{"status":true,"post":{"id":32743,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 21:07:30","created_at":"2022-05-05T21:00:00.000000Z","updated_at":"2022-10-24T18:07:30.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":32743,"is_featured":0,"title":"\u0130\u015fletmeden i\u015fletmeye pazarlamada ba\u015far\u0131n\u0131n s\u0131rr\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B2B pazarlaman\u0131n amac\u0131, marka ad\u0131n\u0131z\u0131 di\u011fer i\u015fletmelere duyurmak, web sitenize \u00e7ekmek, \u00fcr\u00fcn veya hizmetinizin vaat etti\u011fi de\u011feri do\u011fru anlatarak onlar\u0131 m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmektir. Ancak, i\u015fletmelere pazarlama, son t\u00fcketicilere pazarlamadan (B2C) \u00e7ok farkl\u0131d\u0131r. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bireysel t\u00fcketiciler herhangi bir sat\u0131n alma karar\u0131 verirken b\u00fcy\u00fck \u00f6l\u00e7\u00fcde duygular\u0131 ile hareket eder. \u0130\u015fletmeler ise olaya duygusal de\u011fil, mant\u0131ksal bakar ve finansal menfaatlerine g\u00f6re sat\u0131n alma ger\u00e7ekle\u015ftirir.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>UZUN VADEL\u0130 VE KALICI <\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Hedef kitleniz i\u015fletmeler iken ferdi t\u00fcketicilere hitap ediyormu\u015f gibi davran\u0131rsan\u0131z yapaca\u011f\u0131n\u0131z pazarlama ve reklam yat\u0131r\u0131mlar\u0131n\u0131n bo\u015fa gitme olas\u0131l\u0131\u011f\u0131 \u00e7ok y\u00fcksek olacakt\u0131r. B2C m\u00fc\u015fterisi, sat\u0131n alma ger\u00e7ekle\u015ftirdi\u011fi firma ile uzun vadeli bir i\u015f ili\u015fkisi kurmay\u0131 d\u00fc\u015f\u00fcnmez. B2B m\u00fc\u015fterisi ise tedarik\u00e7ileri ile uzun vadeli ve kal\u0131c\u0131 bir i\u015f ili\u015fkisi geli\u015ftirmeyi planlar. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>\u0130\u00c7ER\u0130K PAZARLAMASI YATIRIMI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu nedenle sizden beklentisi her zaman daha y\u00fcksektir. \u00c7\u00fcnk\u00fc, bir B2B m\u00fc\u015fterisinin sizden bekledi\u011fi en kritik \u015fey, onun ya\u015fad\u0131\u011f\u0131 sorunu ve i\u00e7inde bulundu\u011fu a\u00e7maz\u0131 anlaman\u0131zd\u0131r. Zaten, onun ihtiya\u00e7 duydu\u011fu \u00fcr\u00fcn ve hizmetleri ancak b\u00f6yle tespit edebilirsiniz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B2B m\u00fc\u015fterinize g\u00fcven verin, onlar\u0131 \u00fcr\u00fcnleriniz hakk\u0131nda usanmadan e\u011fitin ve sorular\u0131na dolu bir i\u00e7erikle cevap verin. Bunun dijital pazarlamadaki anlam\u0131, i\u00e7erik pazarlamas\u0131 ve SEO yat\u0131r\u0131m\u0131 yapmakt\u0131r. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u00e7erik pazarlamas\u0131 ile nitelikli B2B m\u00fc\u015fterisi adaylar\u0131na h\u0131zl\u0131ca ula\u015fabilirsiniz. Bunun yolu, hedef kitleniz i\u00e7in ger\u00e7ekten katma de\u011fer \u00fcretecek k\u0131ymetli bilgileri yay\u0131nlaman\u0131zla ilgilidir. Bu i\u00e7erikleri web sitenizde yay\u0131nlarken arama motorlar\u0131n\u0131n istedi\u011fi kriterleri g\u00f6zetmeniz gerekir. Burada arama motoru optimizasyonu SEO devreye girer. Do\u011fru anahtar kelimelerin tespit edilerek do\u011fru yerlerde ve do\u011fru miktarda kullan\u0131lmas\u0131 Google, Yahoo, Yandex gibi arama motorlar\u0131ndan trafik ak\u0131\u015f\u0131n\u0131 art\u0131racakt\u0131r.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>D\u0130J\u0130TAL G\u00dcVEN KALES\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Son t\u00fcketicilere y\u00f6nelik \u00fcretilecek yaz\u0131l\u0131 ve g\u00f6rsel i\u00e7erikler, bireysel ikna \u00fczerine kurulu oldu\u011funda i\u015fe yarar. \u0130\u015fletme m\u00fc\u015fterilerinin fikirlerini de\u011fi\u015ftirmek istiyorsan\u0131z sadece bir ki\u015fiyi de\u011fil, o i\u015fletmede sat\u0131n alma karar\u0131n\u0131 veren t\u00fcm hiyerar\u015fiyi ikna etmelisiniz. Bu durumda, hiyerar\u015finin her kademesi i\u00e7in farkl\u0131 bir i\u00e7erik stratejisi uygulamal\u0131s\u0131n\u0131z. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Dopdolu, s\u00fcrekli g\u00fcncellenen ve h\u0131zl\u0131 a\u00e7\u0131lan bir web sitesi haz\u0131rlay\u0131n. Google ve Bing gibi arama motorlar\u0131nda \u00fccretli reklamlar verin. Facebook-Instagram ikilisine ek olarak Linkedin reklamlar\u0131na \u00e7\u0131k\u0131n. Ba\u015fka firmalarla stratejik ortakl\u0131klar kurarak dijital g\u00fcven kalesi olu\u015fturun.<\/span><\/p>  \t\t\t\t","slug":"isletmeden-isletmeye-pazarlamada-basarinin-sirri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130\u015fletmeden i\u015fletmeye pazarlamada ba\u015far\u0131n\u0131n s\u0131rr\u0131","meta_description":"\u0130\u015fletmeniz, son t\u00fcketiciye do\u011frudan hitap etmeyen bir B2B (i\u015fletmeden i\u015fletmeye) firmas\u0131 ise i\u015finizi en h\u0131zl\u0131 geli\u015ftirmenin yolu dijital pazarlamadan ge\u00e7er. Hedef kitleniz olan \u015firketlerin taleplerini, b\u00fct\u00e7e k\u0131s\u0131tlar\u0131n\u0131 ve bulundu\u011fu online mecralar\u0131 do\u011fru anlamak i\u015fin anahtar\u0131.","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1096,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":32842,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":32743,"locale":"tr","category_id":73,"title":"\u0130\u015fletmeden i\u015fletmeye pazarlamada ba\u015far\u0131n\u0131n s\u0131rr\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B2B pazarlaman\u0131n amac\u0131, marka ad\u0131n\u0131z\u0131 di\u011fer i\u015fletmelere duyurmak, web sitenize \u00e7ekmek, \u00fcr\u00fcn veya hizmetinizin vaat etti\u011fi de\u011feri do\u011fru anlatarak onlar\u0131 m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmektir. Ancak, i\u015fletmelere pazarlama, son t\u00fcketicilere pazarlamadan (B2C) \u00e7ok farkl\u0131d\u0131r. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bireysel t\u00fcketiciler herhangi bir sat\u0131n alma karar\u0131 verirken b\u00fcy\u00fck \u00f6l\u00e7\u00fcde duygular\u0131 ile hareket eder. \u0130\u015fletmeler ise olaya duygusal de\u011fil, mant\u0131ksal bakar ve finansal menfaatlerine g\u00f6re sat\u0131n alma ger\u00e7ekle\u015ftirir.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>UZUN VADEL\u0130 VE KALICI <\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Hedef kitleniz i\u015fletmeler iken ferdi t\u00fcketicilere hitap ediyormu\u015f gibi davran\u0131rsan\u0131z yapaca\u011f\u0131n\u0131z pazarlama ve reklam yat\u0131r\u0131mlar\u0131n\u0131n bo\u015fa gitme olas\u0131l\u0131\u011f\u0131 \u00e7ok y\u00fcksek olacakt\u0131r. B2C m\u00fc\u015fterisi, sat\u0131n alma ger\u00e7ekle\u015ftirdi\u011fi firma ile uzun vadeli bir i\u015f ili\u015fkisi kurmay\u0131 d\u00fc\u015f\u00fcnmez. B2B m\u00fc\u015fterisi ise tedarik\u00e7ileri ile uzun vadeli ve kal\u0131c\u0131 bir i\u015f ili\u015fkisi geli\u015ftirmeyi planlar. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>\u0130\u00c7ER\u0130K PAZARLAMASI YATIRIMI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Bu nedenle sizden beklentisi her zaman daha y\u00fcksektir. \u00c7\u00fcnk\u00fc, bir B2B m\u00fc\u015fterisinin sizden bekledi\u011fi en kritik \u015fey, onun ya\u015fad\u0131\u011f\u0131 sorunu ve i\u00e7inde bulundu\u011fu a\u00e7maz\u0131 anlaman\u0131zd\u0131r. Zaten, onun ihtiya\u00e7 duydu\u011fu \u00fcr\u00fcn ve hizmetleri ancak b\u00f6yle tespit edebilirsiniz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B2B m\u00fc\u015fterinize g\u00fcven verin, onlar\u0131 \u00fcr\u00fcnleriniz hakk\u0131nda usanmadan e\u011fitin ve sorular\u0131na dolu bir i\u00e7erikle cevap verin. Bunun dijital pazarlamadaki anlam\u0131, i\u00e7erik pazarlamas\u0131 ve SEO yat\u0131r\u0131m\u0131 yapmakt\u0131r. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u00e7erik pazarlamas\u0131 ile nitelikli B2B m\u00fc\u015fterisi adaylar\u0131na h\u0131zl\u0131ca ula\u015fabilirsiniz. Bunun yolu, hedef kitleniz i\u00e7in ger\u00e7ekten katma de\u011fer \u00fcretecek k\u0131ymetli bilgileri yay\u0131nlaman\u0131zla ilgilidir. Bu i\u00e7erikleri web sitenizde yay\u0131nlarken arama motorlar\u0131n\u0131n istedi\u011fi kriterleri g\u00f6zetmeniz gerekir. Burada arama motoru optimizasyonu SEO devreye girer. Do\u011fru anahtar kelimelerin tespit edilerek do\u011fru yerlerde ve do\u011fru miktarda kullan\u0131lmas\u0131 Google, Yahoo, Yandex gibi arama motorlar\u0131ndan trafik ak\u0131\u015f\u0131n\u0131 art\u0131racakt\u0131r.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>D\u0130J\u0130TAL G\u00dcVEN KALES\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Son t\u00fcketicilere y\u00f6nelik \u00fcretilecek yaz\u0131l\u0131 ve g\u00f6rsel i\u00e7erikler, bireysel ikna \u00fczerine kurulu oldu\u011funda i\u015fe yarar. \u0130\u015fletme m\u00fc\u015fterilerinin fikirlerini de\u011fi\u015ftirmek istiyorsan\u0131z sadece bir ki\u015fiyi de\u011fil, o i\u015fletmede sat\u0131n alma karar\u0131n\u0131 veren t\u00fcm hiyerar\u015fiyi ikna etmelisiniz. Bu durumda, hiyerar\u015finin her kademesi i\u00e7in farkl\u0131 bir i\u00e7erik stratejisi uygulamal\u0131s\u0131n\u0131z. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Dopdolu, s\u00fcrekli g\u00fcncellenen ve h\u0131zl\u0131 a\u00e7\u0131lan bir web sitesi haz\u0131rlay\u0131n. Google ve Bing gibi arama motorlar\u0131nda \u00fccretli reklamlar verin. Facebook-Instagram ikilisine ek olarak Linkedin reklamlar\u0131na \u00e7\u0131k\u0131n. Ba\u015fka firmalarla stratejik ortakl\u0131klar kurarak dijital g\u00fcven kalesi olu\u015fturun.<\/span><\/p>  \t\t\t\t","slug":"isletmeden-isletmeye-pazarlamada-basarinin-sirri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130\u015fletmeden i\u015fletmeye pazarlamada ba\u015far\u0131n\u0131n s\u0131rr\u0131","meta_description":"\u0130\u015fletmeniz, son t\u00fcketiciye do\u011frudan hitap etmeyen bir B2B (i\u015fletmeden i\u015fletmeye) firmas\u0131 ise i\u015finizi en h\u0131zl\u0131 geli\u015ftirmenin yolu dijital pazarlamadan ge\u00e7er. Hedef kitleniz olan \u015firketlerin taleplerini, b\u00fct\u00e7e k\u0131s\u0131tlar\u0131n\u0131 ve bulundu\u011fu online mecralar\u0131 do\u011fru anlamak i\u015fin anahtar\u0131.","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1096,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}