{"status":true,"post":{"id":20695,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:55:24","created_at":"2019-07-25T21:00:00.000000Z","updated_at":"2022-10-24T10:55:24.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20695,"is_featured":0,"title":"Dijital d\u00fcnyan\u0131n kodlar\u0131n\u0131 do\u011fru anlamak","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131da hem piyasa de\u011feri hem de marka de\u011feri boyutunda 2019 itibariyle d\u00fcnyan\u0131n en b\u00fcy\u00fc\u011f\u00fc konumundaki Amazon \u015firketinin m\u00fc\u015fteri deneyimi odakl\u0131 yenilik\u00e7i hizmetlerinden bahsettik. Serinin bu ikinci ve son yaz\u0131s\u0131nda benzer \u00e7\u00f6z\u00fcmleri inceleyece\u011fiz. Dijitalin yeni normal oldu\u011fu bir d\u00fcnyada m\u00fc\u015fteri deneyimini geli\u015ftirmenin kritik \u00f6nemini vurgulayan bu \u00e7\u00f6z\u00fcmler \u015firketlere geli\u015ftirecekleri hizmetlerde nerelere odaklanmalar\u0131 gerekti\u011fi konusunda \u00f6nemli ipu\u00e7lar\u0131 veriyor.<\/span><\/p>  <p><span class=\"large\">G\u00fcnl\u00fck ko\u015fu\u015fturmacada vakit kazand\u0131ran, zamandan tasarruf ettiren \u00fcr\u00fcn ve hizmetler ba\u015fl\u0131ca tercih nedeni haline geldi. Amazon\u2019un yenilik\u00e7i \u00e7\u00f6z\u00fcmlerinin t\u00fcm\u00fcn\u00fcn t\u00fcketicilerin zamanlar\u0131n\u0131n k\u0131ymetli oldu\u011fundan hareketle geli\u015ftirildi\u011fini g\u00f6r\u00fcyoruz.<\/span><\/p>  <p><span class=\"large\"><strong>Amazon Echo (Alexa)<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130nsan-bilgisayar etkile\u015fiminde art\u0131k klavye ya da dokunmatik ekranlar kullanman\u0131n \u00f6tesinde, bir insanla konu\u015fuyormu\u015f\u00e7as\u0131na bilgisayar ve telefonlara komut vermek m\u00fcmk\u00fcn. Amazon Alexa, Microsoft Cartona, Apple Siri yapay zekadan da faydalanarak aksanl\u0131 konu\u015fmay\u0131 bile alg\u0131layarak etkile\u015fime imkan veren sesli dijital asistan \u00e7\u00f6z\u00fcmler olarak \u00f6ne \u00e7\u0131k\u0131yor. <\/span><\/p>  <p><strong><span class=\"large\">Doldurulmam\u0131\u015f bo\u015fluklar<\/span><\/strong><\/p>  <p><span class=\"large\">G\u00fcn\u00fcn 24 saatinin hangi aktivitelere b\u00f6l\u00fcnd\u00fc\u011f\u00fcn\u00fc analiz etti\u011fimizde \u015fehir ya\u015fam\u0131n\u0131n k\u00fc\u00e7\u00fcmsenemeyecek bir b\u00f6l\u00fcm\u00fcn\u00fcn, bazen g\u00fcnde birka\u00e7 saatin ara\u00e7 kullan\u0131rken ge\u00e7ti\u011fini g\u00f6r\u00fcyoruz. S\u00fcr\u00fcc\u00fcs\u00fcz, otonom ara\u00e7 vizyonunda bu zaman bo\u015fa \u00e7\u0131km\u0131\u015f olaca\u011f\u0131ndan teknoloji \u015firketlerince beyaz alan olarak adland\u0131r\u0131lan hen\u00fcz hedeflenememi\u015f ancak b\u00fcy\u00fck potansiyel bar\u0131nd\u0131ran bu bo\u015fluklar\u0131 doldurmak i\u00e7in \u015firketler aras\u0131nda k\u0131yas\u0131ya bir rekabet ba\u015flad\u0131. Apple, Google gibi b\u00fcy\u00fck oyuncular\u0131n otomotiv \u00fcreticileriyle i\u015fbirli\u011fi aray\u0131\u015f\u0131n\u0131n arkas\u0131ndaki en b\u00fcy\u00fck neden, bu alanda t\u00fcketicinin ara\u00e7-i\u00e7i ileti\u015fim ve e\u011flence deneyimini y\u00f6netme iste\u011fi. Tabii ki bu deneyimin merkezinde de Alexa, Siri gibi sesli dijital asistanlar olacak.<\/span><\/p>  <p><span class=\"large\"><strong>Amazon Go<\/strong><\/span><\/p>  <p><span class=\"large\">Amazon, fiziksel perakende i\u015fine Amazon Go ile h\u0131zl\u0131 bir giri\u015f yapmay\u0131 planl\u0131yor. Fiziksel market deneyimini yapay zeka ve sens\u00f6r f\u00fczyon teknolojisiyle birle\u015ftiren \u015firket m\u00fc\u015fterinin market al\u0131\u015fveri\u015fini yapt\u0131ktan sonra elini kolunu sallayarak, kasa s\u00fcrecinden hi\u00e7 ge\u00e7meden \u00e7\u0131kmas\u0131n\u0131 sa\u011fl\u0131yor. M\u00fc\u015fterinin ma\u011fazaya girdi\u011fi andan itibaren her hareketini, sepete att\u0131\u011f\u0131 t\u00fcm \u00fcr\u00fcnleri kameralarla takip eden sistem, market \u00e7\u0131k\u0131\u015f\u0131nda kuyruk bekleme gibi vakit kaybettiren zahmetli i\u015flerden kurtararak \u00f6demenin otomatik olarak ger\u00e7ekle\u015fmesini sa\u011fl\u0131yor. Konsept denemesi Amerika\u2019da bir s\u00fcredir ger\u00e7ekle\u015ftirilen sistemde ba\u015flang\u0131\u00e7ta g\u00f6rece pahal\u0131 olan yapay zeka destekli kamera ve sens\u00f6r teknolojileri zaman ge\u00e7tik\u00e7e h\u0131zla ucuzlad\u0131\u011f\u0131ndan konseptin yak\u0131n zamanda \u00f6l\u00e7eklenebilir hale gelmesi bekleniyor. <\/span><\/p>  <p><span class=\"large\"><strong>Amazon Prime<\/strong><\/span><\/p>  <p><span class=\"large\">E-ticaret al\u0131\u015fveri\u015findeki en b\u00fcy\u00fck kayg\u0131lardan biri kargo \u00fccreti. Birka\u00e7 \u00fcr\u00fcn\u00fc bir arada alarak kargoyu nas\u0131l bedavaya getiririz diye d\u00fc\u015f\u00fcn\u00fcyoruz. Amazon Prime, y\u0131lba\u015f\u0131nda yap\u0131lan tek seferlik bir \u00f6demeyle y\u0131l boyunca bu konuyu dert olmaktan \u00e7\u0131kar\u0131yor. Y\u0131lboyunca istedi\u011finiz s\u0131kl\u0131kla \u00fcr\u00fcn sipari\u015f etmekle kalm\u0131yor ayn\u0131 zamanda t\u00fcm g\u00f6nderileriniz \u00f6ncelikli (priority) g\u00f6nderi stat\u00fcs\u00fcnde h\u0131zl\u0131 \u015fekilde teslim ediliyor.<\/span><\/p>  <p><span class=\"large\"><strong>Amazon Key<\/strong><\/span><\/p>  <p><span class=\"large\">E-ticaret sitesinden yapt\u0131\u011f\u0131n\u0131z al\u0131\u015fveri\u015f sonras\u0131 belirtilen adreste o anda olmaman\u0131z nedeniyle \u00fcr\u00fcn teslimat\u0131nda problem ya\u015fama durumu size tan\u0131d\u0131k geliyor de\u011fil mi? Bir\u00e7ok defa ya\u015fad\u0131\u011f\u0131m\u0131z bu soruna Amazon\u2019un getirdi\u011fi son \u00e7\u00f6z\u00fcm\u00fcn ad\u0131 Amazon Key. \u015eirket, nesnelerin interneti Telekom operat\u00f6r\u00fc vb. ilgili farkl\u0131 \u015firketlerle yapt\u0131\u011f\u0131 i\u015fbirli\u011fiyle teslim eleman\u0131n\u0131n o anda sizden ald\u0131\u011f\u0131 izinle kap\u0131n\u0131z\u0131n kameradan takibinizle uzaktan a\u00e7\u0131lmas\u0131na ve teslimat\u0131n siz evde yokken de ger\u00e7ekle\u015fmesine imkan veriyor. <\/span><\/p>  <p><span class=\"large\">\u00d6zetle Amazon, geli\u015ftirdi\u011fi yenilik\u00e7i \u00e7\u00f6z\u00fcmlerde tek bir ama\u00e7 g\u00fcd\u00fcyor; sizi tali, detay konular\u0131 dert etmekten kurtarmak ve g\u00fcnl\u00fck ya\u015fam\u0131n\u0131z\u0131 p\u00fcr\u00fczs\u00fcz, bir ak\u0131\u015f halinde ya\u015faman\u0131z\u0131 sa\u011flamak.<\/span><\/p>  \t\t\t\t","slug":"dijital-dunyanin-kodlarini-dogru-anlamak","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital d\u00fcnyan\u0131n kodlar\u0131n\u0131 do\u011fru anlamak","meta_description":"Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1087,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20794,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20695,"locale":"tr","category_id":73,"title":"Dijital d\u00fcnyan\u0131n kodlar\u0131n\u0131 do\u011fru anlamak","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131da hem piyasa de\u011feri hem de marka de\u011feri boyutunda 2019 itibariyle d\u00fcnyan\u0131n en b\u00fcy\u00fc\u011f\u00fc konumundaki Amazon \u015firketinin m\u00fc\u015fteri deneyimi odakl\u0131 yenilik\u00e7i hizmetlerinden bahsettik. Serinin bu ikinci ve son yaz\u0131s\u0131nda benzer \u00e7\u00f6z\u00fcmleri inceleyece\u011fiz. Dijitalin yeni normal oldu\u011fu bir d\u00fcnyada m\u00fc\u015fteri deneyimini geli\u015ftirmenin kritik \u00f6nemini vurgulayan bu \u00e7\u00f6z\u00fcmler \u015firketlere geli\u015ftirecekleri hizmetlerde nerelere odaklanmalar\u0131 gerekti\u011fi konusunda \u00f6nemli ipu\u00e7lar\u0131 veriyor.<\/span><\/p>  <p><span class=\"large\">G\u00fcnl\u00fck ko\u015fu\u015fturmacada vakit kazand\u0131ran, zamandan tasarruf ettiren \u00fcr\u00fcn ve hizmetler ba\u015fl\u0131ca tercih nedeni haline geldi. Amazon\u2019un yenilik\u00e7i \u00e7\u00f6z\u00fcmlerinin t\u00fcm\u00fcn\u00fcn t\u00fcketicilerin zamanlar\u0131n\u0131n k\u0131ymetli oldu\u011fundan hareketle geli\u015ftirildi\u011fini g\u00f6r\u00fcyoruz.<\/span><\/p>  <p><span class=\"large\"><strong>Amazon Echo (Alexa)<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130nsan-bilgisayar etkile\u015fiminde art\u0131k klavye ya da dokunmatik ekranlar kullanman\u0131n \u00f6tesinde, bir insanla konu\u015fuyormu\u015f\u00e7as\u0131na bilgisayar ve telefonlara komut vermek m\u00fcmk\u00fcn. Amazon Alexa, Microsoft Cartona, Apple Siri yapay zekadan da faydalanarak aksanl\u0131 konu\u015fmay\u0131 bile alg\u0131layarak etkile\u015fime imkan veren sesli dijital asistan \u00e7\u00f6z\u00fcmler olarak \u00f6ne \u00e7\u0131k\u0131yor. <\/span><\/p>  <p><strong><span class=\"large\">Doldurulmam\u0131\u015f bo\u015fluklar<\/span><\/strong><\/p>  <p><span class=\"large\">G\u00fcn\u00fcn 24 saatinin hangi aktivitelere b\u00f6l\u00fcnd\u00fc\u011f\u00fcn\u00fc analiz etti\u011fimizde \u015fehir ya\u015fam\u0131n\u0131n k\u00fc\u00e7\u00fcmsenemeyecek bir b\u00f6l\u00fcm\u00fcn\u00fcn, bazen g\u00fcnde birka\u00e7 saatin ara\u00e7 kullan\u0131rken ge\u00e7ti\u011fini g\u00f6r\u00fcyoruz. S\u00fcr\u00fcc\u00fcs\u00fcz, otonom ara\u00e7 vizyonunda bu zaman bo\u015fa \u00e7\u0131km\u0131\u015f olaca\u011f\u0131ndan teknoloji \u015firketlerince beyaz alan olarak adland\u0131r\u0131lan hen\u00fcz hedeflenememi\u015f ancak b\u00fcy\u00fck potansiyel bar\u0131nd\u0131ran bu bo\u015fluklar\u0131 doldurmak i\u00e7in \u015firketler aras\u0131nda k\u0131yas\u0131ya bir rekabet ba\u015flad\u0131. Apple, Google gibi b\u00fcy\u00fck oyuncular\u0131n otomotiv \u00fcreticileriyle i\u015fbirli\u011fi aray\u0131\u015f\u0131n\u0131n arkas\u0131ndaki en b\u00fcy\u00fck neden, bu alanda t\u00fcketicinin ara\u00e7-i\u00e7i ileti\u015fim ve e\u011flence deneyimini y\u00f6netme iste\u011fi. Tabii ki bu deneyimin merkezinde de Alexa, Siri gibi sesli dijital asistanlar olacak.<\/span><\/p>  <p><span class=\"large\"><strong>Amazon Go<\/strong><\/span><\/p>  <p><span class=\"large\">Amazon, fiziksel perakende i\u015fine Amazon Go ile h\u0131zl\u0131 bir giri\u015f yapmay\u0131 planl\u0131yor. Fiziksel market deneyimini yapay zeka ve sens\u00f6r f\u00fczyon teknolojisiyle birle\u015ftiren \u015firket m\u00fc\u015fterinin market al\u0131\u015fveri\u015fini yapt\u0131ktan sonra elini kolunu sallayarak, kasa s\u00fcrecinden hi\u00e7 ge\u00e7meden \u00e7\u0131kmas\u0131n\u0131 sa\u011fl\u0131yor. M\u00fc\u015fterinin ma\u011fazaya girdi\u011fi andan itibaren her hareketini, sepete att\u0131\u011f\u0131 t\u00fcm \u00fcr\u00fcnleri kameralarla takip eden sistem, market \u00e7\u0131k\u0131\u015f\u0131nda kuyruk bekleme gibi vakit kaybettiren zahmetli i\u015flerden kurtararak \u00f6demenin otomatik olarak ger\u00e7ekle\u015fmesini sa\u011fl\u0131yor. Konsept denemesi Amerika\u2019da bir s\u00fcredir ger\u00e7ekle\u015ftirilen sistemde ba\u015flang\u0131\u00e7ta g\u00f6rece pahal\u0131 olan yapay zeka destekli kamera ve sens\u00f6r teknolojileri zaman ge\u00e7tik\u00e7e h\u0131zla ucuzlad\u0131\u011f\u0131ndan konseptin yak\u0131n zamanda \u00f6l\u00e7eklenebilir hale gelmesi bekleniyor. <\/span><\/p>  <p><span class=\"large\"><strong>Amazon Prime<\/strong><\/span><\/p>  <p><span class=\"large\">E-ticaret al\u0131\u015fveri\u015findeki en b\u00fcy\u00fck kayg\u0131lardan biri kargo \u00fccreti. Birka\u00e7 \u00fcr\u00fcn\u00fc bir arada alarak kargoyu nas\u0131l bedavaya getiririz diye d\u00fc\u015f\u00fcn\u00fcyoruz. Amazon Prime, y\u0131lba\u015f\u0131nda yap\u0131lan tek seferlik bir \u00f6demeyle y\u0131l boyunca bu konuyu dert olmaktan \u00e7\u0131kar\u0131yor. Y\u0131lboyunca istedi\u011finiz s\u0131kl\u0131kla \u00fcr\u00fcn sipari\u015f etmekle kalm\u0131yor ayn\u0131 zamanda t\u00fcm g\u00f6nderileriniz \u00f6ncelikli (priority) g\u00f6nderi stat\u00fcs\u00fcnde h\u0131zl\u0131 \u015fekilde teslim ediliyor.<\/span><\/p>  <p><span class=\"large\"><strong>Amazon Key<\/strong><\/span><\/p>  <p><span class=\"large\">E-ticaret sitesinden yapt\u0131\u011f\u0131n\u0131z al\u0131\u015fveri\u015f sonras\u0131 belirtilen adreste o anda olmaman\u0131z nedeniyle \u00fcr\u00fcn teslimat\u0131nda problem ya\u015fama durumu size tan\u0131d\u0131k geliyor de\u011fil mi? Bir\u00e7ok defa ya\u015fad\u0131\u011f\u0131m\u0131z bu soruna Amazon\u2019un getirdi\u011fi son \u00e7\u00f6z\u00fcm\u00fcn ad\u0131 Amazon Key. \u015eirket, nesnelerin interneti Telekom operat\u00f6r\u00fc vb. ilgili farkl\u0131 \u015firketlerle yapt\u0131\u011f\u0131 i\u015fbirli\u011fiyle teslim eleman\u0131n\u0131n o anda sizden ald\u0131\u011f\u0131 izinle kap\u0131n\u0131z\u0131n kameradan takibinizle uzaktan a\u00e7\u0131lmas\u0131na ve teslimat\u0131n siz evde yokken de ger\u00e7ekle\u015fmesine imkan veriyor. <\/span><\/p>  <p><span class=\"large\">\u00d6zetle Amazon, geli\u015ftirdi\u011fi yenilik\u00e7i \u00e7\u00f6z\u00fcmlerde tek bir ama\u00e7 g\u00fcd\u00fcyor; sizi tali, detay konular\u0131 dert etmekten kurtarmak ve g\u00fcnl\u00fck ya\u015fam\u0131n\u0131z\u0131 p\u00fcr\u00fczs\u00fcz, bir ak\u0131\u015f halinde ya\u015faman\u0131z\u0131 sa\u011flamak.<\/span><\/p>  \t\t\t\t","slug":"dijital-dunyanin-kodlarini-dogru-anlamak","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital d\u00fcnyan\u0131n kodlar\u0131n\u0131 do\u011fru anlamak","meta_description":"Dr. Adnan Veysel Ertemel","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1087,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}