{"status":true,"post":{"id":27366,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:31:09","created_at":"2021-07-01T21:00:00.000000Z","updated_at":"2022-10-24T12:31:09.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":27366,"is_featured":0,"title":"\u0130nternet s\u0131ralamas\u0131 aniden d\u00fc\u015fen siteler ne yapmal\u0131","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

Arama sistemlerinde kapsaml\u0131 bir de\u011fi\u015fikli\u011fe giden Google, baz\u0131 siteleri cezaland\u0131r\u0131rken, baz\u0131lar\u0131n\u0131 da \u00f6d\u00fcllendirdi. Google\u2019\u0131n \u2018temel g\u00fcncelleme\u2019 ad\u0131 verilen algoritma de\u011fi\u015fikli\u011fi neticesinde baz\u0131 sitelerin arama sonu\u00e7lar\u0131 sayfas\u0131ndaki s\u0131ralamas\u0131 aniden d\u00fc\u015ferken, baz\u0131 siteler de \u00fcst s\u0131ralara t\u0131rmand\u0131. Siteniz bu durumlardan etkilendiyse ne yapmal\u0131s\u0131n\u0131z? <\/strong><\/span>
<\/span>
150 dilde yap\u0131lan milyarlarca farkl\u0131 Google aramas\u0131na kar\u015f\u0131l\u0131k milyarlarca farkl\u0131 siteyi taray\u0131p en mant\u0131kl\u0131 cevaplar\u0131 getirmeyi ama\u00e7lad\u0131\u011f\u0131n\u0131 ifade eden Google, temel algoritmas\u0131nda y\u0131lda birka\u00e7 kez de\u011fi\u015fikli\u011fe gidiyor. 2021\u2019in ilk radikal yaz\u0131l\u0131m g\u00fcncellemesi haziran ay\u0131nda ger\u00e7ekle\u015fti. \u0130kincisi ise bu ay yap\u0131lacak. Google, sitelerin s\u0131ralamas\u0131nda ani d\u00fc\u015f\u00fc\u015flere ve y\u00fckseli\u015flere yol a\u00e7an bu de\u011fi\u015fikli\u011fin nedenini, insanlar\u0131n arama sorgular\u0131nda meydana gelen de\u011fi\u015fimlere, internete eklenen yeni i\u00e7eriklere ve insanlar\u0131n bu yeni i\u00e7eriklere verdi\u011fi olumlu-olumsuz tepkilere ba\u011fl\u0131yor.<\/span>
<\/span>
F\u0130LM L\u0130STES\u0130NDEK\u0130 DE\u011e\u0130\u015e\u0130KL\u0130K G\u0130B\u0130<\/strong><\/span>
<\/span>
E\u011fer sizin siteniz de haziran ay\u0131nda ani bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131ysa, \u00f6ncelikle pani\u011fe kap\u0131lmay\u0131n. Bu ne size ne de i\u015f arkada\u015flar\u0131n\u0131za ait bir hata. Konu tamamen Google\u2019\u0131n siteleri puanlarken yapt\u0131\u011f\u0131 kriter de\u011fi\u015fiklikleriyle alakal\u0131. \u00dcstelik, s\u0131ralaman\u0131z temmuz ay\u0131nda yeniden tepetaklak olursa yine \u015fa\u015f\u0131rmay\u0131n. \u00c7\u00fcnk\u00fc Google, 2021 y\u0131l\u0131n\u0131n ikinci en b\u00fcy\u00fck temel g\u00fcncellemesini temmuzda uygulayaca\u011f\u0131n\u0131 \u015fimdiden duyurdu.<\/span>
<\/span>
Bizzat Google taraf\u0131ndan kaleme al\u0131nan Google Arama Merkezi Blog\u2019unda, bu g\u00fcncelleme \u015f\u00f6yle izah ediliyor: \u201cTemel g\u00fcncellemenin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamak i\u00e7in 2015\u2019te en iyi 100 filmin bir listesini yapt\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Birka\u00e7 y\u0131l sonra 2019\u2019da listeyi yenilersiniz. Do\u011fal olarak listeniz de\u011fi\u015fecektir. Daha \u00f6nce var olmayan baz\u0131 yeni ve g\u00fczel filmler \u015fimdi listeye dahil edilmeye aday olur. Ayr\u0131ca baz\u0131 filmleri yeniden de\u011ferlendirebilir ve listede daha \u00f6nce oldu\u011fundan daha y\u00fcksek bir yeri hak etti\u011fini fark edebilirsiniz.\u201d <\/span>
<\/span>
Haziran ve temmuz g\u00fcncellemeleri neticesinde s\u0131ras\u0131 gerileyen sayfalar\u0131n ne yapmas\u0131 gerekti\u011fine dair Google taraf\u0131ndan verilen ipu\u00e7lar\u0131n\u0131, https:\/\/tinyurl.com\/277p2rs6 adresinden okuyabilirsiniz.<\/span>
<\/span>
\u0130\u015fin \u00f6z\u00fc, \u201cElinizden gelen en iyi i\u00e7eri\u011fi sunmaya odaklanman\u0131z\u0131 \u00f6neririz. Algoritmalar\u0131m\u0131z i\u00e7eri\u011fi \u00f6d\u00fcllendirir\u201d c\u00fcmlesinde sakl\u0131. Google, bu linkteki makalesinde arama sonu\u00e7lar\u0131nda s\u0131ras\u0131n\u0131 y\u00fckseltmek isteyen site sahiplerine 5 ana ba\u015fl\u0131k alt\u0131nda 20 soru soruyor. Sitenizdeki i\u00e7erikler, 20 soruya hangi d\u00fczeyde tatmin edici cevaplar verebiliyorsa Google s\u0131ralaman\u0131z da o nispette y\u00fckseliyor. <\/span>
<\/span>
Ya da tam tersi. Google\u2019\u0131n sordu\u011fu sorulardan en kritik buldu\u011fum 5 tanesi:<\/span>
<\/span>
1. \u0130\u00e7erik \u00f6zg\u00fcn bilgiler, raporlar, ara\u015ft\u0131rma sonu\u00e7lar\u0131 veya analizler sa\u011fl\u0131yor mu? <\/span>
<\/span>
2. Paran\u0131z ya da hayat\u0131n\u0131zla ilgili konularda bu i\u00e7eri\u011fe g\u00fcvenmekte kendinizi rahat hisseder miydiniz? <\/span>
<\/span>
3. \u0130\u00e7erik, dikkati as\u0131l i\u00e7erikten ba\u015fka y\u00f6ne \u00e7eken veya as\u0131l i\u00e7erikle kar\u0131\u015fan a\u015f\u0131r\u0131 miktarda reklam i\u00e7eriyor mu?<\/span>
<\/span>
4. \u0130\u00e7erik, siteye gelen ziyaret\u00e7ilerin ger\u00e7ek ilgi alanlar\u0131na m\u0131 hizmet ediyor yoksa yaln\u0131zca arama motorlar\u0131nda neyin iyi s\u0131ralama elde edebilece\u011fini tahmin etmeye \u00e7al\u0131\u015fan biri taraf\u0131ndan yap\u0131lm\u0131\u015f gibi mi g\u00f6r\u00fcn\u00fcyor?<\/span>
<\/span>
5. \u0130\u00e7erik mobil cihazlarda iyi g\u00f6r\u00fcnt\u00fcleniyor mu?<\/span><\/p> \t\t\t\t","slug":"internet-siralamasi-aniden-dusen-siteler-ne-yapmali","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130nternet s\u0131ralamas\u0131 aniden d\u00fc\u015fen siteler ne yapmal\u0131","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1084,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":27465,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":27366,"locale":"tr","category_id":73,"title":"\u0130nternet s\u0131ralamas\u0131 aniden d\u00fc\u015fen siteler ne yapmal\u0131","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

YAKUP KOCAMAN<\/strong><\/span>
<\/strong><\/span><\/p>

Arama sistemlerinde kapsaml\u0131 bir de\u011fi\u015fikli\u011fe giden Google, baz\u0131 siteleri cezaland\u0131r\u0131rken, baz\u0131lar\u0131n\u0131 da \u00f6d\u00fcllendirdi. Google\u2019\u0131n \u2018temel g\u00fcncelleme\u2019 ad\u0131 verilen algoritma de\u011fi\u015fikli\u011fi neticesinde baz\u0131 sitelerin arama sonu\u00e7lar\u0131 sayfas\u0131ndaki s\u0131ralamas\u0131 aniden d\u00fc\u015ferken, baz\u0131 siteler de \u00fcst s\u0131ralara t\u0131rmand\u0131. Siteniz bu durumlardan etkilendiyse ne yapmal\u0131s\u0131n\u0131z? <\/strong><\/span>
<\/span>
150 dilde yap\u0131lan milyarlarca farkl\u0131 Google aramas\u0131na kar\u015f\u0131l\u0131k milyarlarca farkl\u0131 siteyi taray\u0131p en mant\u0131kl\u0131 cevaplar\u0131 getirmeyi ama\u00e7lad\u0131\u011f\u0131n\u0131 ifade eden Google, temel algoritmas\u0131nda y\u0131lda birka\u00e7 kez de\u011fi\u015fikli\u011fe gidiyor. 2021\u2019in ilk radikal yaz\u0131l\u0131m g\u00fcncellemesi haziran ay\u0131nda ger\u00e7ekle\u015fti. \u0130kincisi ise bu ay yap\u0131lacak. Google, sitelerin s\u0131ralamas\u0131nda ani d\u00fc\u015f\u00fc\u015flere ve y\u00fckseli\u015flere yol a\u00e7an bu de\u011fi\u015fikli\u011fin nedenini, insanlar\u0131n arama sorgular\u0131nda meydana gelen de\u011fi\u015fimlere, internete eklenen yeni i\u00e7eriklere ve insanlar\u0131n bu yeni i\u00e7eriklere verdi\u011fi olumlu-olumsuz tepkilere ba\u011fl\u0131yor.<\/span>
<\/span>
F\u0130LM L\u0130STES\u0130NDEK\u0130 DE\u011e\u0130\u015e\u0130KL\u0130K G\u0130B\u0130<\/strong><\/span>
<\/span>
E\u011fer sizin siteniz de haziran ay\u0131nda ani bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131ysa, \u00f6ncelikle pani\u011fe kap\u0131lmay\u0131n. Bu ne size ne de i\u015f arkada\u015flar\u0131n\u0131za ait bir hata. Konu tamamen Google\u2019\u0131n siteleri puanlarken yapt\u0131\u011f\u0131 kriter de\u011fi\u015fiklikleriyle alakal\u0131. \u00dcstelik, s\u0131ralaman\u0131z temmuz ay\u0131nda yeniden tepetaklak olursa yine \u015fa\u015f\u0131rmay\u0131n. \u00c7\u00fcnk\u00fc Google, 2021 y\u0131l\u0131n\u0131n ikinci en b\u00fcy\u00fck temel g\u00fcncellemesini temmuzda uygulayaca\u011f\u0131n\u0131 \u015fimdiden duyurdu.<\/span>
<\/span>
Bizzat Google taraf\u0131ndan kaleme al\u0131nan Google Arama Merkezi Blog\u2019unda, bu g\u00fcncelleme \u015f\u00f6yle izah ediliyor: \u201cTemel g\u00fcncellemenin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamak i\u00e7in 2015\u2019te en iyi 100 filmin bir listesini yapt\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Birka\u00e7 y\u0131l sonra 2019\u2019da listeyi yenilersiniz. Do\u011fal olarak listeniz de\u011fi\u015fecektir. Daha \u00f6nce var olmayan baz\u0131 yeni ve g\u00fczel filmler \u015fimdi listeye dahil edilmeye aday olur. Ayr\u0131ca baz\u0131 filmleri yeniden de\u011ferlendirebilir ve listede daha \u00f6nce oldu\u011fundan daha y\u00fcksek bir yeri hak etti\u011fini fark edebilirsiniz.\u201d <\/span>
<\/span>
Haziran ve temmuz g\u00fcncellemeleri neticesinde s\u0131ras\u0131 gerileyen sayfalar\u0131n ne yapmas\u0131 gerekti\u011fine dair Google taraf\u0131ndan verilen ipu\u00e7lar\u0131n\u0131, https:\/\/tinyurl.com\/277p2rs6 adresinden okuyabilirsiniz.<\/span>
<\/span>
\u0130\u015fin \u00f6z\u00fc, \u201cElinizden gelen en iyi i\u00e7eri\u011fi sunmaya odaklanman\u0131z\u0131 \u00f6neririz. Algoritmalar\u0131m\u0131z i\u00e7eri\u011fi \u00f6d\u00fcllendirir\u201d c\u00fcmlesinde sakl\u0131. Google, bu linkteki makalesinde arama sonu\u00e7lar\u0131nda s\u0131ras\u0131n\u0131 y\u00fckseltmek isteyen site sahiplerine 5 ana ba\u015fl\u0131k alt\u0131nda 20 soru soruyor. Sitenizdeki i\u00e7erikler, 20 soruya hangi d\u00fczeyde tatmin edici cevaplar verebiliyorsa Google s\u0131ralaman\u0131z da o nispette y\u00fckseliyor. <\/span>
<\/span>
Ya da tam tersi. Google\u2019\u0131n sordu\u011fu sorulardan en kritik buldu\u011fum 5 tanesi:<\/span>
<\/span>
1. \u0130\u00e7erik \u00f6zg\u00fcn bilgiler, raporlar, ara\u015ft\u0131rma sonu\u00e7lar\u0131 veya analizler sa\u011fl\u0131yor mu? <\/span>
<\/span>
2. Paran\u0131z ya da hayat\u0131n\u0131zla ilgili konularda bu i\u00e7eri\u011fe g\u00fcvenmekte kendinizi rahat hisseder miydiniz? <\/span>
<\/span>
3. \u0130\u00e7erik, dikkati as\u0131l i\u00e7erikten ba\u015fka y\u00f6ne \u00e7eken veya as\u0131l i\u00e7erikle kar\u0131\u015fan a\u015f\u0131r\u0131 miktarda reklam i\u00e7eriyor mu?<\/span>
<\/span>
4. \u0130\u00e7erik, siteye gelen ziyaret\u00e7ilerin ger\u00e7ek ilgi alanlar\u0131na m\u0131 hizmet ediyor yoksa yaln\u0131zca arama motorlar\u0131nda neyin iyi s\u0131ralama elde edebilece\u011fini tahmin etmeye \u00e7al\u0131\u015fan biri taraf\u0131ndan yap\u0131lm\u0131\u015f gibi mi g\u00f6r\u00fcn\u00fcyor?<\/span>
<\/span>
5. \u0130\u00e7erik mobil cihazlarda iyi g\u00f6r\u00fcnt\u00fcleniyor mu?<\/span><\/p> \t\t\t\t","slug":"internet-siralamasi-aniden-dusen-siteler-ne-yapmali","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130nternet s\u0131ralamas\u0131 aniden d\u00fc\u015fen siteler ne yapmal\u0131","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1084,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}