{"status":true,"post":{"id":23908,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:34:23","created_at":"2020-12-24T21:00:00.000000Z","updated_at":"2022-10-24T11:34:23.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":23908,"is_featured":0,"title":"\u0130\u015fletmeden i\u015fletmeye pazarlaman\u0131n yolu","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Eskiden \u00f6zge\u00e7mi\u015f yay\u0131nlama platformu olarak alg\u0131lanan Linkedin, son iki y\u0131lda yapt\u0131\u011f\u0131 yenilikler ile i\u015f d\u00fcnyas\u0131n\u0131n adeta kalbine girdi. Kullan\u0131c\u0131 say\u0131s\u0131nda Twitter gibi sosyal platformlara fark atan Linkedin, yeni d\u00f6nemde KOB\u0130\u2019ler i\u00e7in y\u00fckseli\u015fe y\u00f6nelik bir\u00e7ok yenilik sunmaya ba\u015flad\u0131. <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Eskiler, \u201cTa\u015f yerinde a\u011f\u0131rd\u0131r, bir s\u00f6ze bak\u0131l\u0131r, bir de s\u00f6z\u00fc s\u00f6yleyene\u201d derlerdi. Buna, s\u00f6z\u00fcn s\u00f6ylenildi\u011fi mecran\u0131n a\u011f\u0131rl\u0131\u011f\u0131n\u0131 katmak laz\u0131m. Twitter, Facebook, Instagram, TikTok gibi serbest k\u00fcrs\u00fc sosyal medya platformlar\u0131nda g\u00f6r\u00fc\u015f beyan eden ki\u015filerin i\u015f tecr\u00fcbesi, sosyal stat\u00fcs\u00fc, e\u011fitim d\u00fczeyi gibi konular geri plandad\u0131r. S\u00f6z\u00fc s\u00f6yleyen ki\u015fiyi tartman\u0131za yarayacak bir arka plan bilgisi sunmazlar size. Twitter ve Instagram taraf\u0131ndan tamamen subjektif bir metotla \u00e7ok az say\u0131da ki\u015fiye verilen mavi tik onayl\u0131 hesaplar ise art\u0131k ticari bir meta olarak al\u0131n\u0131p sat\u0131l\u0131yor.<\/span><\/p>  <p><span class=\"large\">Firman\u0131z\u0131n i\u015f potansiyelini ve nitelikli i\u015f g\u00fcc\u00fcn\u00fc geli\u015ftirmek, \u00fcr\u00fcn ve hizmetleriniz hakk\u0131ndaki yorumlar\u0131 i\u015fin profesyonellerinden dinlemek istiyorsan\u0131z odaklanman\u0131z gereken yer Linkedin olmal\u0131. \u00d6zellikle, i\u015fletmeden i\u015fletmeye (B2B) pazarlamada \u00f6nemli bir adres olarak \u00f6ne \u00e7\u0131k\u0131yor. <\/span><\/p>  <p><span class=\"large\"><strong>Y\u00dcZDE 25 B\u00dcY\u00dcME<\/strong><\/span><\/p>  <p><span class=\"large\">Uzun y\u0131llar bir \u00f6zge\u00e7mi\u015f yay\u0131nlama platformu olarak alg\u0131lanan Linkedin, son iki y\u0131lda h\u0131zl\u0131 bir y\u00fckseli\u015f s\u00fcrecine girdi. \u00d6rne\u011fin, Twitter\u2019\u0131n ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131, son iki y\u0131lda y\u00fczde 8 art\u0131\u015fla 326 milyondan 353 milyona y\u00fckselirken, Linkedin\u2019in ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131 575 milyondan 722 milyona \u00e7\u0131karak y\u00fczde 25 oran\u0131nda b\u00fcy\u00fcd\u00fc. Peki, Twitter yerinde sayarken Linkedin neden h\u0131zla yol ald\u0131? <\/span><\/p>  <p><span class=\"large\"><strong>KOB\u0130\u2019LER HEDEFTE<\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6ncelikle Linkedin, profesyonellerin sadece i\u015f ya\u015fam\u0131yla s\u0131n\u0131rl\u0131 olmak \u00fczere g\u00f6r\u00fc\u015f beyan etti\u011fi bir yer olmaktan \u00e7\u0131kmay\u0131 ba\u015fard\u0131. \u0130\u015f insanlar\u0131, orada art\u0131k uzmanl\u0131k alanlar\u0131n\u0131n yan\u0131s\u0131ra siyasetten sanata hemen her konuda g\u00f6r\u00fc\u015f payla\u015f\u0131yor. Yani Twitter ve Facebook gibi mecralardan rol \u00e7al\u0131yor. 2020 y\u0131l\u0131nda kullan\u0131c\u0131lar\u0131na, canl\u0131 yay\u0131nlar, etkinlikler, anl\u0131k anketler ve hikayeler gibi 4 kritik yenilik sunan Linkedin, 2021\u2019de \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeleri hedefliyor. KOB\u0130\u2019lerin halen \u015firket sayfas\u0131 a\u00e7abildi\u011fi bu platformda art\u0131k fan kitlesi de olu\u015fturabilmesine imkan veriliyor. Bu kapsamda baz\u0131 ba\u015fka yeniliklerin gelmesi bekleniyor. <\/span><\/p>  <p><span class=\"large\">Pandemi d\u00f6nemi ve sonras\u0131nda kal\u0131c\u0131 bir de\u011fi\u015fim ge\u00e7iren i\u015f hayat\u0131na en iyi kar\u015f\u0131l\u0131k veren sosyal medya ortam\u0131 Linkedin oldu. \u00c7\u00fcnk\u00fc i\u015f insanlar\u0131, eskiden fiziki toplant\u0131lar ve i\u015f ziyaretlerinden elde ettikleri verimi, online ortamda, Linkedin \u00fczerinden de alabileceklerini g\u00f6rd\u00fc. <\/span><\/p>  <p><span class=\"large\"><strong>\u0130\u015e GEL\u0130\u015eT\u0130RME T\u00dcYOLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Linkedin\u2019de i\u015f geli\u015ftirmenin en kolay ve \u00fccretsiz yollar\u0131na dair birka\u00e7 ipucu:<\/span><\/p>  <ul>   <li><span class=\"large\">Ba\u011flant\u0131 say\u0131s\u0131n\u0131 art\u0131rmay\u0131 de\u011fil, do\u011fru ki\u015fi ile ba\u011flant\u0131 kurup onunla do\u011frudan bir ileti\u015fim trafi\u011fi ba\u015flatmay\u0131 deneyin. <\/span><\/li>   <li><span class=\"large\"> Do\u011fru ki\u015fiyi bulmak i\u00e7in geli\u015fmi\u015f arama \u00f6zelli\u011fini kullan\u0131n.<\/span><\/li>   <li><span class=\"large\"> G\u00f6nderece\u011finiz mesajlar\u0131 veya \u00fcr\u00fcn\/hizmet tan\u0131t\u0131m dosyalar\u0131n\u0131 t\u00fcm ba\u011flant\u0131lar\u0131n\u0131za de\u011fil, sadece ger\u00e7ekten potansiyel m\u00fc\u015fteriniz veya m\u00fcstakbel i\u015f orta\u011f\u0131n\u0131z olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz ki\u015filere iletin. <\/span><\/li>   <li><span class=\"large\"> Facebook ve Twitter gibi kullan-at bir mesaj stratejisini burada uygulamay\u0131n. Ba\u011flant\u0131lar\u0131n\u0131zla ve sayfan\u0131z\u0131 takip eden fan kitlesiyle anlaml\u0131, uzun vadeli bir ili\u015fki modeli geli\u015ftirdi\u011finizi unutmay\u0131n. <\/span><\/li>   <li><span class=\"large\"> Hedef kitlenize canl\u0131 anketler uygulay\u0131n. Online etkinlikler d\u00fczenleyerek se\u00e7ili kitlenize kat\u0131l\u0131m daveti g\u00f6nderin. \u0130\u015f ilanlar\u0131 ve talep toplama formlar\u0131 gibi \u00f6zellikleri aktif kullan\u0131n.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"isletmeden-isletmeye-pazarlamanin-yolu","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130\u015fletmeden i\u015fletmeye pazarlaman\u0131n yolu","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1071,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":24007,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":23908,"locale":"tr","category_id":73,"title":"\u0130\u015fletmeden i\u015fletmeye pazarlaman\u0131n yolu","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Eskiden \u00f6zge\u00e7mi\u015f yay\u0131nlama platformu olarak alg\u0131lanan Linkedin, son iki y\u0131lda yapt\u0131\u011f\u0131 yenilikler ile i\u015f d\u00fcnyas\u0131n\u0131n adeta kalbine girdi. Kullan\u0131c\u0131 say\u0131s\u0131nda Twitter gibi sosyal platformlara fark atan Linkedin, yeni d\u00f6nemde KOB\u0130\u2019ler i\u00e7in y\u00fckseli\u015fe y\u00f6nelik bir\u00e7ok yenilik sunmaya ba\u015flad\u0131. <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Eskiler, \u201cTa\u015f yerinde a\u011f\u0131rd\u0131r, bir s\u00f6ze bak\u0131l\u0131r, bir de s\u00f6z\u00fc s\u00f6yleyene\u201d derlerdi. Buna, s\u00f6z\u00fcn s\u00f6ylenildi\u011fi mecran\u0131n a\u011f\u0131rl\u0131\u011f\u0131n\u0131 katmak laz\u0131m. Twitter, Facebook, Instagram, TikTok gibi serbest k\u00fcrs\u00fc sosyal medya platformlar\u0131nda g\u00f6r\u00fc\u015f beyan eden ki\u015filerin i\u015f tecr\u00fcbesi, sosyal stat\u00fcs\u00fc, e\u011fitim d\u00fczeyi gibi konular geri plandad\u0131r. S\u00f6z\u00fc s\u00f6yleyen ki\u015fiyi tartman\u0131za yarayacak bir arka plan bilgisi sunmazlar size. Twitter ve Instagram taraf\u0131ndan tamamen subjektif bir metotla \u00e7ok az say\u0131da ki\u015fiye verilen mavi tik onayl\u0131 hesaplar ise art\u0131k ticari bir meta olarak al\u0131n\u0131p sat\u0131l\u0131yor.<\/span><\/p>  <p><span class=\"large\">Firman\u0131z\u0131n i\u015f potansiyelini ve nitelikli i\u015f g\u00fcc\u00fcn\u00fc geli\u015ftirmek, \u00fcr\u00fcn ve hizmetleriniz hakk\u0131ndaki yorumlar\u0131 i\u015fin profesyonellerinden dinlemek istiyorsan\u0131z odaklanman\u0131z gereken yer Linkedin olmal\u0131. \u00d6zellikle, i\u015fletmeden i\u015fletmeye (B2B) pazarlamada \u00f6nemli bir adres olarak \u00f6ne \u00e7\u0131k\u0131yor. <\/span><\/p>  <p><span class=\"large\"><strong>Y\u00dcZDE 25 B\u00dcY\u00dcME<\/strong><\/span><\/p>  <p><span class=\"large\">Uzun y\u0131llar bir \u00f6zge\u00e7mi\u015f yay\u0131nlama platformu olarak alg\u0131lanan Linkedin, son iki y\u0131lda h\u0131zl\u0131 bir y\u00fckseli\u015f s\u00fcrecine girdi. \u00d6rne\u011fin, Twitter\u2019\u0131n ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131, son iki y\u0131lda y\u00fczde 8 art\u0131\u015fla 326 milyondan 353 milyona y\u00fckselirken, Linkedin\u2019in ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131 575 milyondan 722 milyona \u00e7\u0131karak y\u00fczde 25 oran\u0131nda b\u00fcy\u00fcd\u00fc. Peki, Twitter yerinde sayarken Linkedin neden h\u0131zla yol ald\u0131? <\/span><\/p>  <p><span class=\"large\"><strong>KOB\u0130\u2019LER HEDEFTE<\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6ncelikle Linkedin, profesyonellerin sadece i\u015f ya\u015fam\u0131yla s\u0131n\u0131rl\u0131 olmak \u00fczere g\u00f6r\u00fc\u015f beyan etti\u011fi bir yer olmaktan \u00e7\u0131kmay\u0131 ba\u015fard\u0131. \u0130\u015f insanlar\u0131, orada art\u0131k uzmanl\u0131k alanlar\u0131n\u0131n yan\u0131s\u0131ra siyasetten sanata hemen her konuda g\u00f6r\u00fc\u015f payla\u015f\u0131yor. Yani Twitter ve Facebook gibi mecralardan rol \u00e7al\u0131yor. 2020 y\u0131l\u0131nda kullan\u0131c\u0131lar\u0131na, canl\u0131 yay\u0131nlar, etkinlikler, anl\u0131k anketler ve hikayeler gibi 4 kritik yenilik sunan Linkedin, 2021\u2019de \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeleri hedefliyor. KOB\u0130\u2019lerin halen \u015firket sayfas\u0131 a\u00e7abildi\u011fi bu platformda art\u0131k fan kitlesi de olu\u015fturabilmesine imkan veriliyor. Bu kapsamda baz\u0131 ba\u015fka yeniliklerin gelmesi bekleniyor. <\/span><\/p>  <p><span class=\"large\">Pandemi d\u00f6nemi ve sonras\u0131nda kal\u0131c\u0131 bir de\u011fi\u015fim ge\u00e7iren i\u015f hayat\u0131na en iyi kar\u015f\u0131l\u0131k veren sosyal medya ortam\u0131 Linkedin oldu. \u00c7\u00fcnk\u00fc i\u015f insanlar\u0131, eskiden fiziki toplant\u0131lar ve i\u015f ziyaretlerinden elde ettikleri verimi, online ortamda, Linkedin \u00fczerinden de alabileceklerini g\u00f6rd\u00fc. <\/span><\/p>  <p><span class=\"large\"><strong>\u0130\u015e GEL\u0130\u015eT\u0130RME T\u00dcYOLARI<\/strong><\/span><\/p>  <p><span class=\"large\">Linkedin\u2019de i\u015f geli\u015ftirmenin en kolay ve \u00fccretsiz yollar\u0131na dair birka\u00e7 ipucu:<\/span><\/p>  <ul>   <li><span class=\"large\">Ba\u011flant\u0131 say\u0131s\u0131n\u0131 art\u0131rmay\u0131 de\u011fil, do\u011fru ki\u015fi ile ba\u011flant\u0131 kurup onunla do\u011frudan bir ileti\u015fim trafi\u011fi ba\u015flatmay\u0131 deneyin. <\/span><\/li>   <li><span class=\"large\"> Do\u011fru ki\u015fiyi bulmak i\u00e7in geli\u015fmi\u015f arama \u00f6zelli\u011fini kullan\u0131n.<\/span><\/li>   <li><span class=\"large\"> G\u00f6nderece\u011finiz mesajlar\u0131 veya \u00fcr\u00fcn\/hizmet tan\u0131t\u0131m dosyalar\u0131n\u0131 t\u00fcm ba\u011flant\u0131lar\u0131n\u0131za de\u011fil, sadece ger\u00e7ekten potansiyel m\u00fc\u015fteriniz veya m\u00fcstakbel i\u015f orta\u011f\u0131n\u0131z olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz ki\u015filere iletin. <\/span><\/li>   <li><span class=\"large\"> Facebook ve Twitter gibi kullan-at bir mesaj stratejisini burada uygulamay\u0131n. Ba\u011flant\u0131lar\u0131n\u0131zla ve sayfan\u0131z\u0131 takip eden fan kitlesiyle anlaml\u0131, uzun vadeli bir ili\u015fki modeli geli\u015ftirdi\u011finizi unutmay\u0131n. <\/span><\/li>   <li><span class=\"large\"> Hedef kitlenize canl\u0131 anketler uygulay\u0131n. Online etkinlikler d\u00fczenleyerek se\u00e7ili kitlenize kat\u0131l\u0131m daveti g\u00f6nderin. \u0130\u015f ilanlar\u0131 ve talep toplama formlar\u0131 gibi \u00f6zellikleri aktif kullan\u0131n.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"isletmeden-isletmeye-pazarlamanin-yolu","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130\u015fletmeden i\u015fletmeye pazarlaman\u0131n yolu","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1071,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}