{"status":true,"post":{"id":15411,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 09:57:52","created_at":"2016-12-12T21:00:00.000000Z","updated_at":"2022-10-21T06:57:52.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":15411,"is_featured":0,"title":"\u0130novasyon yapmak yetmez ticarile\u015ftirmek gerekir","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">K\u00fcresel yar\u0131\u015fta firma ve kurumlar\u0131n yerlerini belirleyen ana parametrelerin ba\u015f\u0131nda inovasyon kapasitesi ve yenilik\u00e7ilik performans\u0131 geliyor. <\/span><\/p>  <p><span class=\"large\">\u0130novasyon kapasitesi ve yenilik\u00e7ilik performans\u0131 ise; <\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u0130\u015f s\u00fcre\u00e7leri ve y\u00f6ntemleri ile ilgili geli\u015ftirilen inovasyonlar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00c7evresel ko\u015fullardan dolay\u0131 y\u00f6netim mantalitesinde ve yap\u0131s\u0131ndaki yenilenmeler<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Yeni \u00fcr\u00fcnlerin ve servislerin kalitesi<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Yeni \u00fcr\u00fcnlerin ve projelerin say\u0131s\u0131<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Mevcut \u00fcr\u00fcn \u00e7e\u015fitlili\u011finde yeni \u00fcr\u00fcnlerin y\u00fczdesi<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Patentli veya patentlenebilir \u00fcr\u00fcnlerin say\u0131s\u0131 gibi unsurlarla \u00f6l\u00e7\u00fcl\u00fcyor.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>\u00dcLKELER\u0130N PERFORMANSI<\/strong><\/span><\/p>  <p><span class=\"large\">Firmalar gibi \u00fclkelerin de Ar-Ge ve inovasyon kapasiteleri ve yenilik\u00e7ilik performanslar\u0131 var.<\/span><\/p>  <p><span class=\"large\">T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K), 18 Kas\u0131m 2016\u2019da 2015 y\u0131l\u0131 Ar-Ge harcamalar\u0131n\u0131 a\u00e7\u0131klayan bir b\u00fclten yay\u0131mlad\u0131. Buna g\u00f6re T\u00fcrkiye\u2019deki \u00f6zel sekt\u00f6r, kamu ve \u00fcniversiteler 2015 y\u0131l\u0131nda Ar-Ge\u2019ye toplam 20 milyar 615 milyon lira harcam\u0131\u015f. <\/span><\/p>  <p><span class=\"large\">PriceWaterhouse Coopers (PwC), her y\u0131l d\u00fcnya firmalar\u0131n\u0131n Ar-Ge harcamalar\u0131n\u0131n listesini yay\u0131ml\u0131yor. Bu listeye g\u00f6re Ar-Ge harcamalar\u0131nda ba\u015f\u0131 \u00e7eken ilk be\u015f firma \u015f\u00f6yle: <\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Volkswagen 15.3 milyar dolar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Samsung 14.1 milyar dolar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Intel 11.5 milyar dolar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Microsoft 11.4 milyar dolar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Roche 10.8 milyar dolar<\/span><\/li>  <\/ul>  <p><span class=\"large\">\u00dclkemizin Ar-Ge ve inovasyon stratejisini tekrar g\u00f6zden ge\u00e7irmesinde fayda var. GSY\u0130H\u2019den Ar-Ge ve inovasyona y\u00fczde 0.8 civar\u0131nda bir pay ay\u0131r\u0131yoruz. Bu pay ilerlemi\u015f \u00fclkelerde y\u00fczde 3 civar\u0131nda. <\/span><\/p>  <p><span class=\"large\"><strong>\u0130NOVASYON STRATEJ\u0130S\u0130 \u015eART <\/strong><\/span><\/p>  <p><span class=\"large\">Ar-Ge yat\u0131r\u0131mlar\u0131 tek ba\u015f\u0131na her \u015fey demek de\u011fildir asl\u0131nda. Avrupa, Amerika\u2019dan daha fazla Ar-Ge yat\u0131r\u0131m\u0131 yapt\u0131\u011f\u0131n\u0131, ancak geri d\u00f6n\u00fc\u015f\u00fcm a\u00e7\u0131s\u0131ndan Amerika\u2019dan daha geride oldu\u011funu g\u00f6rd\u00fc\u011f\u00fc y\u0131llarda, bunun \u00f6nemini fark etmi\u015f ve inovasyonun ticarile\u015ftirilmesinin de en az ger\u00e7ekle\u015ftirilmesi kadar \u00f6nemli oldu\u011funun fark\u0131na varm\u0131\u015ft\u0131r. <\/span><\/p>  <p><span class=\"large\">Avrupa paradoksu olarak da nitelendirilen bu olay, yenili\u011fin sadece Ar-Ge\u2019den ibaret olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6zler \u00f6n\u00fcne sermesine ra\u011fmen baz\u0131 \u00fclkeler ve i\u015fletmeler bunun \u00f6neminin hen\u00fcz yeterince fark\u0131na varamam\u0131\u015flard\u0131r. Oysa inovasyonlar\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde ticarile\u015ftiremeyip; ondan yeterli sosyal ve ekonomik katma de\u011feri elde edemedi\u011finizde hem rekabet\u00e7ilik a\u00e7\u0131s\u0131ndan hem de kullan\u0131lan kaynaklar\u0131n etkinli\u011fi ve verimlili\u011fi a\u00e7\u0131s\u0131ndan dezavantajl\u0131 bir durumda olaca\u011f\u0131n\u0131z a\u00e7\u0131kt\u0131r.<\/span><\/p>  <p><span class=\"large\">\u00dclke olarak Ar-Ge ve inovasyonda \u00f6ne ge\u00e7mek i\u00e7in odaklan\u0131lm\u0131\u015f inovasyon stratejisine ihtiya\u00e7 var. T\u00fcrkiye\u2019nin kritik inovasyon alanlar\u0131na y\u00f6nelik analiz \u00e7al\u0131\u015fmalar\u0131n\u0131 yapmas\u0131 ve hangi alanda yar\u0131\u015fa kat\u0131labilece\u011fini acilen belirlemesi gerekir.<\/span><\/p>  <p><span class=\"large\"><strong>GELECE\u011e\u0130N STRATEJ\u0130K \u0130NOVASYON ALANLARI<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Bilgi ve ileti\u015fim teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Biyoteknoloji ve gen teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Nanoteknoloji<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Mekatronik<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00dcretim s\u00fcre\u00e7 ve teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Malzeme teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Enerji ve \u00e7evre teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Tasar\u0131m teknolojileri<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>\u0130NOVASYONUN KARAKTER\u0130<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Safhaland\u0131r\u0131lmas\u0131 gerekir.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">F\u0131rsat odakl\u0131d\u0131r.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u0130\u00e7eride veya d\u0131\u015far\u0131da olabilir, d\u0131\u015far\u0131dan i\u015fbirli\u011fi gerektirir.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00c7e\u015fitlilik ister.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Riskli bir s\u00fcre\u00e7tir.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Giri\u015fimcilere ihtiya\u00e7 duyar.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u0130lave se\u00e7enekler sunar.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">De\u011fi\u015fim ger\u00e7ekle\u015ftirir.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">S\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in dengelenmi\u015f de\u011fer s\u00fcr\u00fcc\u00fclerine ihtiya\u00e7 duyar.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00dcst y\u00f6netimin deste\u011fini gerektirir.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"inovasyon-yapmak-yetmez-ticarilestirmek-gerekir","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130novasyon yapmak yetmez ticarile\u015ftirmek gerekir","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1138,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":15510,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":15411,"locale":"tr","category_id":73,"title":"\u0130novasyon yapmak yetmez ticarile\u015ftirmek gerekir","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">K\u00fcresel yar\u0131\u015fta firma ve kurumlar\u0131n yerlerini belirleyen ana parametrelerin ba\u015f\u0131nda inovasyon kapasitesi ve yenilik\u00e7ilik performans\u0131 geliyor. <\/span><\/p>  <p><span class=\"large\">\u0130novasyon kapasitesi ve yenilik\u00e7ilik performans\u0131 ise; <\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u0130\u015f s\u00fcre\u00e7leri ve y\u00f6ntemleri ile ilgili geli\u015ftirilen inovasyonlar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00c7evresel ko\u015fullardan dolay\u0131 y\u00f6netim mantalitesinde ve yap\u0131s\u0131ndaki yenilenmeler<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Yeni \u00fcr\u00fcnlerin ve servislerin kalitesi<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Yeni \u00fcr\u00fcnlerin ve projelerin say\u0131s\u0131<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Mevcut \u00fcr\u00fcn \u00e7e\u015fitlili\u011finde yeni \u00fcr\u00fcnlerin y\u00fczdesi<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Patentli veya patentlenebilir \u00fcr\u00fcnlerin say\u0131s\u0131 gibi unsurlarla \u00f6l\u00e7\u00fcl\u00fcyor.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>\u00dcLKELER\u0130N PERFORMANSI<\/strong><\/span><\/p>  <p><span class=\"large\">Firmalar gibi \u00fclkelerin de Ar-Ge ve inovasyon kapasiteleri ve yenilik\u00e7ilik performanslar\u0131 var.<\/span><\/p>  <p><span class=\"large\">T\u00fcrkiye \u0130statistik Kurumu (T\u00dc\u0130K), 18 Kas\u0131m 2016\u2019da 2015 y\u0131l\u0131 Ar-Ge harcamalar\u0131n\u0131 a\u00e7\u0131klayan bir b\u00fclten yay\u0131mlad\u0131. Buna g\u00f6re T\u00fcrkiye\u2019deki \u00f6zel sekt\u00f6r, kamu ve \u00fcniversiteler 2015 y\u0131l\u0131nda Ar-Ge\u2019ye toplam 20 milyar 615 milyon lira harcam\u0131\u015f. <\/span><\/p>  <p><span class=\"large\">PriceWaterhouse Coopers (PwC), her y\u0131l d\u00fcnya firmalar\u0131n\u0131n Ar-Ge harcamalar\u0131n\u0131n listesini yay\u0131ml\u0131yor. Bu listeye g\u00f6re Ar-Ge harcamalar\u0131nda ba\u015f\u0131 \u00e7eken ilk be\u015f firma \u015f\u00f6yle: <\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Volkswagen 15.3 milyar dolar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Samsung 14.1 milyar dolar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Intel 11.5 milyar dolar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Microsoft 11.4 milyar dolar<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Roche 10.8 milyar dolar<\/span><\/li>  <\/ul>  <p><span class=\"large\">\u00dclkemizin Ar-Ge ve inovasyon stratejisini tekrar g\u00f6zden ge\u00e7irmesinde fayda var. GSY\u0130H\u2019den Ar-Ge ve inovasyona y\u00fczde 0.8 civar\u0131nda bir pay ay\u0131r\u0131yoruz. Bu pay ilerlemi\u015f \u00fclkelerde y\u00fczde 3 civar\u0131nda. <\/span><\/p>  <p><span class=\"large\"><strong>\u0130NOVASYON STRATEJ\u0130S\u0130 \u015eART <\/strong><\/span><\/p>  <p><span class=\"large\">Ar-Ge yat\u0131r\u0131mlar\u0131 tek ba\u015f\u0131na her \u015fey demek de\u011fildir asl\u0131nda. Avrupa, Amerika\u2019dan daha fazla Ar-Ge yat\u0131r\u0131m\u0131 yapt\u0131\u011f\u0131n\u0131, ancak geri d\u00f6n\u00fc\u015f\u00fcm a\u00e7\u0131s\u0131ndan Amerika\u2019dan daha geride oldu\u011funu g\u00f6rd\u00fc\u011f\u00fc y\u0131llarda, bunun \u00f6nemini fark etmi\u015f ve inovasyonun ticarile\u015ftirilmesinin de en az ger\u00e7ekle\u015ftirilmesi kadar \u00f6nemli oldu\u011funun fark\u0131na varm\u0131\u015ft\u0131r. <\/span><\/p>  <p><span class=\"large\">Avrupa paradoksu olarak da nitelendirilen bu olay, yenili\u011fin sadece Ar-Ge\u2019den ibaret olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6zler \u00f6n\u00fcne sermesine ra\u011fmen baz\u0131 \u00fclkeler ve i\u015fletmeler bunun \u00f6neminin hen\u00fcz yeterince fark\u0131na varamam\u0131\u015flard\u0131r. Oysa inovasyonlar\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde ticarile\u015ftiremeyip; ondan yeterli sosyal ve ekonomik katma de\u011feri elde edemedi\u011finizde hem rekabet\u00e7ilik a\u00e7\u0131s\u0131ndan hem de kullan\u0131lan kaynaklar\u0131n etkinli\u011fi ve verimlili\u011fi a\u00e7\u0131s\u0131ndan dezavantajl\u0131 bir durumda olaca\u011f\u0131n\u0131z a\u00e7\u0131kt\u0131r.<\/span><\/p>  <p><span class=\"large\">\u00dclke olarak Ar-Ge ve inovasyonda \u00f6ne ge\u00e7mek i\u00e7in odaklan\u0131lm\u0131\u015f inovasyon stratejisine ihtiya\u00e7 var. T\u00fcrkiye\u2019nin kritik inovasyon alanlar\u0131na y\u00f6nelik analiz \u00e7al\u0131\u015fmalar\u0131n\u0131 yapmas\u0131 ve hangi alanda yar\u0131\u015fa kat\u0131labilece\u011fini acilen belirlemesi gerekir.<\/span><\/p>  <p><span class=\"large\"><strong>GELECE\u011e\u0130N STRATEJ\u0130K \u0130NOVASYON ALANLARI<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Bilgi ve ileti\u015fim teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Biyoteknoloji ve gen teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Nanoteknoloji<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Mekatronik<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00dcretim s\u00fcre\u00e7 ve teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Malzeme teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Enerji ve \u00e7evre teknolojileri<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Tasar\u0131m teknolojileri<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>\u0130NOVASYONUN KARAKTER\u0130<\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Safhaland\u0131r\u0131lmas\u0131 gerekir.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">F\u0131rsat odakl\u0131d\u0131r.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u0130\u00e7eride veya d\u0131\u015far\u0131da olabilir, d\u0131\u015far\u0131dan i\u015fbirli\u011fi gerektirir.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00c7e\u015fitlilik ister.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Riskli bir s\u00fcre\u00e7tir.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Giri\u015fimcilere ihtiya\u00e7 duyar.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u0130lave se\u00e7enekler sunar.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">De\u011fi\u015fim ger\u00e7ekle\u015ftirir.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">S\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in dengelenmi\u015f de\u011fer s\u00fcr\u00fcc\u00fclerine ihtiya\u00e7 duyar.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00dcst y\u00f6netimin deste\u011fini gerektirir.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"inovasyon-yapmak-yetmez-ticarilestirmek-gerekir","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u0130novasyon yapmak yetmez ticarile\u015ftirmek gerekir","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1138,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}