{"status":true,"post":{"id":29405,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 16:02:18","created_at":"2021-11-11T21:00:00.000000Z","updated_at":"2022-10-24T13:02:18.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":29405,"is_featured":0,"title":"M\u00fc\u015fteri ili\u015fkileri yaz\u0131l\u0131m\u0131n\u0131 etkili kullanman\u0131n 5 yolu","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Ciddi paralar \u00f6deyip m\u00fc\u015fteri ili\u015fkileri yaz\u0131l\u0131m\u0131 (CRM) sat\u0131n alman\u0131za ra\u011fmen m\u00fc\u015fterilerle t\u00fcm ili\u015fkinizi h\u00e2l\u00e2 telefon, whatsapp, e-mail arac\u0131l\u0131\u011f\u0131yla s\u00fcrd\u00fcr\u00fcyorsan\u0131z firman\u0131z kurumsal bir uyum sorunu ya\u015f\u0131yor demektir.<\/strong><\/span><\/p>

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

B\u00fcy\u00fck beklentilerle yap\u0131lan m\u00fc\u015fteri ili\u015fkileri program\u0131 (CRM) yat\u0131r\u0131mlar\u0131n\u0131n \u00fc\u00e7te biri ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lan\u0131yor. CRM programlar\u0131n\u0131n y\u00fczde 90\u2019a varan oranlarda firman\u0131n b\u00fcy\u00fcmesine hi\u00e7bir katk\u0131s\u0131 olmuyor. Bu veriler, CIO dergisinin \u00fcst d\u00fczey firma y\u00f6neticileri ile yapt\u0131\u011f\u0131 ankete dayan\u0131yor.<\/span><\/p>

Ba\u015far\u0131s\u0131z CRM projelerinin ana nedenleri \u015f\u00f6yle s\u0131ralan\u0131yor: Yaz\u0131l\u0131ma gere\u011finden fazla para \u00f6denmesi, veri taban\u0131 uyumsuzluklar\u0131, firman\u0131n mevcut m\u00fc\u015fteri verilerinin yeni CRM yaz\u0131l\u0131m\u0131 ile uyumlu hale getirilememesi, \u00e7ifte kay\u0131tlar, firma \u00e7al\u0131\u015fanlar\u0131n\u0131n yeni program\u0131 kullanmak istememesi, yaz\u0131l\u0131m\u0131 kullananlar ile IT departman\u0131 aras\u0131ndaki ileti\u015fim eksikli\u011fi.<\/span><\/p>

B\u00dcY\u00dcMEN\u0130N MOTORU<\/strong><\/span><\/p>

Oysa, CRM program\u0131n\u0131z\u0131 m\u00fc\u015fteriye de\u011fer aktar\u0131m\u0131n\u0131n merkez \u00fcss\u00fc haline getirdi\u011finize emin oldu\u011funuzda, program, b\u00fcy\u00fcmenizin motoru haline gelecektir. \u0130\u015fin \u00f6z\u00fc, CRM\u2019i kullanan ekibinize ka\u00e7 adet m\u00fc\u015fteri ile telefon g\u00f6r\u00fc\u015fmesi yapt\u0131klar\u0131 gibi say\u0131sal hedefler koymak yerine, m\u00fc\u015fterilerin hangi sorunlar\u0131n\u0131 \u00e7\u00f6zd\u00fckleri gibi niteliksel hedefler koymaktan ge\u00e7iyor.<\/span><\/p>

At\u0131l duran bir CRM program\u0131n\u0131z varsa \u015fimdi onu harekete ge\u00e7irmek i\u00e7in a\u015fa\u011f\u0131daki 5 ad\u0131m ile i\u015fe ba\u015flayabilirsiniz.<\/span><\/p>

1 - E-MA\u0130L L\u0130STEN\u0130Z\u0130 TEM\u0130ZLEY\u0130N<\/strong><\/span><\/p>

e-mail listenizde \u00e7ifte kay\u0131tlar varsa teke indirin. Bu i\u015fi halletmek i\u00e7in e-mail listenizi excel\u2019de a\u00e7\u0131n. e-maillerin bulundu\u011fu s\u00fctunu se\u00e7in, ard\u0131ndan \u00fcst men\u00fcdeki Veri (Data) b\u00f6l\u00fcm\u00fcnde \u00e7ift kay\u0131tlar\u0131 teke indirme \u00f6zelli\u011fini kullanarak listenizi g\u00fcncelleyin. \u015eah\u0131slar\u0131n i\u015ften ayr\u0131lmas\u0131 vb. durumlar nedeniyle e-mail adresleri kapanm\u0131\u015f olabilir. Listenizde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnle kesinlikle ilgilenmeyecek ki\u015filer oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z onlar\u0131 derhal listeden silin. Aksi halde, \u015fikayet edilen veya geri d\u00f6nen e-postalar nedeniyle<\/span>e-posta da\u011f\u0131t\u0131m \u015firketleri taraf\u0131ndan kara listeye al\u0131nabilirsiniz. Listenizin y\u00fczde 100 oran\u0131nda do\u011fru bir liste oldu\u011funa emin olana dek veri temizli\u011fine devam edin.<\/span><\/p>

2 - \u0130LK G\u00dcNDEN SATI\u015e \u0130\u00c7\u0130N E-MA\u0130L KAMPANYASI BA\u015eLATIN<\/strong><\/span><\/p>

Bir CRM program\u0131ndaki en kolay i\u015flerden biri e-mail kampanyas\u0131 ba\u015flatmakt\u0131r. \u0130\u00e7erisinde birka\u00e7 resim, butonlar ve video linki bulunan g\u00fczel bir \u015fablon se\u00e7in ve b\u00fclteni e-posta listenize servis edin. Sabah 07.00\u2019de da\u011f\u0131t\u0131m yaparsan\u0131z CRM program\u0131n\u0131z size ilk anlaml\u0131 sonu\u00e7 raprorunu saat 11.00 gibi verecektir. e-postan\u0131z\u0131 birka\u00e7 defa a\u00e7anlar\u0131, butonlara t\u0131klay\u0131p sitenize gidenleri, resimlere t\u0131klayanlar\u0131 hemen telefonla aray\u0131p sat\u0131\u015f a\u015famas\u0131na ge\u00e7in.<\/span><\/p>

3 - M\u00dc\u015eTER\u0130 DAVRANI\u015eLARINA G\u00d6RE AKS\u0130YON \u00dcRET\u0130N<\/strong><\/span><\/p>

CRM program\u0131n\u0131z, bir m\u00fc\u015fterinizin web sitenizde ziyaret etti\u011fi t\u00fcm sayfalar\u0131, yar\u0131da b\u0131rakt\u0131\u011f\u0131 bir form doldurma i\u015flemini, sat\u0131n almadan kapatt\u0131\u011f\u0131 bir sepeti, canl\u0131 sohbette sordu\u011fu bir soruya ald\u0131\u011f\u0131\/alamad\u0131\u011f\u0131 cevab\u0131 gibi kulland\u0131\u011f\u0131 t\u00fcm uygulamalar\u0131 size bildirir. M\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlamd\u0131rman\u0131z\u0131 sa\u011flar. M\u00fc\u015fterinin ihtiyac\u0131n\u0131 kar\u015f\u0131layacak bir \u2018de\u011fer\u2019i \u00fcretmenize yard\u0131mc\u0131 olur.<\/span><\/p>

4 - RAK\u0130P CRM ANAL\u0130Z\u0130 YAPIN<\/strong><\/span><\/p>

Rakipleriniz aras\u0131ndan \u00fc\u00e7 tanesini se\u00e7in ve onlar\u0131n hangi CRM kanallar\u0131n\u0131 kulland\u0131klar\u0131n\u0131 \u00f6\u011frenin. Online veya telefon ile destek sunuyorlar m\u0131, deneme s\u00fcresi veriyorlar m\u0131, iade \u015fartlar\u0131ndaki esnekli\u011fi ka\u00e7 g\u00fcn gibi sorulara cevap verin. K\u0131saca, CRM program\u0131n\u0131z i\u00e7erisindeki y\u00fczlerce farkl\u0131 \u00f6zellikten \u00f6nce hangilerini kullanman\u0131z gerekti\u011fine, rakiplerinize bakarak karar verin.<\/span><\/p>

5 - SATI\u015e S\u00dcREC\u0130N\u0130Z\u0130N G\u00d6RSEL B\u0130R \u015eEMASINI \u00c7\u0130Z\u0130N<\/strong><\/span><\/p>

\u00d6rne\u011fin, tamamlanm\u0131\u015f bir sat\u0131\u015f\u0131 ele al\u0131n ve kasedi geriye do\u011fru, en ba\u015fa sar\u0131n. M\u00fc\u015fteriniz, ilk temas an\u0131ndan itibaren \u00f6deme yapt\u0131\u011f\u0131 ana kadar sizin firman\u0131zda hangi a\u015famalardan ge\u00e7iyor, hangi sayfalar\u0131 ziyaret ediyor, kimlerle telefonla veya online g\u00f6r\u00fc\u015f\u00fcyor. Diyelim ki, g\u00fcn\u00fcn sonunda 5 farkl\u0131 sat\u0131\u015f s\u00fcrecinin g\u00f6rsel \u015femas\u0131n\u0131 \u00e7izdiniz. \u0130\u00e7lerinden y\u0131ld\u0131z olan s\u00fcre\u00e7 ile yolda ayak s\u00fcr\u00fcyeni tespit etmeniz \u00e7ok kolay olacak. Bu s\u00fcre\u00e7lerde aksayan a\u015famalar\u0131 d\u00fczeltmek i\u00e7in en b\u00fcy\u00fck yard\u0131mc\u0131n\u0131z CRM program\u0131n\u0131z olacak.<\/span><\/p> \t\t\t\t","slug":"musteri-iliskileri-yazilimini-etkili-kullanmanin-5-yolu","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"M\u00fc\u015fteri ili\u015fkileri yaz\u0131l\u0131m\u0131n\u0131 etkili kullanman\u0131n 5 yolu","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1079,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":29504,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":29405,"locale":"tr","category_id":73,"title":"M\u00fc\u015fteri ili\u015fkileri yaz\u0131l\u0131m\u0131n\u0131 etkili kullanman\u0131n 5 yolu","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Ciddi paralar \u00f6deyip m\u00fc\u015fteri ili\u015fkileri yaz\u0131l\u0131m\u0131 (CRM) sat\u0131n alman\u0131za ra\u011fmen m\u00fc\u015fterilerle t\u00fcm ili\u015fkinizi h\u00e2l\u00e2 telefon, whatsapp, e-mail arac\u0131l\u0131\u011f\u0131yla s\u00fcrd\u00fcr\u00fcyorsan\u0131z firman\u0131z kurumsal bir uyum sorunu ya\u015f\u0131yor demektir.<\/strong><\/span><\/p>

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

B\u00fcy\u00fck beklentilerle yap\u0131lan m\u00fc\u015fteri ili\u015fkileri program\u0131 (CRM) yat\u0131r\u0131mlar\u0131n\u0131n \u00fc\u00e7te biri ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lan\u0131yor. CRM programlar\u0131n\u0131n y\u00fczde 90\u2019a varan oranlarda firman\u0131n b\u00fcy\u00fcmesine hi\u00e7bir katk\u0131s\u0131 olmuyor. Bu veriler, CIO dergisinin \u00fcst d\u00fczey firma y\u00f6neticileri ile yapt\u0131\u011f\u0131 ankete dayan\u0131yor.<\/span><\/p>

Ba\u015far\u0131s\u0131z CRM projelerinin ana nedenleri \u015f\u00f6yle s\u0131ralan\u0131yor: Yaz\u0131l\u0131ma gere\u011finden fazla para \u00f6denmesi, veri taban\u0131 uyumsuzluklar\u0131, firman\u0131n mevcut m\u00fc\u015fteri verilerinin yeni CRM yaz\u0131l\u0131m\u0131 ile uyumlu hale getirilememesi, \u00e7ifte kay\u0131tlar, firma \u00e7al\u0131\u015fanlar\u0131n\u0131n yeni program\u0131 kullanmak istememesi, yaz\u0131l\u0131m\u0131 kullananlar ile IT departman\u0131 aras\u0131ndaki ileti\u015fim eksikli\u011fi.<\/span><\/p>

B\u00dcY\u00dcMEN\u0130N MOTORU<\/strong><\/span><\/p>

Oysa, CRM program\u0131n\u0131z\u0131 m\u00fc\u015fteriye de\u011fer aktar\u0131m\u0131n\u0131n merkez \u00fcss\u00fc haline getirdi\u011finize emin oldu\u011funuzda, program, b\u00fcy\u00fcmenizin motoru haline gelecektir. \u0130\u015fin \u00f6z\u00fc, CRM\u2019i kullanan ekibinize ka\u00e7 adet m\u00fc\u015fteri ile telefon g\u00f6r\u00fc\u015fmesi yapt\u0131klar\u0131 gibi say\u0131sal hedefler koymak yerine, m\u00fc\u015fterilerin hangi sorunlar\u0131n\u0131 \u00e7\u00f6zd\u00fckleri gibi niteliksel hedefler koymaktan ge\u00e7iyor.<\/span><\/p>

At\u0131l duran bir CRM program\u0131n\u0131z varsa \u015fimdi onu harekete ge\u00e7irmek i\u00e7in a\u015fa\u011f\u0131daki 5 ad\u0131m ile i\u015fe ba\u015flayabilirsiniz.<\/span><\/p>

1 - E-MA\u0130L L\u0130STEN\u0130Z\u0130 TEM\u0130ZLEY\u0130N<\/strong><\/span><\/p>

e-mail listenizde \u00e7ifte kay\u0131tlar varsa teke indirin. Bu i\u015fi halletmek i\u00e7in e-mail listenizi excel\u2019de a\u00e7\u0131n. e-maillerin bulundu\u011fu s\u00fctunu se\u00e7in, ard\u0131ndan \u00fcst men\u00fcdeki Veri (Data) b\u00f6l\u00fcm\u00fcnde \u00e7ift kay\u0131tlar\u0131 teke indirme \u00f6zelli\u011fini kullanarak listenizi g\u00fcncelleyin. \u015eah\u0131slar\u0131n i\u015ften ayr\u0131lmas\u0131 vb. durumlar nedeniyle e-mail adresleri kapanm\u0131\u015f olabilir. Listenizde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnle kesinlikle ilgilenmeyecek ki\u015filer oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z onlar\u0131 derhal listeden silin. Aksi halde, \u015fikayet edilen veya geri d\u00f6nen e-postalar nedeniyle<\/span>e-posta da\u011f\u0131t\u0131m \u015firketleri taraf\u0131ndan kara listeye al\u0131nabilirsiniz. Listenizin y\u00fczde 100 oran\u0131nda do\u011fru bir liste oldu\u011funa emin olana dek veri temizli\u011fine devam edin.<\/span><\/p>

2 - \u0130LK G\u00dcNDEN SATI\u015e \u0130\u00c7\u0130N E-MA\u0130L KAMPANYASI BA\u015eLATIN<\/strong><\/span><\/p>

Bir CRM program\u0131ndaki en kolay i\u015flerden biri e-mail kampanyas\u0131 ba\u015flatmakt\u0131r. \u0130\u00e7erisinde birka\u00e7 resim, butonlar ve video linki bulunan g\u00fczel bir \u015fablon se\u00e7in ve b\u00fclteni e-posta listenize servis edin. Sabah 07.00\u2019de da\u011f\u0131t\u0131m yaparsan\u0131z CRM program\u0131n\u0131z size ilk anlaml\u0131 sonu\u00e7 raprorunu saat 11.00 gibi verecektir. e-postan\u0131z\u0131 birka\u00e7 defa a\u00e7anlar\u0131, butonlara t\u0131klay\u0131p sitenize gidenleri, resimlere t\u0131klayanlar\u0131 hemen telefonla aray\u0131p sat\u0131\u015f a\u015famas\u0131na ge\u00e7in.<\/span><\/p>

3 - M\u00dc\u015eTER\u0130 DAVRANI\u015eLARINA G\u00d6RE AKS\u0130YON \u00dcRET\u0130N<\/strong><\/span><\/p>

CRM program\u0131n\u0131z, bir m\u00fc\u015fterinizin web sitenizde ziyaret etti\u011fi t\u00fcm sayfalar\u0131, yar\u0131da b\u0131rakt\u0131\u011f\u0131 bir form doldurma i\u015flemini, sat\u0131n almadan kapatt\u0131\u011f\u0131 bir sepeti, canl\u0131 sohbette sordu\u011fu bir soruya ald\u0131\u011f\u0131\/alamad\u0131\u011f\u0131 cevab\u0131 gibi kulland\u0131\u011f\u0131 t\u00fcm uygulamalar\u0131 size bildirir. M\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlamd\u0131rman\u0131z\u0131 sa\u011flar. M\u00fc\u015fterinin ihtiyac\u0131n\u0131 kar\u015f\u0131layacak bir \u2018de\u011fer\u2019i \u00fcretmenize yard\u0131mc\u0131 olur.<\/span><\/p>

4 - RAK\u0130P CRM ANAL\u0130Z\u0130 YAPIN<\/strong><\/span><\/p>

Rakipleriniz aras\u0131ndan \u00fc\u00e7 tanesini se\u00e7in ve onlar\u0131n hangi CRM kanallar\u0131n\u0131 kulland\u0131klar\u0131n\u0131 \u00f6\u011frenin. Online veya telefon ile destek sunuyorlar m\u0131, deneme s\u00fcresi veriyorlar m\u0131, iade \u015fartlar\u0131ndaki esnekli\u011fi ka\u00e7 g\u00fcn gibi sorulara cevap verin. K\u0131saca, CRM program\u0131n\u0131z i\u00e7erisindeki y\u00fczlerce farkl\u0131 \u00f6zellikten \u00f6nce hangilerini kullanman\u0131z gerekti\u011fine, rakiplerinize bakarak karar verin.<\/span><\/p>

5 - SATI\u015e S\u00dcREC\u0130N\u0130Z\u0130N G\u00d6RSEL B\u0130R \u015eEMASINI \u00c7\u0130Z\u0130N<\/strong><\/span><\/p>

\u00d6rne\u011fin, tamamlanm\u0131\u015f bir sat\u0131\u015f\u0131 ele al\u0131n ve kasedi geriye do\u011fru, en ba\u015fa sar\u0131n. M\u00fc\u015fteriniz, ilk temas an\u0131ndan itibaren \u00f6deme yapt\u0131\u011f\u0131 ana kadar sizin firman\u0131zda hangi a\u015famalardan ge\u00e7iyor, hangi sayfalar\u0131 ziyaret ediyor, kimlerle telefonla veya online g\u00f6r\u00fc\u015f\u00fcyor. Diyelim ki, g\u00fcn\u00fcn sonunda 5 farkl\u0131 sat\u0131\u015f s\u00fcrecinin g\u00f6rsel \u015femas\u0131n\u0131 \u00e7izdiniz. \u0130\u00e7lerinden y\u0131ld\u0131z olan s\u00fcre\u00e7 ile yolda ayak s\u00fcr\u00fcyeni tespit etmeniz \u00e7ok kolay olacak. Bu s\u00fcre\u00e7lerde aksayan a\u015famalar\u0131 d\u00fczeltmek i\u00e7in en b\u00fcy\u00fck yard\u0131mc\u0131n\u0131z CRM program\u0131n\u0131z olacak.<\/span><\/p> \t\t\t\t","slug":"musteri-iliskileri-yazilimini-etkili-kullanmanin-5-yolu","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"M\u00fc\u015fteri ili\u015fkileri yaz\u0131l\u0131m\u0131n\u0131 etkili kullanman\u0131n 5 yolu","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1079,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}