{"status":true,"post":{"id":28083,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:39:22","created_at":"2021-08-26T21:00:00.000000Z","updated_at":"2022-10-24T12:39:22.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":28083,"is_featured":0,"title":"Dijitalle\u015fen d\u00fcnyada m\u00fc\u015fteri merkezli olmak","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span>
<\/span>
Ge\u00e7ti\u011fimiz yaz\u0131da b\u00fcy\u00fck veriden yola \u00e7\u0131karak nas\u0131l t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc elde edilebilece\u011fine de\u011findik. B\u00fcy\u00fck veriye ilave olarak, yeni geli\u015fmekte olan \u2018nesnelerin interneti\u2019 (internet of things), sens\u00f6r teknolojileri gibi teknolojiler, yapay zekadan faydalanarak m\u00fc\u015fteriler hakk\u0131nda daha \u00e7ok ve daha de\u011ferli bilgi almay\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor. <\/span>
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Yapay zeka destekli sistemler, s\u00fcper marketlerin \u00e7\u0131k\u0131\u015f b\u00f6l\u00fcm\u00fcne yerle\u015ftirilen ak\u0131ll\u0131 kameralar arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilerin mutlu mu, \u00fczg\u00fcn m\u00fc, \u00f6fkeli mi marketten ayr\u0131ld\u0131\u011f\u0131 konusunda, anketle elde edilemeyecek netlikte memnuniyet \u00f6l\u00e7\u00fcm\u00fc yapabilir. Benzer \u015fekilde \u00fclkemiz dahil bir\u00e7ok bankada bulunan yapay zeka destekli ses tan\u0131ma sistemleri, \u00e7a\u011fr\u0131 merkezini telefonla arayan m\u00fc\u015fterilerin telefonu a\u00e7t\u0131ktan sonra kurduklar\u0131 ilk c\u00fcmlenin ses tonundan hareketle m\u00fc\u015fterinin ruh hali hakk\u0131nda isabetli bir saptama yaparak, \u00e7a\u011fr\u0131 merkezi \u00e7al\u0131\u015fan\u0131n\u0131n ekran\u0131na bilgi ama\u00e7l\u0131 mesaj \u00e7\u0131kar\u0131r. T\u00fcm bunlar i\u015fletmelerin teknolojiden faydalanarak nas\u0131l daha m\u00fc\u015fteri merkezli olabilece\u011fini g\u00f6steren somut \u00f6rneklerdir. M\u00fc\u015fteri merkezli stratejinin ba\u015far\u0131l\u0131 \u015fekilde uygulanabilmesi i\u00e7in tasar\u0131msal d\u00fc\u015f\u00fcnce bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n benimsenmesi kritik \u00f6nemdedir.<\/span>
<\/span>
TASARIMSAL D\u00dc\u015e\u00dcNCE <\/strong><\/span>
<\/span>
Tasar\u0131msal d\u00fc\u015f\u00fcnce yakla\u015f\u0131m\u0131, problemlere klasik, geleneksel \u00fcretim mant\u0131\u011f\u0131n\u0131n getirdi\u011fi anlams\u0131z k\u0131s\u0131tlar ve varsay\u0131mlardan s\u0131yr\u0131larak, \u00e7ok disiplinli ve s\u0131rad\u0131\u015f\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015f\u0131m\u0131 esas alan kreatif problem \u00e7\u00f6zme yakla\u015f\u0131m\u0131d\u0131r.<\/span>
<\/span>
Tasar\u0131msal d\u00fc\u015f\u00fcnce m\u00fc\u015fterilerle ba\u015flay\u0131p m\u00fc\u015fterilerle biter. M\u00fc\u015fterilerin kar\u015f\u0131lanmam\u0131\u015f ihtiya\u00e7lar\u0131ndan hareket eden bu metodolojide geriye do\u011fru gidilerek m\u00fc\u015fterilerin kar\u015f\u0131lanmam\u0131\u015f ihtiya\u00e7 ve beklentileri, di\u011fer bir deyi\u015fle g\u00f6r\u00fclecek i\u015fleri ke\u015ffedilmeye \u00e7al\u0131\u015f\u0131l\u0131r. <\/span>
<\/span>
\u00d6z\u00fcnde tasar\u0131msal d\u00fc\u015f\u00fcnce \u00e7ok disiplinli bir yakla\u015f\u0131mla ve teknolojinin m\u00fcmk\u00fcn k\u0131l\u0131c\u0131 etkisiyle kal\u0131plar\u0131n d\u0131\u015f\u0131na \u00e7\u0131karak m\u00fc\u015fteri ac\u0131 ve beklentilerine en uygun \u00e7\u00f6z\u00fcm\u00fc en basit ve sade hali ile \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131r. Arac\u0131s\u0131zla\u015fma, \u00fcretimin demokratikle\u015fmesi, kulland\u0131k\u00e7a \u00f6de (Software-as-a-Service-SaaS) mant\u0131\u011f\u0131ndaki hizmetlerin geli\u015fmesi, tasar\u0131msal d\u00fc\u015f\u00fcnceyle yap\u0131labilecek k\u0131sa yol \u00e7\u00f6z\u00fcmlerin geli\u015ftirilmesini kolayla\u015ft\u0131r\u0131r. <\/span>
<\/span>
\u00d6rne\u011fin, getir.com, internetin 7\/24 esas\u0131na g\u00f6re sipari\u015fe izin veren do\u011fas\u0131ndan hareket ederek t\u00fcketicilerin akl\u0131na gelen hemen her \u015feyi, ak\u0131ll\u0131 telefon \u00fczerinden, ihtiyac\u0131 hissetti\u011fi anda tek tu\u015fla aya\u011f\u0131na getirmesini m\u00fcmk\u00fcn k\u0131l\u0131yor. Kar\u015f\u0131lanmam\u0131\u015f bir ihtiya\u00e7 dikeyi ile i\u015fe ba\u015flayan getir.com, edindi\u011fi m\u00fc\u015fteri taban\u0131 ve yakalad\u0131\u011f\u0131 ivmeyle Getir Yemek hizmetiyle, y\u0131llar boyunca elde etti\u011fi \u2018a\u011f etkisi\u2019 sayesinde rekabeti saf d\u0131\u015f\u0131 etmeyi ba\u015farm\u0131\u015f yemeksepeti.com\u2019a ciddi bir rakip haline gelmeyi ba\u015fard\u0131. \u015eirket, her \u015feyi m\u00fc\u015fterilerin aya\u011f\u0131na getirme slogan\u0131nda bir ad\u0131m \u00f6teye ge\u00e7ip Renault markas\u0131 ile i\u015fbirli\u011fi yaparak s\u0131f\u0131r kilometre yeni model ara\u00e7 test s\u00fcr\u00fc\u015f\u00fc hizmetini, arac\u0131 m\u00fc\u015fterinin aya\u011f\u0131na getirmek suretiyle sundu.<\/span><\/p> \t\t\t\t","slug":"dijitallesen-dunyada-musteri-merkezli-olmak","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijitalle\u015fen d\u00fcnyada m\u00fc\u015fteri merkezli olmak","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1093,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":28182,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":28083,"locale":"tr","category_id":73,"title":"Dijitalle\u015fen d\u00fcnyada m\u00fc\u015fteri merkezli olmak","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span>
<\/span>
Ge\u00e7ti\u011fimiz yaz\u0131da b\u00fcy\u00fck veriden yola \u00e7\u0131karak nas\u0131l t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc elde edilebilece\u011fine de\u011findik. B\u00fcy\u00fck veriye ilave olarak, yeni geli\u015fmekte olan \u2018nesnelerin interneti\u2019 (internet of things), sens\u00f6r teknolojileri gibi teknolojiler, yapay zekadan faydalanarak m\u00fc\u015fteriler hakk\u0131nda daha \u00e7ok ve daha de\u011ferli bilgi almay\u0131 m\u00fcmk\u00fcn k\u0131l\u0131yor. <\/span>
<\/span>
Yapay zeka destekli sistemler, s\u00fcper marketlerin \u00e7\u0131k\u0131\u015f b\u00f6l\u00fcm\u00fcne yerle\u015ftirilen ak\u0131ll\u0131 kameralar arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilerin mutlu mu, \u00fczg\u00fcn m\u00fc, \u00f6fkeli mi marketten ayr\u0131ld\u0131\u011f\u0131 konusunda, anketle elde edilemeyecek netlikte memnuniyet \u00f6l\u00e7\u00fcm\u00fc yapabilir. Benzer \u015fekilde \u00fclkemiz dahil bir\u00e7ok bankada bulunan yapay zeka destekli ses tan\u0131ma sistemleri, \u00e7a\u011fr\u0131 merkezini telefonla arayan m\u00fc\u015fterilerin telefonu a\u00e7t\u0131ktan sonra kurduklar\u0131 ilk c\u00fcmlenin ses tonundan hareketle m\u00fc\u015fterinin ruh hali hakk\u0131nda isabetli bir saptama yaparak, \u00e7a\u011fr\u0131 merkezi \u00e7al\u0131\u015fan\u0131n\u0131n ekran\u0131na bilgi ama\u00e7l\u0131 mesaj \u00e7\u0131kar\u0131r. T\u00fcm bunlar i\u015fletmelerin teknolojiden faydalanarak nas\u0131l daha m\u00fc\u015fteri merkezli olabilece\u011fini g\u00f6steren somut \u00f6rneklerdir. M\u00fc\u015fteri merkezli stratejinin ba\u015far\u0131l\u0131 \u015fekilde uygulanabilmesi i\u00e7in tasar\u0131msal d\u00fc\u015f\u00fcnce bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n benimsenmesi kritik \u00f6nemdedir.<\/span>
<\/span>
TASARIMSAL D\u00dc\u015e\u00dcNCE <\/strong><\/span>
<\/span>
Tasar\u0131msal d\u00fc\u015f\u00fcnce yakla\u015f\u0131m\u0131, problemlere klasik, geleneksel \u00fcretim mant\u0131\u011f\u0131n\u0131n getirdi\u011fi anlams\u0131z k\u0131s\u0131tlar ve varsay\u0131mlardan s\u0131yr\u0131larak, \u00e7ok disiplinli ve s\u0131rad\u0131\u015f\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015f\u0131m\u0131 esas alan kreatif problem \u00e7\u00f6zme yakla\u015f\u0131m\u0131d\u0131r.<\/span>
<\/span>
Tasar\u0131msal d\u00fc\u015f\u00fcnce m\u00fc\u015fterilerle ba\u015flay\u0131p m\u00fc\u015fterilerle biter. M\u00fc\u015fterilerin kar\u015f\u0131lanmam\u0131\u015f ihtiya\u00e7lar\u0131ndan hareket eden bu metodolojide geriye do\u011fru gidilerek m\u00fc\u015fterilerin kar\u015f\u0131lanmam\u0131\u015f ihtiya\u00e7 ve beklentileri, di\u011fer bir deyi\u015fle g\u00f6r\u00fclecek i\u015fleri ke\u015ffedilmeye \u00e7al\u0131\u015f\u0131l\u0131r. <\/span>
<\/span>
\u00d6z\u00fcnde tasar\u0131msal d\u00fc\u015f\u00fcnce \u00e7ok disiplinli bir yakla\u015f\u0131mla ve teknolojinin m\u00fcmk\u00fcn k\u0131l\u0131c\u0131 etkisiyle kal\u0131plar\u0131n d\u0131\u015f\u0131na \u00e7\u0131karak m\u00fc\u015fteri ac\u0131 ve beklentilerine en uygun \u00e7\u00f6z\u00fcm\u00fc en basit ve sade hali ile \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131r. Arac\u0131s\u0131zla\u015fma, \u00fcretimin demokratikle\u015fmesi, kulland\u0131k\u00e7a \u00f6de (Software-as-a-Service-SaaS) mant\u0131\u011f\u0131ndaki hizmetlerin geli\u015fmesi, tasar\u0131msal d\u00fc\u015f\u00fcnceyle yap\u0131labilecek k\u0131sa yol \u00e7\u00f6z\u00fcmlerin geli\u015ftirilmesini kolayla\u015ft\u0131r\u0131r. <\/span>
<\/span>
\u00d6rne\u011fin, getir.com, internetin 7\/24 esas\u0131na g\u00f6re sipari\u015fe izin veren do\u011fas\u0131ndan hareket ederek t\u00fcketicilerin akl\u0131na gelen hemen her \u015feyi, ak\u0131ll\u0131 telefon \u00fczerinden, ihtiyac\u0131 hissetti\u011fi anda tek tu\u015fla aya\u011f\u0131na getirmesini m\u00fcmk\u00fcn k\u0131l\u0131yor. Kar\u015f\u0131lanmam\u0131\u015f bir ihtiya\u00e7 dikeyi ile i\u015fe ba\u015flayan getir.com, edindi\u011fi m\u00fc\u015fteri taban\u0131 ve yakalad\u0131\u011f\u0131 ivmeyle Getir Yemek hizmetiyle, y\u0131llar boyunca elde etti\u011fi \u2018a\u011f etkisi\u2019 sayesinde rekabeti saf d\u0131\u015f\u0131 etmeyi ba\u015farm\u0131\u015f yemeksepeti.com\u2019a ciddi bir rakip haline gelmeyi ba\u015fard\u0131. \u015eirket, her \u015feyi m\u00fc\u015fterilerin aya\u011f\u0131na getirme slogan\u0131nda bir ad\u0131m \u00f6teye ge\u00e7ip Renault markas\u0131 ile i\u015fbirli\u011fi yaparak s\u0131f\u0131r kilometre yeni model ara\u00e7 test s\u00fcr\u00fc\u015f\u00fc hizmetini, arac\u0131 m\u00fc\u015fterinin aya\u011f\u0131na getirmek suretiyle sundu.<\/span><\/p> \t\t\t\t","slug":"dijitallesen-dunyada-musteri-merkezli-olmak","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijitalle\u015fen d\u00fcnyada m\u00fc\u015fteri merkezli olmak","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1093,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}