{"status":true,"post":{"id":32423,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 21:02:23","created_at":"2022-04-14T21:00:00.000000Z","updated_at":"2022-10-24T18:02:23.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":32423,"is_featured":0,"title":"Neden sosyal medya fenomenleriyle \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

Markan\u0131z\u0131 geni\u015f kitlelere duyurman\u0131n ve daha fazla sat\u0131\u015f yapman\u0131n bir yolu da sosyal medyada etki g\u00fcc\u00fc y\u00fcksek olan ki\u015filerden yararlanmak. \u00c7\u00fcnk\u00fc, sosyal medya fenomeni denilen bu ki\u015filer, \u00fcretti\u011fi i\u00e7eriklerle, takip\u00e7ilerinin al\u0131\u015fveri\u015f kararlar\u0131n\u0131 de\u011fi\u015ftirebiliyor. Peki, fenomenlerle \u00e7al\u0131\u015fmak i\u00e7in nereden ba\u015flamal\u0131s\u0131n\u0131z?<\/strong><\/span>
<\/span>
Eskiden, t\u00fcm mahalleli, kap\u0131 kom\u015fular\u0131n\u0131n yeni sat\u0131n ald\u0131\u011f\u0131 buzdolab\u0131 hakk\u0131ndaki ilk yorumlar\u0131n\u0131 dinlemek i\u00e7in s\u0131raya girerdi. \u015eimdi mahallelinin kom\u015fusundan haberi yok ama buzdolab\u0131 hikayelerini sosyal medya fenomenlerinden (influencer) dinliyor. Fenomenler, markalar\u0131, \u00fcr\u00fcnleri, hizmetleri test edip \u015fahsi tecr\u00fcbelerini payla\u015ft\u0131klar\u0131 i\u00e7in ilgiyle takip ediliyorlar. \u00c7\u00fcnk\u00fc her ak\u0131ll\u0131 m\u00fc\u015fteri ba\u015fkalar\u0131n\u0131n tecr\u00fcbelerinden yararlanmak ister. Firma olarak, fenomenlerle ni\u00e7in ve neden \u00e7al\u0131\u015fman\u0131z gerekti\u011fi gibi teorik konular\u0131 atlayarak onlarla hemen \u015fimdi nas\u0131l \u00e7al\u0131\u015fabilece\u011finizi anlatmak istiyorum.<\/span>
<\/span>
1 - FENOMEN BORSALARINA \u00dcYE OLUN<\/strong><\/span>
<\/span>
\u00d6ncelikle, i\u015fletmeler ile fenomenleri yaz\u0131l\u0131msal olarak bulu\u015fturan \u2018fenomen borsa\u2019lar\u0131ndan birine \u00fcye olun. Cision, Grin, Mavrck, CreatorIQ, Tagger Media, LTK gibi hemen tamam\u0131 \u00fccretli olan \u00e7ok say\u0131da platform var. Ancak \u00fccretsiz versiyonu olmas\u0131 dolay\u0131s\u0131yla https:\/\/influence.co sitesinde \u00fccretsiz bir hesap a\u00e7\u0131n. Influence.co, T\u00fcrkiye dahil d\u00fcnya \u00e7ap\u0131nda 125 bin fenomenden hizmet sat\u0131n al\u0131m\u0131na arac\u0131l\u0131k eden bir a\u00e7\u0131k platform.<\/span>
<\/span>
2 - PROF\u0130L SAYFASI OLU\u015eTURUN<\/strong><\/span>
<\/span>
Influence.co\u2019da Business hesab\u0131 a\u00e7t\u0131ktan sonra, Instagram ba\u015fta olmak \u00fczere ve di\u011fer sosyal medya hesaplar\u0131n\u0131z\u0131 ba\u011flayarak profil sayfan\u0131z\u0131 olu\u015fturun. Sistem, Instagram hesab\u0131n\u0131zdaki verileri, postlar\u0131n\u0131z\u0131 otomatik olarak profilinize \u00e7ekecektir. Fenomenler sizi bu sayfan\u0131za ve birazdan olu\u015fturaca\u011f\u0131n\u0131z kampanyan\u0131za bakarak de\u011ferlendirecek. \u00dclke, takip\u00e7i say\u0131s\u0131 veya fenomen ad\u0131 gibi kriterlere g\u00f6re veritaban\u0131nda ilk aramalar\u0131n\u0131z\u0131 yap\u0131n.<\/span>
<\/span>
3 - KAMPANYA OLU\u015eTURUN<\/strong><\/span>
<\/span>
Influence.co\u2019da kampanya olu\u015fturun (Create Campaign). Sunulan haz\u0131r \u015fablondaki sorular\u0131 yan\u0131tlay\u0131n. \u00d6rne\u011fin, ayakkab\u0131 sat\u0131yorum, websiteme trafik y\u00f6nlendirmek istiyorum, websitemin ad\u0131 \u015fu, haz\u0131r giyim alan\u0131yla ilgilenen fenomenlerden ba\u015fvuru almak istiyorum, Fenomenin benim postumu be\u011fenmesini veya \u00fcr\u00fcn\u00fcme \u00f6zel video \u00e7ekip yay\u0131nlamas\u0131n\u0131 istiyorum, \u00fccretsiz \u00fcr\u00fcn g\u00f6nderebilirim gibi ifadelerle ihtiyac\u0131n\u0131z\u0131 a\u00e7\u0131k\u00e7a yaz\u0131n. Takip\u00e7i say\u0131s\u0131 10 binin alt\u0131nda olan ve etkile\u015fim oran\u0131 y\u00fczde 1\u2019in alt\u0131nda olanlar ba\u015fvurmas\u0131n, kampanya T\u00fcrkiye, Almanya ve ABD\u2019de yay\u0131nlans\u0131n gibi kriterleri se\u00e7in. Kampanyay\u0131 yay\u0131nlay\u0131n. <\/span>
<\/span>
4 - BA\u015eVURULARI TOPLAYIN VE \u00c7ALI\u015eMAYA BA\u015eLAYIN<\/strong><\/span>
<\/span>
\u00dccretsiz hesapta 10 adede kadar ba\u015fvuru alma hakk\u0131n\u0131z var. Kampanyan\u0131za birka\u00e7 g\u00fcn i\u00e7erisinde ba\u015fvurular gelecektir. Ba\u015fvuru ekran\u0131nda fenomenin ad\u0131n\u0131, takip\u00e7i say\u0131s\u0131n\u0131, etkin oldu\u011fu \u015fehri ve \u00fclkeyi, etkile\u015fim oran\u0131n\u0131, mesaj yay\u0131nlama ba\u015f\u0131na talep etti\u011fi \u00fccreti, ge\u00e7mi\u015fte yapt\u0131\u011f\u0131 \u00fcr\u00fcn tan\u0131t\u0131m i\u015flerinin sonu\u00e7lar\u0131 gibi bir dizi \u00f6nemli veriyi g\u00f6receksiniz. Ba\u015fvuruyu kabul edebilir, reddedebililir veya d\u00fc\u015f\u00fcnebilirsiniz. Ba\u015fvuranlar\u0131n profillerini detayl\u0131 \u015fekilde inceledikten sonra fenomenler ile pazarl\u0131\u011fa oturabilirsiniz. \u0130stedi\u011fi fiyat\u0131 vermek zorunda de\u011filsiniz. Anla\u015fma \u015fartlar\u0131n\u0131z\u0131 platform i\u00e7erisinde yaz\u0131\u015farak belirleyebilirsiniz. \u00dccretsiz \u00fcr\u00fcn g\u00f6nderip inceleme yapmas\u0131n\u0131 isteyebilirsiniz, post ba\u015f\u0131na \u00fccret teklif edebilirsiniz. Ayl\u0131k bazda bir paket anla\u015fmas\u0131 da yapabilirsiniz. <\/span>
<\/strong><\/span>
FENOMEN SE\u00c7ERKEN \u00d6NCE ETK\u0130LE\u015e\u0130M ORANINA BAKIN<\/strong><\/span>
<\/strong><\/span>
Sosyal medya fenomeni se\u00e7erken en \u00e7ok dikkat etmeniz gereken konulardan biri, etkile\u015fim oran\u0131 olmal\u0131. Fenomenin yay\u0131nlad\u0131\u011f\u0131 yaz\u0131, foto\u011fraf veya video i\u00e7eriklerin takip\u00e7i kitlesi taraf\u0131ndan hangi oranda be\u011fenildi\u011fi, yorum ald\u0131\u011f\u0131 ve \u00fc\u00e7\u00fcnc\u00fc ki\u015filerle payla\u015f\u0131ld\u0131\u011f\u0131 oran\u0131na etkile\u015fim oran\u0131 diyoruz. <\/span>
<\/span>
Not: Ortalaman\u0131n \u00fczerinde bir orana sahip fenomenlere yat\u0131r\u0131m yapmak daha k\u00e2rl\u0131. Bir fenomenin etkile\u015fim oran\u0131n\u0131 kesin olarak \u00f6\u011frenebilmek i\u00e7in influence.co gibi platformlara \u00fcye olman\u0131z gerekir.\"\"<\/span><\/p> \t\t\t\t","slug":"neden-sosyal-medya-fenomenleriyle-calismalisiniz","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Neden sosyal medya fenomenleriyle \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z?","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1100,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":32522,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":32423,"locale":"tr","category_id":73,"title":"Neden sosyal medya fenomenleriyle \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

Markan\u0131z\u0131 geni\u015f kitlelere duyurman\u0131n ve daha fazla sat\u0131\u015f yapman\u0131n bir yolu da sosyal medyada etki g\u00fcc\u00fc y\u00fcksek olan ki\u015filerden yararlanmak. \u00c7\u00fcnk\u00fc, sosyal medya fenomeni denilen bu ki\u015filer, \u00fcretti\u011fi i\u00e7eriklerle, takip\u00e7ilerinin al\u0131\u015fveri\u015f kararlar\u0131n\u0131 de\u011fi\u015ftirebiliyor. Peki, fenomenlerle \u00e7al\u0131\u015fmak i\u00e7in nereden ba\u015flamal\u0131s\u0131n\u0131z?<\/strong><\/span>
<\/span>
Eskiden, t\u00fcm mahalleli, kap\u0131 kom\u015fular\u0131n\u0131n yeni sat\u0131n ald\u0131\u011f\u0131 buzdolab\u0131 hakk\u0131ndaki ilk yorumlar\u0131n\u0131 dinlemek i\u00e7in s\u0131raya girerdi. \u015eimdi mahallelinin kom\u015fusundan haberi yok ama buzdolab\u0131 hikayelerini sosyal medya fenomenlerinden (influencer) dinliyor. Fenomenler, markalar\u0131, \u00fcr\u00fcnleri, hizmetleri test edip \u015fahsi tecr\u00fcbelerini payla\u015ft\u0131klar\u0131 i\u00e7in ilgiyle takip ediliyorlar. \u00c7\u00fcnk\u00fc her ak\u0131ll\u0131 m\u00fc\u015fteri ba\u015fkalar\u0131n\u0131n tecr\u00fcbelerinden yararlanmak ister. Firma olarak, fenomenlerle ni\u00e7in ve neden \u00e7al\u0131\u015fman\u0131z gerekti\u011fi gibi teorik konular\u0131 atlayarak onlarla hemen \u015fimdi nas\u0131l \u00e7al\u0131\u015fabilece\u011finizi anlatmak istiyorum.<\/span>
<\/span>
1 - FENOMEN BORSALARINA \u00dcYE OLUN<\/strong><\/span>
<\/span>
\u00d6ncelikle, i\u015fletmeler ile fenomenleri yaz\u0131l\u0131msal olarak bulu\u015fturan \u2018fenomen borsa\u2019lar\u0131ndan birine \u00fcye olun. Cision, Grin, Mavrck, CreatorIQ, Tagger Media, LTK gibi hemen tamam\u0131 \u00fccretli olan \u00e7ok say\u0131da platform var. Ancak \u00fccretsiz versiyonu olmas\u0131 dolay\u0131s\u0131yla https:\/\/influence.co sitesinde \u00fccretsiz bir hesap a\u00e7\u0131n. Influence.co, T\u00fcrkiye dahil d\u00fcnya \u00e7ap\u0131nda 125 bin fenomenden hizmet sat\u0131n al\u0131m\u0131na arac\u0131l\u0131k eden bir a\u00e7\u0131k platform.<\/span>
<\/span>
2 - PROF\u0130L SAYFASI OLU\u015eTURUN<\/strong><\/span>
<\/span>
Influence.co\u2019da Business hesab\u0131 a\u00e7t\u0131ktan sonra, Instagram ba\u015fta olmak \u00fczere ve di\u011fer sosyal medya hesaplar\u0131n\u0131z\u0131 ba\u011flayarak profil sayfan\u0131z\u0131 olu\u015fturun. Sistem, Instagram hesab\u0131n\u0131zdaki verileri, postlar\u0131n\u0131z\u0131 otomatik olarak profilinize \u00e7ekecektir. Fenomenler sizi bu sayfan\u0131za ve birazdan olu\u015fturaca\u011f\u0131n\u0131z kampanyan\u0131za bakarak de\u011ferlendirecek. \u00dclke, takip\u00e7i say\u0131s\u0131 veya fenomen ad\u0131 gibi kriterlere g\u00f6re veritaban\u0131nda ilk aramalar\u0131n\u0131z\u0131 yap\u0131n.<\/span>
<\/span>
3 - KAMPANYA OLU\u015eTURUN<\/strong><\/span>
<\/span>
Influence.co\u2019da kampanya olu\u015fturun (Create Campaign). Sunulan haz\u0131r \u015fablondaki sorular\u0131 yan\u0131tlay\u0131n. \u00d6rne\u011fin, ayakkab\u0131 sat\u0131yorum, websiteme trafik y\u00f6nlendirmek istiyorum, websitemin ad\u0131 \u015fu, haz\u0131r giyim alan\u0131yla ilgilenen fenomenlerden ba\u015fvuru almak istiyorum, Fenomenin benim postumu be\u011fenmesini veya \u00fcr\u00fcn\u00fcme \u00f6zel video \u00e7ekip yay\u0131nlamas\u0131n\u0131 istiyorum, \u00fccretsiz \u00fcr\u00fcn g\u00f6nderebilirim gibi ifadelerle ihtiyac\u0131n\u0131z\u0131 a\u00e7\u0131k\u00e7a yaz\u0131n. Takip\u00e7i say\u0131s\u0131 10 binin alt\u0131nda olan ve etkile\u015fim oran\u0131 y\u00fczde 1\u2019in alt\u0131nda olanlar ba\u015fvurmas\u0131n, kampanya T\u00fcrkiye, Almanya ve ABD\u2019de yay\u0131nlans\u0131n gibi kriterleri se\u00e7in. Kampanyay\u0131 yay\u0131nlay\u0131n. <\/span>
<\/span>
4 - BA\u015eVURULARI TOPLAYIN VE \u00c7ALI\u015eMAYA BA\u015eLAYIN<\/strong><\/span>
<\/span>
\u00dccretsiz hesapta 10 adede kadar ba\u015fvuru alma hakk\u0131n\u0131z var. Kampanyan\u0131za birka\u00e7 g\u00fcn i\u00e7erisinde ba\u015fvurular gelecektir. Ba\u015fvuru ekran\u0131nda fenomenin ad\u0131n\u0131, takip\u00e7i say\u0131s\u0131n\u0131, etkin oldu\u011fu \u015fehri ve \u00fclkeyi, etkile\u015fim oran\u0131n\u0131, mesaj yay\u0131nlama ba\u015f\u0131na talep etti\u011fi \u00fccreti, ge\u00e7mi\u015fte yapt\u0131\u011f\u0131 \u00fcr\u00fcn tan\u0131t\u0131m i\u015flerinin sonu\u00e7lar\u0131 gibi bir dizi \u00f6nemli veriyi g\u00f6receksiniz. Ba\u015fvuruyu kabul edebilir, reddedebililir veya d\u00fc\u015f\u00fcnebilirsiniz. Ba\u015fvuranlar\u0131n profillerini detayl\u0131 \u015fekilde inceledikten sonra fenomenler ile pazarl\u0131\u011fa oturabilirsiniz. \u0130stedi\u011fi fiyat\u0131 vermek zorunda de\u011filsiniz. Anla\u015fma \u015fartlar\u0131n\u0131z\u0131 platform i\u00e7erisinde yaz\u0131\u015farak belirleyebilirsiniz. \u00dccretsiz \u00fcr\u00fcn g\u00f6nderip inceleme yapmas\u0131n\u0131 isteyebilirsiniz, post ba\u015f\u0131na \u00fccret teklif edebilirsiniz. Ayl\u0131k bazda bir paket anla\u015fmas\u0131 da yapabilirsiniz. <\/span>
<\/strong><\/span>
FENOMEN SE\u00c7ERKEN \u00d6NCE ETK\u0130LE\u015e\u0130M ORANINA BAKIN<\/strong><\/span>
<\/strong><\/span>
Sosyal medya fenomeni se\u00e7erken en \u00e7ok dikkat etmeniz gereken konulardan biri, etkile\u015fim oran\u0131 olmal\u0131. Fenomenin yay\u0131nlad\u0131\u011f\u0131 yaz\u0131, foto\u011fraf veya video i\u00e7eriklerin takip\u00e7i kitlesi taraf\u0131ndan hangi oranda be\u011fenildi\u011fi, yorum ald\u0131\u011f\u0131 ve \u00fc\u00e7\u00fcnc\u00fc ki\u015filerle payla\u015f\u0131ld\u0131\u011f\u0131 oran\u0131na etkile\u015fim oran\u0131 diyoruz. <\/span>
<\/span>
Not: Ortalaman\u0131n \u00fczerinde bir orana sahip fenomenlere yat\u0131r\u0131m yapmak daha k\u00e2rl\u0131. Bir fenomenin etkile\u015fim oran\u0131n\u0131 kesin olarak \u00f6\u011frenebilmek i\u00e7in influence.co gibi platformlara \u00fcye olman\u0131z gerekir.\"\"<\/span><\/p> \t\t\t\t","slug":"neden-sosyal-medya-fenomenleriyle-calismalisiniz","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Neden sosyal medya fenomenleriyle \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z?","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1100,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}