{"status":true,"post":{"id":20966,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:58:47","created_at":"2019-10-03T21:00:00.000000Z","updated_at":"2022-10-24T10:58:47.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20966,"is_featured":0,"title":"\u0130nternete reklam vermek yararl\u0131 m\u0131?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Dijital pazar ara\u015ft\u0131rmac\u0131s\u0131 e-marketer\u2019e g\u00f6re, ABD\u2019li t\u00fcketicilerin 2019\u2019da ak\u0131ll\u0131 cihazlarda harcad\u0131\u011f\u0131 g\u00fcnl\u00fck s\u00fcre 3 saat 43 dakikay\u0131 a\u015farak televizyon izleme s\u00fcresini geride b\u0131rakt\u0131. 2021\u2019de bu s\u00fcre 3 saat 54 dakikaya \u00e7\u0131kacak. Bu durum, ayn\u0131 zamanda, reklam yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n ana ekseninin bas\u0131l\u0131-g\u00f6rsel alandan dijital mecralara kaymakta oldu\u011funun bir g\u00f6stergesi.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">\u0130nternete reklam vermek konusunda kimi i\u015fletmeler \u00e7ok aktif iken kimi i\u015fletmeler de mesafeli duruyor veya yarars\u0131z buluyor. Her iki taraf\u0131n da kendine g\u00f6re hakl\u0131 gerek\u00e7eleri olabilir. Biz bug\u00fcn internet reklamlar\u0131n\u0131n neden ve nas\u0131l i\u015fe yarad\u0131\u011f\u0131na dair birka\u00e7 gerek\u00e7e payla\u015fmak istiyoruz. <\/span><\/p>  <p><span class=\"large\">\u00d6ncelikle, internete verilecek reklamlar\u0131 ikiye ay\u0131rmak gerek. Birincisi, fiziki gazete-tv gibi medya kurulu\u015flar\u0131n\u0131n internet sayfalar\u0131na, do\u011frudan veya arac\u0131 online reklam ajanslar\u0131 kanal\u0131yla verilen reklamlar. \u0130kincisi de Google, Yandex, Bing gibi arama motorlar\u0131 ve Facebook, Twitter gibi sosyal medya platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla yay\u0131nlanabilen reklamlar. G\u00fcn\u00fcm\u00fczde, arama motoru reklamlar\u0131, \u00f6l\u00e7\u00fcmlenebilmesi ve do\u011fru m\u00fc\u015fteriye ula\u015fmadaki ba\u015far\u0131s\u0131yla kendini ispatlam\u0131\u015f durumda.<\/span><\/p>  <p><span class=\"large\"><strong>\u0130NTERNETTEK\u0130 MECRALARA REKLAM VERMEN\u0130N 3 FAYDASI<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>1. E\u011fer arama reklam\u0131 veriyorsan\u0131z, reklam\u0131n\u0131za kimse t\u0131klamad\u0131\u011f\u0131 s\u00fcrece bedavaya g\u00f6sterilir. <\/strong><\/span><\/p>  <p><span class=\"large\">Arama reklamlar\u0131nda sadece t\u0131klama ba\u015f\u0131na para \u00f6denir. Reklam\u0131n g\u00f6sterimi i\u00e7in herhangi bir \u00f6deme yap\u0131lmaz. \u00d6rne\u011fin t\u0131klama ba\u015f\u0131na maliyeti 1 TL\u2019den 100 liral\u0131k reklam verdiniz. Reklam\u0131n\u0131z ilgili konularda arama yapan ki\u015filere 5 bin kez g\u00f6sterildi. Reklam\u0131n\u0131z 5 bin kez g\u00f6r\u00fcnt\u00fclenirken sadece 100 t\u0131klama ald\u0131. Bu durumda \u00f6denmesi gereken tutar sadece 100 lirad\u0131r. Reklam\u0131n\u0131zda ge\u00e7en ifadeler ve ilgili konularda yap\u0131lan 4 bin 900 aramaya reklam\u0131n\u0131z\u0131 bedava g\u00f6stermi\u015f olursunuz.<\/span><\/p>  <p><span class=\"large\"><strong>2. Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ba\u015f\u0131na reklam \u00fccreti \u00f6dersiniz. <\/strong><\/span><\/p>  <p><span class=\"large\">Reklam\u0131n\u0131z\u0131 yay\u0131nlayan arama motoruna, \u00fcr\u00fcn\u00fcn\u00fcz satmadan herhangi bir \u00f6demesi yapmamay\u0131 teklif edebilirsiniz. \u00d6rne\u011fin, 250 TL\u2019lik bir \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn online \u00f6deme ile sat\u0131lmas\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda 30 TL reklam \u00fccreti \u00f6deyebilirsiniz. D\u00f6n\u00fc\u015f\u00fcm optimizasyonu ile \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn sat\u0131ld\u0131\u011f\u0131 kesinle\u015fir ve siz de 30 lira \u00f6dersiniz. Televizyon veya gazete gibi mecralarda yay\u0131nlanan reklamlar\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 tespit etmek neredeyse imkans\u0131z iken dijital reklamlarda \u00fcr\u00fcn satmadan reklam paras\u0131 \u00f6dememe \u015fans\u0131n\u0131z var.<\/span><\/p>  <p><span class=\"large\"><strong>3. Reklam\u0131n\u0131z sadece ilgilisine g\u00f6sterilir.<\/strong><\/span><\/p>  <p><span class=\"large\">\u015e\u00f6yle bir senaryo yapal\u0131m; \u0130stanbul, Ankara ve \u0130zmir illerinde ya\u015fayan, 08:00 ila 22:00 saatleri aras\u0131nda ak\u0131ll\u0131 telefondan internete ba\u011flanan, 18-45 ya\u015f grubunda olan ve internette bebek konulu i\u00e7eriklerle ilgilenmi\u015f kad\u0131n t\u00fcketicilere bir \u015fey satmak istiyorsunuz. Reklam\u0131n\u0131z\u0131n, s\u00f6z konusu 5 \u015fart ayn\u0131 anda yerine geldi\u011finde g\u00f6sterilmesini sadece ve sadece internet reklamlar\u0131 ile m\u00fcmk\u00fcn k\u0131labilirsiniz. \u0130nternete reklam verirken hedeflemeyi do\u011fru yapabilirseniz b\u00fct\u00e7enizin bo\u015fa harcanmas\u0131n\u0131 \u00f6nlemi\u015f olursunuz.<\/span><\/p>  \t\t\t\t","slug":"internete-reklam-vermek-yararli-mi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130nternete reklam vermek yararl\u0131 m\u0131?","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":156,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":21065,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20966,"locale":"tr","category_id":73,"title":"\u0130nternete reklam vermek yararl\u0131 m\u0131?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>Dijital pazar ara\u015ft\u0131rmac\u0131s\u0131 e-marketer\u2019e g\u00f6re, ABD\u2019li t\u00fcketicilerin 2019\u2019da ak\u0131ll\u0131 cihazlarda harcad\u0131\u011f\u0131 g\u00fcnl\u00fck s\u00fcre 3 saat 43 dakikay\u0131 a\u015farak televizyon izleme s\u00fcresini geride b\u0131rakt\u0131. 2021\u2019de bu s\u00fcre 3 saat 54 dakikaya \u00e7\u0131kacak. Bu durum, ayn\u0131 zamanda, reklam yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n ana ekseninin bas\u0131l\u0131-g\u00f6rsel alandan dijital mecralara kaymakta oldu\u011funun bir g\u00f6stergesi.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">\u0130nternete reklam vermek konusunda kimi i\u015fletmeler \u00e7ok aktif iken kimi i\u015fletmeler de mesafeli duruyor veya yarars\u0131z buluyor. Her iki taraf\u0131n da kendine g\u00f6re hakl\u0131 gerek\u00e7eleri olabilir. Biz bug\u00fcn internet reklamlar\u0131n\u0131n neden ve nas\u0131l i\u015fe yarad\u0131\u011f\u0131na dair birka\u00e7 gerek\u00e7e payla\u015fmak istiyoruz. <\/span><\/p>  <p><span class=\"large\">\u00d6ncelikle, internete verilecek reklamlar\u0131 ikiye ay\u0131rmak gerek. Birincisi, fiziki gazete-tv gibi medya kurulu\u015flar\u0131n\u0131n internet sayfalar\u0131na, do\u011frudan veya arac\u0131 online reklam ajanslar\u0131 kanal\u0131yla verilen reklamlar. \u0130kincisi de Google, Yandex, Bing gibi arama motorlar\u0131 ve Facebook, Twitter gibi sosyal medya platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla yay\u0131nlanabilen reklamlar. G\u00fcn\u00fcm\u00fczde, arama motoru reklamlar\u0131, \u00f6l\u00e7\u00fcmlenebilmesi ve do\u011fru m\u00fc\u015fteriye ula\u015fmadaki ba\u015far\u0131s\u0131yla kendini ispatlam\u0131\u015f durumda.<\/span><\/p>  <p><span class=\"large\"><strong>\u0130NTERNETTEK\u0130 MECRALARA REKLAM VERMEN\u0130N 3 FAYDASI<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>1. E\u011fer arama reklam\u0131 veriyorsan\u0131z, reklam\u0131n\u0131za kimse t\u0131klamad\u0131\u011f\u0131 s\u00fcrece bedavaya g\u00f6sterilir. <\/strong><\/span><\/p>  <p><span class=\"large\">Arama reklamlar\u0131nda sadece t\u0131klama ba\u015f\u0131na para \u00f6denir. Reklam\u0131n g\u00f6sterimi i\u00e7in herhangi bir \u00f6deme yap\u0131lmaz. \u00d6rne\u011fin t\u0131klama ba\u015f\u0131na maliyeti 1 TL\u2019den 100 liral\u0131k reklam verdiniz. Reklam\u0131n\u0131z ilgili konularda arama yapan ki\u015filere 5 bin kez g\u00f6sterildi. Reklam\u0131n\u0131z 5 bin kez g\u00f6r\u00fcnt\u00fclenirken sadece 100 t\u0131klama ald\u0131. Bu durumda \u00f6denmesi gereken tutar sadece 100 lirad\u0131r. Reklam\u0131n\u0131zda ge\u00e7en ifadeler ve ilgili konularda yap\u0131lan 4 bin 900 aramaya reklam\u0131n\u0131z\u0131 bedava g\u00f6stermi\u015f olursunuz.<\/span><\/p>  <p><span class=\"large\"><strong>2. Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ba\u015f\u0131na reklam \u00fccreti \u00f6dersiniz. <\/strong><\/span><\/p>  <p><span class=\"large\">Reklam\u0131n\u0131z\u0131 yay\u0131nlayan arama motoruna, \u00fcr\u00fcn\u00fcn\u00fcz satmadan herhangi bir \u00f6demesi yapmamay\u0131 teklif edebilirsiniz. \u00d6rne\u011fin, 250 TL\u2019lik bir \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn online \u00f6deme ile sat\u0131lmas\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda 30 TL reklam \u00fccreti \u00f6deyebilirsiniz. D\u00f6n\u00fc\u015f\u00fcm optimizasyonu ile \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn sat\u0131ld\u0131\u011f\u0131 kesinle\u015fir ve siz de 30 lira \u00f6dersiniz. Televizyon veya gazete gibi mecralarda yay\u0131nlanan reklamlar\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 tespit etmek neredeyse imkans\u0131z iken dijital reklamlarda \u00fcr\u00fcn satmadan reklam paras\u0131 \u00f6dememe \u015fans\u0131n\u0131z var.<\/span><\/p>  <p><span class=\"large\"><strong>3. Reklam\u0131n\u0131z sadece ilgilisine g\u00f6sterilir.<\/strong><\/span><\/p>  <p><span class=\"large\">\u015e\u00f6yle bir senaryo yapal\u0131m; \u0130stanbul, Ankara ve \u0130zmir illerinde ya\u015fayan, 08:00 ila 22:00 saatleri aras\u0131nda ak\u0131ll\u0131 telefondan internete ba\u011flanan, 18-45 ya\u015f grubunda olan ve internette bebek konulu i\u00e7eriklerle ilgilenmi\u015f kad\u0131n t\u00fcketicilere bir \u015fey satmak istiyorsunuz. Reklam\u0131n\u0131z\u0131n, s\u00f6z konusu 5 \u015fart ayn\u0131 anda yerine geldi\u011finde g\u00f6sterilmesini sadece ve sadece internet reklamlar\u0131 ile m\u00fcmk\u00fcn k\u0131labilirsiniz. \u0130nternete reklam verirken hedeflemeyi do\u011fru yapabilirseniz b\u00fct\u00e7enizin bo\u015fa harcanmas\u0131n\u0131 \u00f6nlemi\u015f olursunuz.<\/span><\/p>  \t\t\t\t","slug":"internete-reklam-vermek-yararli-mi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130nternete reklam vermek yararl\u0131 m\u0131?","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":156,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}