{"status":true,"post":{"id":14872,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 09:51:42","created_at":"2016-10-16T21:00:00.000000Z","updated_at":"2022-10-21T06:51:42.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":14872,"is_featured":0,"title":"\u0130\u015f d\u00fcnyas\u0131nda inovasyon i\u00e7in 12 yol","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130novasyon yapman\u0131n birden \u00e7ok yolu vard\u0131r. \u015eu ana kadar bilinen b\u00fct\u00fcn yarat\u0131c\u0131 d\u00fc\u015f\u00fcnme modelleri inovasyon yapmak i\u00e7in kullan\u0131labilir ve keza kullan\u0131l\u0131yor.<\/span><\/p>  <p><span class=\"large\">Kategorik olarak ise i\u015f d\u00fcnyas\u0131n\u0131n kulland\u0131\u011f\u0131 ve a\u015fa\u011f\u0131da \u00f6rneklerle sunaca\u011f\u0131m\u0131z 12 \u0130novasyon yolu bunuyor.<\/span><\/p>  <p><span class=\"large\"><strong>1. YEN\u0130 B\u0130R TEKL\u0130F:<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yeni \u00fcr\u00fcn ve hizmet geli\u015ftirmek<\/strong><\/span><br><span class=\"large\"> Firma olarak piyasan\u0131n bir ilerisine ge\u00e7ip, kimsenin tahmin etmedi\u011fi \u00fcr\u00fcn ve\/veya hizmet geli\u015ftirmek.<\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Apple mevcut teknolojilerin \u00e7ok \u00f6tesinde odaklanarak teknolojide yeni bir ad\u0131m\u0131n ismi oldu.<\/span><\/li>   <li><span class=\"large\">Fiat, Doblo modeliyle hafif ticari ara\u00e7 segmentinde ciddi bir yenilik yaratt\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>2. PLATFORM: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Ortak par\u00e7alar, metotlar kullanarak farkl\u0131 \u00fcr\u00fcnler \u00fcretmek<\/strong><\/span><br><span class=\"large\"> Mevcut \u00fcretim alt yap\u0131n\u0131z\u0131 bir\u00e7ok \u00fcr\u00fcn grubu i\u00e7in kullanarak inovasyon yapabilirsiniz.<\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Nissan, ayn\u0131 motor blo\u011funu modifiye ederek Altima, 350Z gibi farkl\u0131 segmentteki ara\u00e7larda farkl\u0131l\u0131k yaratt\u0131 ve verimlilik sa\u011flad\u0131.<\/span><\/li>   <li><span class=\"large\">Ford Otosan, tam otomasyonlu kal\u0131p de\u011fi\u015ftirme hatt\u0131 sayesinde ayn\u0131 hatta farkl\u0131 par\u00e7alar \u00fcretti.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>3. \u00c7\u00d6Z\u00dcM \u00dcRETMEK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u00dcr\u00fcn ve hizmetleri m\u00fc\u015fteri ihtiya\u00e7lar\u0131na g\u00f6re yenilemek<\/strong><\/span><br><span class=\"large\"> M\u00fc\u015fteriyi \u00e7ok iyi analiz etmek suretiyle onun beklentilerine uygun \u00fcr\u00fcn ve\/veya hizmet geli\u015ftirmek.<\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Deere\u2019nin m\u00fc\u015fterisi olan \u00e7ift\u00e7ilere tar\u0131m ekipmanlar\u0131n\u0131n yan\u0131 s\u0131ra ekimi ve hasad\u0131 izlemelerini kolayla\u015ft\u0131ran laptop ve yaz\u0131l\u0131mlar sunmas\u0131.<\/span><\/li>   <li><span class=\"large\">Turkcell\u2019in m\u00fc\u015fteri ihtiya\u00e7lar\u0131 do\u011frultusunda geli\u015ftirdi\u011fi farkl\u0131 farkl\u0131 servisler.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>4. M\u00dc\u015eTER\u0130: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Kar\u015f\u0131lanmayan ihtiya\u00e7lar\u0131 ke\u015ffetmek ve yeni m\u00fc\u015fteri segmentleri saptamak<\/strong><\/span><br><span class=\"large\"> E\u011fer m\u00fc\u015fterinin istedi\u011fini verirseniz sizi \u00f6nemser; ama e\u011fer istedi\u011finin de \u00f6tesindekini verirseniz sizi hi\u00e7 b\u0131rakmaz. Dolay\u0131s\u0131yla yapman\u0131z gereken \u015fey m\u00fc\u015fterinin hen\u00fcz bilmedikleri ihtiya\u00e7lar\u0131na odaklanmak.<\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Virgin Mobile USA, rekabet\u00e7i bir pazarda 30 ya\u015f alt\u0131na da hitap eden hizmetler geli\u015ftirerek pazarda kendine yer edindi.<\/span><\/li>   <li><span class=\"large\">\u00d6nceleri C1-C2\u2019yi hedefleyen \u0130pek \u015eampuan, \u00fcst gelir grubunda da iyi pazar pay\u0131 elde etti.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>5. DENEY\u0130M: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>M\u00fc\u015fteriyle etkile\u015fim i\u00e7inde, onlar\u0131n kendilerini \u00f6zel hissetmelerini sa\u011flamak <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Washington Mutsal Occasio, m\u00fc\u015fteri deneyimlerini zenginle\u015ftiren bankac\u0131l\u0131k konsepti geli\u015ftirdi.<\/span><\/li>   <li><span class=\"large\">Home Store, tadilat sonras\u0131nda \u00fcr\u00fcnleri m\u00fc\u015fterilerinin evlerine g\u00f6ndererek, \u00e7ocuklar\u0131yla ilgilenerek ve \u00f6zel restoranlar\u0131yla al\u0131\u015fveri\u015f keyfini art\u0131rd\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>6. YEN\u0130 DE\u011eER KAYNAKLARI YARATMAK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Kazan\u00e7 kap\u0131lar\u0131n\u0131 yeniden tan\u0131mlamak ve gelir kaynaklar\u0131n\u0131 art\u0131rmak <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Aygaz ve Yap\u0131 Kredi stratejik i\u015fbirli\u011fiyle kredi kart\u0131yla taksitli t\u00fcp sat\u0131\u015f\u0131 olana\u011f\u0131 yaratt\u0131.<\/span><\/li>   <li><span class=\"large\">Edmuns.com otomotiv sitesi sigorta, i\u00e7erik gibi farkl\u0131 alanlarda i\u015fbirliklerine giderek gelir kaynaklar\u0131n\u0131 art\u0131rd\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>7. S\u00dcRE\u00c7: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u00dcretimde esnek, h\u0131zl\u0131 ve yenilik\u00e7i olabilmek <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Wipro lnfotech gibi Hintli \u015firketler esnek yap\u0131lar\u0131 ve s\u00fcre\u00e7leri sayesinde h\u0131zl\u0131 ve iyi hizmet sunarak g\u00fc\u00e7lendi.<\/span><\/li>   <li><span class=\"large\">Ye\u015fim Tekstil, m\u00fc\u015fteri g\u00f6z\u00fcnde de\u011fer olarak alg\u0131lanma-yacak t\u00fcm ad\u0131mlar\u0131 yok etti.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>8. ORGAN\u0130ZASYON: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u015eirketlerin organizasyonlar\u0131 i\u00e7in de fark yaratmas\u0131<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\">Cisco, sat\u0131\u015flar\u0131n\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak yetkili i\u015f ortaklar\u0131 \u00fczerinde yapma modelini benimsedi.<\/span><\/li>   <li><span class=\"large\">SAP, farkl\u0131 \u00e7\u00f6z\u00fcmlerini 9 tipte i\u015f ortakl\u0131\u011f\u0131 ile m\u00fc\u015fterilerine ula\u015ft\u0131racak bir yap\u0131 kurdu.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>9. TEDAR\u0130K Z\u0130NC\u0130R\u0130: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Tedarik zincirinde yap\u0131lan yeniliklerle fark yaratmak<\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Zara, tedarik zincirini iyi y\u00f6neterek \u00fcr\u00fcn\u00fcn tasar\u0131mdan perakende noktas\u0131na ula\u015fma s\u00fcresini 15 g\u00fcne indirdi.<\/span><\/li>   <li><span class=\"large\">Damat Tween ADV ? tedarik zincirini BT\u2019yi? \u00f6ne \u00e7\u0131kararak entegre bir yap\u0131da y\u00f6netmeyi tercih etti.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>10. FARKLI KANALLAR OLU\u015eTURAB\u0130LMEK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u00dcr\u00fcn ya da hizmeti, farkl\u0131 sat\u0131\u015f kanallar\u0131yla m\u00fc\u015fterilerinin networklar\u0131na d\u00e2hil etmek <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Asl\u0131 B\u00f6rek, Petrol Ofisi istasyonlar\u0131nda corner\u2019lar a\u00e7arak farkl\u0131 bir t\u00fcketici kitlesini yakalad\u0131.<\/span><\/li>   <li><span class=\"large\">Starbucks kafe ma\u011fazalar\u0131nda m\u00fczik ve CD sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmeye ve mek\u00e2n ambiyans\u0131yla m\u00fc\u015fteriyi marka g\u00fcc\u00fcne d\u00e2hil etmeye ba\u015flad\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>11. NETWORK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u015eirketlerin \u00fcr\u00fcn ve hizmet sunumunda m\u00fc\u015fterilerinin referanslar\u0131n\u0131 kendi g\u00fc\u00e7lerine d\u00e2hil etmek <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Metro AG, m\u00fc\u015fterilerinin talepleri do\u011frultusunda tedarik zincirini y\u00f6netiyor.<\/span><\/li>   <li><span class=\"large\">Yap\u0131 \u015firketi CEMEX, m\u00fc\u015fterilerini kendi networklar\u0131na d\u00e2hil ederek sipari\u015f ve teslimat aras\u0131 s\u00fcreyi 20 dakikaya indirdi.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>12. MARKANIN G\u00dcC\u00dcN\u00dc VURGULAMAK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Markan\u0131n \u00f6tesinde bir sembol olarak alg\u0131lanmak i\u00e7in \u00e7al\u0131\u015fmak<\/strong><\/span><br><span class=\"large\"> \u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">D&amp;R m\u00fczik ve kitap satman\u0131n \u00f6tesinde ya\u015fam stili sundu\u011funu vurgulayan bir konsept yaratt\u0131.<\/span><\/li>   <li><span class=\"large\">Body Shop markas\u0131n\u0131 do\u011fal \u00fcr\u00fcnler ve hayvan severlikle b\u00fct\u00fcnle\u015ftirdi.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"is-dunyasinda-inovasyon-icin-12-yol","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130\u015f d\u00fcnyas\u0131nda inovasyon i\u00e7in 12 yol","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1230,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":14971,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":14872,"locale":"tr","category_id":73,"title":"\u0130\u015f d\u00fcnyas\u0131nda inovasyon i\u00e7in 12 yol","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130novasyon yapman\u0131n birden \u00e7ok yolu vard\u0131r. \u015eu ana kadar bilinen b\u00fct\u00fcn yarat\u0131c\u0131 d\u00fc\u015f\u00fcnme modelleri inovasyon yapmak i\u00e7in kullan\u0131labilir ve keza kullan\u0131l\u0131yor.<\/span><\/p>  <p><span class=\"large\">Kategorik olarak ise i\u015f d\u00fcnyas\u0131n\u0131n kulland\u0131\u011f\u0131 ve a\u015fa\u011f\u0131da \u00f6rneklerle sunaca\u011f\u0131m\u0131z 12 \u0130novasyon yolu bunuyor.<\/span><\/p>  <p><span class=\"large\"><strong>1. YEN\u0130 B\u0130R TEKL\u0130F:<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yeni \u00fcr\u00fcn ve hizmet geli\u015ftirmek<\/strong><\/span><br><span class=\"large\"> Firma olarak piyasan\u0131n bir ilerisine ge\u00e7ip, kimsenin tahmin etmedi\u011fi \u00fcr\u00fcn ve\/veya hizmet geli\u015ftirmek.<\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Apple mevcut teknolojilerin \u00e7ok \u00f6tesinde odaklanarak teknolojide yeni bir ad\u0131m\u0131n ismi oldu.<\/span><\/li>   <li><span class=\"large\">Fiat, Doblo modeliyle hafif ticari ara\u00e7 segmentinde ciddi bir yenilik yaratt\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>2. PLATFORM: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Ortak par\u00e7alar, metotlar kullanarak farkl\u0131 \u00fcr\u00fcnler \u00fcretmek<\/strong><\/span><br><span class=\"large\"> Mevcut \u00fcretim alt yap\u0131n\u0131z\u0131 bir\u00e7ok \u00fcr\u00fcn grubu i\u00e7in kullanarak inovasyon yapabilirsiniz.<\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Nissan, ayn\u0131 motor blo\u011funu modifiye ederek Altima, 350Z gibi farkl\u0131 segmentteki ara\u00e7larda farkl\u0131l\u0131k yaratt\u0131 ve verimlilik sa\u011flad\u0131.<\/span><\/li>   <li><span class=\"large\">Ford Otosan, tam otomasyonlu kal\u0131p de\u011fi\u015ftirme hatt\u0131 sayesinde ayn\u0131 hatta farkl\u0131 par\u00e7alar \u00fcretti.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>3. \u00c7\u00d6Z\u00dcM \u00dcRETMEK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u00dcr\u00fcn ve hizmetleri m\u00fc\u015fteri ihtiya\u00e7lar\u0131na g\u00f6re yenilemek<\/strong><\/span><br><span class=\"large\"> M\u00fc\u015fteriyi \u00e7ok iyi analiz etmek suretiyle onun beklentilerine uygun \u00fcr\u00fcn ve\/veya hizmet geli\u015ftirmek.<\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Deere\u2019nin m\u00fc\u015fterisi olan \u00e7ift\u00e7ilere tar\u0131m ekipmanlar\u0131n\u0131n yan\u0131 s\u0131ra ekimi ve hasad\u0131 izlemelerini kolayla\u015ft\u0131ran laptop ve yaz\u0131l\u0131mlar sunmas\u0131.<\/span><\/li>   <li><span class=\"large\">Turkcell\u2019in m\u00fc\u015fteri ihtiya\u00e7lar\u0131 do\u011frultusunda geli\u015ftirdi\u011fi farkl\u0131 farkl\u0131 servisler.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>4. M\u00dc\u015eTER\u0130: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Kar\u015f\u0131lanmayan ihtiya\u00e7lar\u0131 ke\u015ffetmek ve yeni m\u00fc\u015fteri segmentleri saptamak<\/strong><\/span><br><span class=\"large\"> E\u011fer m\u00fc\u015fterinin istedi\u011fini verirseniz sizi \u00f6nemser; ama e\u011fer istedi\u011finin de \u00f6tesindekini verirseniz sizi hi\u00e7 b\u0131rakmaz. Dolay\u0131s\u0131yla yapman\u0131z gereken \u015fey m\u00fc\u015fterinin hen\u00fcz bilmedikleri ihtiya\u00e7lar\u0131na odaklanmak.<\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Virgin Mobile USA, rekabet\u00e7i bir pazarda 30 ya\u015f alt\u0131na da hitap eden hizmetler geli\u015ftirerek pazarda kendine yer edindi.<\/span><\/li>   <li><span class=\"large\">\u00d6nceleri C1-C2\u2019yi hedefleyen \u0130pek \u015eampuan, \u00fcst gelir grubunda da iyi pazar pay\u0131 elde etti.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>5. DENEY\u0130M: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>M\u00fc\u015fteriyle etkile\u015fim i\u00e7inde, onlar\u0131n kendilerini \u00f6zel hissetmelerini sa\u011flamak <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Washington Mutsal Occasio, m\u00fc\u015fteri deneyimlerini zenginle\u015ftiren bankac\u0131l\u0131k konsepti geli\u015ftirdi.<\/span><\/li>   <li><span class=\"large\">Home Store, tadilat sonras\u0131nda \u00fcr\u00fcnleri m\u00fc\u015fterilerinin evlerine g\u00f6ndererek, \u00e7ocuklar\u0131yla ilgilenerek ve \u00f6zel restoranlar\u0131yla al\u0131\u015fveri\u015f keyfini art\u0131rd\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>6. YEN\u0130 DE\u011eER KAYNAKLARI YARATMAK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Kazan\u00e7 kap\u0131lar\u0131n\u0131 yeniden tan\u0131mlamak ve gelir kaynaklar\u0131n\u0131 art\u0131rmak <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Aygaz ve Yap\u0131 Kredi stratejik i\u015fbirli\u011fiyle kredi kart\u0131yla taksitli t\u00fcp sat\u0131\u015f\u0131 olana\u011f\u0131 yaratt\u0131.<\/span><\/li>   <li><span class=\"large\">Edmuns.com otomotiv sitesi sigorta, i\u00e7erik gibi farkl\u0131 alanlarda i\u015fbirliklerine giderek gelir kaynaklar\u0131n\u0131 art\u0131rd\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>7. S\u00dcRE\u00c7: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u00dcretimde esnek, h\u0131zl\u0131 ve yenilik\u00e7i olabilmek <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Wipro lnfotech gibi Hintli \u015firketler esnek yap\u0131lar\u0131 ve s\u00fcre\u00e7leri sayesinde h\u0131zl\u0131 ve iyi hizmet sunarak g\u00fc\u00e7lendi.<\/span><\/li>   <li><span class=\"large\">Ye\u015fim Tekstil, m\u00fc\u015fteri g\u00f6z\u00fcnde de\u011fer olarak alg\u0131lanma-yacak t\u00fcm ad\u0131mlar\u0131 yok etti.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>8. ORGAN\u0130ZASYON: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u015eirketlerin organizasyonlar\u0131 i\u00e7in de fark yaratmas\u0131<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\">Cisco, sat\u0131\u015flar\u0131n\u0131 a\u011f\u0131rl\u0131kl\u0131 olarak yetkili i\u015f ortaklar\u0131 \u00fczerinde yapma modelini benimsedi.<\/span><\/li>   <li><span class=\"large\">SAP, farkl\u0131 \u00e7\u00f6z\u00fcmlerini 9 tipte i\u015f ortakl\u0131\u011f\u0131 ile m\u00fc\u015fterilerine ula\u015ft\u0131racak bir yap\u0131 kurdu.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>9. TEDAR\u0130K Z\u0130NC\u0130R\u0130: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Tedarik zincirinde yap\u0131lan yeniliklerle fark yaratmak<\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Zara, tedarik zincirini iyi y\u00f6neterek \u00fcr\u00fcn\u00fcn tasar\u0131mdan perakende noktas\u0131na ula\u015fma s\u00fcresini 15 g\u00fcne indirdi.<\/span><\/li>   <li><span class=\"large\">Damat Tween ADV ? tedarik zincirini BT\u2019yi? \u00f6ne \u00e7\u0131kararak entegre bir yap\u0131da y\u00f6netmeyi tercih etti.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>10. FARKLI KANALLAR OLU\u015eTURAB\u0130LMEK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u00dcr\u00fcn ya da hizmeti, farkl\u0131 sat\u0131\u015f kanallar\u0131yla m\u00fc\u015fterilerinin networklar\u0131na d\u00e2hil etmek <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Asl\u0131 B\u00f6rek, Petrol Ofisi istasyonlar\u0131nda corner\u2019lar a\u00e7arak farkl\u0131 bir t\u00fcketici kitlesini yakalad\u0131.<\/span><\/li>   <li><span class=\"large\">Starbucks kafe ma\u011fazalar\u0131nda m\u00fczik ve CD sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmeye ve mek\u00e2n ambiyans\u0131yla m\u00fc\u015fteriyi marka g\u00fcc\u00fcne d\u00e2hil etmeye ba\u015flad\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>11. NETWORK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>\u015eirketlerin \u00fcr\u00fcn ve hizmet sunumunda m\u00fc\u015fterilerinin referanslar\u0131n\u0131 kendi g\u00fc\u00e7lerine d\u00e2hil etmek <\/strong><\/span><\/p>  <p><span class=\"large\">\u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">Metro AG, m\u00fc\u015fterilerinin talepleri do\u011frultusunda tedarik zincirini y\u00f6netiyor.<\/span><\/li>   <li><span class=\"large\">Yap\u0131 \u015firketi CEMEX, m\u00fc\u015fterilerini kendi networklar\u0131na d\u00e2hil ederek sipari\u015f ve teslimat aras\u0131 s\u00fcreyi 20 dakikaya indirdi.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>12. MARKANIN G\u00dcC\u00dcN\u00dc VURGULAMAK: <\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Markan\u0131n \u00f6tesinde bir sembol olarak alg\u0131lanmak i\u00e7in \u00e7al\u0131\u015fmak<\/strong><\/span><br><span class=\"large\"> \u00d6rnek olarak;<\/span><\/p>  <ul>   <li><span class=\"large\">D&amp;R m\u00fczik ve kitap satman\u0131n \u00f6tesinde ya\u015fam stili sundu\u011funu vurgulayan bir konsept yaratt\u0131.<\/span><\/li>   <li><span class=\"large\">Body Shop markas\u0131n\u0131 do\u011fal \u00fcr\u00fcnler ve hayvan severlikle b\u00fct\u00fcnle\u015ftirdi.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"is-dunyasinda-inovasyon-icin-12-yol","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130\u015f d\u00fcnyas\u0131nda inovasyon i\u00e7in 12 yol","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1230,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}