{"status":true,"post":{"id":32879,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 21:13:41","created_at":"2022-05-12T21:00:00.000000Z","updated_at":"2022-10-24T18:13:41.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":32879,"is_featured":0,"title":"Platform ekosistemine stratejik bak\u0131\u015f","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Ge\u00e7ti\u011fimiz yaz\u0131larda platform ekosistemini farkl\u0131 boyutlarda inceledik. Bu yaz\u0131da da platform sistemlerini stratejik boyutta ele alaca\u011f\u0131z. K\u0131sa s\u00fcre i\u00e7inde a\u011f etkisi olu\u015fturarak \u00e7ok h\u0131zl\u0131 bi\u00e7imde \u00f6l\u00e7eklenebilen platform ekosistemleri zamanla \u00e7ok b\u00fcy\u00fck bir g\u00fcc\u00fc ele ge\u00e7irmi\u015f oluyor. Bu duruma \u00f6rnek olarak sahibinden.com platformunu verebiliriz. Emlak ve otomobil \u00f6zelinde b\u00fct\u00fcn al\u0131c\u0131lar\u0131n yer ald\u0131\u011f\u0131 bir platform haline gelen sahibinden.com, \u00fccretli bile olsa t\u00fcm sat\u0131c\u0131lar\u0131n tercih sebebi haline gelmi\u015f durumda. <\/span>
<\/span>
Alibaba.com, 2014 y\u0131l\u0131nda ABD\u2019de borsaya kote oldu\u011fu zaman 25 milyar dolarl\u0131k piyasa b\u00fcy\u00fckl\u00fc\u011f\u00fcne sahipti ve o d\u00f6nemde bir\u00e7ok bat\u0131l\u0131 isim Alibaba\u2019y\u0131 ilk defa duyuyordu. Ancak yeterince al\u0131c\u0131 ve sat\u0131c\u0131ya ula\u015farak kritik e\u015fi\u011fi \u00e7oktan ge\u00e7mi\u015f olan Alibaba, o d\u00f6nemde global bir oyuncu haline gelmi\u015fti bile\u2026 G\u00fcn\u00fcm\u00fczde bu depresyonlar \u00f6ylesine bir noktaya gelmi\u015f durumda ki, \u00c7in rejimi Alibaba ve benzeri platform sahiplerini potansiyel tehdit olarak g\u00f6r\u00fcp pasifle\u015ftirme yolunda radikal ad\u0131mlar atmaya ba\u015flad\u0131. <\/span>
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Instagram platformu 2011 y\u0131l\u0131nda Facebook taraf\u0131ndan 1 milyar dolara sat\u0131n al\u0131nd\u0131\u011f\u0131nda, kurucular\u0131 dahil sadece 13 ki\u015filik bir ekipti. <\/span>
<\/span>
\u015eEFFAF VE A\u00c7IK Y\u00d6NET\u0130M <\/strong><\/span>
<\/span>
Ge\u00e7ti\u011fimiz g\u00fcnlerde son y\u0131llar\u0131n pop\u00fcler i\u015f adam\u0131 ve giri\u015fimcisi Elon Musk\u2019\u0131n Twitter\u2019\u0131 44 milyar dolara sat\u0131n almas\u0131, bir\u00e7ok insan taraf\u0131ndan garipseniyor, ancak haber platformu anlam\u0131nda Twitter\u2019\u0131n domine eden yap\u0131s\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurunca bu durumu yad\u0131rgamamak gerekiyor. <\/span>
<\/span>
Twitter platformu \u00f6ylesine g\u00fc\u00e7l\u00fc bir noktaya geldi ki, d\u00f6nemin ABD Ba\u015fkan\u0131 Trump\u2019\u0131n hesab\u0131n\u0131 ask\u0131ya alma g\u00fcc\u00fcn\u00fc bile kendinde g\u00f6rebiliyor. \u00d6zetle, t\u00fcm bunlar dijital platformlara politika yap\u0131c\u0131lar\u0131n stratejik a\u00e7\u0131dan bakarak mercek tutmas\u0131 gerekti\u011fini ortaya koyuyor. Bu kapsamda incelenmesi gereken boyutlar aras\u0131nda platformlar\u0131n nas\u0131l para kazand\u0131\u011f\u0131n\u0131 da kapsayacak \u015fekilde tamamen \u015feffaf ve a\u00e7\u0131k bi\u00e7imde y\u00f6netim ve sponsorluk mekanizmalar\u0131n\u0131n nas\u0131l i\u015fledi\u011fi, geli\u015ftiriciler ve kullan\u0131c\u0131lar\u0131n kat\u0131l\u0131m\u0131 ve katk\u0131s\u0131 ile bunlar\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131n ne olaca\u011f\u0131n\u0131n \u015feffaf bi\u00e7imde ortaya konmas\u0131 yer al\u0131yor. <\/span>
<\/span>
S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130R PLATFORMLAR<\/strong><\/span>
<\/span>
Bir Nasreddin Hoca f\u0131kras\u0131yla konuyu ba\u011flayal\u0131m. Bir g\u00fcn Nasreddin Hoca, evinin \u00f6n\u00fcnde bir \u015feyler ar\u0131yormu\u015f. Kom\u015fusu g\u00f6rm\u00fc\u015f ve sormu\u015f: \u201cHay\u0131rd\u0131r Hoca, ne yap\u0131yorsun?\u201d \u201cAnahtar\u0131m\u0131 kaybettim, onu ar\u0131yorum\u201d demi\u015f Hoca. <\/span>
<\/span>
Kom\u015fusu da hocayla birlikte aramaya ba\u015flam\u0131\u015f. Bir s\u00fcre ge\u00e7ip de bulamay\u0131nca dayanamay\u0131p sormu\u015f: \u201cHoca, anahtar\u0131n\u0131 buralarda kaybetti\u011fine emin misin?\u201d \u201cYoo\u201d demi\u015f Hoca, \u201cBen anahtar\u0131 samanl\u0131kta kaybettim.\u201d \u201c\u0130yi de Hoca, niye burada ar\u0131yorsun?\u201d diye homurdanm\u0131\u015f kom\u015fusu. Hoca, o me\u015fhur cevab\u0131n\u0131 yap\u0131\u015ft\u0131rm\u0131\u015f: \u201cBuras\u0131, samanl\u0131ktan daha ayd\u0131nl\u0131k da ondan\u201d demi\u015f. <\/span>
<\/span>
Asl\u0131nda Nasreddin Hoca bu f\u0131krada bize, neyi, nerede aramam\u0131z gerekti\u011fini ince bir mizahla g\u00f6steriyor. Bulmak istedi\u011fini, do\u011fru yerde araman\u0131n gereklili\u011fini ifade ediyor.<\/span>
<\/span>
Platformlar\u0131n toplumun faydas\u0131na ve s\u00fcrd\u00fcr\u00fclebilir platformlar olarak kurgulanmas\u0131 i\u00e7in ba\u015flang\u0131\u00e7ta \u00f6nemsenmeyen, ancak belki de ilk ba\u015fta kurgulanmas\u0131 gereken do\u011fru noktalara odaklanmak gerekiyor. Adil, \u015feffaf ve g\u00fcvenilir y\u00f6neti\u015fim politikalar\u0131 olu\u015fturma hedefiyle ve ilgili bi\u00e7imde tasarlanan platformlar, ku\u015fkusuz uzun soluklu ve s\u00fcrd\u00fcr\u00fclebilir platformlar olacakt\u0131r.<\/span><\/p> \t\t\t\t","slug":"platform-ekosistemine-stratejik-bakis","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platform ekosistemine stratejik bak\u0131\u015f","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1061,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":32978,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":32879,"locale":"tr","category_id":73,"title":"Platform ekosistemine stratejik bak\u0131\u015f","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Ge\u00e7ti\u011fimiz yaz\u0131larda platform ekosistemini farkl\u0131 boyutlarda inceledik. Bu yaz\u0131da da platform sistemlerini stratejik boyutta ele alaca\u011f\u0131z. K\u0131sa s\u00fcre i\u00e7inde a\u011f etkisi olu\u015fturarak \u00e7ok h\u0131zl\u0131 bi\u00e7imde \u00f6l\u00e7eklenebilen platform ekosistemleri zamanla \u00e7ok b\u00fcy\u00fck bir g\u00fcc\u00fc ele ge\u00e7irmi\u015f oluyor. Bu duruma \u00f6rnek olarak sahibinden.com platformunu verebiliriz. Emlak ve otomobil \u00f6zelinde b\u00fct\u00fcn al\u0131c\u0131lar\u0131n yer ald\u0131\u011f\u0131 bir platform haline gelen sahibinden.com, \u00fccretli bile olsa t\u00fcm sat\u0131c\u0131lar\u0131n tercih sebebi haline gelmi\u015f durumda. <\/span>
<\/span>
Alibaba.com, 2014 y\u0131l\u0131nda ABD\u2019de borsaya kote oldu\u011fu zaman 25 milyar dolarl\u0131k piyasa b\u00fcy\u00fckl\u00fc\u011f\u00fcne sahipti ve o d\u00f6nemde bir\u00e7ok bat\u0131l\u0131 isim Alibaba\u2019y\u0131 ilk defa duyuyordu. Ancak yeterince al\u0131c\u0131 ve sat\u0131c\u0131ya ula\u015farak kritik e\u015fi\u011fi \u00e7oktan ge\u00e7mi\u015f olan Alibaba, o d\u00f6nemde global bir oyuncu haline gelmi\u015fti bile\u2026 G\u00fcn\u00fcm\u00fczde bu depresyonlar \u00f6ylesine bir noktaya gelmi\u015f durumda ki, \u00c7in rejimi Alibaba ve benzeri platform sahiplerini potansiyel tehdit olarak g\u00f6r\u00fcp pasifle\u015ftirme yolunda radikal ad\u0131mlar atmaya ba\u015flad\u0131. <\/span>
<\/span>
Instagram platformu 2011 y\u0131l\u0131nda Facebook taraf\u0131ndan 1 milyar dolara sat\u0131n al\u0131nd\u0131\u011f\u0131nda, kurucular\u0131 dahil sadece 13 ki\u015filik bir ekipti. <\/span>
<\/span>
\u015eEFFAF VE A\u00c7IK Y\u00d6NET\u0130M <\/strong><\/span>
<\/span>
Ge\u00e7ti\u011fimiz g\u00fcnlerde son y\u0131llar\u0131n pop\u00fcler i\u015f adam\u0131 ve giri\u015fimcisi Elon Musk\u2019\u0131n Twitter\u2019\u0131 44 milyar dolara sat\u0131n almas\u0131, bir\u00e7ok insan taraf\u0131ndan garipseniyor, ancak haber platformu anlam\u0131nda Twitter\u2019\u0131n domine eden yap\u0131s\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurunca bu durumu yad\u0131rgamamak gerekiyor. <\/span>
<\/span>
Twitter platformu \u00f6ylesine g\u00fc\u00e7l\u00fc bir noktaya geldi ki, d\u00f6nemin ABD Ba\u015fkan\u0131 Trump\u2019\u0131n hesab\u0131n\u0131 ask\u0131ya alma g\u00fcc\u00fcn\u00fc bile kendinde g\u00f6rebiliyor. \u00d6zetle, t\u00fcm bunlar dijital platformlara politika yap\u0131c\u0131lar\u0131n stratejik a\u00e7\u0131dan bakarak mercek tutmas\u0131 gerekti\u011fini ortaya koyuyor. Bu kapsamda incelenmesi gereken boyutlar aras\u0131nda platformlar\u0131n nas\u0131l para kazand\u0131\u011f\u0131n\u0131 da kapsayacak \u015fekilde tamamen \u015feffaf ve a\u00e7\u0131k bi\u00e7imde y\u00f6netim ve sponsorluk mekanizmalar\u0131n\u0131n nas\u0131l i\u015fledi\u011fi, geli\u015ftiriciler ve kullan\u0131c\u0131lar\u0131n kat\u0131l\u0131m\u0131 ve katk\u0131s\u0131 ile bunlar\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131n ne olaca\u011f\u0131n\u0131n \u015feffaf bi\u00e7imde ortaya konmas\u0131 yer al\u0131yor. <\/span>
<\/span>
S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130R PLATFORMLAR<\/strong><\/span>
<\/span>
Bir Nasreddin Hoca f\u0131kras\u0131yla konuyu ba\u011flayal\u0131m. Bir g\u00fcn Nasreddin Hoca, evinin \u00f6n\u00fcnde bir \u015feyler ar\u0131yormu\u015f. Kom\u015fusu g\u00f6rm\u00fc\u015f ve sormu\u015f: \u201cHay\u0131rd\u0131r Hoca, ne yap\u0131yorsun?\u201d \u201cAnahtar\u0131m\u0131 kaybettim, onu ar\u0131yorum\u201d demi\u015f Hoca. <\/span>
<\/span>
Kom\u015fusu da hocayla birlikte aramaya ba\u015flam\u0131\u015f. Bir s\u00fcre ge\u00e7ip de bulamay\u0131nca dayanamay\u0131p sormu\u015f: \u201cHoca, anahtar\u0131n\u0131 buralarda kaybetti\u011fine emin misin?\u201d \u201cYoo\u201d demi\u015f Hoca, \u201cBen anahtar\u0131 samanl\u0131kta kaybettim.\u201d \u201c\u0130yi de Hoca, niye burada ar\u0131yorsun?\u201d diye homurdanm\u0131\u015f kom\u015fusu. Hoca, o me\u015fhur cevab\u0131n\u0131 yap\u0131\u015ft\u0131rm\u0131\u015f: \u201cBuras\u0131, samanl\u0131ktan daha ayd\u0131nl\u0131k da ondan\u201d demi\u015f. <\/span>
<\/span>
Asl\u0131nda Nasreddin Hoca bu f\u0131krada bize, neyi, nerede aramam\u0131z gerekti\u011fini ince bir mizahla g\u00f6steriyor. Bulmak istedi\u011fini, do\u011fru yerde araman\u0131n gereklili\u011fini ifade ediyor.<\/span>
<\/span>
Platformlar\u0131n toplumun faydas\u0131na ve s\u00fcrd\u00fcr\u00fclebilir platformlar olarak kurgulanmas\u0131 i\u00e7in ba\u015flang\u0131\u00e7ta \u00f6nemsenmeyen, ancak belki de ilk ba\u015fta kurgulanmas\u0131 gereken do\u011fru noktalara odaklanmak gerekiyor. Adil, \u015feffaf ve g\u00fcvenilir y\u00f6neti\u015fim politikalar\u0131 olu\u015fturma hedefiyle ve ilgili bi\u00e7imde tasarlanan platformlar, ku\u015fkusuz uzun soluklu ve s\u00fcrd\u00fcr\u00fclebilir platformlar olacakt\u0131r.<\/span><\/p> \t\t\t\t","slug":"platform-ekosistemine-stratejik-bakis","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Platform ekosistemine stratejik bak\u0131\u015f","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1061,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}