{"status":true,"post":{"id":14742,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 09:50:30","created_at":"2016-10-02T21:00:00.000000Z","updated_at":"2022-10-21T06:50:30.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":14742,"is_featured":0,"title":"Her \u015feyi bilen insanlar zor y\u00f6netiliyor","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130\u015f d\u00fcnyam\u0131z\u0131n geneti\u011fi \u00e7al\u0131\u015fan\u0131n as\u0131l derdini anlamaktan uzak bir portre \u00e7iziyor. Ama i\u015fler de\u011fi\u015fiyor; \u00e7al\u0131\u015fan\u0131n elinde daha fazla g\u00fc\u00e7 var \u015fimdi; daha fazla birikime sahip, daha fazlas\u0131n\u0131 biliyor, daha fazla \u015feyler istiyor i\u015fverenden. Dolay\u0131s\u0131yla firmalar\u0131n elindeki \u2018g\u00fc\u00e7\u2019, de\u011fi\u015fim ge\u00e7irerek sismik kaymayla \u00e7al\u0131\u015fan\u0131n eline ge\u00e7iyor. Ayn\u0131 zamanda bilgiye eri\u015fimin ve yayman\u0131n kolayl\u0131\u011f\u0131 \u015firketlerin elindeki en \u00f6nemli di\u011fer g\u00fc\u00e7 olanbilgi tekelinin dey\u0131k\u0131lmas\u0131n\u0131 sa\u011flad\u0131. <\/span><\/p>  <p><span class=\"large\"><strong>M\u00dc\u015eTER\u0130 ARTIK YEN\u0130 \u2018G\u00dc\u00c7\u2019<\/strong><\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fteri taraf\u0131nda ise durum daha vahim. M\u00fc\u015fteriler bir \u015feylerin par\u00e7as\u0131 olma ihtiya\u00e7lar\u0131n\u0131 sosyal a\u011flarla markalar \u00fczerinden gidermeye ba\u015flad\u0131.\u2008M\u00fc\u015fterinin yeni \u2018g\u00fc\u00e7\u2019 olarak ortaya \u00e7\u0131kmas\u0131 denklemleri de\u011fi\u015ftirdi. Bu g\u00fc\u00e7 \u015firketlerin yok sayamayaca\u011f\u0131 bir g\u00fc\u00e7 art\u0131k. Bir\u00e7ok \u015firketin ac\u0131 tecr\u00fcbeleri di\u011fer \u015firketlere \u00f6rnek oldu ve t\u00fcm \u015firketler yeni i\u015f d\u00fcnyas\u0131n\u0131n m\u00fc\u015fterilerini istemese de faaliyetinin merkezine koymak zorunda kald\u0131.<\/span><\/p>  <p><span class=\"large\">G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda art\u0131k sermayenin \u00fcst\u00fcnl\u00fc\u011f\u00fcne dayal\u0131 d\u00f6nemin kapand\u0131\u011f\u0131, be\u015feri sermayenin \u00f6nege\u00e7ti\u011fi ger\u00e7e\u011fini g\u00f6rmezden geliyor gibiyiz. Yeni nesil firmalarda \u00e7al\u0131\u015fan insanlar hayatlar\u0131n\u0131n geri kalan k\u0131sm\u0131n\u0131 \u00e7al\u0131\u015fmadan ge\u00e7irecek imk\u00e2nlar\u0131 oldu\u011fu halde, gelece\u011fin pe\u015finden ko\u015fuyorlar, gelece\u011fi belirleme \u00fczerine \u00e7al\u0131\u015f\u0131yorlar.<\/span><\/p>  <p><strong style=\"font-size: 15.6px;\">VER\u0130ML\u0130L\u0130K DE\u011e\u0130L \u00d6ZG\u00dcNL\u00dcK<\/strong><\/p>  <p><span class=\"large\">F\u0131rsatlar\u0131n azald\u0131\u011f\u0131 i\u015f d\u00fcnyas\u0131nda f\u0131rsatyaratan yeni \u00e7al\u0131\u015fma anlay\u0131\u015flar\u0131 \u00f6ne \u00e7\u0131karken ba\u015far\u0131 art\u0131k verimli \u00e7al\u0131\u015fmak de\u011fil, i\u015fin geli\u015fimi i\u00e7in \u00f6zg\u00fcn kombinasyonlar \u00fcretmek anlam\u0131na geliyor. Ne kadar yarat\u0131c\u0131 ve \u00f6zg\u00fcn isen o kadar ba\u015far\u0131l\u0131s\u0131n.<\/span><\/p>  <p><span class=\"large\">Patronlar d\u00fcnyas\u0131nda da ayr\u0131ca ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc geli\u015fmeler ya\u015fan\u0131yor. Patron olarak sanal d\u00fcnyada da en az ger\u00e7ek d\u00fcnya kadar ba\u015far\u0131l\u0131 olmay\u0131 bilmek gerekiyor. Ekibinizi d\u00fcn oldu\u011fu gibi bug\u00fcn de bask\u0131lamaya devam ederseniz i\u015fe yarar bir tane bile eleman bulamazs\u0131n\u0131z etraf\u0131n\u0131zda. O a\u00e7\u0131dan anlama ve anla\u015f\u0131lma dramatik bir sorun haline gelmi\u015f durumda.<\/span><\/p>  <p><span class=\"large\">\u0130nsanlar\u0131n neden \u00f6yle davrand\u0131\u011f\u0131n\u0131 anlama konusunda dev bir devrime ihtiya\u00e7 var.<\/span><\/p>  <p><strong style=\"font-size: 15.6px;\">TECR\u00dcBEN\u0130N B\u0130LE YEDE\u011e\u0130N\u0130 ALIN<\/strong><\/p>  <p><span class=\"large\">Firman\u0131z\u0131n gelece\u011fi i\u00e7in \u015funlara odaklanman\u0131z gerekiyor:<\/span><\/p>  <ul>   <li><span class=\"large\">\u0130\u015f d\u00fcnyas\u0131 ve y\u00f6neticiler a\u00e7\u0131s\u0131ndan ihtiya\u00e7 olan tek \u015fey, \u2018ard\u0131 arkas\u0131 kesilmeyen yarat\u0131c\u0131 ritim\u2019 olmal\u0131.<\/span><\/li>   <li><span class=\"large\">\u0130ki \u015feye odaklan\u0131n: Gelece\u011fin stratejik detaylar\u0131na ve yeteneklerinizin g\u00fc\u00e7l\u00fc yan\u0131n\u0131 bilin\u00e7li \u015fekilde ortaya \u00e7\u0131karacak \u015fifreleri bulmaya.<\/span><\/li>   <li><span class=\"large\">Ba\u015far\u0131n\u0131z\u0131n m\u00fck\u00e2fat\u0131n\u0131 erteleyin.<\/span><\/li>   <li><span class=\"large\">\u00c7a\u011f\u0131m\u0131z yedekler \u00e7a\u011f\u0131, her \u015feyin yede\u011fini al\u0131n. Tecr\u00fcbenin bile yede\u011fini almay\u0131 unutmay\u0131n,<\/span><\/li>   <li><span class=\"large\">Firma i\u00e7inde normal dil yerine egzantrik dil kullan\u0131lmas\u0131 i\u00e7in inovasyon e\u011fitimlerine a\u011f\u0131rl\u0131k verin.<\/span><\/li>   <li><span class=\"large\">Dijital d\u00fcnyaya yat\u0131r\u0131mda sak\u0131n geri kalmay\u0131n.<\/span><\/li>   <li><span class=\"large\">Yenilik\u00e7i vizyonlar geli\u015ftirmek as\u0131l i\u015finiz olsun.<\/span><\/li>   <li><span class=\"large\">Ke\u015fif yar\u0131n\u0131n en \u00f6nemli konusu. Ama as\u0131l mesele s\u0131n\u0131rs\u0131za etki eden fakt\u00f6rleri ke\u015ffetmek.<\/span><\/li>   <li><span class=\"large\">\u2018\u0130novasyon at\u00f6lyeleri\u2019 g\u00fc\u00e7l\u00fc olas\u0131l\u0131klar\u0131n hamur teknesidir. Firman\u0131z\u0131n bir odas\u0131n\u0131 inovasyon at\u00f6lyesine d\u00f6n\u00fc\u015ft\u00fcr\u00fcn.<\/span><\/li>   <li><span class=\"large\">Becerilerin evrimi deneyim ruhunun yap-bozlar\u0131nda gizli. \u00c7al\u0131\u015fanlara ve m\u00fc\u015fterilere farkl\u0131 deneyimler \u00fczerine \u00e7al\u0131\u015f\u0131n.<\/span><\/li>   <li><span class=\"large\">Yeni nesli daha inovatif \u00e7al\u0131\u015ft\u0131rmak i\u00e7in yapman\u0131z gereken ilk \u015fey sorumlulu\u011fu da\u011f\u0131tmay\u0131n, yok edin!<\/span><\/li>   <li><span class=\"large\">Trendler asl\u0131nda yap\u0131lm\u0131\u015f\u0131 g\u00f6steriyor.Siz gizli kalm\u0131\u015f\u0131 aray\u0131n.<\/span><\/li>   <li><span class=\"large\">\u0130nsan kayna\u011f\u0131n\u0131z\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in beklenmedik yat\u0131r\u0131mlar yap\u0131n.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"her-seyi-bilen-insanlar-zor-yonetiliyor","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Her \u015feyi bilen insanlar zor y\u00f6netiliyor","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1134,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":14841,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":14742,"locale":"tr","category_id":73,"title":"Her \u015feyi bilen insanlar zor y\u00f6netiliyor","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">\u0130\u015f d\u00fcnyam\u0131z\u0131n geneti\u011fi \u00e7al\u0131\u015fan\u0131n as\u0131l derdini anlamaktan uzak bir portre \u00e7iziyor. Ama i\u015fler de\u011fi\u015fiyor; \u00e7al\u0131\u015fan\u0131n elinde daha fazla g\u00fc\u00e7 var \u015fimdi; daha fazla birikime sahip, daha fazlas\u0131n\u0131 biliyor, daha fazla \u015feyler istiyor i\u015fverenden. Dolay\u0131s\u0131yla firmalar\u0131n elindeki \u2018g\u00fc\u00e7\u2019, de\u011fi\u015fim ge\u00e7irerek sismik kaymayla \u00e7al\u0131\u015fan\u0131n eline ge\u00e7iyor. Ayn\u0131 zamanda bilgiye eri\u015fimin ve yayman\u0131n kolayl\u0131\u011f\u0131 \u015firketlerin elindeki en \u00f6nemli di\u011fer g\u00fc\u00e7 olanbilgi tekelinin dey\u0131k\u0131lmas\u0131n\u0131 sa\u011flad\u0131. <\/span><\/p>  <p><span class=\"large\"><strong>M\u00dc\u015eTER\u0130 ARTIK YEN\u0130 \u2018G\u00dc\u00c7\u2019<\/strong><\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fteri taraf\u0131nda ise durum daha vahim. M\u00fc\u015fteriler bir \u015feylerin par\u00e7as\u0131 olma ihtiya\u00e7lar\u0131n\u0131 sosyal a\u011flarla markalar \u00fczerinden gidermeye ba\u015flad\u0131.\u2008M\u00fc\u015fterinin yeni \u2018g\u00fc\u00e7\u2019 olarak ortaya \u00e7\u0131kmas\u0131 denklemleri de\u011fi\u015ftirdi. Bu g\u00fc\u00e7 \u015firketlerin yok sayamayaca\u011f\u0131 bir g\u00fc\u00e7 art\u0131k. Bir\u00e7ok \u015firketin ac\u0131 tecr\u00fcbeleri di\u011fer \u015firketlere \u00f6rnek oldu ve t\u00fcm \u015firketler yeni i\u015f d\u00fcnyas\u0131n\u0131n m\u00fc\u015fterilerini istemese de faaliyetinin merkezine koymak zorunda kald\u0131.<\/span><\/p>  <p><span class=\"large\">G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda art\u0131k sermayenin \u00fcst\u00fcnl\u00fc\u011f\u00fcne dayal\u0131 d\u00f6nemin kapand\u0131\u011f\u0131, be\u015feri sermayenin \u00f6nege\u00e7ti\u011fi ger\u00e7e\u011fini g\u00f6rmezden geliyor gibiyiz. Yeni nesil firmalarda \u00e7al\u0131\u015fan insanlar hayatlar\u0131n\u0131n geri kalan k\u0131sm\u0131n\u0131 \u00e7al\u0131\u015fmadan ge\u00e7irecek imk\u00e2nlar\u0131 oldu\u011fu halde, gelece\u011fin pe\u015finden ko\u015fuyorlar, gelece\u011fi belirleme \u00fczerine \u00e7al\u0131\u015f\u0131yorlar.<\/span><\/p>  <p><strong style=\"font-size: 15.6px;\">VER\u0130ML\u0130L\u0130K DE\u011e\u0130L \u00d6ZG\u00dcNL\u00dcK<\/strong><\/p>  <p><span class=\"large\">F\u0131rsatlar\u0131n azald\u0131\u011f\u0131 i\u015f d\u00fcnyas\u0131nda f\u0131rsatyaratan yeni \u00e7al\u0131\u015fma anlay\u0131\u015flar\u0131 \u00f6ne \u00e7\u0131karken ba\u015far\u0131 art\u0131k verimli \u00e7al\u0131\u015fmak de\u011fil, i\u015fin geli\u015fimi i\u00e7in \u00f6zg\u00fcn kombinasyonlar \u00fcretmek anlam\u0131na geliyor. Ne kadar yarat\u0131c\u0131 ve \u00f6zg\u00fcn isen o kadar ba\u015far\u0131l\u0131s\u0131n.<\/span><\/p>  <p><span class=\"large\">Patronlar d\u00fcnyas\u0131nda da ayr\u0131ca ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc geli\u015fmeler ya\u015fan\u0131yor. Patron olarak sanal d\u00fcnyada da en az ger\u00e7ek d\u00fcnya kadar ba\u015far\u0131l\u0131 olmay\u0131 bilmek gerekiyor. Ekibinizi d\u00fcn oldu\u011fu gibi bug\u00fcn de bask\u0131lamaya devam ederseniz i\u015fe yarar bir tane bile eleman bulamazs\u0131n\u0131z etraf\u0131n\u0131zda. O a\u00e7\u0131dan anlama ve anla\u015f\u0131lma dramatik bir sorun haline gelmi\u015f durumda.<\/span><\/p>  <p><span class=\"large\">\u0130nsanlar\u0131n neden \u00f6yle davrand\u0131\u011f\u0131n\u0131 anlama konusunda dev bir devrime ihtiya\u00e7 var.<\/span><\/p>  <p><strong style=\"font-size: 15.6px;\">TECR\u00dcBEN\u0130N B\u0130LE YEDE\u011e\u0130N\u0130 ALIN<\/strong><\/p>  <p><span class=\"large\">Firman\u0131z\u0131n gelece\u011fi i\u00e7in \u015funlara odaklanman\u0131z gerekiyor:<\/span><\/p>  <ul>   <li><span class=\"large\">\u0130\u015f d\u00fcnyas\u0131 ve y\u00f6neticiler a\u00e7\u0131s\u0131ndan ihtiya\u00e7 olan tek \u015fey, \u2018ard\u0131 arkas\u0131 kesilmeyen yarat\u0131c\u0131 ritim\u2019 olmal\u0131.<\/span><\/li>   <li><span class=\"large\">\u0130ki \u015feye odaklan\u0131n: Gelece\u011fin stratejik detaylar\u0131na ve yeteneklerinizin g\u00fc\u00e7l\u00fc yan\u0131n\u0131 bilin\u00e7li \u015fekilde ortaya \u00e7\u0131karacak \u015fifreleri bulmaya.<\/span><\/li>   <li><span class=\"large\">Ba\u015far\u0131n\u0131z\u0131n m\u00fck\u00e2fat\u0131n\u0131 erteleyin.<\/span><\/li>   <li><span class=\"large\">\u00c7a\u011f\u0131m\u0131z yedekler \u00e7a\u011f\u0131, her \u015feyin yede\u011fini al\u0131n. Tecr\u00fcbenin bile yede\u011fini almay\u0131 unutmay\u0131n,<\/span><\/li>   <li><span class=\"large\">Firma i\u00e7inde normal dil yerine egzantrik dil kullan\u0131lmas\u0131 i\u00e7in inovasyon e\u011fitimlerine a\u011f\u0131rl\u0131k verin.<\/span><\/li>   <li><span class=\"large\">Dijital d\u00fcnyaya yat\u0131r\u0131mda sak\u0131n geri kalmay\u0131n.<\/span><\/li>   <li><span class=\"large\">Yenilik\u00e7i vizyonlar geli\u015ftirmek as\u0131l i\u015finiz olsun.<\/span><\/li>   <li><span class=\"large\">Ke\u015fif yar\u0131n\u0131n en \u00f6nemli konusu. Ama as\u0131l mesele s\u0131n\u0131rs\u0131za etki eden fakt\u00f6rleri ke\u015ffetmek.<\/span><\/li>   <li><span class=\"large\">\u2018\u0130novasyon at\u00f6lyeleri\u2019 g\u00fc\u00e7l\u00fc olas\u0131l\u0131klar\u0131n hamur teknesidir. Firman\u0131z\u0131n bir odas\u0131n\u0131 inovasyon at\u00f6lyesine d\u00f6n\u00fc\u015ft\u00fcr\u00fcn.<\/span><\/li>   <li><span class=\"large\">Becerilerin evrimi deneyim ruhunun yap-bozlar\u0131nda gizli. \u00c7al\u0131\u015fanlara ve m\u00fc\u015fterilere farkl\u0131 deneyimler \u00fczerine \u00e7al\u0131\u015f\u0131n.<\/span><\/li>   <li><span class=\"large\">Yeni nesli daha inovatif \u00e7al\u0131\u015ft\u0131rmak i\u00e7in yapman\u0131z gereken ilk \u015fey sorumlulu\u011fu da\u011f\u0131tmay\u0131n, yok edin!<\/span><\/li>   <li><span class=\"large\">Trendler asl\u0131nda yap\u0131lm\u0131\u015f\u0131 g\u00f6steriyor.Siz gizli kalm\u0131\u015f\u0131 aray\u0131n.<\/span><\/li>   <li><span class=\"large\">\u0130nsan kayna\u011f\u0131n\u0131z\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in beklenmedik yat\u0131r\u0131mlar yap\u0131n.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"her-seyi-bilen-insanlar-zor-yonetiliyor","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Her \u015feyi bilen insanlar zor y\u00f6netiliyor","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1134,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}