{"status":true,"post":{"id":16189,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 10:04:58","created_at":"2017-03-26T21:00:00.000000Z","updated_at":"2022-10-21T07:04:58.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":16189,"is_featured":0,"title":"M\u00fc\u015fteri kaybetmenin 10 garanti yolu","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Herkes har\u0131l har\u0131l m\u00fc\u015fteri pe\u015finde ko\u015farken, biz \u2018nas\u0131l m\u00fc\u015fteri kaybederiz\u2019in garanti yollar\u0131n\u0131 g\u00f6stermeye \u00e7al\u0131\u015fal\u0131m\u2026<\/span><\/p>

1.<\/strong>Siz siz olun, \u00e7al\u0131\u015fanlar\u0131n\u0131za taviz vermeyen, tolerans\u0131 en alt d\u00fczeyde patron olmaya gayret edin. Dolay\u0131s\u0131yla \u00e7al\u0131\u015fanlar\u0131n\u0131z bundan \u00e7ok etkilenecek ve m\u00fc\u015fterileriniz de bundan fazlas\u0131yla nasibini alacak. <\/span><\/p>

2.<\/strong>Kazand\u0131\u011f\u0131n\u0131z paray\u0131 riski daha d\u00fc\u015f\u00fck olan sekt\u00f6rlerden birine yat\u0131r\u0131n. Do\u011fal olarak enerjinizin belli bir k\u0131sm\u0131n\u0131 yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z i\u015fe vereceksiniz ve as\u0131l i\u015finize olan ilgi b\u00f6l\u00fcnm\u00fc\u015f olacak. M\u00fc\u015fteri sadakati i\u00e7in enerjinizin b\u00f6l\u00fcnmesi olduk\u00e7a ak\u0131ll\u0131 bir yoldur.<\/span><\/p>

3.<\/strong>D\u00fcnya ekonomisinin \u00fc\u00e7te birinin son be\u015f y\u0131lda \u00fcretilen \u00fcr\u00fcnlerden olu\u015ftu\u011fu s\u00f6yleniyor. \u00d6n\u00fcm\u00fczdeki be\u015f y\u0131lda ise \u00fc\u00e7te ikisinin son be\u015f y\u0131lda \u00fcretilen \u00fcr\u00fcnlerden olu\u015faca\u011f\u0131 tahmin ediliyor. Yenilik\u00e7i olmak, i\u015fin olmazsa olmaz\u0131\u2026 Yenilik\u00e7i olmak i\u00e7in \u00f6nce yenilik\u00e7i bir k\u00fclt\u00fcr ortam\u0131 ve bunu destekleyen yat\u0131r\u0131mlara ihtiya\u00e7 var. Ama b\u00fct\u00fcn bunlara ra\u011fmen siz yenilik\u00e7ilik gibi riskli konulara pek girmeyin; \u00e7\u00fcnk\u00fc yenilik\u00e7ilik risk demektir. <\/span><\/p>

4.<\/strong>\u0130maj olduk\u00e7a \u00f6nemli. Hatta biraz da g\u00f6steri\u015fe ka\u00e7an t\u00fcr\u00fcnden olursa daha iyi olur.<\/span><\/p>

5.<\/strong>\u00dclkemizde Ar-Ge\u2019si olan firmalar\u0131n toplam say\u0131 i\u00e7indeki pay\u0131 \u00e7ok d\u00fc\u015f\u00fck. Mesela Kanada\u2019daki firmalar\u0131n yar\u0131ya yak\u0131n\u0131nda Ar-Ge departman\u0131 var. Di\u011fer ileri \u00fclkelerde de oranlar a\u015fa\u011f\u0131 yukar\u0131 benzer say\u0131l\u0131r. <\/span><\/p>

Ar-Ge ve inovasyon, az\u0131msanmayacak miktarda hem insan hem de teknoloji yat\u0131r\u0131m\u0131 gerektirebilir. <\/span><\/p>

Bunlara para yat\u0131rmak yerine riski daha d\u00fc\u015f\u00fck alanlar var; in\u015faat gibi. Siz de \u00e7evrenize bak\u0131n; mutlaka bir yerlerde in\u015faat yapacak alan bulursunuz.<\/span><\/p>

6.<\/strong>H\u0131zl\u0131 b\u00fcy\u00fcyen firmalar\u0131n \u00e7al\u0131\u015fanlar\u0131na verdi\u011fi de\u011feri art\u0131r\u0131yor olmalar\u0131na bakmay\u0131n. \u00c7al\u0131\u015fanlara ne kadar de\u011fer verirseniz o kadar ba\u015f\u0131n\u0131za \u00e7\u0131karlar.<\/span><\/p>

7.<\/strong>Sermayenin\u00fcst\u00fcnl\u00fc\u011f\u00fcne dayal\u0131 d\u00f6nem kapand\u0131; art\u0131k be\u015feri sermayenin \u00fcst\u00fcnl\u00fc\u011f\u00fc d\u00f6nemi. Dolay\u0131s\u0131yla paran\u0131za fazla g\u00fcvenmeyin. Sofistike zekalar\u0131n firmalar\u0131 zirveye ta\u015f\u0131d\u0131\u011f\u0131 \u00e7a\u011fda bulunuyoruz. <\/span><\/p>

Bilgiye ve akla kim yat\u0131r\u0131m yaparsa o \u00f6ne ge\u00e7ecek. B\u00fcy\u00fcmenin tek yolu, zekaya <\/span>
yat\u0131r\u0131m yapmaktan ge\u00e7iyor. <\/span><\/p>

8.<\/strong>\u00c7eyrek asr\u0131 ge\u00e7en firma say\u0131m\u0131z d\u00fcnya ortalamalar\u0131n\u0131n olduk\u00e7a alt\u0131nda. Kalitesinden \u00f6d\u00fcn vermeyen ve \u015firket anayasas\u0131 olan firma say\u0131s\u0131n\u0131 bir t\u00fcrl\u00fc art\u0131ram\u0131yoruz. Firmalar olarak g\u00fcn\u00fc kurtarmaya devam edelim. <\/span><\/p>

9.<\/strong>Patronlar d\u00fcnyas\u0131nda da ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc geli\u015fmeler ya\u015fan\u0131yor. D\u00fcn\u00fcn patronlar\u0131n\u0131n becerileri \u00e7\u00f6p olmaya ba\u015flad\u0131. De\u011fi\u015fimi y\u00f6netmek ve kaosa uyum sa\u011flamak hi\u00e7 olmad\u0131\u011f\u0131 kadar zorla\u015ft\u0131. B\u00fct\u00fcn bunlara ra\u011fmen 30-40 sene \u00f6nceki kal\u0131plar\u0131 s\u0131k\u0131 s\u0131k\u0131ya korumaya \u00e7al\u0131\u015f\u0131n. <\/span><\/p>

10.<\/strong>Hayal g\u00fcc\u00fcnde temel bir de\u011fi\u015fim ya\u015f\u0131yoruz; art\u0131k vurgu \u2018senkronize dengesizlik\u2019 \u00fczerine kurulu. S\u00fcre\u00e7ler mant\u0131ksal olu\u015fum yerine, \u015fans ve rastgele g\u00fc\u00e7lerin bir araya gelmesiyle olu\u015fturuluyor. Firmalar teker teker hayal departman\u0131 kurmaya ba\u015flam\u0131\u015fken, \u00e7al\u0131\u015fanlar\u0131n daha rahat edece\u011fi mimari tasar\u0131mlar geli\u015ftirilirken, yine bir\u00e7ok firma esnek zaman anlay\u0131\u015f\u0131na ge\u00e7mi\u015fken, bizim firmalar\u0131m\u0131z\u0131n bundan haberinin bile olmamas\u0131, sadece firmalar\u0131n de\u011fil, \u00fclkemizin de kayb\u0131.<\/span><\/p> \t\t\t\t","slug":"musteri-kaybetmenin-10-garanti-yolu","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"M\u00fc\u015fteri kaybetmenin 10 garanti yolu","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1077,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":16288,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":16189,"locale":"tr","category_id":73,"title":"M\u00fc\u015fteri kaybetmenin 10 garanti yolu","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Herkes har\u0131l har\u0131l m\u00fc\u015fteri pe\u015finde ko\u015farken, biz \u2018nas\u0131l m\u00fc\u015fteri kaybederiz\u2019in garanti yollar\u0131n\u0131 g\u00f6stermeye \u00e7al\u0131\u015fal\u0131m\u2026<\/span><\/p>

1.<\/strong>Siz siz olun, \u00e7al\u0131\u015fanlar\u0131n\u0131za taviz vermeyen, tolerans\u0131 en alt d\u00fczeyde patron olmaya gayret edin. Dolay\u0131s\u0131yla \u00e7al\u0131\u015fanlar\u0131n\u0131z bundan \u00e7ok etkilenecek ve m\u00fc\u015fterileriniz de bundan fazlas\u0131yla nasibini alacak. <\/span><\/p>

2.<\/strong>Kazand\u0131\u011f\u0131n\u0131z paray\u0131 riski daha d\u00fc\u015f\u00fck olan sekt\u00f6rlerden birine yat\u0131r\u0131n. Do\u011fal olarak enerjinizin belli bir k\u0131sm\u0131n\u0131 yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z i\u015fe vereceksiniz ve as\u0131l i\u015finize olan ilgi b\u00f6l\u00fcnm\u00fc\u015f olacak. M\u00fc\u015fteri sadakati i\u00e7in enerjinizin b\u00f6l\u00fcnmesi olduk\u00e7a ak\u0131ll\u0131 bir yoldur.<\/span><\/p>

3.<\/strong>D\u00fcnya ekonomisinin \u00fc\u00e7te birinin son be\u015f y\u0131lda \u00fcretilen \u00fcr\u00fcnlerden olu\u015ftu\u011fu s\u00f6yleniyor. \u00d6n\u00fcm\u00fczdeki be\u015f y\u0131lda ise \u00fc\u00e7te ikisinin son be\u015f y\u0131lda \u00fcretilen \u00fcr\u00fcnlerden olu\u015faca\u011f\u0131 tahmin ediliyor. Yenilik\u00e7i olmak, i\u015fin olmazsa olmaz\u0131\u2026 Yenilik\u00e7i olmak i\u00e7in \u00f6nce yenilik\u00e7i bir k\u00fclt\u00fcr ortam\u0131 ve bunu destekleyen yat\u0131r\u0131mlara ihtiya\u00e7 var. Ama b\u00fct\u00fcn bunlara ra\u011fmen siz yenilik\u00e7ilik gibi riskli konulara pek girmeyin; \u00e7\u00fcnk\u00fc yenilik\u00e7ilik risk demektir. <\/span><\/p>

4.<\/strong>\u0130maj olduk\u00e7a \u00f6nemli. Hatta biraz da g\u00f6steri\u015fe ka\u00e7an t\u00fcr\u00fcnden olursa daha iyi olur.<\/span><\/p>

5.<\/strong>\u00dclkemizde Ar-Ge\u2019si olan firmalar\u0131n toplam say\u0131 i\u00e7indeki pay\u0131 \u00e7ok d\u00fc\u015f\u00fck. Mesela Kanada\u2019daki firmalar\u0131n yar\u0131ya yak\u0131n\u0131nda Ar-Ge departman\u0131 var. Di\u011fer ileri \u00fclkelerde de oranlar a\u015fa\u011f\u0131 yukar\u0131 benzer say\u0131l\u0131r. <\/span><\/p>

Ar-Ge ve inovasyon, az\u0131msanmayacak miktarda hem insan hem de teknoloji yat\u0131r\u0131m\u0131 gerektirebilir. <\/span><\/p>

Bunlara para yat\u0131rmak yerine riski daha d\u00fc\u015f\u00fck alanlar var; in\u015faat gibi. Siz de \u00e7evrenize bak\u0131n; mutlaka bir yerlerde in\u015faat yapacak alan bulursunuz.<\/span><\/p>

6.<\/strong>H\u0131zl\u0131 b\u00fcy\u00fcyen firmalar\u0131n \u00e7al\u0131\u015fanlar\u0131na verdi\u011fi de\u011feri art\u0131r\u0131yor olmalar\u0131na bakmay\u0131n. \u00c7al\u0131\u015fanlara ne kadar de\u011fer verirseniz o kadar ba\u015f\u0131n\u0131za \u00e7\u0131karlar.<\/span><\/p>

7.<\/strong>Sermayenin\u00fcst\u00fcnl\u00fc\u011f\u00fcne dayal\u0131 d\u00f6nem kapand\u0131; art\u0131k be\u015feri sermayenin \u00fcst\u00fcnl\u00fc\u011f\u00fc d\u00f6nemi. Dolay\u0131s\u0131yla paran\u0131za fazla g\u00fcvenmeyin. Sofistike zekalar\u0131n firmalar\u0131 zirveye ta\u015f\u0131d\u0131\u011f\u0131 \u00e7a\u011fda bulunuyoruz. <\/span><\/p>

Bilgiye ve akla kim yat\u0131r\u0131m yaparsa o \u00f6ne ge\u00e7ecek. B\u00fcy\u00fcmenin tek yolu, zekaya <\/span>
yat\u0131r\u0131m yapmaktan ge\u00e7iyor. <\/span><\/p>

8.<\/strong>\u00c7eyrek asr\u0131 ge\u00e7en firma say\u0131m\u0131z d\u00fcnya ortalamalar\u0131n\u0131n olduk\u00e7a alt\u0131nda. Kalitesinden \u00f6d\u00fcn vermeyen ve \u015firket anayasas\u0131 olan firma say\u0131s\u0131n\u0131 bir t\u00fcrl\u00fc art\u0131ram\u0131yoruz. Firmalar olarak g\u00fcn\u00fc kurtarmaya devam edelim. <\/span><\/p>

9.<\/strong>Patronlar d\u00fcnyas\u0131nda da ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc geli\u015fmeler ya\u015fan\u0131yor. D\u00fcn\u00fcn patronlar\u0131n\u0131n becerileri \u00e7\u00f6p olmaya ba\u015flad\u0131. De\u011fi\u015fimi y\u00f6netmek ve kaosa uyum sa\u011flamak hi\u00e7 olmad\u0131\u011f\u0131 kadar zorla\u015ft\u0131. B\u00fct\u00fcn bunlara ra\u011fmen 30-40 sene \u00f6nceki kal\u0131plar\u0131 s\u0131k\u0131 s\u0131k\u0131ya korumaya \u00e7al\u0131\u015f\u0131n. <\/span><\/p>

10.<\/strong>Hayal g\u00fcc\u00fcnde temel bir de\u011fi\u015fim ya\u015f\u0131yoruz; art\u0131k vurgu \u2018senkronize dengesizlik\u2019 \u00fczerine kurulu. S\u00fcre\u00e7ler mant\u0131ksal olu\u015fum yerine, \u015fans ve rastgele g\u00fc\u00e7lerin bir araya gelmesiyle olu\u015fturuluyor. Firmalar teker teker hayal departman\u0131 kurmaya ba\u015flam\u0131\u015fken, \u00e7al\u0131\u015fanlar\u0131n daha rahat edece\u011fi mimari tasar\u0131mlar geli\u015ftirilirken, yine bir\u00e7ok firma esnek zaman anlay\u0131\u015f\u0131na ge\u00e7mi\u015fken, bizim firmalar\u0131m\u0131z\u0131n bundan haberinin bile olmamas\u0131, sadece firmalar\u0131n de\u011fil, \u00fclkemizin de kayb\u0131.<\/span><\/p> \t\t\t\t","slug":"musteri-kaybetmenin-10-garanti-yolu","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"M\u00fc\u015fteri kaybetmenin 10 garanti yolu","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1077,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}