{"status":true,"post":{"id":27940,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:38:16","created_at":"2021-08-19T21:00:00.000000Z","updated_at":"2022-10-24T12:38:16.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":27940,"is_featured":0,"title":"Mobil cihazlarda reklam sava\u015f\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span>
<\/span>
Amerikan donan\u0131m ve yaz\u0131l\u0131m firmalar\u0131 aras\u0131nda \u00e7etin bir sava\u015f ba\u015f g\u00f6sterdi. Ak\u0131ll\u0131 telefon pazar\u0131na y\u00f6n veren telefon ve bilgisayar \u00fcreticisi Apple, 2021 y\u0131l\u0131 itibariyle kendi \u00fcretti\u011fi cihazlarda kullan\u0131lacak yaz\u0131l\u0131mlara do\u011frudan m\u00fcdahale etmeye ba\u015flad\u0131. Bu m\u00fcdahale neticesinde Facebook ve Google gibi, gelir modeli tamamen reklama dayal\u0131 yaz\u0131l\u0131m firmalar\u0131 ciddi gelir kay\u0131plar\u0131 riskiyle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. <\/span>
<\/span>
KULLANICI G\u0130ZL\u0130L\u0130\u011e\u0130<\/strong><\/span>
<\/span>
Apple, kullan\u0131c\u0131 gizlili\u011finin bir insan hakk\u0131 oldu\u011fu gerek\u00e7esiyle, kendi \u00fcretti\u011fi cihazlarda kullan\u0131lacak uygulamalar\u0131n kullan\u0131c\u0131lardan veri toplamas\u0131n\u0131 do\u011frudan engellemeye ba\u015flad\u0131. \u015eimdiye kadar neredeyse s\u0131n\u0131rs\u0131z denilebilecek boyutta veri toplayan Google, Facebook, Instagram, Whatsapp gibi kurulu\u015flar ba\u015fta olmak \u00fczere iPhone cihazlardaki hemen hemen b\u00fct\u00fcn uygulamalar\u0131n bu karardan olumsuz \u015fekilde etkilenece\u011fi kesin. <\/span>
<\/span>
ONAY VEYA ENGELLEME<\/strong><\/span>
<\/span>
Bu uygulama kapsam\u0131nda, iPhone IOS 14 ve \u00fczeri yaz\u0131l\u0131mlar\u0131 y\u00fckleyen kullan\u0131c\u0131lara, telefonlar\u0131nda herhangi bir uygulama a\u00e7t\u0131klar\u0131nda, bu uygulamaya \u015fahsi verilerini toplamaya izin verip vermedikleri soruluyor. E\u011fer ak\u0131ll\u0131 telefon kullan\u0131c\u0131s\u0131, bir mobil uygulaman\u0131n kendisi hakk\u0131ndaki verileri toplay\u0131p \u00fc\u00e7\u00fcnc\u00fc parti firmalara satmas\u0131 veya kulland\u0131rmas\u0131 konusunda izin vermezse, o mobil uygulaman\u0131n sizin hakk\u0131n\u0131zdaki toplayabilece\u011fi veri miktar\u0131 ciddi derecede s\u0131n\u0131rland\u0131r\u0131lm\u0131\u015f oluyor.<\/span>
<\/span>
ARAMA MOTORLARI<\/strong><\/span>
<\/strong><\/span>
Facebook ve Google gibi gelirlerinin neredeyse tamam\u0131 reklama dayal\u0131 olan sosyal medya ve arama motoru platformlar\u0131, Apple\u2019\u0131n bu hamlesine \u015fimdilik uyum sa\u011flamaya \u00e7al\u0131\u015f\u0131yor. Ancak Apple\u2019\u0131n ba\u015flatt\u0131\u011f\u0131 bu trend sadece IOS 14 yaz\u0131l\u0131m\u0131 ile kalmayabilir. Kullan\u0131c\u0131 gizlili\u011fini garanti etti\u011fini beyan eden Preveil, ProtonMail, Virtu gibi e-mail g\u00f6nderme programlar\u0131, Duckduckgo gibi alternatif arama motorlar\u0131 veya Signal gibi sosyal medya uygulamalar\u0131 giderek daha pop\u00fcler olmaya ba\u015flayabilir.<\/span>
<\/span>
\u0130\u015eLETMELERE ETK\u0130LER\u0130<\/strong><\/span>
<\/span>
Bir\u00e7o\u011fumuz birer sosyal medya kullan\u0131c\u0131 olsak da i\u015fletmeler olarak ayn\u0131 zamanda Google, Youtube, Facebook-Instagram gibi platformlarda reklam veren konumunda olabiliriz. E\u011fer Facebook\u2019ta reklam veren konumunda iseniz IOS 14 yaz\u0131l\u0131m\u0131n\u0131n getirdi\u011fi k\u0131s\u0131tlamalar, reklamlar\u0131n\u0131z\u0131n verim kalitesini d\u00fc\u015f\u00fcrme potansiyeli ta\u015f\u0131yor. Facebook yak\u0131n zaman \u00f6nce yay\u0131nlad\u0131\u011f\u0131 bir bildiri ile reklam verenlerin Apple k\u0131s\u0131tlamalar\u0131ndan minimum hasarla \u00e7\u0131kabilmesi i\u00e7in yapmalar\u0131 gereken bir dizi \u00f6nlemi a\u00e7\u0131klad\u0131.<\/span>
<\/span>
Facebook Ads Manager\u2019a girildi\u011finde kar\u015f\u0131n\u0131za \u00e7\u0131kacak olan k\u0131rm\u0131z\u0131 uyar\u0131da belirtilen ad\u0131mlar\u0131 yerine getirmeniz gerekiyor. \u00d6ncelikle web sitenizin, domain baz\u0131nda Facebook\u2019a tan\u0131mlanmas\u0131 gerekiyor. Tan\u0131mlama i\u015flemi Facebook\u2019un size \u00f6zel verdi\u011fi bir sat\u0131rl\u0131k bir kodu websitenize koymak suretiyle yap\u0131l\u0131yor. Bu i\u015flemi tamamlamak i\u00e7in \u015fu ad\u0131m\u0131 takip edin: Business Manager (Business Suite)>\u0130\u015fletme>\u0130\u015fletme Ayarlar\u0131>Marka Emniyeti>Domainler.<\/span>
<\/span>
KATEGOR\u0130 SINIRLAMASI<\/strong><\/span>
<\/span>
\u0130kinci olarak, sitenize kurmu\u015f oldu\u011funuz Facebook Pixel\u2019in kullan\u0131c\u0131lardan toplad\u0131\u011f\u0131 verileri, pixel ba\u015f\u0131na 8 kategori ile s\u0131n\u0131rlaman\u0131z gerekiyor. Bunun i\u00e7in de Business Manager (Business Suite)>\u0130\u015fletme>\u0130\u015fletme Ayarlar\u0131>Olay Y\u00f6neticisi(Events Manager)> Sitenizde Kurulu Pixel Se\u00e7in>Toplu Olay \u00d6l\u00e7\u00fcm\u00fc>\u0130nternet Olaylar\u0131n\u0131 Yap\u0131land\u0131r>Domain Se\u00e7>Olaylar\u0131 Y\u00f6net>D\u00fczenle>Sizin i\u00e7in en \u00f6nemli 8 Adet Olay\u0131 ekleyin.<\/span>
<\/span>
E\u011fer sitenizde e-ticaret yap\u0131l\u0131yorsa, Al\u0131\u015fveri\u015f, Al\u0131\u015fveri\u015f Ba\u015flatma, Sepete Ekleme ve \u0130\u00e7erik G\u00f6r\u00fcnt\u00fcleme gibi en \u00f6nemli olaylar\u0131 eklemeyi unutmay\u0131n.<\/span><\/p> \t\t\t\t","slug":"mobil-cihazlarda-reklam-savasi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Mobil cihazlarda reklam sava\u015f\u0131","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":168,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":28039,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":27940,"locale":"tr","category_id":73,"title":"Mobil cihazlarda reklam sava\u015f\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span>
<\/span>
Amerikan donan\u0131m ve yaz\u0131l\u0131m firmalar\u0131 aras\u0131nda \u00e7etin bir sava\u015f ba\u015f g\u00f6sterdi. Ak\u0131ll\u0131 telefon pazar\u0131na y\u00f6n veren telefon ve bilgisayar \u00fcreticisi Apple, 2021 y\u0131l\u0131 itibariyle kendi \u00fcretti\u011fi cihazlarda kullan\u0131lacak yaz\u0131l\u0131mlara do\u011frudan m\u00fcdahale etmeye ba\u015flad\u0131. Bu m\u00fcdahale neticesinde Facebook ve Google gibi, gelir modeli tamamen reklama dayal\u0131 yaz\u0131l\u0131m firmalar\u0131 ciddi gelir kay\u0131plar\u0131 riskiyle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. <\/span>
<\/span>
KULLANICI G\u0130ZL\u0130L\u0130\u011e\u0130<\/strong><\/span>
<\/span>
Apple, kullan\u0131c\u0131 gizlili\u011finin bir insan hakk\u0131 oldu\u011fu gerek\u00e7esiyle, kendi \u00fcretti\u011fi cihazlarda kullan\u0131lacak uygulamalar\u0131n kullan\u0131c\u0131lardan veri toplamas\u0131n\u0131 do\u011frudan engellemeye ba\u015flad\u0131. \u015eimdiye kadar neredeyse s\u0131n\u0131rs\u0131z denilebilecek boyutta veri toplayan Google, Facebook, Instagram, Whatsapp gibi kurulu\u015flar ba\u015fta olmak \u00fczere iPhone cihazlardaki hemen hemen b\u00fct\u00fcn uygulamalar\u0131n bu karardan olumsuz \u015fekilde etkilenece\u011fi kesin. <\/span>
<\/span>
ONAY VEYA ENGELLEME<\/strong><\/span>
<\/span>
Bu uygulama kapsam\u0131nda, iPhone IOS 14 ve \u00fczeri yaz\u0131l\u0131mlar\u0131 y\u00fckleyen kullan\u0131c\u0131lara, telefonlar\u0131nda herhangi bir uygulama a\u00e7t\u0131klar\u0131nda, bu uygulamaya \u015fahsi verilerini toplamaya izin verip vermedikleri soruluyor. E\u011fer ak\u0131ll\u0131 telefon kullan\u0131c\u0131s\u0131, bir mobil uygulaman\u0131n kendisi hakk\u0131ndaki verileri toplay\u0131p \u00fc\u00e7\u00fcnc\u00fc parti firmalara satmas\u0131 veya kulland\u0131rmas\u0131 konusunda izin vermezse, o mobil uygulaman\u0131n sizin hakk\u0131n\u0131zdaki toplayabilece\u011fi veri miktar\u0131 ciddi derecede s\u0131n\u0131rland\u0131r\u0131lm\u0131\u015f oluyor.<\/span>
<\/span>
ARAMA MOTORLARI<\/strong><\/span>
<\/strong><\/span>
Facebook ve Google gibi gelirlerinin neredeyse tamam\u0131 reklama dayal\u0131 olan sosyal medya ve arama motoru platformlar\u0131, Apple\u2019\u0131n bu hamlesine \u015fimdilik uyum sa\u011flamaya \u00e7al\u0131\u015f\u0131yor. Ancak Apple\u2019\u0131n ba\u015flatt\u0131\u011f\u0131 bu trend sadece IOS 14 yaz\u0131l\u0131m\u0131 ile kalmayabilir. Kullan\u0131c\u0131 gizlili\u011fini garanti etti\u011fini beyan eden Preveil, ProtonMail, Virtu gibi e-mail g\u00f6nderme programlar\u0131, Duckduckgo gibi alternatif arama motorlar\u0131 veya Signal gibi sosyal medya uygulamalar\u0131 giderek daha pop\u00fcler olmaya ba\u015flayabilir.<\/span>
<\/span>
\u0130\u015eLETMELERE ETK\u0130LER\u0130<\/strong><\/span>
<\/span>
Bir\u00e7o\u011fumuz birer sosyal medya kullan\u0131c\u0131 olsak da i\u015fletmeler olarak ayn\u0131 zamanda Google, Youtube, Facebook-Instagram gibi platformlarda reklam veren konumunda olabiliriz. E\u011fer Facebook\u2019ta reklam veren konumunda iseniz IOS 14 yaz\u0131l\u0131m\u0131n\u0131n getirdi\u011fi k\u0131s\u0131tlamalar, reklamlar\u0131n\u0131z\u0131n verim kalitesini d\u00fc\u015f\u00fcrme potansiyeli ta\u015f\u0131yor. Facebook yak\u0131n zaman \u00f6nce yay\u0131nlad\u0131\u011f\u0131 bir bildiri ile reklam verenlerin Apple k\u0131s\u0131tlamalar\u0131ndan minimum hasarla \u00e7\u0131kabilmesi i\u00e7in yapmalar\u0131 gereken bir dizi \u00f6nlemi a\u00e7\u0131klad\u0131.<\/span>
<\/span>
Facebook Ads Manager\u2019a girildi\u011finde kar\u015f\u0131n\u0131za \u00e7\u0131kacak olan k\u0131rm\u0131z\u0131 uyar\u0131da belirtilen ad\u0131mlar\u0131 yerine getirmeniz gerekiyor. \u00d6ncelikle web sitenizin, domain baz\u0131nda Facebook\u2019a tan\u0131mlanmas\u0131 gerekiyor. Tan\u0131mlama i\u015flemi Facebook\u2019un size \u00f6zel verdi\u011fi bir sat\u0131rl\u0131k bir kodu websitenize koymak suretiyle yap\u0131l\u0131yor. Bu i\u015flemi tamamlamak i\u00e7in \u015fu ad\u0131m\u0131 takip edin: Business Manager (Business Suite)>\u0130\u015fletme>\u0130\u015fletme Ayarlar\u0131>Marka Emniyeti>Domainler.<\/span>
<\/span>
KATEGOR\u0130 SINIRLAMASI<\/strong><\/span>
<\/span>
\u0130kinci olarak, sitenize kurmu\u015f oldu\u011funuz Facebook Pixel\u2019in kullan\u0131c\u0131lardan toplad\u0131\u011f\u0131 verileri, pixel ba\u015f\u0131na 8 kategori ile s\u0131n\u0131rlaman\u0131z gerekiyor. Bunun i\u00e7in de Business Manager (Business Suite)>\u0130\u015fletme>\u0130\u015fletme Ayarlar\u0131>Olay Y\u00f6neticisi(Events Manager)> Sitenizde Kurulu Pixel Se\u00e7in>Toplu Olay \u00d6l\u00e7\u00fcm\u00fc>\u0130nternet Olaylar\u0131n\u0131 Yap\u0131land\u0131r>Domain Se\u00e7>Olaylar\u0131 Y\u00f6net>D\u00fczenle>Sizin i\u00e7in en \u00f6nemli 8 Adet Olay\u0131 ekleyin.<\/span>
<\/span>
E\u011fer sitenizde e-ticaret yap\u0131l\u0131yorsa, Al\u0131\u015fveri\u015f, Al\u0131\u015fveri\u015f Ba\u015flatma, Sepete Ekleme ve \u0130\u00e7erik G\u00f6r\u00fcnt\u00fcleme gibi en \u00f6nemli olaylar\u0131 eklemeyi unutmay\u0131n.<\/span><\/p> \t\t\t\t","slug":"mobil-cihazlarda-reklam-savasi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Mobil cihazlarda reklam sava\u015f\u0131","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":168,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}