{"status":true,"post":{"id":23006,"user_id":23,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:23:43","created_at":"2020-09-17T21:00:00.000000Z","updated_at":"2022-10-24T11:23:43.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":23006,"is_featured":0,"title":"Perakende sat\u0131\u015flarda son durum","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Hikmet Baydar<\/strong><\/span>
<\/strong><\/span><\/p>

T\u00fcrkiye \u0130statistik Kurumu taraf\u0131ndan a\u00e7\u0131klanan eyl\u00fcl tarihli b\u00fcltene g\u00f6re; perakende sat\u0131\u015f hacmi sabit fiyatlarla Temmuz 2020\u2019de y\u0131ll\u0131k bazda y\u00fczde 11.9 artt\u0131. Sekt\u00f6rel bazda daha detayl\u0131 bakarsak; g\u0131da, i\u00e7ecek ve t\u00fct\u00fcn sat\u0131\u015flar\u0131 y\u00fczde 12.3, g\u0131da d\u0131\u015f\u0131 sat\u0131\u015flar (otomotiv yak\u0131t\u0131 hari\u00e7) y\u00fczde 13.9, otomotiv yak\u0131t\u0131 sat\u0131\u015flar\u0131 y\u00fczde 7.2 artt\u0131. Bu veri, yurti\u00e7i piyasay\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan \u00f6nemli.<\/span><\/p>

Sabit fiyatlarla bu art\u0131\u015f \u00fclkemizde kriz, durgunluk s\u00f6ylemleri yayanlara \u00f6nemli bir cevap oldu. Genel olarak perakende cirolar\u0131nda bir d\u00fc\u015f\u00fc\u015f s\u00f6z konusu de\u011fil. Bu durumun t\u00fcm sekt\u00f6r ve firmalar i\u00e7in ayn\u0131 olmad\u0131\u011f\u0131n\u0131n da alt\u0131n\u0131 \u00e7izelim. Zaten s\u0131k\u0131nt\u0131l\u0131 olan, iyi kurumsalla\u015famam\u0131\u015f, ekibini tam kurmam\u0131\u015f ve nakit ak\u0131\u015f\u0131n\u0131 dikkatli y\u00f6netemeyen firmalarda pastadan pay almak daha da zorla\u015ft\u0131 ve ya\u015fad\u0131klar\u0131 s\u0131k\u0131nt\u0131y\u0131 herkesin ya\u015fad\u0131\u011f\u0131n\u0131 sand\u0131lar. Genel ekonomik durumu, i\u00e7erisinde olduklar\u0131 s\u0131k\u0131nt\u0131yla genellemeye \u00e7al\u0131\u015ft\u0131lar. Asl\u0131nda firma i\u00e7in var olan sorunlar daha da su y\u00fcz\u00fcne \u00e7\u0131km\u0131\u015f olabilir. <\/span><\/p>

C\u0130RO DE\u011e\u0130\u015e\u0130MLER\u0130<\/strong><\/span><\/p>

Bu firmalar\u0131n yan\u0131nda, turizm ve hizmet sekt\u00f6r\u00fcnde olan firmalar al\u0131nan kamusal tedbirler nedeniyle ciddi ciro d\u00fc\u015f\u00fc\u015f\u00fc ya\u015fad\u0131. O y\u00fczden bu firmalar\u0131n cirosundaki d\u00fc\u015f\u00fc\u015f\u00fc ekonomiyle anlatmak do\u011fru de\u011fil. \u0130n\u015faat sekt\u00f6r\u00fcne sa\u011flanan destekle cirolardaki rekor art\u0131\u015flar da s\u00fcrd\u00fcr\u00fclebilir de\u011fil. Bu sekt\u00f6re nefes almas\u0131 amac\u0131yla bir f\u0131rsat tan\u0131nd\u0131.<\/span><\/p>

Bir\u00e7ok firma kendinde bu tarz bir ciro de\u011fi\u015fimini g\u00f6rememi\u015f olabilir. Kendi cirolar\u0131 belirtilen rakamlardan daha k\u00f6t\u00fc de\u011fi\u015fim g\u00f6stermi\u015fse, sorunu ara\u015ft\u0131rmaya ekonomik durumdan \u00f6nce sekt\u00f6r i\u00e7erisindeki konumlar\u0131n\u0131 analiz ederek ba\u015flamal\u0131lar. Yanl\u0131\u015f hedef kitle tespiti ve buna dayal\u0131 yap\u0131lan pazarlama politikas\u0131 (bir\u00e7ok firmada pazarlama yap\u0131lam\u0131yor), \u015firketin pazar kayb\u0131yla kar\u015f\u0131la\u015fmas\u0131na neden olabilir. Bir\u00e7ok firmada sat\u0131\u015f ve pazarlaman\u0131n ayn\u0131 bilinmesi, hatta plasiyere pazarlamac\u0131 denilmesi en basit \u00f6rneklerdir. <\/span><\/p>

BA\u015eARI EK\u0130P \u0130\u015e\u0130<\/strong><\/span><\/p>

\u015eirketlerde nakit y\u00f6netimi ba\u015far\u0131l\u0131 de\u011filse ne sat\u0131\u015f ne de sat\u0131nalma ba\u015far\u0131l\u0131 olamaz. O y\u00fczden sorunu do\u011fru yerde aramak \u00e7ok \u00f6nemli. <\/span><\/p>

\u00d6rne\u011fin; s\u0131k\u0131nt\u0131l\u0131 s\u00fcreci atlatmak i\u00e7in al\u0131nan krediler ve eski \u00f6deme taahh\u00fctleri \u00fcst \u00fcste geldi\u011finde neler yap\u0131laca\u011f\u0131 planlanm\u0131\u015f olmal\u0131. Bu \u00f6deme plan\u0131n\u0131 ger\u00e7ekle\u015ftirebilmek i\u00e7in bir sat\u0131\u015f ve tahsilat hedefi olmal\u0131. Dolay\u0131s\u0131yla planl\u0131 \u00e7al\u0131\u015famayan bir kurumun verimli olmas\u0131 m\u00fcmk\u00fcn de\u011fil. O y\u00fczden yukar\u0131daki verileri kendi \u015firket ve sekt\u00f6r verileriyle analiz etmenizde fayda var. <\/span><\/p>

Tabloda sekt\u00f6rel bazda detaylar\u0131 hem y\u0131ll\u0131k hem de ayl\u0131k bazda g\u00f6r\u00fcyoruz. Mesela tekstil, giyim ve ayakkab\u0131 sekt\u00f6r\u00fcnde ayl\u0131k bazda y\u00fczde 35.4 oran\u0131nda ciddi bir s\u0131\u00e7rama g\u00f6r\u00fcn\u00fcyor. Bu sekt\u00f6rde olup ayl\u0131k bazda s\u00f6z konusu s\u0131\u00e7ramay\u0131 ya\u015famayanlar neyi ka\u00e7\u0131rd\u0131klar\u0131n\u0131 iyi analiz etmeli. \u00d6rne\u011fin; nakit dengesini tutturamayanlar uygun \u015fartlarda sat\u0131nalma yapamad\u0131klar\u0131 i\u00e7in maliyetleri rekabet\u00e7i fiyat vermelerini engeller. O zaman sat\u0131\u015f birimi de kaliteli m\u00fc\u015fteri getiremez.<\/span><\/p>

Son s\u00f6z\u00fcm\u00fcz. Ba\u015far\u0131 bir ekip i\u015fidir.<\/span><\/p> \t\t\t\t","slug":"perakende-satislarda-son-durum","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Perakende sat\u0131\u015flarda son durum","meta_description":"Hikmet Baydar","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1071,"cropped_1200x675":null,"user":{"id":23,"name":"H\u0130KMET","surname":"BAYDAR","email":"hikmet-baydar@gmail.com","slug":"hikmet-baydar","avatar":"\/front\/uploads\/avatar\/1733691600m8IdzrjJsMVvSMC.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-19T14:42:06.000000Z","updated_at":"2024-12-18T09:49:02.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":23105,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":23006,"locale":"tr","category_id":73,"title":"Perakende sat\u0131\u015flarda son durum","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Hikmet Baydar<\/strong><\/span>
<\/strong><\/span><\/p>

T\u00fcrkiye \u0130statistik Kurumu taraf\u0131ndan a\u00e7\u0131klanan eyl\u00fcl tarihli b\u00fcltene g\u00f6re; perakende sat\u0131\u015f hacmi sabit fiyatlarla Temmuz 2020\u2019de y\u0131ll\u0131k bazda y\u00fczde 11.9 artt\u0131. Sekt\u00f6rel bazda daha detayl\u0131 bakarsak; g\u0131da, i\u00e7ecek ve t\u00fct\u00fcn sat\u0131\u015flar\u0131 y\u00fczde 12.3, g\u0131da d\u0131\u015f\u0131 sat\u0131\u015flar (otomotiv yak\u0131t\u0131 hari\u00e7) y\u00fczde 13.9, otomotiv yak\u0131t\u0131 sat\u0131\u015flar\u0131 y\u00fczde 7.2 artt\u0131. Bu veri, yurti\u00e7i piyasay\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan \u00f6nemli.<\/span><\/p>

Sabit fiyatlarla bu art\u0131\u015f \u00fclkemizde kriz, durgunluk s\u00f6ylemleri yayanlara \u00f6nemli bir cevap oldu. Genel olarak perakende cirolar\u0131nda bir d\u00fc\u015f\u00fc\u015f s\u00f6z konusu de\u011fil. Bu durumun t\u00fcm sekt\u00f6r ve firmalar i\u00e7in ayn\u0131 olmad\u0131\u011f\u0131n\u0131n da alt\u0131n\u0131 \u00e7izelim. Zaten s\u0131k\u0131nt\u0131l\u0131 olan, iyi kurumsalla\u015famam\u0131\u015f, ekibini tam kurmam\u0131\u015f ve nakit ak\u0131\u015f\u0131n\u0131 dikkatli y\u00f6netemeyen firmalarda pastadan pay almak daha da zorla\u015ft\u0131 ve ya\u015fad\u0131klar\u0131 s\u0131k\u0131nt\u0131y\u0131 herkesin ya\u015fad\u0131\u011f\u0131n\u0131 sand\u0131lar. Genel ekonomik durumu, i\u00e7erisinde olduklar\u0131 s\u0131k\u0131nt\u0131yla genellemeye \u00e7al\u0131\u015ft\u0131lar. Asl\u0131nda firma i\u00e7in var olan sorunlar daha da su y\u00fcz\u00fcne \u00e7\u0131km\u0131\u015f olabilir. <\/span><\/p>

C\u0130RO DE\u011e\u0130\u015e\u0130MLER\u0130<\/strong><\/span><\/p>

Bu firmalar\u0131n yan\u0131nda, turizm ve hizmet sekt\u00f6r\u00fcnde olan firmalar al\u0131nan kamusal tedbirler nedeniyle ciddi ciro d\u00fc\u015f\u00fc\u015f\u00fc ya\u015fad\u0131. O y\u00fczden bu firmalar\u0131n cirosundaki d\u00fc\u015f\u00fc\u015f\u00fc ekonomiyle anlatmak do\u011fru de\u011fil. \u0130n\u015faat sekt\u00f6r\u00fcne sa\u011flanan destekle cirolardaki rekor art\u0131\u015flar da s\u00fcrd\u00fcr\u00fclebilir de\u011fil. Bu sekt\u00f6re nefes almas\u0131 amac\u0131yla bir f\u0131rsat tan\u0131nd\u0131.<\/span><\/p>

Bir\u00e7ok firma kendinde bu tarz bir ciro de\u011fi\u015fimini g\u00f6rememi\u015f olabilir. Kendi cirolar\u0131 belirtilen rakamlardan daha k\u00f6t\u00fc de\u011fi\u015fim g\u00f6stermi\u015fse, sorunu ara\u015ft\u0131rmaya ekonomik durumdan \u00f6nce sekt\u00f6r i\u00e7erisindeki konumlar\u0131n\u0131 analiz ederek ba\u015flamal\u0131lar. Yanl\u0131\u015f hedef kitle tespiti ve buna dayal\u0131 yap\u0131lan pazarlama politikas\u0131 (bir\u00e7ok firmada pazarlama yap\u0131lam\u0131yor), \u015firketin pazar kayb\u0131yla kar\u015f\u0131la\u015fmas\u0131na neden olabilir. Bir\u00e7ok firmada sat\u0131\u015f ve pazarlaman\u0131n ayn\u0131 bilinmesi, hatta plasiyere pazarlamac\u0131 denilmesi en basit \u00f6rneklerdir. <\/span><\/p>

BA\u015eARI EK\u0130P \u0130\u015e\u0130<\/strong><\/span><\/p>

\u015eirketlerde nakit y\u00f6netimi ba\u015far\u0131l\u0131 de\u011filse ne sat\u0131\u015f ne de sat\u0131nalma ba\u015far\u0131l\u0131 olamaz. O y\u00fczden sorunu do\u011fru yerde aramak \u00e7ok \u00f6nemli. <\/span><\/p>

\u00d6rne\u011fin; s\u0131k\u0131nt\u0131l\u0131 s\u00fcreci atlatmak i\u00e7in al\u0131nan krediler ve eski \u00f6deme taahh\u00fctleri \u00fcst \u00fcste geldi\u011finde neler yap\u0131laca\u011f\u0131 planlanm\u0131\u015f olmal\u0131. Bu \u00f6deme plan\u0131n\u0131 ger\u00e7ekle\u015ftirebilmek i\u00e7in bir sat\u0131\u015f ve tahsilat hedefi olmal\u0131. Dolay\u0131s\u0131yla planl\u0131 \u00e7al\u0131\u015famayan bir kurumun verimli olmas\u0131 m\u00fcmk\u00fcn de\u011fil. O y\u00fczden yukar\u0131daki verileri kendi \u015firket ve sekt\u00f6r verileriyle analiz etmenizde fayda var. <\/span><\/p>

Tabloda sekt\u00f6rel bazda detaylar\u0131 hem y\u0131ll\u0131k hem de ayl\u0131k bazda g\u00f6r\u00fcyoruz. Mesela tekstil, giyim ve ayakkab\u0131 sekt\u00f6r\u00fcnde ayl\u0131k bazda y\u00fczde 35.4 oran\u0131nda ciddi bir s\u0131\u00e7rama g\u00f6r\u00fcn\u00fcyor. Bu sekt\u00f6rde olup ayl\u0131k bazda s\u00f6z konusu s\u0131\u00e7ramay\u0131 ya\u015famayanlar neyi ka\u00e7\u0131rd\u0131klar\u0131n\u0131 iyi analiz etmeli. \u00d6rne\u011fin; nakit dengesini tutturamayanlar uygun \u015fartlarda sat\u0131nalma yapamad\u0131klar\u0131 i\u00e7in maliyetleri rekabet\u00e7i fiyat vermelerini engeller. O zaman sat\u0131\u015f birimi de kaliteli m\u00fc\u015fteri getiremez.<\/span><\/p>

Son s\u00f6z\u00fcm\u00fcz. Ba\u015far\u0131 bir ekip i\u015fidir.<\/span><\/p> \t\t\t\t","slug":"perakende-satislarda-son-durum","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Perakende sat\u0131\u015flarda son durum","meta_description":"Hikmet Baydar","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1071,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}