{"status":true,"post":{"id":27219,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:29:31","created_at":"2021-06-24T21:00:00.000000Z","updated_at":"2022-10-24T12:29:31.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":27219,"is_featured":0,"title":"Kanca tekni\u011fi ve al\u0131\u015fkanl\u0131klar\u0131n g\u00fcc\u00fc","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR. ADNAN ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong>om<\/strong><\/span><\/p>  <p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131da al\u0131\u015fkanl\u0131k yap\u0131c\u0131 kanca tekni\u011finden bahsetmi\u015ftik. Al\u0131\u015fkanl\u0131klar ve de\u011fi\u015fken \u00f6d\u00fcllerin g\u00fcc\u00fcn\u00fc \u00e7\u0131k\u0131\u015f noktas\u0131 olarak alan Nir Eyal, bilinen \u00fc\u00e7 ad\u0131ml\u0131 al\u0131\u015fkanl\u0131k d\u00f6ng\u00fcs\u00fcne d\u00f6rd\u00fcnc\u00fc bir ad\u0131m ekleyerek, ba\u011f\u0131ml\u0131l\u0131k yap\u0131c\u0131 dijital \u00fcr\u00fcnler i\u00e7in etkili bir tasar\u0131m tekni\u011fi geli\u015ftirdi. Kanca (hook) ad\u0131 verilen ve tetikleyici (i\u015faret), aksiyon (rutin), (de\u011fi\u015fken) \u00f6d\u00fcl ve (platforma) yat\u0131r\u0131m ad\u0131mlar\u0131ndan olu\u015fan bu teknik, ba\u011f\u0131ml\u0131l\u0131k yapan bir al\u0131\u015fkanl\u0131k d\u00f6ng\u00fcs\u00fcn\u00fc hedefliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kanca modelinin Facebook uygulamas\u0131 \u00fczerinden a\u00e7\u0131klanmas\u0131 \u015fu \u015fekilde: Ak\u0131ll\u0131 telefona gelen mobil bildirim tetikleyici ad\u0131m\u0131 olu\u015fturur; aksiyon, mobil uygulamaya girme davran\u0131\u015f\u0131d\u0131r; de\u011fi\u015fken \u00f6d\u00fcl ise bildirimin neyle ilgili oldu\u011fudur. \u00d6rne\u011fin kullan\u0131c\u0131, platforma \u00e7ok say\u0131da foto\u011fraftan olu\u015fan bir alb\u00fcm y\u00fckledi\u011fi g\u00fcn\u00fcn ertesinde ka\u00e7 ki\u015finin hangi foto\u011fraf\u0131 be\u011fendi\u011fi, nas\u0131l yorum yapt\u0131\u011f\u0131 gibi geri bildirimleri (de\u011fi\u015fken \u00f6d\u00fclleri) uygulamaya girmeden (aksiyonu ger\u00e7ekle\u015ftirmeden) g\u00f6remez. Foto\u011fraflar\u0131 be\u011fenip yorum yapanlardan biri hen\u00fcz arkada\u015f olarak ekli de\u011filse kullan\u0131c\u0131n\u0131n ilgili ki\u015fiye arkada\u015fl\u0131k iste\u011finde bulunmas\u0131, son ad\u0131m olan platforma yat\u0131r\u0131m\u0131 ifade eder. Yat\u0131r\u0131m ne kadar fazla olursa platformu b\u0131rakmak o \u00f6l\u00e7\u00fcde zorla\u015f\u0131r. Dahas\u0131 arkada\u015fl\u0131k iste\u011fi, kar\u015f\u0131 tarafa da yeni bir mobil bildirim g\u00f6nderilmesine sebep olur. Bu etkile\u015fimli sistem, kullan\u0131c\u0131lar\u0131n\u0131 s\u00fcrekli bir d\u00f6ng\u00fc i\u00e7inde tutar. Zamanla d\u0131\u015fsal tetikleyiciden \u00e7ok i\u00e7sel tetikleyicinin etkili olmas\u0131 ama\u00e7lan\u0131r. \u0130\u00e7sel tetikleyiciye \u00f6rnek olarak bireyin kendisini yaln\u0131z hissetmesi ya da daha \u00e7ok arkada\u015f sahibi olma iste\u011fi verilebilir. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>KANCADA \u0130DEAL AKI\u015e<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kanca modelinde ideal ak\u0131\u015f, d\u0131\u015fsal tetikleyiciyle ba\u015flayan s\u00fcrecin zamanla i\u00e7sel tetikleyiciye d\u00f6nmesidir. Bir\u00e7ok online hizmet, en ince ayr\u0131nt\u0131s\u0131na kadar d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f, kendine has bir kanca modeli geli\u015ftirmi\u015ftir. Kanca modelinin i\u00e7y\u00fcz\u00fcn\u00fc Instagram mobil uygulamas\u0131yla daha detayl\u0131 bi\u00e7imde a\u00e7\u0131klamak m\u00fcmk\u00fcn. Buna g\u00f6re s\u00fcre\u00e7 d\u0131\u015fsal tetikleyici olan mobil bildirimle ba\u015flar. Ard\u0131ndan eylem a\u015famas\u0131 yani Instagram mobil uygulamas\u0131na giri\u015f eylemi ger\u00e7ekle\u015fir. Ak\u0131ll\u0131 telefonlar\u0131n \u015fifre girmek yerine parmak izi tan\u0131tarak kilit a\u00e7ma \u00f6zelli\u011fi sayesinde uygulamaya giri\u015f eylemi son derece kolayla\u015ft\u0131. Bu durum, yukar\u0131da bahsedildi\u011fi \u00fczere eylemin al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015fmesinde ciddi bir etkide bulunur. \u00d6d\u00fcl\u00fcn de\u011fi\u015fken olmas\u0131, oto-pilotta i\u015fleyen beynin \u015fa\u015f\u0131rt\u0131larak uyar\u0131lmas\u0131n\u0131 ve \u00f6d\u00fcl\u00fc peki\u015ftire\u00e7 olarak alg\u0131layarak bu durumu not etmesini sa\u011flar. Yat\u0131r\u0131m a\u015famas\u0131, zamanla davran\u0131\u015f\u0131 tekrarlamay\u0131 gerektirecek ve nihayet d\u00f6ng\u00fcden kopmay\u0131 imk\u00e2ns\u0131zla\u015ft\u0131racak bi\u00e7imde platforma emek harcamay\u0131 ifade eder. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Instagram uygulamas\u0131 \u00f6zelinde bu yat\u0131r\u0131m, s\u00fcre\u00e7 i\u00e7inde biriktirilen takip\u00e7i say\u0131s\u0131 ve olu\u015fturulan resim ar\u015fividir. Bu sistem, uzun vadede d\u0131\u015fsal tetikleyicinin i\u00e7sel tetikleyiciyle yer de\u011fi\u015ftirmesini ama\u00e7lar. Instagram uygulamas\u0131nda i\u00e7sel tetikleyici, o anda yakalanan manzaran\u0131n ka\u00e7\u0131r\u0131lmadan foto\u011fraflanmas\u0131 arzusudur. Bu negatif ve belli belirsiz duygu, al\u0131\u015fkanl\u0131k d\u00f6ng\u00fcs\u00fc i\u00e7in idealdir. Duygunun negatif olmas\u0131 harekete ge\u00e7meyi sa\u011flarken, belli belirsiz bir duygu olmas\u0131 da davran\u0131\u015f\u0131n bilin\u00e7 seviyesine gelmeden al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015fmesine olanak tan\u0131r. Facebook, ki\u015finin kendisini yaln\u0131z hissetti\u011fi anda; Youtube, ki\u015finin can\u0131 s\u0131k\u0131l\u0131p e\u011flenmek istedi\u011fi anda al\u0131\u015fkanl\u0131k bi\u00e7iminde ilk akla gelen adres olma amac\u0131yla hareket eder.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>OYUNLA\u015eTIRMA STRATEJ\u0130S\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015faret ve \u00f6d\u00fcl kelimeleri size yabanc\u0131 gelmedi de\u011fil mi? Oyunla\u015ft\u0131rma stratejisinde nihai olarak ama\u00e7lanan bariz i\u015faretlerle arzu edilen bir aksiyonu almaya te\u015fvik etmek ve rutinin sonunda \u00f6d\u00fcl koyarak bunu bilin\u00e7alt\u0131n\u0131n programlad\u0131\u011f\u0131 bir al\u0131\u015fkanl\u0131k haline gelmesini sa\u011flamak. Oyunla\u015ft\u0131rman\u0131n temel psikolojisi bu ilkeye dayan\u0131r.<\/span><\/p>  \t\t\t\t","slug":"kanca-teknigi-ve-aliskanliklarin-gucu","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Kanca tekni\u011fi ve al\u0131\u015fkanl\u0131klar\u0131n g\u00fcc\u00fc","meta_description":"DO\u00c7. DR. ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1261,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":27318,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":27219,"locale":"tr","category_id":73,"title":"Kanca tekni\u011fi ve al\u0131\u015fkanl\u0131klar\u0131n g\u00fcc\u00fc","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR. ADNAN ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong>om<\/strong><\/span><\/p>  <p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131da al\u0131\u015fkanl\u0131k yap\u0131c\u0131 kanca tekni\u011finden bahsetmi\u015ftik. Al\u0131\u015fkanl\u0131klar ve de\u011fi\u015fken \u00f6d\u00fcllerin g\u00fcc\u00fcn\u00fc \u00e7\u0131k\u0131\u015f noktas\u0131 olarak alan Nir Eyal, bilinen \u00fc\u00e7 ad\u0131ml\u0131 al\u0131\u015fkanl\u0131k d\u00f6ng\u00fcs\u00fcne d\u00f6rd\u00fcnc\u00fc bir ad\u0131m ekleyerek, ba\u011f\u0131ml\u0131l\u0131k yap\u0131c\u0131 dijital \u00fcr\u00fcnler i\u00e7in etkili bir tasar\u0131m tekni\u011fi geli\u015ftirdi. Kanca (hook) ad\u0131 verilen ve tetikleyici (i\u015faret), aksiyon (rutin), (de\u011fi\u015fken) \u00f6d\u00fcl ve (platforma) yat\u0131r\u0131m ad\u0131mlar\u0131ndan olu\u015fan bu teknik, ba\u011f\u0131ml\u0131l\u0131k yapan bir al\u0131\u015fkanl\u0131k d\u00f6ng\u00fcs\u00fcn\u00fc hedefliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kanca modelinin Facebook uygulamas\u0131 \u00fczerinden a\u00e7\u0131klanmas\u0131 \u015fu \u015fekilde: Ak\u0131ll\u0131 telefona gelen mobil bildirim tetikleyici ad\u0131m\u0131 olu\u015fturur; aksiyon, mobil uygulamaya girme davran\u0131\u015f\u0131d\u0131r; de\u011fi\u015fken \u00f6d\u00fcl ise bildirimin neyle ilgili oldu\u011fudur. \u00d6rne\u011fin kullan\u0131c\u0131, platforma \u00e7ok say\u0131da foto\u011fraftan olu\u015fan bir alb\u00fcm y\u00fckledi\u011fi g\u00fcn\u00fcn ertesinde ka\u00e7 ki\u015finin hangi foto\u011fraf\u0131 be\u011fendi\u011fi, nas\u0131l yorum yapt\u0131\u011f\u0131 gibi geri bildirimleri (de\u011fi\u015fken \u00f6d\u00fclleri) uygulamaya girmeden (aksiyonu ger\u00e7ekle\u015ftirmeden) g\u00f6remez. Foto\u011fraflar\u0131 be\u011fenip yorum yapanlardan biri hen\u00fcz arkada\u015f olarak ekli de\u011filse kullan\u0131c\u0131n\u0131n ilgili ki\u015fiye arkada\u015fl\u0131k iste\u011finde bulunmas\u0131, son ad\u0131m olan platforma yat\u0131r\u0131m\u0131 ifade eder. Yat\u0131r\u0131m ne kadar fazla olursa platformu b\u0131rakmak o \u00f6l\u00e7\u00fcde zorla\u015f\u0131r. Dahas\u0131 arkada\u015fl\u0131k iste\u011fi, kar\u015f\u0131 tarafa da yeni bir mobil bildirim g\u00f6nderilmesine sebep olur. Bu etkile\u015fimli sistem, kullan\u0131c\u0131lar\u0131n\u0131 s\u00fcrekli bir d\u00f6ng\u00fc i\u00e7inde tutar. Zamanla d\u0131\u015fsal tetikleyiciden \u00e7ok i\u00e7sel tetikleyicinin etkili olmas\u0131 ama\u00e7lan\u0131r. \u0130\u00e7sel tetikleyiciye \u00f6rnek olarak bireyin kendisini yaln\u0131z hissetmesi ya da daha \u00e7ok arkada\u015f sahibi olma iste\u011fi verilebilir. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>KANCADA \u0130DEAL AKI\u015e<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Kanca modelinde ideal ak\u0131\u015f, d\u0131\u015fsal tetikleyiciyle ba\u015flayan s\u00fcrecin zamanla i\u00e7sel tetikleyiciye d\u00f6nmesidir. Bir\u00e7ok online hizmet, en ince ayr\u0131nt\u0131s\u0131na kadar d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f, kendine has bir kanca modeli geli\u015ftirmi\u015ftir. Kanca modelinin i\u00e7y\u00fcz\u00fcn\u00fc Instagram mobil uygulamas\u0131yla daha detayl\u0131 bi\u00e7imde a\u00e7\u0131klamak m\u00fcmk\u00fcn. Buna g\u00f6re s\u00fcre\u00e7 d\u0131\u015fsal tetikleyici olan mobil bildirimle ba\u015flar. Ard\u0131ndan eylem a\u015famas\u0131 yani Instagram mobil uygulamas\u0131na giri\u015f eylemi ger\u00e7ekle\u015fir. Ak\u0131ll\u0131 telefonlar\u0131n \u015fifre girmek yerine parmak izi tan\u0131tarak kilit a\u00e7ma \u00f6zelli\u011fi sayesinde uygulamaya giri\u015f eylemi son derece kolayla\u015ft\u0131. Bu durum, yukar\u0131da bahsedildi\u011fi \u00fczere eylemin al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015fmesinde ciddi bir etkide bulunur. \u00d6d\u00fcl\u00fcn de\u011fi\u015fken olmas\u0131, oto-pilotta i\u015fleyen beynin \u015fa\u015f\u0131rt\u0131larak uyar\u0131lmas\u0131n\u0131 ve \u00f6d\u00fcl\u00fc peki\u015ftire\u00e7 olarak alg\u0131layarak bu durumu not etmesini sa\u011flar. Yat\u0131r\u0131m a\u015famas\u0131, zamanla davran\u0131\u015f\u0131 tekrarlamay\u0131 gerektirecek ve nihayet d\u00f6ng\u00fcden kopmay\u0131 imk\u00e2ns\u0131zla\u015ft\u0131racak bi\u00e7imde platforma emek harcamay\u0131 ifade eder. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Instagram uygulamas\u0131 \u00f6zelinde bu yat\u0131r\u0131m, s\u00fcre\u00e7 i\u00e7inde biriktirilen takip\u00e7i say\u0131s\u0131 ve olu\u015fturulan resim ar\u015fividir. Bu sistem, uzun vadede d\u0131\u015fsal tetikleyicinin i\u00e7sel tetikleyiciyle yer de\u011fi\u015ftirmesini ama\u00e7lar. Instagram uygulamas\u0131nda i\u00e7sel tetikleyici, o anda yakalanan manzaran\u0131n ka\u00e7\u0131r\u0131lmadan foto\u011fraflanmas\u0131 arzusudur. Bu negatif ve belli belirsiz duygu, al\u0131\u015fkanl\u0131k d\u00f6ng\u00fcs\u00fc i\u00e7in idealdir. Duygunun negatif olmas\u0131 harekete ge\u00e7meyi sa\u011flarken, belli belirsiz bir duygu olmas\u0131 da davran\u0131\u015f\u0131n bilin\u00e7 seviyesine gelmeden al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015fmesine olanak tan\u0131r. Facebook, ki\u015finin kendisini yaln\u0131z hissetti\u011fi anda; Youtube, ki\u015finin can\u0131 s\u0131k\u0131l\u0131p e\u011flenmek istedi\u011fi anda al\u0131\u015fkanl\u0131k bi\u00e7iminde ilk akla gelen adres olma amac\u0131yla hareket eder.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>OYUNLA\u015eTIRMA STRATEJ\u0130S\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015faret ve \u00f6d\u00fcl kelimeleri size yabanc\u0131 gelmedi de\u011fil mi? Oyunla\u015ft\u0131rma stratejisinde nihai olarak ama\u00e7lanan bariz i\u015faretlerle arzu edilen bir aksiyonu almaya te\u015fvik etmek ve rutinin sonunda \u00f6d\u00fcl koyarak bunu bilin\u00e7alt\u0131n\u0131n programlad\u0131\u011f\u0131 bir al\u0131\u015fkanl\u0131k haline gelmesini sa\u011flamak. Oyunla\u015ft\u0131rman\u0131n temel psikolojisi bu ilkeye dayan\u0131r.<\/span><\/p>  \t\t\t\t","slug":"kanca-teknigi-ve-aliskanliklarin-gucu","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Kanca tekni\u011fi ve al\u0131\u015fkanl\u0131klar\u0131n g\u00fcc\u00fc","meta_description":"DO\u00c7. DR. ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1261,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}