u0131 cevaplamas\u0131 i\u00e7in kurucular \u00fcnl\u00fc yat\u0131r\u0131mc\u0131lara adeta yalvard\u0131. Platform, burada elde etti\u011fi ivme ile ilgili olabilecek di\u011fer konu ba\u015fl\u0131klar\u0131na yava\u015f yava\u015f geni\u015flemeyi ba\u015fard\u0131. <\/span>
<\/span>
ClubHouse platformu da ba\u015flang\u0131\u00e7ta Silikon Vadisi\u2019ndeki yat\u0131r\u0131mc\u0131 toplulu\u011funun yo\u011funlukta oldu\u011fu \u00e7ok nitelikli bir kitleyle yola koyuldu, k\u0131sa s\u00fcrede ve konuyla uzaktan yak\u0131ndan ilgili hemen herkesin dahil olmak i\u00e7in can att\u0131\u011f\u0131 \u00f6zel (VIP) kul\u00fcp alg\u0131s\u0131 olu\u015fturdu.<\/span><\/p> \t\t\t\t","slug":"platformlarda-tavuk-yumurta-sorununun-ustesinden-gelmek-3","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platformlarda tavuk yumurta sorununun \u00fcstesinden gelmek-3","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1084,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":32131,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":32032,"locale":"tr","category_id":73,"title":"Platformlarda tavuk yumurta sorununun \u00fcstesinden gelmek-3","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Ge\u00e7ti\u011fimiz yaz\u0131larda platform i\u015f modellerinde tavuk yumurta probleminin \u00fcstesinden gelme yollar\u0131n\u0131 incelemi\u015ftik. Bu yaz\u0131da, s\u00f6z konusu stratejileri incelemeye devam edece\u011fiz.<\/span>
<\/span>
DE\u011eER\u0130 \u00d6D\u00dcN\u00c7 ALMAK<\/strong><\/span>
<\/span>
Adobe \u015firketi, Amerikan federal devletini vergi formlar\u0131n\u0131 ka\u011f\u0131da bast\u0131r\u0131p kargo ile g\u00f6nderme i\u015finin maliyetli olmas\u0131ndan hareketle bu i\u015fi elektronik ortamda yapman\u0131n inan\u0131lmaz oranda ka\u011f\u0131t ve maliyet tasarrufu sa\u011flayaca\u011f\u0131na ikna ederek, Adobe PDF Okuyucu uygulamas\u0131n\u0131n milyonlarca m\u00fckellef taraf\u0131ndan benimsenmesini zorunlu hale getirdi. Bu \u00f6rnekte de g\u00f6r\u00fclebilece\u011fi gibi de\u011fer, b\u00fcy\u00fck bir yap\u0131dan \u00f6d\u00fcn\u00e7 al\u0131nabilir. <\/span>
<\/span>
\u00dcRET\u0130C\u0130 EVANJEL\u0130ZM\u0130<\/strong><\/span>
<\/span>
Her anlamda \u00fcretimi ba\u015fka yerde olmad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131rarak, bir ba\u015fka ifadeyle demokratikle\u015ftirerek sistemde hi\u00e7 t\u00fcketici olmasa bile \u00fcreticileri platformu kullanarak \u00fcretti\u011fi i\u00e7eri\u011fi yaymaya, yani \u00fcreticileri bu i\u015fin havarili\u011fine soyunmas\u0131na (evanjelizme) te\u015fvik eden bir katma de\u011fer olu\u015fturmak. Kickstarter, inovatif projeleri i\u00e7in kitlesel fonlamaya ihtiya\u00e7 duyan bireylerin, do\u011fru d\u00fcr\u00fcst kimse Kickstarter\u2019dan haberdar olmasa bile, potansiyel bireysel yat\u0131r\u0131mc\u0131lar\u0131 platformu kullanmaya davet etmesini sa\u011flad\u0131. \u00c7\u00fcnk\u00fc \u00fcreticiler i\u00e7in ba\u015fka yerde bulunamayacak \u00f6l\u00e7\u00fcde e\u015fsiz de\u011fer \u00fcretti. Youtube\u2019da ilk i\u00e7erik \u00fcreten yay\u0131nc\u0131lar i\u00e7in de ayn\u0131 durum s\u00f6z konusu. Benzer \u015fekilde Udemy, herhangi bir konunun uzman\u0131 oldu\u011funu d\u00fc\u015f\u00fcnen bireysel e\u011fitimcilere e\u011fitim i\u00e7eri\u011fi olu\u015fturarak, kitlelere yaymas\u0131na ve para kazanmas\u0131na imk\u00e2n veren bir platform sa\u011flayarak, bu anlamda \u00fcretimi demokratikle\u015ftirdi. Skillshare de benzer ama\u00e7la kurulmu\u015f bir platformdur.<\/span>
<\/span>
\u0130Y\u0130 D\u00dc\u015e\u00dcN\u00dcLM\u00dc\u015e B\u0130R N\u0130\u015e YA DA M\u0130KRO PAZARLA BA\u015eLAMAK <\/strong><\/span>
<\/span>
Hi\u00e7bir \u00fcr\u00fcn d\u00fcnyada 7\u2019den 70\u2019e herkes i\u00e7in y\u00fczde 100 ba\u015far\u0131l\u0131 bir \u00fcr\u00fcn olamaz. Pazarlaman\u0131n \u00f6z\u00fcnde hedef kitleyi daraltarak o kitle i\u00e7in iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir \u00fcr\u00fcn kurgulamak vard\u0131r. Bu i\u015fin u\u00e7 noktas\u0131 da \u00e7ok ni\u015f, dar bir kitleye bir de\u011fer \u00f6nerisi sunmakt\u0131r. \u00d6zetle, hedef kitleniz ne kadar darsa o kitleyi ikna etmek, a\u011f\u0131zdan a\u011f\u0131za pazarlama vb. unsurlar\u0131 da kullanarak o kadar kolayla\u015f\u0131r.<\/span>
<\/span>
Platform i\u015f modelinde ba\u015far\u0131l\u0131 \u00e7o\u011fu platformun \u00e7ok ni\u015f bir kitle i\u00e7in y\u00fczde 100 \u00fcr\u00fcn haline gelerek ve WoW etkisinden yararlan\u0131p a\u011f\u0131zdan a\u011f\u0131za pazarlamay\u0131 kullanarak b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6r\u00fcyoruz. \u00d6rne\u011fin Facebook, ilk ba\u015fta Harvard\u2019da t\u00fcm \u00f6\u011frencilerin veritaban\u0131n\u0131 kullanarak Harvardl\u0131 t\u00fcm \u00f6\u011frenciler i\u00e7in y\u00fczde y\u00fcz olarak nitelendirilebilecek bir \u00fcr\u00fcn olarak ortaya \u00e7\u0131kt\u0131. ABD\u2019deki \u00fcniversite gen\u00e7li\u011finin g\u0131ptayla bakt\u0131\u011f\u0131 Harvardl\u0131 \u00f6\u011frencilerce hararetle tavsiye edilen bir hizmet olmay\u0131 ba\u015faran Facebook, yakalad\u0131\u011f\u0131 bu ivme ile ABD\u2019deki di\u011fer \u00fcniversite gen\u00e7li\u011fine kolayca yay\u0131lmay\u0131 sa\u011flad\u0131. Platformlardaki ba\u015flang\u0131\u00e7 a\u015famas\u0131ndaki s\u0131\u011fl\u0131k sorunu kar\u015f\u0131s\u0131nda belki de en etkili \u00e7\u00f6z\u00fcmlerden biri olan bu stratejide, \u00fcreticiyle t\u00fcketiciyi belli bir ni\u015fte\/dikeyde bir araya getirerek mikro \u00f6l\u00e7ekte etkili e\u015fle\u015ftirme yapmak \u00e7ok daha kolayd\u0131r.<\/span>
<\/span>
Hemen her konuda bir soru cevap platform olan Quara, ba\u015flang\u0131\u00e7ta hem cevab\u0131 \u00e7ok merak edilen hem de kurucular\u0131n\u0131n kolayca eri\u015febilece\u011fi bir alan olan, \u00fcnl\u00fc yat\u0131r\u0131mc\u0131lar\u0131n yat\u0131r\u0131m yaparken giri\u015fimlerde hangi kriterleri g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fu gibi <\/span>
sorularla yola \u00e7\u0131kt\u0131. Bu ilk evrede, platforma girilen sorular\u0131 cevaplamas\u0131 i\u00e7in kurucular \u00fcnl\u00fc yat\u0131r\u0131mc\u0131lara adeta yalvard\u0131. Platform, burada elde etti\u011fi ivme ile ilgili olabilecek di\u011fer konu ba\u015fl\u0131klar\u0131na yava\u015f yava\u015f geni\u015flemeyi ba\u015fard\u0131. <\/span>
<\/span>
ClubHouse platformu da ba\u015flang\u0131\u00e7ta Silikon Vadisi\u2019ndeki yat\u0131r\u0131mc\u0131 toplulu\u011funun yo\u011funlukta oldu\u011fu \u00e7ok nitelikli bir kitleyle yola koyuldu, k\u0131sa s\u00fcrede ve konuyla uzaktan yak\u0131ndan ilgili hemen herkesin dahil olmak i\u00e7in can att\u0131\u011f\u0131 \u00f6zel (VIP) kul\u00fcp alg\u0131s\u0131 olu\u015fturdu.<\/span><\/p> \t\t\t\t","slug":"platformlarda-tavuk-yumurta-sorununun-ustesinden-gelmek-3","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platformlarda tavuk yumurta sorununun \u00fcstesinden gelmek-3","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1084,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}