{"status":true,"post":{"id":20776,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:56:23","created_at":"2019-08-15T21:00:00.000000Z","updated_at":"2022-10-24T10:56:23.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20776,"is_featured":0,"title":"G\u00fczel hatalar yapmak","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Giri\u015fimcilik sermaye, emek, itibar ve zaman gibi bir\u00e7ok a\u00e7\u0131dan risk almay\u0131 gerektirir. Bana g\u00f6re giri\u015fimcilik, ak\u0131ll\u0131 risk alma sanat\u0131d\u0131r. Giri\u015fimci ne kadar ak\u0131ll\u0131ysa riski o oranda \u00f6l\u00e7\u00fcp tartar ve minimuma indirger.T\u00fcrk insan\u0131n\u0131n di\u011fer \u00fclkelere k\u0131yasla giri\u015fimcili\u011fe daha yatk\u0131n oldu\u011fu bilinir. Ancak k\u00fclt\u00fcr kodlar\u0131m\u0131zda bireyi giri\u015fimcilikten so\u011futan bir\u00e7ok unsur da s\u00f6z konusu. \u00c7ocuklar\u0131n \u2018ba\u015f\u0131m\u0131za icat \u00e7\u0131karma!\u2019 telkinleriyle b\u00fcy\u00fct\u00fclmesi bunun en bariz \u00f6rne\u011fi. Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nde y\u00fcksek lisans program\u0131ndan mezun oldu\u011fum d\u00f6nemde, ben dahil sadece 2-3 ki\u015fi giri\u015fimcilik maceras\u0131na at\u0131lm\u0131\u015ft\u0131. <\/span><\/p>  <p><span class=\"large\">Bunlardan Ender ad\u0131ndaki arkada\u015f\u0131mla mezun olduktan 1 y\u0131l sonra dertle\u015firken, bana memleketine her gitti\u011finde yak\u0131nlar\u0131n\u0131n kendisine ne i\u015f yapt\u0131\u011f\u0131n\u0131 sordu\u011funu s\u00f6yledi.\u2018Giri\u015fimciyim, kendi projem \u00fczerinde u\u011fra\u015f\u0131yorum\u2019 cevab\u0131 kar\u015f\u0131s\u0131nda yak\u0131nlar\u0131n\u0131n tatmin olmad\u0131\u011f\u0131n\u0131, kendisinin i\u015fsiz oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini, hatta son gidi\u015finde day\u0131s\u0131n\u0131n peki ne zaman i\u015f bulacaks\u0131n diye \u00e7\u0131k\u0131\u015ft\u0131\u011f\u0131n\u0131 anlatm\u0131\u015ft\u0131. Ger\u00e7ekten de iyi bir okul bitirmi\u015fseniz size dayat\u0131lan, iyi bir \u015firkette \u2018beyaz yakal\u0131\u2019 \u00e7al\u0131\u015fan olarak i\u015fe ba\u015flamakt\u0131r. Bunun haricinde kendi i\u015finizi kurma gibi bir maceraya at\u0131lmak hi\u00e7 de ak\u0131l k\u00e2r\u0131 de\u011fildir! Ne kadar yanl\u0131\u015f bir anlay\u0131\u015f de\u011fil mi? <\/span><\/p>  <p><span class=\"large\"><strong>Ba\u015far\u0131s\u0131z giri\u015fimler<\/strong><\/span><\/p>  <p><span class=\"large\">Bir giri\u015fimde ba\u015f a\u011fr\u0131s\u0131 olmak kadar do\u011fal bir \u015fey yoktur. Oysa bir giri\u015fimci ilk giri\u015fiminde ba\u015far\u0131s\u0131z olmas\u0131yla bizim k\u00fclt\u00fcr\u00fcm\u00fczde utan\u00e7 vericidir. Avrupa \u00fclkelerinde de benzer bir durum s\u00f6z konusu. Ge\u00e7mi\u015fte giri\u015fimini bat\u0131rm\u0131\u015f birisine yeni bir f\u0131rsat verilmez. Oysa ABD\u2019de Silikon Vadisi\u2019nde durum bunun tam tersi. Ba\u015far\u0131s\u0131zl\u0131k ola\u011fan bir durum olarak kar\u015f\u0131lan\u0131r. Hatta ge\u00e7mi\u015fte giri\u015fim bat\u0131rm\u0131\u015f ki\u015filer, yat\u0131r\u0131mc\u0131lar i\u00e7in tercih sebebidir. \u00c7\u00fcnk\u00fc ge\u00e7mi\u015fte hata yapan biri daha tecr\u00fcbeli olarak alg\u0131lan\u0131r ve hatalar\u0131ndan mutlaka ders \u00e7\u0131kard\u0131\u011f\u0131, ayn\u0131 hatalar\u0131 bir daha kolay kolay yapmayaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcr.<\/span><\/p>  <p><span class=\"large\">Ger\u00e7ekten de bir ba\u015far\u0131 hik\u00e2yesinin arka plan\u0131nda \u00e7ok say\u0131da ba\u015far\u0131s\u0131z deneme yatar. Thomas Edison\u2019un hik\u00e2yesi buna en iyi \u00f6rnek. 5 bin kez ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanmas\u0131na ra\u011fmen neden h\u00e2l\u00e2 ampul filaman\u0131n\u0131 kusursuz hale getirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 soran yard\u0131mc\u0131s\u0131na Edison, \u015fu cevab\u0131 vermi\u015fti: \u201cBa\u015far\u0131s\u0131zl\u0131k kelimesinden bir \u015fey anlam\u0131yorum, ben yapt\u0131\u011f\u0131m denemelerle 5 bin taneden fazla \u00e7al\u0131\u015fmayan \u015fey ke\u015ffettim.\u201dDijital mecra, giri\u015fimcilere ba\u015fka hi\u00e7bir yerde olmad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde h\u0131zl\u0131 bi\u00e7imde \u2018deneyler\u2019 tasarlay\u0131p i\u015f fikrinin tutup tutmad\u0131\u011f\u0131n\u0131 tespit etmeye imk\u00e2n veriyor. Dijital mecran\u0131n en \u00f6nemli avantaj\u0131 tam da bu; \u00e7ok h\u0131zl\u0131 bi\u00e7imde prototipleme, test, \u00f6l\u00e7\u00fcmleme ve optimizasyona imk\u00e2n vermesi. Maharet, bu deneyleri olabildi\u011fince h\u0131zl\u0131 ve olabildi\u011fince ucuza mal etmekte.<\/span><\/p>  <p><span class=\"large\"><strong>Silikon Vadisi yakla\u015f\u0131m\u0131<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130\u015f fikri fiziksel bir \u00fcr\u00fcn \u00fczerine olsa bile fikrin sahibi, dijital mecra \u00fczerinden talep olu\u015fturma deneyleri tasarlayarak \u2018fikrin sat\u0131n al\u0131n\u0131p al\u0131nmad\u0131\u011f\u0131n\u0131\u2019 g\u00f6rebiliyor. Silikon Vadisi\u2019ne \u00f6zg\u00fc bu yakla\u015f\u0131m, modern giri\u015fimlerin \u00f6z\u00fcmsemesi gereken temel kavram. Yal\u0131n giri\u015fim (lean startup) metodolojisi, (\u00fcr\u00fcn yerine) m\u00fc\u015fteri geli\u015ftirme felsefesi, (i\u015f plan\u0131 yerine) i\u015f modeli geli\u015ftirme yakla\u015f\u0131m\u0131 bu ak\u0131m\u0131n \u00fcr\u00fcn\u00fc kavramlar.<\/span><\/p>  <p><span class=\"large\">Gelecek yaz\u0131larda bu konular\u0131 detayl\u0131 olarak inceleyece\u011fiz.Linkedln \u015firketinin kurucusu Reid Hoffman, Linkedln\u2019den \u00f6nce 61 ba\u015far\u0131s\u0131z giri\u015fim denemesi yapm\u0131\u015f. Linkedln, Hofman\u2019\u0131n 62\u2019nci denemesi ve ancak bu denemede ba\u015far\u0131l\u0131 olabildi. Her giri\u015fiminde fikrin potansiyeli olup olmad\u0131\u011f\u0131n\u0131 olabildi\u011fince k\u0131sa s\u00fcrede g\u00f6rebildi\u011fi i\u00e7in bu kadar fazla say\u0131da deneme yapabildi.<\/span><\/p>  <p><span class=\"large\"> Google\u2019da da bu k\u00fclt\u00fcr \u00f6ylesine yerle\u015fik ki, \u015firket tamamen \u00e7uvallad\u0131\u011f\u0131 proje deneyimlerini, sonraki projeler i\u00e7in i\u00e7 g\u00f6r\u00fc elde etmesini sa\u011flad\u0131\u011f\u0131 i\u00e7in \u2018g\u00fczel hatalar (beatiful mistakes)\u2019 yapma s\u00fcreci olarak adland\u0131r\u0131yor.Ne demi\u015ftik? Giri\u015fimcilik ak\u0131ll\u0131 risk alma sanat\u0131d\u0131r. Dijital mecray\u0131 iyi kullanarak fikrinizin birim zamanda ne oranda m\u0131knat\u0131s etkisi yapt\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcmlemeniz ve giri\u015fiminizdeki riski asgariye indirgemeniz m\u00fcmk\u00fcn.<\/span><\/p>  \t\t\t\t","slug":"guzel-hatalar-yapmak","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"G\u00fczel hatalar yapmak","meta_description":"Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1089,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20875,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20776,"locale":"tr","category_id":73,"title":"G\u00fczel hatalar yapmak","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Giri\u015fimcilik sermaye, emek, itibar ve zaman gibi bir\u00e7ok a\u00e7\u0131dan risk almay\u0131 gerektirir. Bana g\u00f6re giri\u015fimcilik, ak\u0131ll\u0131 risk alma sanat\u0131d\u0131r. Giri\u015fimci ne kadar ak\u0131ll\u0131ysa riski o oranda \u00f6l\u00e7\u00fcp tartar ve minimuma indirger.T\u00fcrk insan\u0131n\u0131n di\u011fer \u00fclkelere k\u0131yasla giri\u015fimcili\u011fe daha yatk\u0131n oldu\u011fu bilinir. Ancak k\u00fclt\u00fcr kodlar\u0131m\u0131zda bireyi giri\u015fimcilikten so\u011futan bir\u00e7ok unsur da s\u00f6z konusu. \u00c7ocuklar\u0131n \u2018ba\u015f\u0131m\u0131za icat \u00e7\u0131karma!\u2019 telkinleriyle b\u00fcy\u00fct\u00fclmesi bunun en bariz \u00f6rne\u011fi. Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nde y\u00fcksek lisans program\u0131ndan mezun oldu\u011fum d\u00f6nemde, ben dahil sadece 2-3 ki\u015fi giri\u015fimcilik maceras\u0131na at\u0131lm\u0131\u015ft\u0131. <\/span><\/p>  <p><span class=\"large\">Bunlardan Ender ad\u0131ndaki arkada\u015f\u0131mla mezun olduktan 1 y\u0131l sonra dertle\u015firken, bana memleketine her gitti\u011finde yak\u0131nlar\u0131n\u0131n kendisine ne i\u015f yapt\u0131\u011f\u0131n\u0131 sordu\u011funu s\u00f6yledi.\u2018Giri\u015fimciyim, kendi projem \u00fczerinde u\u011fra\u015f\u0131yorum\u2019 cevab\u0131 kar\u015f\u0131s\u0131nda yak\u0131nlar\u0131n\u0131n tatmin olmad\u0131\u011f\u0131n\u0131, kendisinin i\u015fsiz oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini, hatta son gidi\u015finde day\u0131s\u0131n\u0131n peki ne zaman i\u015f bulacaks\u0131n diye \u00e7\u0131k\u0131\u015ft\u0131\u011f\u0131n\u0131 anlatm\u0131\u015ft\u0131. Ger\u00e7ekten de iyi bir okul bitirmi\u015fseniz size dayat\u0131lan, iyi bir \u015firkette \u2018beyaz yakal\u0131\u2019 \u00e7al\u0131\u015fan olarak i\u015fe ba\u015flamakt\u0131r. Bunun haricinde kendi i\u015finizi kurma gibi bir maceraya at\u0131lmak hi\u00e7 de ak\u0131l k\u00e2r\u0131 de\u011fildir! Ne kadar yanl\u0131\u015f bir anlay\u0131\u015f de\u011fil mi? <\/span><\/p>  <p><span class=\"large\"><strong>Ba\u015far\u0131s\u0131z giri\u015fimler<\/strong><\/span><\/p>  <p><span class=\"large\">Bir giri\u015fimde ba\u015f a\u011fr\u0131s\u0131 olmak kadar do\u011fal bir \u015fey yoktur. Oysa bir giri\u015fimci ilk giri\u015fiminde ba\u015far\u0131s\u0131z olmas\u0131yla bizim k\u00fclt\u00fcr\u00fcm\u00fczde utan\u00e7 vericidir. Avrupa \u00fclkelerinde de benzer bir durum s\u00f6z konusu. Ge\u00e7mi\u015fte giri\u015fimini bat\u0131rm\u0131\u015f birisine yeni bir f\u0131rsat verilmez. Oysa ABD\u2019de Silikon Vadisi\u2019nde durum bunun tam tersi. Ba\u015far\u0131s\u0131zl\u0131k ola\u011fan bir durum olarak kar\u015f\u0131lan\u0131r. Hatta ge\u00e7mi\u015fte giri\u015fim bat\u0131rm\u0131\u015f ki\u015filer, yat\u0131r\u0131mc\u0131lar i\u00e7in tercih sebebidir. \u00c7\u00fcnk\u00fc ge\u00e7mi\u015fte hata yapan biri daha tecr\u00fcbeli olarak alg\u0131lan\u0131r ve hatalar\u0131ndan mutlaka ders \u00e7\u0131kard\u0131\u011f\u0131, ayn\u0131 hatalar\u0131 bir daha kolay kolay yapmayaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcr.<\/span><\/p>  <p><span class=\"large\">Ger\u00e7ekten de bir ba\u015far\u0131 hik\u00e2yesinin arka plan\u0131nda \u00e7ok say\u0131da ba\u015far\u0131s\u0131z deneme yatar. Thomas Edison\u2019un hik\u00e2yesi buna en iyi \u00f6rnek. 5 bin kez ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanmas\u0131na ra\u011fmen neden h\u00e2l\u00e2 ampul filaman\u0131n\u0131 kusursuz hale getirmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 soran yard\u0131mc\u0131s\u0131na Edison, \u015fu cevab\u0131 vermi\u015fti: \u201cBa\u015far\u0131s\u0131zl\u0131k kelimesinden bir \u015fey anlam\u0131yorum, ben yapt\u0131\u011f\u0131m denemelerle 5 bin taneden fazla \u00e7al\u0131\u015fmayan \u015fey ke\u015ffettim.\u201dDijital mecra, giri\u015fimcilere ba\u015fka hi\u00e7bir yerde olmad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde h\u0131zl\u0131 bi\u00e7imde \u2018deneyler\u2019 tasarlay\u0131p i\u015f fikrinin tutup tutmad\u0131\u011f\u0131n\u0131 tespit etmeye imk\u00e2n veriyor. Dijital mecran\u0131n en \u00f6nemli avantaj\u0131 tam da bu; \u00e7ok h\u0131zl\u0131 bi\u00e7imde prototipleme, test, \u00f6l\u00e7\u00fcmleme ve optimizasyona imk\u00e2n vermesi. Maharet, bu deneyleri olabildi\u011fince h\u0131zl\u0131 ve olabildi\u011fince ucuza mal etmekte.<\/span><\/p>  <p><span class=\"large\"><strong>Silikon Vadisi yakla\u015f\u0131m\u0131<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130\u015f fikri fiziksel bir \u00fcr\u00fcn \u00fczerine olsa bile fikrin sahibi, dijital mecra \u00fczerinden talep olu\u015fturma deneyleri tasarlayarak \u2018fikrin sat\u0131n al\u0131n\u0131p al\u0131nmad\u0131\u011f\u0131n\u0131\u2019 g\u00f6rebiliyor. Silikon Vadisi\u2019ne \u00f6zg\u00fc bu yakla\u015f\u0131m, modern giri\u015fimlerin \u00f6z\u00fcmsemesi gereken temel kavram. Yal\u0131n giri\u015fim (lean startup) metodolojisi, (\u00fcr\u00fcn yerine) m\u00fc\u015fteri geli\u015ftirme felsefesi, (i\u015f plan\u0131 yerine) i\u015f modeli geli\u015ftirme yakla\u015f\u0131m\u0131 bu ak\u0131m\u0131n \u00fcr\u00fcn\u00fc kavramlar.<\/span><\/p>  <p><span class=\"large\">Gelecek yaz\u0131larda bu konular\u0131 detayl\u0131 olarak inceleyece\u011fiz.Linkedln \u015firketinin kurucusu Reid Hoffman, Linkedln\u2019den \u00f6nce 61 ba\u015far\u0131s\u0131z giri\u015fim denemesi yapm\u0131\u015f. Linkedln, Hofman\u2019\u0131n 62\u2019nci denemesi ve ancak bu denemede ba\u015far\u0131l\u0131 olabildi. Her giri\u015fiminde fikrin potansiyeli olup olmad\u0131\u011f\u0131n\u0131 olabildi\u011fince k\u0131sa s\u00fcrede g\u00f6rebildi\u011fi i\u00e7in bu kadar fazla say\u0131da deneme yapabildi.<\/span><\/p>  <p><span class=\"large\"> Google\u2019da da bu k\u00fclt\u00fcr \u00f6ylesine yerle\u015fik ki, \u015firket tamamen \u00e7uvallad\u0131\u011f\u0131 proje deneyimlerini, sonraki projeler i\u00e7in i\u00e7 g\u00f6r\u00fc elde etmesini sa\u011flad\u0131\u011f\u0131 i\u00e7in \u2018g\u00fczel hatalar (beatiful mistakes)\u2019 yapma s\u00fcreci olarak adland\u0131r\u0131yor.Ne demi\u015ftik? Giri\u015fimcilik ak\u0131ll\u0131 risk alma sanat\u0131d\u0131r. Dijital mecray\u0131 iyi kullanarak fikrinizin birim zamanda ne oranda m\u0131knat\u0131s etkisi yapt\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcmlemeniz ve giri\u015fiminizdeki riski asgariye indirgemeniz m\u00fcmk\u00fcn.<\/span><\/p>  \t\t\t\t","slug":"guzel-hatalar-yapmak","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"G\u00fczel hatalar yapmak","meta_description":"Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1089,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}