{"status":true,"post":{"id":27646,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:34:13","created_at":"2021-07-22T21:00:00.000000Z","updated_at":"2022-10-24T12:34:13.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":27646,"is_featured":0,"title":"Online m\u00fc\u015fteri profili yeniden \u015fekillendi","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

Pandemi sonras\u0131nda Google taraf\u0131ndan yap\u0131lan m\u00fc\u015fteri davran\u0131\u015flar\u0131 ara\u015ft\u0131rmas\u0131ndan \u00e7arp\u0131c\u0131 sonu\u00e7lar \u00e7\u0131kt\u0131. Yeni d\u00f6nemin m\u00fc\u015fteri profili; ne zaman, nerede ve nas\u0131l isterse \u00f6yle al\u0131\u015fveri\u015f yapmay\u0131 tercih eden, t\u00fcm al\u0131\u015fveri\u015f s\u00fcreci boyunca kusursuz bir deneyim ya\u015famak isteyen insanlar olarak tan\u0131mlan\u0131yor. Firmalar yeni m\u00fc\u015fteri profiline uyum sa\u011flamakta zorlanacak gibi g\u00f6z\u00fck\u00fcyor.<\/span>
<\/span>
THINK with Google taraf\u0131ndan pandemi sonras\u0131 d\u00f6neme dair yap\u0131lan pazar ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131, yeni d\u00f6nemi anlamak isteyen firmalar i\u00e7in alt\u0131n de\u011ferinde bulgular i\u00e7eriyor. Yeni m\u00fc\u015fteri profili \u015f\u00f6yle tan\u0131mland\u0131: Ne zaman, nerede ve nas\u0131l isterse \u00f6yle al\u0131\u015fveri\u015f yapmak isteyen, t\u00fcm bu s\u00fcre\u00e7lerde kusursuz bir deneyim ya\u015famak isteyen insanlar. <\/span>
<\/span>
RAD\u0130KAL DE\u011e\u0130\u015e\u0130M<\/strong><\/span>
<\/span>
Sonu\u00e7lara g\u00f6re, m\u00fc\u015fteri al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 radikal \u015fekilde de\u011fi\u015fti. Ani sat\u0131n almalar\u0131 ciddi derecede azalt\u0131p temel ihtiya\u00e7lara y\u00f6neldiler. 2020\u2019de d\u00fcnya genelinde fiziki ticaret azal\u0131rken, online al\u0131\u015fveri\u015f y\u00fczde 27 artt\u0131. <\/span>
<\/span>
Ancak fiziki ticaret bitmeyecek. M\u00fc\u015fterilerin y\u00fczde 66\u2019s\u0131, \u015fimdilik online sat\u0131n ald\u0131klar\u0131 paketlenmi\u015f perakende \u00fcr\u00fcnlerini, s\u00fcpermarketler tamamen a\u00e7\u0131ld\u0131\u011f\u0131nda ma\u011fazadan da sat\u0131n almak istediklerini ifade ediyor.<\/span>
<\/span>
\u0130LK ONLINE DENEY\u0130M<\/strong><\/span>
<\/span>
Ara\u015ft\u0131rmaya g\u00f6re, milyonlarca insan hayat\u0131nda ilk defa online al\u0131\u015fveri\u015f deneyimi ya\u015fad\u0131. Dolay\u0131s\u0131yla firmalar, online al\u0131\u015fveri\u015fte uzman seviyesinde deneyimli m\u00fc\u015fterilerin yan\u0131 s\u0131ra, hayat\u0131nda ilk kez online al\u0131\u015fveri\u015fe \u00e7\u0131kan bir profile hizmet vermenin k\u0131r\u0131lganl\u0131\u011f\u0131n\u0131 g\u00f6z ard\u0131 etmemeli. Bunun dijital pazarlamadaki kar\u015f\u0131l\u0131\u011f\u0131, web sitenize <\/span>\u00adve mobil uygulaman\u0131za yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z.<\/span>
<\/span>
YEN\u0130 M\u00dc\u015eTER\u0130N\u0130N YOL HAR\u0130TASI<\/strong><\/span>
<\/span>
Yeni m\u00fc\u015fteri, sat\u0131n alma \u00f6ncesinde sonsuz d\u00f6ng\u00fc diyebilece\u011fimiz karma\u015f\u0131k bir yol haritas\u0131 izliyor:<\/span>
<\/span>
* M\u00fc\u015fterinin, sat\u0131n alma safhas\u0131n\u0131n \u00e7ok \u00f6ncesinde, \u00fcr\u00fcn ve hizmetle ilgili ilham\u0131n\u0131 ilk ald\u0131\u011f\u0131 yer, video ve resimli sosyal medya platformlar\u0131 oluyor. Yani, m\u00fc\u015fteriyle ilk temas\u0131 kurabilmek i\u00e7in sosyal medya hesaplar\u0131n\u0131zda yaz\u0131l\u0131, g\u00f6rsel ve video i\u00e7erikleri s\u00fcrekli ve etkili \u015fekilde yay\u0131nl\u0131yor olmak kritik derecede \u00f6nemli.<\/span>
<\/span>
* Sosyal medyadan ilham alan kitle, ikinci a\u015famada Google gibi arama motorlar\u0131na y\u00f6nelerek \u00fcr\u00fcn\u00fcn detaylar\u0131n\u0131 ara\u015ft\u0131rmaya y\u00f6neliyor. <\/span>
<\/span>
* \u00dc\u00e7\u00fcnc\u00fc olarak, \u00fcr\u00fcnle ilgili gerek sosyal medyada gerek m\u00fc\u015fteri yorum platformlar\u0131nda yaz\u0131lm\u0131\u015f incelemeleri ve yorumlar\u0131 okuyor, izliyor veya dinliyor. <\/span>
<\/span>
* D\u00f6rd\u00fcnc\u00fc olarak, arama sonu\u00e7lar\u0131 sayfas\u0131nda kar\u015f\u0131s\u0131na \u00e7\u0131kan firmalar\u0131n internet sitelerine girerek fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131rmaya ba\u015fl\u0131yor. <\/span>
<\/span>
* Netice olarak, m\u00fc\u015fteri, sat\u0131n alma \u00f6ncesi s\u00fcre\u00e7leri d\u00fcz bir \u00e7izgi izleyerek de\u011fil, yeniden ba\u015fa d\u00f6nerek veya sonsuz d\u00f6ng\u00fc diyebilece\u011fimiz karma\u015f\u0131k bir yol izleyerek tecr\u00fcbe ediyor. Bu yaz\u0131n\u0131n beraberindeki g\u00f6rsel, yeni m\u00fc\u015fteri profilinin nas\u0131l bir d\u00fc\u015f\u00fcnce haritas\u0131 ile hareket etti\u011fini ortaya koyuyor. <\/span>
<\/span>
Ara\u015ft\u0131rmay\u0131 daha detayl\u0131 okumak isteyenler i\u00e7in kaynak link: https:\/\/cutt.ly\/wmSfkwO <\/em><\/strong><\/span>
<\/span>
<\/span><\/p> \t\t\t\t","slug":"online-musteri-profili-yeniden-sekillendi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Online m\u00fc\u015fteri profili yeniden \u015fekillendi","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1065,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":27745,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":27646,"locale":"tr","category_id":73,"title":"Online m\u00fc\u015fteri profili yeniden \u015fekillendi","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

Pandemi sonras\u0131nda Google taraf\u0131ndan yap\u0131lan m\u00fc\u015fteri davran\u0131\u015flar\u0131 ara\u015ft\u0131rmas\u0131ndan \u00e7arp\u0131c\u0131 sonu\u00e7lar \u00e7\u0131kt\u0131. Yeni d\u00f6nemin m\u00fc\u015fteri profili; ne zaman, nerede ve nas\u0131l isterse \u00f6yle al\u0131\u015fveri\u015f yapmay\u0131 tercih eden, t\u00fcm al\u0131\u015fveri\u015f s\u00fcreci boyunca kusursuz bir deneyim ya\u015famak isteyen insanlar olarak tan\u0131mlan\u0131yor. Firmalar yeni m\u00fc\u015fteri profiline uyum sa\u011flamakta zorlanacak gibi g\u00f6z\u00fck\u00fcyor.<\/span>
<\/span>
THINK with Google taraf\u0131ndan pandemi sonras\u0131 d\u00f6neme dair yap\u0131lan pazar ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131, yeni d\u00f6nemi anlamak isteyen firmalar i\u00e7in alt\u0131n de\u011ferinde bulgular i\u00e7eriyor. Yeni m\u00fc\u015fteri profili \u015f\u00f6yle tan\u0131mland\u0131: Ne zaman, nerede ve nas\u0131l isterse \u00f6yle al\u0131\u015fveri\u015f yapmak isteyen, t\u00fcm bu s\u00fcre\u00e7lerde kusursuz bir deneyim ya\u015famak isteyen insanlar. <\/span>
<\/span>
RAD\u0130KAL DE\u011e\u0130\u015e\u0130M<\/strong><\/span>
<\/span>
Sonu\u00e7lara g\u00f6re, m\u00fc\u015fteri al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131 radikal \u015fekilde de\u011fi\u015fti. Ani sat\u0131n almalar\u0131 ciddi derecede azalt\u0131p temel ihtiya\u00e7lara y\u00f6neldiler. 2020\u2019de d\u00fcnya genelinde fiziki ticaret azal\u0131rken, online al\u0131\u015fveri\u015f y\u00fczde 27 artt\u0131. <\/span>
<\/span>
Ancak fiziki ticaret bitmeyecek. M\u00fc\u015fterilerin y\u00fczde 66\u2019s\u0131, \u015fimdilik online sat\u0131n ald\u0131klar\u0131 paketlenmi\u015f perakende \u00fcr\u00fcnlerini, s\u00fcpermarketler tamamen a\u00e7\u0131ld\u0131\u011f\u0131nda ma\u011fazadan da sat\u0131n almak istediklerini ifade ediyor.<\/span>
<\/span>
\u0130LK ONLINE DENEY\u0130M<\/strong><\/span>
<\/span>
Ara\u015ft\u0131rmaya g\u00f6re, milyonlarca insan hayat\u0131nda ilk defa online al\u0131\u015fveri\u015f deneyimi ya\u015fad\u0131. Dolay\u0131s\u0131yla firmalar, online al\u0131\u015fveri\u015fte uzman seviyesinde deneyimli m\u00fc\u015fterilerin yan\u0131 s\u0131ra, hayat\u0131nda ilk kez online al\u0131\u015fveri\u015fe \u00e7\u0131kan bir profile hizmet vermenin k\u0131r\u0131lganl\u0131\u011f\u0131n\u0131 g\u00f6z ard\u0131 etmemeli. Bunun dijital pazarlamadaki kar\u015f\u0131l\u0131\u011f\u0131, web sitenize <\/span>\u00adve mobil uygulaman\u0131za yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z.<\/span>
<\/span>
YEN\u0130 M\u00dc\u015eTER\u0130N\u0130N YOL HAR\u0130TASI<\/strong><\/span>
<\/span>
Yeni m\u00fc\u015fteri, sat\u0131n alma \u00f6ncesinde sonsuz d\u00f6ng\u00fc diyebilece\u011fimiz karma\u015f\u0131k bir yol haritas\u0131 izliyor:<\/span>
<\/span>
* M\u00fc\u015fterinin, sat\u0131n alma safhas\u0131n\u0131n \u00e7ok \u00f6ncesinde, \u00fcr\u00fcn ve hizmetle ilgili ilham\u0131n\u0131 ilk ald\u0131\u011f\u0131 yer, video ve resimli sosyal medya platformlar\u0131 oluyor. Yani, m\u00fc\u015fteriyle ilk temas\u0131 kurabilmek i\u00e7in sosyal medya hesaplar\u0131n\u0131zda yaz\u0131l\u0131, g\u00f6rsel ve video i\u00e7erikleri s\u00fcrekli ve etkili \u015fekilde yay\u0131nl\u0131yor olmak kritik derecede \u00f6nemli.<\/span>
<\/span>
* Sosyal medyadan ilham alan kitle, ikinci a\u015famada Google gibi arama motorlar\u0131na y\u00f6nelerek \u00fcr\u00fcn\u00fcn detaylar\u0131n\u0131 ara\u015ft\u0131rmaya y\u00f6neliyor. <\/span>
<\/span>
* \u00dc\u00e7\u00fcnc\u00fc olarak, \u00fcr\u00fcnle ilgili gerek sosyal medyada gerek m\u00fc\u015fteri yorum platformlar\u0131nda yaz\u0131lm\u0131\u015f incelemeleri ve yorumlar\u0131 okuyor, izliyor veya dinliyor. <\/span>
<\/span>
* D\u00f6rd\u00fcnc\u00fc olarak, arama sonu\u00e7lar\u0131 sayfas\u0131nda kar\u015f\u0131s\u0131na \u00e7\u0131kan firmalar\u0131n internet sitelerine girerek fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131rmaya ba\u015fl\u0131yor. <\/span>
<\/span>
* Netice olarak, m\u00fc\u015fteri, sat\u0131n alma \u00f6ncesi s\u00fcre\u00e7leri d\u00fcz bir \u00e7izgi izleyerek de\u011fil, yeniden ba\u015fa d\u00f6nerek veya sonsuz d\u00f6ng\u00fc diyebilece\u011fimiz karma\u015f\u0131k bir yol izleyerek tecr\u00fcbe ediyor. Bu yaz\u0131n\u0131n beraberindeki g\u00f6rsel, yeni m\u00fc\u015fteri profilinin nas\u0131l bir d\u00fc\u015f\u00fcnce haritas\u0131 ile hareket etti\u011fini ortaya koyuyor. <\/span>
<\/span>
Ara\u015ft\u0131rmay\u0131 daha detayl\u0131 okumak isteyenler i\u00e7in kaynak link: https:\/\/cutt.ly\/wmSfkwO <\/em><\/strong><\/span>
<\/span>
<\/span><\/p> \t\t\t\t","slug":"online-musteri-profili-yeniden-sekillendi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Online m\u00fc\u015fteri profili yeniden \u015fekillendi","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1065,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}