{"status":true,"post":{"id":33704,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 21:27:15","created_at":"2022-06-23T21:00:00.000000Z","updated_at":"2022-10-24T18:27:15.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":33704,"is_featured":0,"title":"Platform t\u00fcrleri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR. ADNAN ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Dijital platformlar\u0131 bir t\u00fcr \u2018yeni i\u015f modeli\u2019 olarak da tan\u0131mlamak m\u00fcmk\u00fcn\u2026 Nihayetinde bir katma de\u011fer olu\u015fturmak suretiyle iki ya da daha fazla partinin etkile\u015fimine imk\u00e2n veren platformlar \u00e7ok farkl\u0131 t\u00fcrlerde kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu yaz\u0131da s\u00f6z konusu platform t\u00fcrlerini inceleyece\u011fiz.<\/span><\/p>  <p><span class=\"large\"><strong>ARAMA PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Arama terimlerini ilgili bilgi par\u00e7ac\u0131klar\u0131yla birle\u015ftiren arama motorlar\u0131, bu t\u00fcr araba platformlar\u0131na \u00f6rnek olarak verilebilir. Bu anlamda ilk akla gelen platformlar Google ve Bing gibi hizmetlerdir.<\/span><\/p>  <p><span class=\"large\"><strong>VER\u0130 KAYNA\u011eI PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Bu platformlar, veri tedariki anlam\u0131nda ba\u015fvuru kayna\u011f\u0131 olan platformlard\u0131r. Vikipedi, YouTube Spotify, bu anlamdaki platformlara \u00f6rnektir. Benzer \u015fekilde GitHub platformu da yaz\u0131l\u0131m kodlar\u0131n\u0131n ba\u015fka yaz\u0131l\u0131mc\u0131larca kullan\u0131lmak \u00fczere payla\u015f\u0131ld\u0131\u011f\u0131 a\u00e7\u0131k mant\u0131kta ve sosyal medya mekaniklerini (be\u011feni, payla\u015fma vb.) i\u00e7eren ba\u015far\u0131l\u0131 bir platformdur.<\/span><\/p>  <p><span class=\"large\"><strong>\u0130LET\u0130\u015e\u0130M PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130\u0307nsanlar aras\u0131 ileti\u015fimi sa\u011flamak \u00fczere a\u011f ve mesajla\u015fma altyap\u0131s\u0131 sunan platformlard\u0131r. Twitter, Instagram, WhatsApp Skype, WeChat, s\u00f6z konusu platformlara \u00f6rnek olarak verilebilir.<\/span><\/p>  <p><span class=\"large\"><strong>TOPLULUK PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Bir \u00f6nceki platform t\u00fcr\u00fcne benzer mant\u0131kta olu\u015fturulan bu platformlar, bireylerin ba\u011flant\u0131lar\u0131ndan hareketle bir a\u011f kurarak topluluklar\u0131n g\u00fcc\u00fcn\u00fc harekete ge\u00e7irmeyi ama\u00e7layan platformlard\u0131r. Linkedin, Pinterest ve benzeri platformlar bu mant\u0131kla kurulmu\u015ftur.<\/span><\/p>  <p><span class=\"large\"><strong>\u00d6DEME PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Al\u0131c\u0131lar ve sat\u0131c\u0131lar aras\u0131nda ger\u00e7ekle\u015fen al\u0131\u015fveri\u015fe dair \u00f6deme i\u015fleminin daha p\u00fcr\u00fczs\u00fcz ve daha rahat bir deneyim \u015feklinde ger\u00e7ekle\u015fmesini hedefleyen platformlard\u0131r. PayPal, Apple Pay, AliPay, Square gibi platformlar buna \u00f6rnektir. Bu y\u00f6nde daha iyi bir deneyim vadeden bir\u00e7ok kripto proje de s\u00f6z konusu kategoride de\u011ferlendirilebilir.<\/span><\/p>  <p><span class=\"large\"><strong>PAZARYER\u0130 PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Arz ve talebi verimli bir \u015fekilde e\u015fle\u015ftiren, zamanla gittik\u00e7e daha y\u00fcksek oranda katma de\u011fer vadeden ve \u00f6l\u00e7ek ekonomisi olu\u015fturmaya m\u00fcsait platformlard\u0131r. Ta\u015f\u0131nmazlar\u0131n\u0131n klasik mant\u0131ktaki rakiplerine g\u00f6re \u00e7ok daha az oldu\u011fu ya da hi\u00e7 olmad\u0131\u011f\u0131, bunun aksine algoritmik e\u015fle\u015ftirme mekanizmalar\u0131yla fark olu\u015fturan bu platformlar, arz\u0131 kendisi sa\u011flamak yerine kitleleri hizmet veren \u015feklinde konumland\u0131rarak k\u0131sa s\u00fcrede h\u0131zl\u0131 \u00f6l\u00e7eklenmeyi hedefler. Amazon, Uber, Airbnb, Gittigidiyor\/eBay ve Sahibinden, s\u00f6z konusu platformlara \u00f6rnek olarak verilebilir.<\/span><br><span class=\"large\"> Esasen platform i\u015f modelinin en stratejik bi\u00e7imde kullan\u0131ld\u0131\u011f\u0131 t\u00fcr, pazaryeri platformlar\u0131d\u0131r. \u00d6nceki yaz\u0131da bahsetti\u011fimiz API mant\u0131\u011f\u0131nda sunulan ara y\u00fczler sayesinde pazaryeri platformlar\u0131 sadece entegrasyon boyutunda de\u011fil, gelir ak\u0131\u015f\u0131, etkile\u015fim hatta inovasyon boyutunda i\u015f yapmay\u0131 organizasyonun s\u0131n\u0131rlar\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kar\u0131p \u015feffaf bi\u00e7imde t\u00fcm d\u00fcnyaya a\u00e7may\u0131 m\u00fcmk\u00fcn hale getiriyor. Bunun i\u00e7in verinin esas oldu\u011fu dijital katman\u0131 merkeze oturtarak t\u00fcm payda\u015flar\u0131 bu katmanla API\u2019lar \u00fczerinden bir araya getirmek ama\u00e7lanmal\u0131. Amazon.com\u2019un ge\u00e7ti\u011fimiz yaz\u0131larda bahsetti\u011fimiz gibi perakende devi WalMart\u2019\u0131 ekarte etmesini sa\u011flayan stratejisinin \u00f6z\u00fc de budur.<\/span><\/p>  \t\t\t\t","slug":"platform-turleri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platform t\u00fcrleri","meta_description":"DO\u00c7. DR. ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1196,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":33803,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":33704,"locale":"tr","category_id":73,"title":"Platform t\u00fcrleri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR. ADNAN ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Dijital platformlar\u0131 bir t\u00fcr \u2018yeni i\u015f modeli\u2019 olarak da tan\u0131mlamak m\u00fcmk\u00fcn\u2026 Nihayetinde bir katma de\u011fer olu\u015fturmak suretiyle iki ya da daha fazla partinin etkile\u015fimine imk\u00e2n veren platformlar \u00e7ok farkl\u0131 t\u00fcrlerde kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu yaz\u0131da s\u00f6z konusu platform t\u00fcrlerini inceleyece\u011fiz.<\/span><\/p>  <p><span class=\"large\"><strong>ARAMA PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Arama terimlerini ilgili bilgi par\u00e7ac\u0131klar\u0131yla birle\u015ftiren arama motorlar\u0131, bu t\u00fcr araba platformlar\u0131na \u00f6rnek olarak verilebilir. Bu anlamda ilk akla gelen platformlar Google ve Bing gibi hizmetlerdir.<\/span><\/p>  <p><span class=\"large\"><strong>VER\u0130 KAYNA\u011eI PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Bu platformlar, veri tedariki anlam\u0131nda ba\u015fvuru kayna\u011f\u0131 olan platformlard\u0131r. Vikipedi, YouTube Spotify, bu anlamdaki platformlara \u00f6rnektir. Benzer \u015fekilde GitHub platformu da yaz\u0131l\u0131m kodlar\u0131n\u0131n ba\u015fka yaz\u0131l\u0131mc\u0131larca kullan\u0131lmak \u00fczere payla\u015f\u0131ld\u0131\u011f\u0131 a\u00e7\u0131k mant\u0131kta ve sosyal medya mekaniklerini (be\u011feni, payla\u015fma vb.) i\u00e7eren ba\u015far\u0131l\u0131 bir platformdur.<\/span><\/p>  <p><span class=\"large\"><strong>\u0130LET\u0130\u015e\u0130M PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130\u0307nsanlar aras\u0131 ileti\u015fimi sa\u011flamak \u00fczere a\u011f ve mesajla\u015fma altyap\u0131s\u0131 sunan platformlard\u0131r. Twitter, Instagram, WhatsApp Skype, WeChat, s\u00f6z konusu platformlara \u00f6rnek olarak verilebilir.<\/span><\/p>  <p><span class=\"large\"><strong>TOPLULUK PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Bir \u00f6nceki platform t\u00fcr\u00fcne benzer mant\u0131kta olu\u015fturulan bu platformlar, bireylerin ba\u011flant\u0131lar\u0131ndan hareketle bir a\u011f kurarak topluluklar\u0131n g\u00fcc\u00fcn\u00fc harekete ge\u00e7irmeyi ama\u00e7layan platformlard\u0131r. Linkedin, Pinterest ve benzeri platformlar bu mant\u0131kla kurulmu\u015ftur.<\/span><\/p>  <p><span class=\"large\"><strong>\u00d6DEME PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Al\u0131c\u0131lar ve sat\u0131c\u0131lar aras\u0131nda ger\u00e7ekle\u015fen al\u0131\u015fveri\u015fe dair \u00f6deme i\u015fleminin daha p\u00fcr\u00fczs\u00fcz ve daha rahat bir deneyim \u015feklinde ger\u00e7ekle\u015fmesini hedefleyen platformlard\u0131r. PayPal, Apple Pay, AliPay, Square gibi platformlar buna \u00f6rnektir. Bu y\u00f6nde daha iyi bir deneyim vadeden bir\u00e7ok kripto proje de s\u00f6z konusu kategoride de\u011ferlendirilebilir.<\/span><\/p>  <p><span class=\"large\"><strong>PAZARYER\u0130 PLATFORMLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Arz ve talebi verimli bir \u015fekilde e\u015fle\u015ftiren, zamanla gittik\u00e7e daha y\u00fcksek oranda katma de\u011fer vadeden ve \u00f6l\u00e7ek ekonomisi olu\u015fturmaya m\u00fcsait platformlard\u0131r. Ta\u015f\u0131nmazlar\u0131n\u0131n klasik mant\u0131ktaki rakiplerine g\u00f6re \u00e7ok daha az oldu\u011fu ya da hi\u00e7 olmad\u0131\u011f\u0131, bunun aksine algoritmik e\u015fle\u015ftirme mekanizmalar\u0131yla fark olu\u015fturan bu platformlar, arz\u0131 kendisi sa\u011flamak yerine kitleleri hizmet veren \u015feklinde konumland\u0131rarak k\u0131sa s\u00fcrede h\u0131zl\u0131 \u00f6l\u00e7eklenmeyi hedefler. Amazon, Uber, Airbnb, Gittigidiyor\/eBay ve Sahibinden, s\u00f6z konusu platformlara \u00f6rnek olarak verilebilir.<\/span><br><span class=\"large\"> Esasen platform i\u015f modelinin en stratejik bi\u00e7imde kullan\u0131ld\u0131\u011f\u0131 t\u00fcr, pazaryeri platformlar\u0131d\u0131r. \u00d6nceki yaz\u0131da bahsetti\u011fimiz API mant\u0131\u011f\u0131nda sunulan ara y\u00fczler sayesinde pazaryeri platformlar\u0131 sadece entegrasyon boyutunda de\u011fil, gelir ak\u0131\u015f\u0131, etkile\u015fim hatta inovasyon boyutunda i\u015f yapmay\u0131 organizasyonun s\u0131n\u0131rlar\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kar\u0131p \u015feffaf bi\u00e7imde t\u00fcm d\u00fcnyaya a\u00e7may\u0131 m\u00fcmk\u00fcn hale getiriyor. Bunun i\u00e7in verinin esas oldu\u011fu dijital katman\u0131 merkeze oturtarak t\u00fcm payda\u015flar\u0131 bu katmanla API\u2019lar \u00fczerinden bir araya getirmek ama\u00e7lanmal\u0131. Amazon.com\u2019un ge\u00e7ti\u011fimiz yaz\u0131larda bahsetti\u011fimiz gibi perakende devi WalMart\u2019\u0131 ekarte etmesini sa\u011flayan stratejisinin \u00f6z\u00fc de budur.<\/span><\/p>  \t\t\t\t","slug":"platform-turleri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platform t\u00fcrleri","meta_description":"DO\u00c7. DR. ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1196,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}