{"status":true,"post":{"id":24627,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:49:41","created_at":"2021-01-28T21:00:00.000000Z","updated_at":"2022-10-24T11:49:41.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":24627,"is_featured":0,"title":"Dijital d\u00fcnyada k\u00e2rl\u0131l\u0131k: Ama ne zaman ve nas\u0131l?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Ge\u00e7ti\u011fimiz yaz\u0131larda insanl\u0131k tarihi kadar eski kavramlar olan itibar, dikkat ve para ekonomileri aras\u0131ndaki ili\u015fkiden s\u00f6z etmi\u015f ve s\u00f6z konusu ekonomiler aras\u0131ndaki de\u011fi\u015f toku\u015fa \u00f6rnekler vermi\u015ftik. \u00d6rne\u011fin, dikkati paraya \u00e7evirmek, k\u0131saca sat\u0131\u015f s\u00fcreci olarak \u00f6zetlenebilir. Tecr\u00fcbeli sat\u0131c\u0131lar bu s\u00fcre\u00e7te itibar yat\u0131r\u0131m\u0131 yaparak gelecekte kendilerine daha fazla sat\u0131\u015f potansiyeli olu\u015fturur.<\/span>
<\/span>
Dijital d\u00fcnyada bu \u00fc\u00e7 ekonomi aras\u0131nda daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde ge\u00e7i\u015fkenlik m\u00fcmk\u00fcn hale getirir.<\/span>
<\/span>
\u0130T\u0130BAR VE D\u0130KKAT <\/strong><\/span>
<\/span>
Bir\u00e7ok teknoloji \u015firketi, parasal boyutta ba\u015fa ba\u015f noktas\u0131na ula\u015fmaktan \u00e7ok uzak g\u00f6r\u00fclmekle birlikte dijital d\u00fcnyada milyarlarca kullan\u0131c\u0131n\u0131n nezdinde itibar ve dikkat kazanmak u\u011fruna maddi k\u00e2rl\u0131l\u0131\u011f\u0131 ikinci plana atar. Silikon Vadisi\u2019nin parlayan y\u0131ld\u0131zlar\u0131 olan Twitter, Linkedin, hatta Amazon gibi bir\u00e7ok \u015firket bu u\u011furda yat\u0131r\u0131m yap\u0131p bilin\u00e7li \u015fekilde k\u00e2rl\u0131l\u0131\u011f\u0131 ikinci plana atan, hatta kurulduktan ancak y\u0131llar sonra k\u00e2rl\u0131 olmaya ba\u015flayan \u015firketlerden sadece birka\u00e7\u0131d\u0131r. \u00d6rne\u011fin, Twitter\u2019\u0131n ilk y\u0131llar\u0131nda \u015firket ana stratejisi olarak 1 milyar kullan\u0131c\u0131ya ula\u015fmadan \u00f6nce dikkati paraya \u00e7evirmeye ba\u015flamayaca\u011f\u0131 bilinen bir ger\u00e7ekti\u2026 <\/span>
<\/span>
Benzer \u015fekilde Facebook da arkada\u015flar\u0131n\u0131z\u0131n itibar\u0131n\u0131 kullanarak sizi bir i\u00e7eri\u011fe dikkatinizi vermeye ikna etme modeline dayal\u0131 olarak \u00e7al\u0131\u015f\u0131r. Bu konuda belli bir b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131ktan sonra edinilen bu dikkati reklam verenler \u00fczerinden paraya \u00e7evirmek hi\u00e7 de zor de\u011fil\u2026 Yine Facebook\u2019a ait olan WhatsApp\u2019\u0131n yenilenen kullan\u0131m \u015fartlar\u0131 s\u00f6zle\u015fmesinin edinilen bu dikkati paraya \u00e7evirme \u00e7abas\u0131 oldu\u011funu ge\u00e7ti\u011fimiz yaz\u0131da detayl\u0131 \u015fekilde incelemi\u015ftik. <\/span>
<\/span>
DER\u0130N C\u00dcZDAN<\/strong><\/span>
<\/span>
Bu ekonomiler aras\u0131 ge\u00e7i\u015fkenlik her zaman ayn\u0131 kolayl\u0131kta olmayabilir. \u00d6rne\u011fin, temelde tamamen \u00fccretsiz olarak sunulan Dropbox gibi bulut tabanl\u0131 depolama hizmetleri m\u00fc\u015fterilerini zamanla \u00fcst paketlere y\u00f6nlendirerek, kazand\u0131klar\u0131 dikkat ve itibar\u0131 paraya \u00e7evirmeye \u00e7al\u0131\u015f\u0131r.<\/span>
<\/span>
Burada sunulan dijital hizmetin di\u011fer alternatiflerde olmad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde e\u015fsiz ve p\u00fcr\u00fczs\u00fcz bir deneyim sunmas\u0131 ve bu deneyimin zamanla kemikle\u015ferek al\u0131\u015fkanl\u0131k haline gelmesi kritik \u00f6nemdedir. \u2018Google Foto\u011fraflar\u2019 hizmeti, bu konuda verilebilecek \u00e7ok iyi bir \u00f6rnektir. Y\u0131llard\u0131r, milyarlarca insan\u0131n trilyonlarca foto\u011fraf ve videosunu y\u00fcksek kalitede ve tamamen \u00fccretsiz olarak yedekleyen hizmeti, Haziran 2021 itibari ile y\u00fcksek kaliteli foto\u011fraflar\u0131n s\u0131n\u0131rl\u0131 depolama kotas\u0131ndan d\u00fc\u015fece\u011fini duyurdu. Google\u2019\u0131n bu ad\u0131m\u0131n\u0131n, sundu\u011fu e\u015fsiz deneyimi t\u00fcketicilerde al\u0131\u015fkanl\u0131k haline getirmeyi ba\u015fard\u0131\u011f\u0131 i\u00e7in milyonlarca kullan\u0131c\u0131n\u0131n aboneliklerini \u00fccretli paketlere y\u00fckseltmesiyle sonu\u00e7lanaca\u011f\u0131n\u0131 \u00f6ng\u00f6rmek hi\u00e7 de zor de\u011fil\u2026 <\/span>
<\/span>
Bu \u00f6rnekten yola \u00e7\u0131karak \u015fu \u00e7\u0131kar\u0131mda bulunmak m\u00fcmk\u00fcn: Dijital d\u00fcnyada potansiyel olarak milyonlarca, hatta milyarlarca kullan\u0131c\u0131ya iyi bir deneyim sunmay\u0131 hedefleyen iddial\u0131 \u015firketler i\u00e7in \u2018derin bir c\u00fczdana\u2019 sahip olduklar\u0131 takdirde uzunca bir s\u00fcre dikkat ve itibar edinmeye \u00e7al\u0131\u015f\u0131p para kazanmay\u0131 ikinci plana atmalar\u0131 daha uzun vadede \u00e7ok daha fazla k\u00e2rl\u0131l\u0131\u011fa neden olabilir.<\/span><\/p> \t\t\t\t","slug":"dijital-dunyada-karlilik-ama-ne-zaman-ve-nasil","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital d\u00fcnyada k\u00e2rl\u0131l\u0131k: Ama ne zaman ve nas\u0131l?","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1110,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":24726,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":24627,"locale":"tr","category_id":73,"title":"Dijital d\u00fcnyada k\u00e2rl\u0131l\u0131k: Ama ne zaman ve nas\u0131l?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span>
<\/strong><\/span><\/p>

Ge\u00e7ti\u011fimiz yaz\u0131larda insanl\u0131k tarihi kadar eski kavramlar olan itibar, dikkat ve para ekonomileri aras\u0131ndaki ili\u015fkiden s\u00f6z etmi\u015f ve s\u00f6z konusu ekonomiler aras\u0131ndaki de\u011fi\u015f toku\u015fa \u00f6rnekler vermi\u015ftik. \u00d6rne\u011fin, dikkati paraya \u00e7evirmek, k\u0131saca sat\u0131\u015f s\u00fcreci olarak \u00f6zetlenebilir. Tecr\u00fcbeli sat\u0131c\u0131lar bu s\u00fcre\u00e7te itibar yat\u0131r\u0131m\u0131 yaparak gelecekte kendilerine daha fazla sat\u0131\u015f potansiyeli olu\u015fturur.<\/span>
<\/span>
Dijital d\u00fcnyada bu \u00fc\u00e7 ekonomi aras\u0131nda daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde ge\u00e7i\u015fkenlik m\u00fcmk\u00fcn hale getirir.<\/span>
<\/span>
\u0130T\u0130BAR VE D\u0130KKAT <\/strong><\/span>
<\/span>
Bir\u00e7ok teknoloji \u015firketi, parasal boyutta ba\u015fa ba\u015f noktas\u0131na ula\u015fmaktan \u00e7ok uzak g\u00f6r\u00fclmekle birlikte dijital d\u00fcnyada milyarlarca kullan\u0131c\u0131n\u0131n nezdinde itibar ve dikkat kazanmak u\u011fruna maddi k\u00e2rl\u0131l\u0131\u011f\u0131 ikinci plana atar. Silikon Vadisi\u2019nin parlayan y\u0131ld\u0131zlar\u0131 olan Twitter, Linkedin, hatta Amazon gibi bir\u00e7ok \u015firket bu u\u011furda yat\u0131r\u0131m yap\u0131p bilin\u00e7li \u015fekilde k\u00e2rl\u0131l\u0131\u011f\u0131 ikinci plana atan, hatta kurulduktan ancak y\u0131llar sonra k\u00e2rl\u0131 olmaya ba\u015flayan \u015firketlerden sadece birka\u00e7\u0131d\u0131r. \u00d6rne\u011fin, Twitter\u2019\u0131n ilk y\u0131llar\u0131nda \u015firket ana stratejisi olarak 1 milyar kullan\u0131c\u0131ya ula\u015fmadan \u00f6nce dikkati paraya \u00e7evirmeye ba\u015flamayaca\u011f\u0131 bilinen bir ger\u00e7ekti\u2026 <\/span>
<\/span>
Benzer \u015fekilde Facebook da arkada\u015flar\u0131n\u0131z\u0131n itibar\u0131n\u0131 kullanarak sizi bir i\u00e7eri\u011fe dikkatinizi vermeye ikna etme modeline dayal\u0131 olarak \u00e7al\u0131\u015f\u0131r. Bu konuda belli bir b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131ktan sonra edinilen bu dikkati reklam verenler \u00fczerinden paraya \u00e7evirmek hi\u00e7 de zor de\u011fil\u2026 Yine Facebook\u2019a ait olan WhatsApp\u2019\u0131n yenilenen kullan\u0131m \u015fartlar\u0131 s\u00f6zle\u015fmesinin edinilen bu dikkati paraya \u00e7evirme \u00e7abas\u0131 oldu\u011funu ge\u00e7ti\u011fimiz yaz\u0131da detayl\u0131 \u015fekilde incelemi\u015ftik. <\/span>
<\/span>
DER\u0130N C\u00dcZDAN<\/strong><\/span>
<\/span>
Bu ekonomiler aras\u0131 ge\u00e7i\u015fkenlik her zaman ayn\u0131 kolayl\u0131kta olmayabilir. \u00d6rne\u011fin, temelde tamamen \u00fccretsiz olarak sunulan Dropbox gibi bulut tabanl\u0131 depolama hizmetleri m\u00fc\u015fterilerini zamanla \u00fcst paketlere y\u00f6nlendirerek, kazand\u0131klar\u0131 dikkat ve itibar\u0131 paraya \u00e7evirmeye \u00e7al\u0131\u015f\u0131r.<\/span>
<\/span>
Burada sunulan dijital hizmetin di\u011fer alternatiflerde olmad\u0131\u011f\u0131 \u00f6l\u00e7\u00fcde e\u015fsiz ve p\u00fcr\u00fczs\u00fcz bir deneyim sunmas\u0131 ve bu deneyimin zamanla kemikle\u015ferek al\u0131\u015fkanl\u0131k haline gelmesi kritik \u00f6nemdedir. \u2018Google Foto\u011fraflar\u2019 hizmeti, bu konuda verilebilecek \u00e7ok iyi bir \u00f6rnektir. Y\u0131llard\u0131r, milyarlarca insan\u0131n trilyonlarca foto\u011fraf ve videosunu y\u00fcksek kalitede ve tamamen \u00fccretsiz olarak yedekleyen hizmeti, Haziran 2021 itibari ile y\u00fcksek kaliteli foto\u011fraflar\u0131n s\u0131n\u0131rl\u0131 depolama kotas\u0131ndan d\u00fc\u015fece\u011fini duyurdu. Google\u2019\u0131n bu ad\u0131m\u0131n\u0131n, sundu\u011fu e\u015fsiz deneyimi t\u00fcketicilerde al\u0131\u015fkanl\u0131k haline getirmeyi ba\u015fard\u0131\u011f\u0131 i\u00e7in milyonlarca kullan\u0131c\u0131n\u0131n aboneliklerini \u00fccretli paketlere y\u00fckseltmesiyle sonu\u00e7lanaca\u011f\u0131n\u0131 \u00f6ng\u00f6rmek hi\u00e7 de zor de\u011fil\u2026 <\/span>
<\/span>
Bu \u00f6rnekten yola \u00e7\u0131karak \u015fu \u00e7\u0131kar\u0131mda bulunmak m\u00fcmk\u00fcn: Dijital d\u00fcnyada potansiyel olarak milyonlarca, hatta milyarlarca kullan\u0131c\u0131ya iyi bir deneyim sunmay\u0131 hedefleyen iddial\u0131 \u015firketler i\u00e7in \u2018derin bir c\u00fczdana\u2019 sahip olduklar\u0131 takdirde uzunca bir s\u00fcre dikkat ve itibar edinmeye \u00e7al\u0131\u015f\u0131p para kazanmay\u0131 ikinci plana atmalar\u0131 daha uzun vadede \u00e7ok daha fazla k\u00e2rl\u0131l\u0131\u011fa neden olabilir.<\/span><\/p> \t\t\t\t","slug":"dijital-dunyada-karlilik-ama-ne-zaman-ve-nasil","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Dijital d\u00fcnyada k\u00e2rl\u0131l\u0131k: Ama ne zaman ve nas\u0131l?","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1110,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}