{"status":true,"post":{"id":20610,"user_id":5,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:53:48","created_at":"2019-07-11T21:00:00.000000Z","updated_at":"2022-10-24T10:53:48.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20610,"is_featured":0,"title":"\u0130stanbul yeniden sahnede","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

7-8 y\u0131l \u00f6nce \u0130stanbul\u2019un nas\u0131l bir \u015fehir oldu\u011funu m\u00fczakere eden \u00f6nemli bir tart\u0131\u015fma toplant\u0131s\u0131na kat\u0131lm\u0131\u015ft\u0131m. M\u00fczakere \u00f6ncesi bir sunum yap\u0131lm\u0131\u015f ve \u0130stanbul\u2019un marka bir \u015fehir olmas\u0131 i\u00e7in nelerin yap\u0131lmas\u0131 gerekti\u011fi \u00fczerine odaklan\u0131lm\u0131\u015ft\u0131. Sunum kurgusu da tamamen bu fikrin \u00fczerine yap\u0131lm\u0131\u015ft\u0131. Ben de s\u00f6z al\u0131p \u00f6zetle \u015funlar\u0131 s\u00f6ylemi\u015ftim; \u2018marka\u2019 kavram\u0131n\u0131n \u00f6z\u00fcnde \u2018gelip ge\u00e7ici\u2019 bir anlay\u0131\u015f vard\u0131r. Yani bir g\u00fcn marka olan bir unsur bir ba\u015fka zaman bu \u00f6zelli\u011fini kaybedebilir. Dolay\u0131s\u0131yla \u0130stanbul gibi e\u015fsizli\u011fi, k\u00fclt\u00fcrel miras zenginli\u011fi, ilham vericili\u011fi, kreatifli\u011fi, \u00e7ok k\u00fclt\u00fcrl\u00fcl\u00fc\u011f\u00fc, do\u011fal g\u00fczelli\u011fi ve saymakla bitiremeyece\u011fimiz kendine has \u00f6zelliklerini b\u00fcnyesinde ta\u015f\u0131yan bir kadim \u015fehri \u2018marka\u2019 kavram\u0131 ile yan yana d\u00fc\u015f\u00fcnmenin \u0130stanbul\u2019a hakaret say\u0131laca\u011f\u0131n\u0131 anlatm\u0131\u015ft\u0131m. Bundan sonra tart\u0131\u015fman\u0131n seyri markadan uzakla\u015f\u0131p \u0130stanbul\u2019un di\u011fer \u00f6zellikleri \u00fczerine yo\u011funla\u015farak devam etmi\u015fti.<\/span><\/p>

\u015eimdi bu mukaddimeyi neden yapt\u0131\u011f\u0131m\u0131z\u0131 a\u00e7\u0131klamam\u0131z gerekir. \u0130stanbul, kendi dinamizmini kendi yaratan bir \u015fehir olarak \u00fclkenin \u00f6n\u00fcnde gitme \u00f6zelli\u011fine hatta onu s\u00fcr\u00fckleme yetece\u011fine sahip. B\u00f6lgede ve \u00fclkede ya\u015fanan \u00e7ok boyutlu krizler elbette \u0130stanbul\u2019u da etkiledi ve ba\u015fta turizm olarak bundan ciddi \u00f6l\u00e7\u00fcde zarar g\u00f6rd\u00fc. Bir de \u00fczerinden \u00fc\u00e7\u00fcnc\u00fc y\u0131l d\u00f6n\u00fcm\u00fcn\u00fc ya\u015fad\u0131\u011f\u0131m\u0131z, \u015fehitlerimizi rahmetle and\u0131\u011f\u0131m\u0131z, FET\u00d6 \u00e7etesinin f\u00fctursuz bir 15 Temmuz vatan hainli\u011fi ge\u00e7ince kriz iyice derinle\u015fti. Turizmin g\u00f6stergesi say\u0131lan m\u00fczelerin ziyaret\u00e7i say\u0131s\u0131 azald\u0131. Oteller ve bilumum turistik tesisler bu s\u00fcre\u00e7te ayakta kalma m\u00fccadelesi verdiler. Kruvaziyer turizmi, \u0130stanbul\u2019a ara verdi.<\/span><\/p>

\u015eimdi \u015f\u00fck\u00fcrler olsun ki bunlar\u0131n t\u00fcm\u00fc ge\u00e7ti. M\u00fczeler yeni ziyaret\u00e7i rekorlar\u0131 k\u0131r\u0131yorlar, oteller ve restoranlar memnun. D\u00fcnyan\u0131n en eski \u00e7ar\u015f\u0131lar\u0131ndan biri olan Kapal\u0131\u00e7ar\u015f\u0131 esnaf\u0131n\u0131n gidi\u015fattan y\u00fczleri g\u00fcl\u00fcyor. \u0130stanbul turizmi i\u00e7in \u00f6nemli olan Kruvaziyer turizmi, uzun bir d\u00f6nemin sonunda tekrar canlan\u0131yor. Yine bu \u015fehrin g\u00f6stergesi kabul edilen kongre turizmi yeniden eski g\u00fcnlerine kavu\u015fuyor. Velhas\u0131l \u0130stanbul kendi dinamizmini kendi yaratan bir \u015fehir olarak sahnede var olmaya devam ediyor.<\/span><\/p>

Sahnede var olu\u015f nas\u0131l devam edecek? Elbette g\u00fcven duygusu i\u00e7inde. G\u00fcvenlik ile g\u00fcven korelasyonunu iyi kurarak. Zira her \u015fey g\u00fcvenle ba\u015flar onun zedelenmesiyle yok olur. Bu anlamda d\u00fcnyada \u0130stanbul\u2019a g\u00fcven art\u0131\u015f\u0131 y\u00fckseliyor. Bunun ekonomiye etkisi ayn\u0131 oranda art\u0131yor. Yat\u0131r\u0131mc\u0131n\u0131n ve dolay\u0131s\u0131yla \u00e7al\u0131\u015fan\u0131n g\u00f6z\u00fc yeniden \u0130stanbul\u2019a y\u00f6nleniyor. Yabanc\u0131lar \u0130stanbul\u2019dan gayrimenkul edinme i\u015fini canland\u0131r\u0131yor. Yak\u0131n co\u011frafyam\u0131zda problem ya\u015fayan \u00fclkelerdeki bir\u00e7ok insan, \u0130stanbul\u2019da ikinci bir ev a\u00e7arak aile ya\u015fant\u0131s\u0131n\u0131 g\u00fcven i\u00e7inde buradan destekliyor.<\/span><\/p>

Di\u011fer taraftan \u0130stanbul\u2019da sa\u011fl\u0131k turizmi m\u00fcthi\u015f canlan\u0131yor. \u00c7\u00fcnk\u00fc doktor kalitemiz ve teknik altyap\u0131m\u0131z \u00e7ok iyi bir noktada. Hizmet kalitemiz Avrupa \u00fclkeleri ile yar\u0131\u015f\u0131r durumda. Fiyatlar\u0131m\u0131z ise onlara g\u00f6re \u00e7ok makul noktada. Hem \u00fcniversite hastanelerimiz hem de Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n hastaneleri yurtd\u0131\u015f\u0131ndan gelen hastalara cazip gelen \u00f6zel programlar uyguluyor. Sa\u011fl\u0131k turizmi yapan profesyonel kurulu\u015flar iyice tecr\u00fcbe kazand\u0131lar ve arac\u0131l\u0131k i\u015fini kusursuz yaparak memnuniyeti art\u0131r\u0131yorlar. Afrika\u2019dan bile \u00e7ok say\u0131da hasta ak\u0131\u015f\u0131 var.<\/span><\/p>

Bir ba\u015fka husus; yabanc\u0131 \u00f6\u011frenci say\u0131s\u0131n\u0131n yeniden bir trend yakalamas\u0131. \u0130stanbul\u2019da 60\u2019a yakla\u015fan \u00fcniversite say\u0131s\u0131 ve hem b\u00f6l\u00fcm hem de fiyat a\u00e7\u0131s\u0131ndan farkl\u0131 se\u00e7eneklerin mevcut olmas\u0131 pazar pay\u0131m\u0131z\u0131 art\u0131ran \u00f6nemli bir unsur. Lisans e\u011fitiminin yan\u0131nda lisans\u00fcst\u00fc e\u011fitimin de b\u00fcy\u00fck bir \u00e7e\u015fitlilik sunmas\u0131 cazibeyi art\u0131r\u0131yor. Devlet \u00fcniversitelerinde de \u00e7ok say\u0131da yabanc\u0131 \u00f6\u011frenci bulunuyor. YTB\u2019nin T\u00fcrkiye burslar\u0131 bu ilgiyi art\u0131ran \u00f6nemli bir unsur oldu. Maarif Vakf\u0131\u2019n\u0131n okullar\u0131ndan mezuniyetlerin ba\u015flamas\u0131 da mezun \u00f6\u011frencilerin y\u00f6nlendirilmesi ile \u00f6zellikle \u0130stanbul\u2019a ilgiyi art\u0131r\u0131yor.<\/span><\/p>

Her \u015fey g\u00fcll\u00fck g\u00fclistanl\u0131k de\u011fil \u015f\u00fcphesiz. Ama \u0130stanbul\u2019un g\u00f6stergeleri yeniden iyiye do\u011fru gidiyor. Bu \u015fehrin cazibesini art\u0131rmas\u0131 \u00fclkeye de art\u0131 bir de\u011fer kazand\u0131racak ve hareketlendirecek. Fethin ruhu \u0130stanbul\u2019da ya\u015famaya devam edecek.<\/span><\/p> \t\t\t\t","slug":"istanbul-yeniden-sahnede","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130stanbul yeniden sahnede","meta_description":"Prof. Dr. Ahmet Emre B\u0130LG\u0130L\u0130","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":304,"cropped_1200x675":null,"user":{"id":5,"name":"AHMET EMRE","surname":"B\u0130LG\u0130L\u0130","email":"mcetiner@menemencioglu.net","slug":"prof-dr-ahmet-emre-bilgili","avatar":"\/front\/uploads\/avatar\/173369160076ryfup3NGA3Op4.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-09-15T09:39:41.000000Z","updated_at":"2024-12-18T10:21:44.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20709,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20610,"locale":"tr","category_id":73,"title":"\u0130stanbul yeniden sahnede","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

7-8 y\u0131l \u00f6nce \u0130stanbul\u2019un nas\u0131l bir \u015fehir oldu\u011funu m\u00fczakere eden \u00f6nemli bir tart\u0131\u015fma toplant\u0131s\u0131na kat\u0131lm\u0131\u015ft\u0131m. M\u00fczakere \u00f6ncesi bir sunum yap\u0131lm\u0131\u015f ve \u0130stanbul\u2019un marka bir \u015fehir olmas\u0131 i\u00e7in nelerin yap\u0131lmas\u0131 gerekti\u011fi \u00fczerine odaklan\u0131lm\u0131\u015ft\u0131. Sunum kurgusu da tamamen bu fikrin \u00fczerine yap\u0131lm\u0131\u015ft\u0131. Ben de s\u00f6z al\u0131p \u00f6zetle \u015funlar\u0131 s\u00f6ylemi\u015ftim; \u2018marka\u2019 kavram\u0131n\u0131n \u00f6z\u00fcnde \u2018gelip ge\u00e7ici\u2019 bir anlay\u0131\u015f vard\u0131r. Yani bir g\u00fcn marka olan bir unsur bir ba\u015fka zaman bu \u00f6zelli\u011fini kaybedebilir. Dolay\u0131s\u0131yla \u0130stanbul gibi e\u015fsizli\u011fi, k\u00fclt\u00fcrel miras zenginli\u011fi, ilham vericili\u011fi, kreatifli\u011fi, \u00e7ok k\u00fclt\u00fcrl\u00fcl\u00fc\u011f\u00fc, do\u011fal g\u00fczelli\u011fi ve saymakla bitiremeyece\u011fimiz kendine has \u00f6zelliklerini b\u00fcnyesinde ta\u015f\u0131yan bir kadim \u015fehri \u2018marka\u2019 kavram\u0131 ile yan yana d\u00fc\u015f\u00fcnmenin \u0130stanbul\u2019a hakaret say\u0131laca\u011f\u0131n\u0131 anlatm\u0131\u015ft\u0131m. Bundan sonra tart\u0131\u015fman\u0131n seyri markadan uzakla\u015f\u0131p \u0130stanbul\u2019un di\u011fer \u00f6zellikleri \u00fczerine yo\u011funla\u015farak devam etmi\u015fti.<\/span><\/p>

\u015eimdi bu mukaddimeyi neden yapt\u0131\u011f\u0131m\u0131z\u0131 a\u00e7\u0131klamam\u0131z gerekir. \u0130stanbul, kendi dinamizmini kendi yaratan bir \u015fehir olarak \u00fclkenin \u00f6n\u00fcnde gitme \u00f6zelli\u011fine hatta onu s\u00fcr\u00fckleme yetece\u011fine sahip. B\u00f6lgede ve \u00fclkede ya\u015fanan \u00e7ok boyutlu krizler elbette \u0130stanbul\u2019u da etkiledi ve ba\u015fta turizm olarak bundan ciddi \u00f6l\u00e7\u00fcde zarar g\u00f6rd\u00fc. Bir de \u00fczerinden \u00fc\u00e7\u00fcnc\u00fc y\u0131l d\u00f6n\u00fcm\u00fcn\u00fc ya\u015fad\u0131\u011f\u0131m\u0131z, \u015fehitlerimizi rahmetle and\u0131\u011f\u0131m\u0131z, FET\u00d6 \u00e7etesinin f\u00fctursuz bir 15 Temmuz vatan hainli\u011fi ge\u00e7ince kriz iyice derinle\u015fti. Turizmin g\u00f6stergesi say\u0131lan m\u00fczelerin ziyaret\u00e7i say\u0131s\u0131 azald\u0131. Oteller ve bilumum turistik tesisler bu s\u00fcre\u00e7te ayakta kalma m\u00fccadelesi verdiler. Kruvaziyer turizmi, \u0130stanbul\u2019a ara verdi.<\/span><\/p>

\u015eimdi \u015f\u00fck\u00fcrler olsun ki bunlar\u0131n t\u00fcm\u00fc ge\u00e7ti. M\u00fczeler yeni ziyaret\u00e7i rekorlar\u0131 k\u0131r\u0131yorlar, oteller ve restoranlar memnun. D\u00fcnyan\u0131n en eski \u00e7ar\u015f\u0131lar\u0131ndan biri olan Kapal\u0131\u00e7ar\u015f\u0131 esnaf\u0131n\u0131n gidi\u015fattan y\u00fczleri g\u00fcl\u00fcyor. \u0130stanbul turizmi i\u00e7in \u00f6nemli olan Kruvaziyer turizmi, uzun bir d\u00f6nemin sonunda tekrar canlan\u0131yor. Yine bu \u015fehrin g\u00f6stergesi kabul edilen kongre turizmi yeniden eski g\u00fcnlerine kavu\u015fuyor. Velhas\u0131l \u0130stanbul kendi dinamizmini kendi yaratan bir \u015fehir olarak sahnede var olmaya devam ediyor.<\/span><\/p>

Sahnede var olu\u015f nas\u0131l devam edecek? Elbette g\u00fcven duygusu i\u00e7inde. G\u00fcvenlik ile g\u00fcven korelasyonunu iyi kurarak. Zira her \u015fey g\u00fcvenle ba\u015flar onun zedelenmesiyle yok olur. Bu anlamda d\u00fcnyada \u0130stanbul\u2019a g\u00fcven art\u0131\u015f\u0131 y\u00fckseliyor. Bunun ekonomiye etkisi ayn\u0131 oranda art\u0131yor. Yat\u0131r\u0131mc\u0131n\u0131n ve dolay\u0131s\u0131yla \u00e7al\u0131\u015fan\u0131n g\u00f6z\u00fc yeniden \u0130stanbul\u2019a y\u00f6nleniyor. Yabanc\u0131lar \u0130stanbul\u2019dan gayrimenkul edinme i\u015fini canland\u0131r\u0131yor. Yak\u0131n co\u011frafyam\u0131zda problem ya\u015fayan \u00fclkelerdeki bir\u00e7ok insan, \u0130stanbul\u2019da ikinci bir ev a\u00e7arak aile ya\u015fant\u0131s\u0131n\u0131 g\u00fcven i\u00e7inde buradan destekliyor.<\/span><\/p>

Di\u011fer taraftan \u0130stanbul\u2019da sa\u011fl\u0131k turizmi m\u00fcthi\u015f canlan\u0131yor. \u00c7\u00fcnk\u00fc doktor kalitemiz ve teknik altyap\u0131m\u0131z \u00e7ok iyi bir noktada. Hizmet kalitemiz Avrupa \u00fclkeleri ile yar\u0131\u015f\u0131r durumda. Fiyatlar\u0131m\u0131z ise onlara g\u00f6re \u00e7ok makul noktada. Hem \u00fcniversite hastanelerimiz hem de Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n hastaneleri yurtd\u0131\u015f\u0131ndan gelen hastalara cazip gelen \u00f6zel programlar uyguluyor. Sa\u011fl\u0131k turizmi yapan profesyonel kurulu\u015flar iyice tecr\u00fcbe kazand\u0131lar ve arac\u0131l\u0131k i\u015fini kusursuz yaparak memnuniyeti art\u0131r\u0131yorlar. Afrika\u2019dan bile \u00e7ok say\u0131da hasta ak\u0131\u015f\u0131 var.<\/span><\/p>

Bir ba\u015fka husus; yabanc\u0131 \u00f6\u011frenci say\u0131s\u0131n\u0131n yeniden bir trend yakalamas\u0131. \u0130stanbul\u2019da 60\u2019a yakla\u015fan \u00fcniversite say\u0131s\u0131 ve hem b\u00f6l\u00fcm hem de fiyat a\u00e7\u0131s\u0131ndan farkl\u0131 se\u00e7eneklerin mevcut olmas\u0131 pazar pay\u0131m\u0131z\u0131 art\u0131ran \u00f6nemli bir unsur. Lisans e\u011fitiminin yan\u0131nda lisans\u00fcst\u00fc e\u011fitimin de b\u00fcy\u00fck bir \u00e7e\u015fitlilik sunmas\u0131 cazibeyi art\u0131r\u0131yor. Devlet \u00fcniversitelerinde de \u00e7ok say\u0131da yabanc\u0131 \u00f6\u011frenci bulunuyor. YTB\u2019nin T\u00fcrkiye burslar\u0131 bu ilgiyi art\u0131ran \u00f6nemli bir unsur oldu. Maarif Vakf\u0131\u2019n\u0131n okullar\u0131ndan mezuniyetlerin ba\u015flamas\u0131 da mezun \u00f6\u011frencilerin y\u00f6nlendirilmesi ile \u00f6zellikle \u0130stanbul\u2019a ilgiyi art\u0131r\u0131yor.<\/span><\/p>

Her \u015fey g\u00fcll\u00fck g\u00fclistanl\u0131k de\u011fil \u015f\u00fcphesiz. Ama \u0130stanbul\u2019un g\u00f6stergeleri yeniden iyiye do\u011fru gidiyor. Bu \u015fehrin cazibesini art\u0131rmas\u0131 \u00fclkeye de art\u0131 bir de\u011fer kazand\u0131racak ve hareketlendirecek. Fethin ruhu \u0130stanbul\u2019da ya\u015famaya devam edecek.<\/span><\/p> \t\t\t\t","slug":"istanbul-yeniden-sahnede","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130stanbul yeniden sahnede","meta_description":"Prof. Dr. Ahmet Emre B\u0130LG\u0130L\u0130","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":304,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}