{"status":true,"post":{"id":26889,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:23:30","created_at":"2021-06-03T21:00:00.000000Z","updated_at":"2022-10-24T12:23:30.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":26889,"is_featured":0,"title":"Piyasan\u0131n yeni programlara ihtiyac\u0131 var!","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

SAL\u0130H KESK\u0130N<\/strong><\/span>
www.inovasyonuzmani.com<\/strong><\/span><\/p>

\u0130\u015fletme maliyetleri d\u00fcnyan\u0131n en y\u00fcksek \u00fclkelerinden birinde ya\u015f\u0131yoruz. Bununla birlikte k\u00e2rl\u0131l\u0131k da minimize edilmi\u015f durumda. Hizmet sekt\u00f6r\u00fc i\u00e7in de durum farkl\u0131 de\u011fil.<\/span>
<\/span>
Pandemi g\u00f6lgesinde ge\u00e7en zorlu bir y\u0131l\u0131 da ilave etti\u011fimizde durumun vahameti artarak daha da katlan\u0131lmaz bir hale geldi ama \u015fu an i\u00e7in daha da \u00f6nemlisi, bildi\u011fimiz \u015fekilde i\u015f yapma k\u00fclt\u00fcr\u00fc tamamen ortadan kalk\u0131yor, haberimiz yok.<\/span>
<\/span>
Art\u0131k d\u00fckk\u00e2n a\u00e7man\u0131n veya d\u00fckk\u00e2nc\u0131l\u0131\u011f\u0131 devam ettirmenin m\u00fc\u015fteri a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda bir de\u011feri yok. Dijital d\u00fcnya y\u00fczlerce online sat\u0131\u015f sitesi alternatifi sunarken, \u00fcstelik de bu sitelerden ald\u0131\u011f\u0131 \u00fcr\u00fcnler aya\u011f\u0131na kadar gelirken, bir m\u00fc\u015fteri neden bunun yerine sizi tercih etsin?<\/span>
<\/span>
Bizim esnaf\u0131m\u0131z bu i\u015fi bir t\u00fcrl\u00fc tam ke\u015ffedemedi maalesef. <\/span>
<\/span>
Ve \u00fcreticilerimiz... Art\u0131k onlar\u0131n da herhangi bir \u00fcr\u00fcn\u00fc \u00fcretiyor olmas\u0131n\u0131n fazla bir de\u011feri kalmad\u0131; zira \u00fcretimde b\u00fct\u00fcn d\u00fcnya rakibimiz. Bizim \u00fcreticilerimiz, al\u0131c\u0131lar\u0131n neden onlar\u0131 tercih etmesi gerekti\u011fi sorusunun cevab\u0131n\u0131 vermek durumunda.<\/span>
<\/span>
Farkl\u0131 \u00fclkelerde \u00fcretilen envai\u00e7e\u015fit \u00fcr\u00fcn, daha uygun fiyata raflarda ve internette m\u00fc\u015fterilerini beklerken, bizim \u00fcreticilerimizin sat\u0131\u015f yapma \u015fans\u0131 giderek azal\u0131yor ve bu \u015fans, bir s\u00fcre sonra t\u00fckenecek gibi duruyor. H\u00e2l b\u00f6yleyken yapt\u0131\u011f\u0131m\u0131z, di\u011fer \u00fclkeler i\u00e7in fason \u00fcr\u00fcnler \u00fcretmek. Yani, fasonculukla g\u00fcn\u00fc kotarmaya \u00e7al\u0131\u015f\u0131yoruz. Onun i\u00e7in de i\u015f\u00e7ilik d\u0131\u015f\u0131nda art\u0131 bir de\u011fer \u00fcretemedik ve \u00fcretemiyoruz.<\/span>
<\/span>
\u0130\u015fte t\u00fcm bu nedenlerle inovasyonda 51\u2019inci s\u0131raday\u0131z. D\u00fcnyan\u0131n ilk 20 ekonomisi i\u00e7erisindeyiz ama bu 20 \u00fclkenin toplam has\u0131las\u0131n\u0131n ancak y\u00fczde 1\u2019i kadar de\u011fer \u00fcretebiliyoruz.<\/span>
<\/span>
Y\u00fcksek katma de\u011ferli \u00fcr\u00fcnlerin ihracat\u0131m\u0131z i\u00e7indeki pay\u0131, 2019\u2019da y\u00fczde 3.2 olarak ger\u00e7ekle\u015fmi\u015f. Bunun Almanya\u2019da y\u00fczde 40, Japonya\u2019da y\u00fczde 45\u2019ler ve ABD\u2019de y\u00fczde 45 \u00fcst\u00fc seviyelerinde oldu\u011funu belirtirsek durum daha net anla\u015f\u0131lm\u0131\u015f olur. Velhas\u0131l, y\u0131llard\u0131r bu rakamlar\u0131 a\u015fam\u0131yoruz. <\/span>
<\/span>
\u0130\u015fte bu sebeplerden pandemi sonras\u0131 piyasalar\u0131n d\u00fczelece\u011fini \u00f6ng\u00f6renler yan\u0131l\u0131yorlar. <\/span>
<\/span>
\u00d6ZEL TAKIMLAR OLU\u015eTURULMALI<\/strong><\/span>
<\/strong><\/span>
Piyasalar\u0131n a\u00e7\u0131lmas\u0131 i\u00e7in gerekli olan \u015fey; yeni programlar, \u00fclkemizin \u00f6ne ge\u00e7ece\u011fi avantajl\u0131 projeler, yeni planlamalard\u0131r.<\/span>
Programlar i\u00e7in de \u00f6zel ekiplerin, tak\u0131mlar\u0131n olu\u015fturulmas\u0131 gerekiyor: \u0130\u00e7inde sanayi, \u00fcniversiteler ve ara\u015ft\u0131rma kurumlar\u0131, kamu ve de startuplar\u0131n oldu\u011fu \u00fclkemizin yap\u0131s\u0131na has programlar \u00fcretecek olan \u00f6zel tak\u0131mlar. Mesela; G\u00fcney Kore h\u00fck\u00fcmeti yak\u0131n zamanda bir komisyon kurdu ve bu komisyon, \u2018Yarat\u0131c\u0131 Ekonomi Plan\u0131\u2019 kapsam\u0131nda 3 hedef, 6 strateji ve 24 g\u00f6rev belirleyerek yeni bir vizyon olu\u015fturdu. Bu plan kapsam\u0131nda belirledikleri 3 hedef \u015fu \u015fekilde:<\/span>
<\/span>
1. \u0130novasyon sayesinde yeni i\u015fler ve pazarlar\u0131n olu\u015fturulmas\u0131,<\/span>
<\/span>
2. Bilgi ekonomisi ile G\u00fcney Kore\u2019nin k\u00fcresel liderli\u011finin g\u00fc\u00e7lendirilmesi,<\/span>
<\/span>
3. Toplumun inovatif faaliyetlere a\u00e7\u0131k\u00e7a sayg\u0131 g\u00f6steren bir topluma evrilmesi.<\/span>
<\/span>
BEL\u0130RLENEN 6 STRATEJ\u0130 \u0130SE \u015eU \u015eEK\u0130LDE:<\/strong><\/span>
<\/span>
1. Startup firmalar\u0131n\u0131n olu\u015fmas\u0131n\u0131 sa\u011flayacak bir ekosistem yarat\u0131lmas\u0131,<\/span>
<\/span>
2. KOB\u0130\u2019lerin ekonomideki rol\u00fcn\u00fcn g\u00fc\u00e7lendirilmesi ve uluslararas\u0131 piyasalara girme becerilerinin geli\u015ftirilmesi,<\/span>
<\/span>
3. Yeni sekt\u00f6rlere \u00f6nc\u00fcl\u00fck etmek i\u00e7in b\u00fcy\u00fcme motorlar\u0131n\u0131n olu\u015fturulmas\u0131,<\/span>
<\/span>
4. Hayallerinin pe\u015finden giden k\u00fcresel yeteneklerin g\u00fc\u00e7lendirilmesi,<\/span>
<\/span>
5. B\u0130T ve inovasyon kapasitesinin g\u00fc\u00e7lendirilmesi,<\/span>
<\/span>
6. G\u00fcney Kore halk\u0131n\u0131n inovatif k\u00fclt\u00fcr\u00fcn\u00fcn geli\u015ftirilmesi.<\/span>
<\/strong><\/span>
T\u00dcRK\u0130YE\u2019DE DAHA NELER YAPILMALI?<\/strong><\/span>
<\/span>
* Firmalar\u0131n finansmana eri\u015fimi kolayla\u015ft\u0131r\u0131lmal\u0131.<\/span>
<\/span>
* K\u00fc\u00e7\u00fcklerin hareket kabiliyetinden ve enerjisinden yararlanmak i\u00e7in acilen yeni programlar olu\u015fturulmal\u0131.<\/span>
<\/span>
* Belli konularda yo\u011funla\u015fmak \u00f6nemli oldu\u011fundan i\u015fbu konular belirlenmeli.<\/span>
<\/span>
* \u00dclkemizdeki her b\u00f6lgenin ayr\u0131cal\u0131kl\u0131 konusu tespit edilip bu konulara te\u015fvikler verilmeli.<\/span>
<\/span>
* En h\u0131zl\u0131 \u015fekilde sanayi, \u00fcniversiteler, ara\u015ft\u0131rma kurumlar\u0131, kamu ve de startuplar\u0131n bir araya gelerek yeni programlar, projeler \u00fcretmesi sa\u011flanmal\u0131.<\/span>
<\/span>
* Yerli firmalar\u0131 ayakta tutmak milli bir g\u00f6rev oldu\u011fu i\u00e7in bu firmalara ilave avantajlar verilmeli.<\/span>
<\/span>
* Rekabette zorlananlara bu zorluklar\u0131 a\u015fmalar\u0131 i\u00e7in ilave se\u00e7enekler ve kolayla\u015ft\u0131r\u0131c\u0131 form\u00fcller sunulmal\u0131.<\/span>
<\/span>
* \u2018\u0130novasoyon K\u00fcmelenmeleri Modeli\u2019 hayata ge\u00e7irilmeli.<\/span>
<\/span>
Brezilya, son zamanlarda tar\u0131mda ve \u00f6zellikle et ve soya ihracat\u0131nda d\u00fcnya liderleri aras\u0131na girdi. Bu ba\u015far\u0131ya, \u2018tar\u0131msal inovasyon sistemi\u2019 sayesinde ula\u015ft\u0131.<\/span>
<\/span>
Biz neden yapmayal\u0131m, yapamayal\u0131m?<\/span>
<\/span>
Tar\u0131mda d\u00fcnyan\u0131n en avantajl\u0131 \u00fclkelerinden biriyiz.<\/span><\/p> \t\t\t\t","slug":"piyasanin-yeni-programlara-ihtiyaci-var","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Piyasan\u0131n yeni programlara ihtiyac\u0131 var!","meta_description":"SAL\u0130H KESK\u0130N","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1089,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":26988,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":26889,"locale":"tr","category_id":73,"title":"Piyasan\u0131n yeni programlara ihtiyac\u0131 var!","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

SAL\u0130H KESK\u0130N<\/strong><\/span>
www.inovasyonuzmani.com<\/strong><\/span><\/p>

\u0130\u015fletme maliyetleri d\u00fcnyan\u0131n en y\u00fcksek \u00fclkelerinden birinde ya\u015f\u0131yoruz. Bununla birlikte k\u00e2rl\u0131l\u0131k da minimize edilmi\u015f durumda. Hizmet sekt\u00f6r\u00fc i\u00e7in de durum farkl\u0131 de\u011fil.<\/span>
<\/span>
Pandemi g\u00f6lgesinde ge\u00e7en zorlu bir y\u0131l\u0131 da ilave etti\u011fimizde durumun vahameti artarak daha da katlan\u0131lmaz bir hale geldi ama \u015fu an i\u00e7in daha da \u00f6nemlisi, bildi\u011fimiz \u015fekilde i\u015f yapma k\u00fclt\u00fcr\u00fc tamamen ortadan kalk\u0131yor, haberimiz yok.<\/span>
<\/span>
Art\u0131k d\u00fckk\u00e2n a\u00e7man\u0131n veya d\u00fckk\u00e2nc\u0131l\u0131\u011f\u0131 devam ettirmenin m\u00fc\u015fteri a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda bir de\u011feri yok. Dijital d\u00fcnya y\u00fczlerce online sat\u0131\u015f sitesi alternatifi sunarken, \u00fcstelik de bu sitelerden ald\u0131\u011f\u0131 \u00fcr\u00fcnler aya\u011f\u0131na kadar gelirken, bir m\u00fc\u015fteri neden bunun yerine sizi tercih etsin?<\/span>
<\/span>
Bizim esnaf\u0131m\u0131z bu i\u015fi bir t\u00fcrl\u00fc tam ke\u015ffedemedi maalesef. <\/span>
<\/span>
Ve \u00fcreticilerimiz... Art\u0131k onlar\u0131n da herhangi bir \u00fcr\u00fcn\u00fc \u00fcretiyor olmas\u0131n\u0131n fazla bir de\u011feri kalmad\u0131; zira \u00fcretimde b\u00fct\u00fcn d\u00fcnya rakibimiz. Bizim \u00fcreticilerimiz, al\u0131c\u0131lar\u0131n neden onlar\u0131 tercih etmesi gerekti\u011fi sorusunun cevab\u0131n\u0131 vermek durumunda.<\/span>
<\/span>
Farkl\u0131 \u00fclkelerde \u00fcretilen envai\u00e7e\u015fit \u00fcr\u00fcn, daha uygun fiyata raflarda ve internette m\u00fc\u015fterilerini beklerken, bizim \u00fcreticilerimizin sat\u0131\u015f yapma \u015fans\u0131 giderek azal\u0131yor ve bu \u015fans, bir s\u00fcre sonra t\u00fckenecek gibi duruyor. H\u00e2l b\u00f6yleyken yapt\u0131\u011f\u0131m\u0131z, di\u011fer \u00fclkeler i\u00e7in fason \u00fcr\u00fcnler \u00fcretmek. Yani, fasonculukla g\u00fcn\u00fc kotarmaya \u00e7al\u0131\u015f\u0131yoruz. Onun i\u00e7in de i\u015f\u00e7ilik d\u0131\u015f\u0131nda art\u0131 bir de\u011fer \u00fcretemedik ve \u00fcretemiyoruz.<\/span>
<\/span>
\u0130\u015fte t\u00fcm bu nedenlerle inovasyonda 51\u2019inci s\u0131raday\u0131z. D\u00fcnyan\u0131n ilk 20 ekonomisi i\u00e7erisindeyiz ama bu 20 \u00fclkenin toplam has\u0131las\u0131n\u0131n ancak y\u00fczde 1\u2019i kadar de\u011fer \u00fcretebiliyoruz.<\/span>
<\/span>
Y\u00fcksek katma de\u011ferli \u00fcr\u00fcnlerin ihracat\u0131m\u0131z i\u00e7indeki pay\u0131, 2019\u2019da y\u00fczde 3.2 olarak ger\u00e7ekle\u015fmi\u015f. Bunun Almanya\u2019da y\u00fczde 40, Japonya\u2019da y\u00fczde 45\u2019ler ve ABD\u2019de y\u00fczde 45 \u00fcst\u00fc seviyelerinde oldu\u011funu belirtirsek durum daha net anla\u015f\u0131lm\u0131\u015f olur. Velhas\u0131l, y\u0131llard\u0131r bu rakamlar\u0131 a\u015fam\u0131yoruz. <\/span>
<\/span>
\u0130\u015fte bu sebeplerden pandemi sonras\u0131 piyasalar\u0131n d\u00fczelece\u011fini \u00f6ng\u00f6renler yan\u0131l\u0131yorlar. <\/span>
<\/span>
\u00d6ZEL TAKIMLAR OLU\u015eTURULMALI<\/strong><\/span>
<\/strong><\/span>
Piyasalar\u0131n a\u00e7\u0131lmas\u0131 i\u00e7in gerekli olan \u015fey; yeni programlar, \u00fclkemizin \u00f6ne ge\u00e7ece\u011fi avantajl\u0131 projeler, yeni planlamalard\u0131r.<\/span>
Programlar i\u00e7in de \u00f6zel ekiplerin, tak\u0131mlar\u0131n olu\u015fturulmas\u0131 gerekiyor: \u0130\u00e7inde sanayi, \u00fcniversiteler ve ara\u015ft\u0131rma kurumlar\u0131, kamu ve de startuplar\u0131n oldu\u011fu \u00fclkemizin yap\u0131s\u0131na has programlar \u00fcretecek olan \u00f6zel tak\u0131mlar. Mesela; G\u00fcney Kore h\u00fck\u00fcmeti yak\u0131n zamanda bir komisyon kurdu ve bu komisyon, \u2018Yarat\u0131c\u0131 Ekonomi Plan\u0131\u2019 kapsam\u0131nda 3 hedef, 6 strateji ve 24 g\u00f6rev belirleyerek yeni bir vizyon olu\u015fturdu. Bu plan kapsam\u0131nda belirledikleri 3 hedef \u015fu \u015fekilde:<\/span>
<\/span>
1. \u0130novasyon sayesinde yeni i\u015fler ve pazarlar\u0131n olu\u015fturulmas\u0131,<\/span>
<\/span>
2. Bilgi ekonomisi ile G\u00fcney Kore\u2019nin k\u00fcresel liderli\u011finin g\u00fc\u00e7lendirilmesi,<\/span>
<\/span>
3. Toplumun inovatif faaliyetlere a\u00e7\u0131k\u00e7a sayg\u0131 g\u00f6steren bir topluma evrilmesi.<\/span>
<\/span>
BEL\u0130RLENEN 6 STRATEJ\u0130 \u0130SE \u015eU \u015eEK\u0130LDE:<\/strong><\/span>
<\/span>
1. Startup firmalar\u0131n\u0131n olu\u015fmas\u0131n\u0131 sa\u011flayacak bir ekosistem yarat\u0131lmas\u0131,<\/span>
<\/span>
2. KOB\u0130\u2019lerin ekonomideki rol\u00fcn\u00fcn g\u00fc\u00e7lendirilmesi ve uluslararas\u0131 piyasalara girme becerilerinin geli\u015ftirilmesi,<\/span>
<\/span>
3. Yeni sekt\u00f6rlere \u00f6nc\u00fcl\u00fck etmek i\u00e7in b\u00fcy\u00fcme motorlar\u0131n\u0131n olu\u015fturulmas\u0131,<\/span>
<\/span>
4. Hayallerinin pe\u015finden giden k\u00fcresel yeteneklerin g\u00fc\u00e7lendirilmesi,<\/span>
<\/span>
5. B\u0130T ve inovasyon kapasitesinin g\u00fc\u00e7lendirilmesi,<\/span>
<\/span>
6. G\u00fcney Kore halk\u0131n\u0131n inovatif k\u00fclt\u00fcr\u00fcn\u00fcn geli\u015ftirilmesi.<\/span>
<\/strong><\/span>
T\u00dcRK\u0130YE\u2019DE DAHA NELER YAPILMALI?<\/strong><\/span>
<\/span>
* Firmalar\u0131n finansmana eri\u015fimi kolayla\u015ft\u0131r\u0131lmal\u0131.<\/span>
<\/span>
* K\u00fc\u00e7\u00fcklerin hareket kabiliyetinden ve enerjisinden yararlanmak i\u00e7in acilen yeni programlar olu\u015fturulmal\u0131.<\/span>
<\/span>
* Belli konularda yo\u011funla\u015fmak \u00f6nemli oldu\u011fundan i\u015fbu konular belirlenmeli.<\/span>
<\/span>
* \u00dclkemizdeki her b\u00f6lgenin ayr\u0131cal\u0131kl\u0131 konusu tespit edilip bu konulara te\u015fvikler verilmeli.<\/span>
<\/span>
* En h\u0131zl\u0131 \u015fekilde sanayi, \u00fcniversiteler, ara\u015ft\u0131rma kurumlar\u0131, kamu ve de startuplar\u0131n bir araya gelerek yeni programlar, projeler \u00fcretmesi sa\u011flanmal\u0131.<\/span>
<\/span>
* Yerli firmalar\u0131 ayakta tutmak milli bir g\u00f6rev oldu\u011fu i\u00e7in bu firmalara ilave avantajlar verilmeli.<\/span>
<\/span>
* Rekabette zorlananlara bu zorluklar\u0131 a\u015fmalar\u0131 i\u00e7in ilave se\u00e7enekler ve kolayla\u015ft\u0131r\u0131c\u0131 form\u00fcller sunulmal\u0131.<\/span>
<\/span>
* \u2018\u0130novasoyon K\u00fcmelenmeleri Modeli\u2019 hayata ge\u00e7irilmeli.<\/span>
<\/span>
Brezilya, son zamanlarda tar\u0131mda ve \u00f6zellikle et ve soya ihracat\u0131nda d\u00fcnya liderleri aras\u0131na girdi. Bu ba\u015far\u0131ya, \u2018tar\u0131msal inovasyon sistemi\u2019 sayesinde ula\u015ft\u0131.<\/span>
<\/span>
Biz neden yapmayal\u0131m, yapamayal\u0131m?<\/span>
<\/span>
Tar\u0131mda d\u00fcnyan\u0131n en avantajl\u0131 \u00fclkelerinden biriyiz.<\/span><\/p> \t\t\t\t","slug":"piyasanin-yeni-programlara-ihtiyaci-var","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Piyasan\u0131n yeni programlara ihtiyac\u0131 var!","meta_description":"SAL\u0130H KESK\u0130N","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1089,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}