{"status":true,"post":{"id":20698,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:55:25","created_at":"2019-07-25T21:00:00.000000Z","updated_at":"2022-10-24T10:55:25.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":20698,"is_featured":0,"title":"\u00c7ok \u00e7al\u0131\u015fana m\u0131 fazla maa\u015f verilir, az \u00e7al\u0131\u015fana m\u0131?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><img style=\"\" src=\"\/Archive\/Content\/1220202212444663a1ae3ea40e620797.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Ba\u015fl\u0131\u011f\u0131 okuyup etik bir de\u011ferlendirme s\u00fczgeci bulunanlar\u0131n \u2018az \u00e7al\u0131\u015fana\u2019 cevab\u0131n\u0131 vermesi, a\u00e7\u0131k\u00e7as\u0131 hi\u00e7bir kesim taraf\u0131ndan beklenen bir durum de\u011fil \u00e7\u00fcnk\u00fc bug\u00fcne de\u011fin kabullendi\u011fimiz do\u011fru, \u00e7ok \u00e7al\u0131\u015fana fazla maa\u015f verilmesiydi ancak \u00e7al\u0131\u015fma hayat\u0131 kabuk de\u011fi\u015ftiriyor, ge\u00e7mi\u015fte bug\u00fcn i\u00e7in \u00f6ng\u00f6rd\u00fcklerimiz silikle\u015fiyor. \u00c7al\u0131\u015fma hayat\u0131n\u0131n gelece\u011fini art\u0131k, ge\u00e7mi\u015f tecr\u00fcbelerimizden kar\u015f\u0131lama imk\u00e2n\u0131m\u0131z yok. <\/span><\/p>  <p><span class=\"large\">H\u0131zl\u0131 geli\u015fmeler, gelece\u011fin bilinenden \u00e7ok daha farkl\u0131 geli\u015fmelere sahip olaca\u011f\u0131n\u0131 g\u00f6steriyor. Bu y\u00fczden bilinenin d\u0131\u015f\u0131nda yeni bi\u00e7imlere, tarzlara, d\u00fc\u015f\u00fcnme kal\u0131plar\u0131n\u0131 ke\u015ffetmeye ihtiyac\u0131m\u0131z var. Ge\u00e7mi\u015ften bug\u00fcne s\u00fcregelen klasik \u00e7al\u0131\u015fma modelinde, \u00e7al\u0131\u015fman\u0131n g\u00f6r\u00fcnen y\u00fcz\u00fcne dikkat edilir. Durdu\u011funuz, durgun oldu\u011funuz veya hi\u00e7bir \u015fey yapmad\u0131\u011f\u0131n\u0131z zaman \u00e7al\u0131\u015fm\u0131yorsunuz diye uyar\u0131lman\u0131z an meselesidir.<\/span><\/p>  <p><span class=\"large\">Bir ofis d\u00fc\u015f\u00fcn\u00fcn, \u00e7al\u0131\u015fanlar masalar\u0131nda, dikkat kesilmi\u015f, ekranlara rapten i\u015flerini yap\u0131yorlar ve y\u00f6neticileri taraf\u0131ndan \u2018\u00e7al\u0131\u015fan\u2019 kategorisine d\u00e2hil ediliyorlar. D\u00fcnyan\u0131n en b\u00fcy\u00fck firmalar\u0131, beyaz yakal\u0131lar\u0131n performans verimlili\u011fini \u00f6l\u00e7mede bilgisayara ba\u011fl\u0131 farenin ka\u00e7 kez hareket ettirilmi\u015f oldu\u011fu verisini kullan\u0131yor. Fare ne kadar hareket etmi\u015fse fareyi kullanan \u00e7al\u0131\u015fan\u0131n verimlili\u011fi o kadar y\u00fcksek yani.<\/span><\/p>  <p><span class=\"large\">B\u00f6yle olunca da \u2018hi\u00e7 bo\u015f durmamak\u2019 esas h\u00e2line geliyor.<\/span><\/p>  <p><span class=\"large\">Peki, neden o zaman b\u00fcy\u00fck \u015firketler en y\u00fcksek maa\u015flar\u0131, ayaklar\u0131n\u0131 masalar\u0131n\u0131n \u00fczerine uzat\u0131p dinlenmekten ba\u015fka bir \u015fey yapm\u0131yormu\u015f gibi g\u00f6r\u00fcnen ki\u015filere veriyorlar? <\/span><\/p>  <p><span class=\"large\">\u00c7\u00fcnk\u00fc bu insanlar, t\u00fcm kurulu\u015fun ba\u015far\u0131s\u0131n\u0131 sa\u011flayan fikirleri \u00fcretiyorlar! <\/span><\/p>  <p><span class=\"large\">Keza bir saatlik yarat\u0131c\u0131 d\u00fc\u015f\u00fcnme seans\u0131nda, \u00e7ok uzun s\u00fcre kullan\u0131labilecek fikirler \u00fcretilebilir ve her fikir, yenilerini do\u011furur. Ger\u00e7ekten de sezgi, \u2018sonsuz\u2019la ba\u011flant\u0131m\u0131zd\u0131r.<\/span><\/p>  <p><span class=\"large\">\u015eu kesin ki yarat\u0131c\u0131l\u0131\u011f\u0131n i\u015f hayat\u0131na getirebilece\u011fi \u00e7\u00f6z\u00fcmler ger\u00e7ekten sonsuz. Yarat\u0131c\u0131l\u0131\u011f\u0131n etkisinin en az olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen maliyet y\u00f6netimi bile, yarat\u0131c\u0131 zek\u00e2n\u0131n \u00e7\u00f6z\u00fcmler \u00fcretebilece\u011fi geni\u015f bir saha asl\u0131nda...<\/span><\/p>  <p><span class=\"large\">Bir filozofun dedi\u011fi gibi, i\u015f yerinde ne kadar \u00e7ok teknolojik k\u00f6le olursa kendimizi yarat\u0131c\u0131l\u0131\u011fa ve yenile\u015fmeye o kadar \u00e7ok verebiliriz. \u0130\u015f bir e\u011flenceye d\u00f6n\u00fc\u015f\u00fcr. <\/span><br><span class=\"large\"> \u015eu anda i\u015flerin temellerinin de\u011fi\u015fmekte oldu\u011fu bir d\u00f6nemdeyiz. Firmalar i\u00e7in stratejik d\u00f6n\u00fc\u015f\u00fcm noktalar\u0131, anlar\u0131 vard\u0131r. Bu anlar\u0131 ka\u00e7\u0131rmamak \u00f6nemli. \u00d6rne\u011fin, ATM\u2019lerin geli\u015fiyle bankalar de\u011fi\u015fiklik yapmak durumunda kald\u0131, ucuz bilet satan hava yolu firmalar\u0131 bir\u00e7ok hava yolu firmas\u0131n\u0131 de\u011fi\u015fmeye zorlad\u0131.<\/span><\/p>  <p><span class=\"large\" style=\"color: #ff0000;\"><strong>\u015eirket i\u00e7indeki geli\u015fim h\u0131z\u0131, \u015firket d\u0131\u015f\u0131ndaki de\u011fi\u015fim h\u0131z\u0131n\u0131n gerisinde kald\u0131\u011f\u0131nda son yak\u0131n demektir.<\/strong><\/span><\/p>  <p><span class=\"large\">Bir Japon firmas\u0131n\u0131n sahibi, \u015firketlerinden biri i\u00e7in genel m\u00fcd\u00fcr aray\u0131\u015f\u0131na girer. Adaylar firma sahibine sunulur. 12 adaydan 11\u2019i \u00e7ok \u00e7al\u0131\u015fkan, neredeyse atom kar\u0131nca gibidir. Son adaysa hi\u00e7 \u00e7al\u0131\u015fmayan, ofisinde ak\u015fama kadar elinde piposu ile d\u00fc\u015f\u00fcn\u00fcp duran biridir. Bu ki\u015fi, ismi piyasada dola\u015ft\u0131\u011f\u0131 i\u00e7in listeye girmi\u015ftir ama iyi bir se\u00e7enek olmad\u0131\u011f\u0131 listeyi firma sahibine verenler taraf\u0131ndan pe\u015finen kabullenilmi\u015ftir. Patron birka\u00e7 g\u00fcn d\u00fc\u015f\u00fcnd\u00fckten sonra kimsenin tahmin etmedi\u011fi isimle, yani hi\u00e7 \u00e7al\u0131\u015fmayan ki\u015fiyle g\u00f6r\u00fc\u015fmek istedi\u011fini s\u00f6yledi\u011finde herkes k\u0131sa s\u00fcreli bir \u015fok ge\u00e7irir \u2018ama efendim\u2019 derler, \u2018bu ki\u015finin ismi piyasada aday olarak ge\u00e7ti\u011fi i\u00e7in listeye ald\u0131k ama sizin de g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi bu aday, vaktinin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu \u00e7al\u0131\u015fmadan ge\u00e7iren biri. Siz bilirsiniz ama do\u011fru bir tercih olmayacakt\u0131r.\u2019 <\/span><\/p>  <p><span class=\"large\">Patron o ki\u015fiyi CEO olarak i\u015fe ald\u0131ktan sonra bunu etraf\u0131ndakilere \u015f\u00f6yle a\u00e7\u0131klar: \u201cHar\u0131l har\u0131l \u00e7al\u0131\u015fan, sa\u011fa sola ko\u015fturan bir CEO arad\u0131\u011f\u0131m\u0131 nereden \u00e7\u0131kard\u0131n\u0131z? Benim zaten yo\u011fun \u015fekilde \u00e7al\u0131\u015f\u0131p ko\u015fturan bir s\u00fcr\u00fc \u00e7al\u0131\u015fan\u0131m var. Bana as\u0131l laz\u0131m olan ki\u015fi, d\u00fc\u015f\u00fcnen ki\u015fidir. Birisi saha i\u00e7inde ko\u015fanlar aras\u0131nda de\u011fil sahan\u0131n d\u0131\u015f\u0131nda olmal\u0131 ki g\u00f6r\u00fcnmeyeni g\u00f6rs\u00fcn, k\u00f6r noktalar\u0131 tespit etsin. Herkes h\u0131zla ko\u015farken o sakin kalman\u0131n verdi\u011fi so\u011fukkanl\u0131l\u0131kla en do\u011fru kararlar\u0131 versin.\u201d<\/span><\/p>  <p><span class=\"large\">Bilinen ger\u00e7ek \u015fu ki yarat\u0131c\u0131 fikirler geli\u015ftirmek ve hayal g\u00fcc\u00fcn\u00fc kullanmak i\u00e7in bo\u015f zamanlar, \u00e7al\u0131\u015f\u0131lmayan zamanlar daha uygun zamanlard\u0131r. D\u00fc\u015f\u00fcncelerde patlamalar\u0131n ger\u00e7ekle\u015febildi\u011fi bu zamanlarda v\u00fccut, endorfin hormonu salg\u0131lar. Bu hormonun yarat\u0131c\u0131l\u0131\u011f\u0131 art\u0131r\u0131c\u0131 bir \u00f6zelli\u011fi oldu\u011fu bilinmektedir.<\/span><\/p>  <p><span class=\"large\">D\u00fcnyan\u0131n en inovatif ilk 50 firmas\u0131n\u0131n g\u00fcn i\u00e7inde mesainin y\u00fczde 20\u2019sini \u2018i\u015fimi daha farkl\u0131 nas\u0131l yapabilirim?\u2019 \u00fczerine d\u00fc\u015f\u00fcnme zaman\u0131 olarak vermesini ba\u015fka t\u00fcrl\u00fc anlamak m\u00fcmk\u00fcn olmazd\u0131. Y\u00fczde 20\u2019lik dilimde \u00fcretilen fikirlerin, firmalar\u0131n cirolar\u0131nda y\u00fczde 50\u2019den fazla pay sahibi oldu\u011funu ilave etmeyi unutmayal\u0131m<\/span><\/p>  <p><span class=\"large\">Kurumlarda inovasyonun ortaya \u00e7\u0131kmas\u0131 i\u00e7in baz\u0131 temel gereksinimler vard\u0131r. Bu gereksinimleri, Maslow\u2019un ihtiya\u00e7lar piramidinden (Maslow Teorisi) esinlenerek bir inovasyon piramidi yapt\u0131\u011f\u0131m\u0131zda \u015fu \u015fekilde adland\u0131rabiliriz:<\/span><\/p>  <p><span class=\"large\" style=\"color: #ff0000;\"><strong>\u0130novasyon Piramidi (Kurumlarda \u0130novasyonun Ortaya \u00c7\u0131kmas\u0131 i\u00e7in Gerekenler Piramidi )<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>1 - Esneklik (Ho\u015fg\u00f6r\u00fc)<\/strong><\/span><\/p>  <p><span class=\"large\">Piramidin en alt\u0131ndaki b\u00fcy\u00fck k\u0131s\u0131mda, \u00f6nemli say\u0131lan ve en olmazsa olmaz \u015fey, \u2018tolerans\u2019. Yani yanl\u0131\u015f yapt\u0131\u011f\u0131nda bedel \u00f6detmeme var. Daha a\u00e7\u0131k bir ifadeyle, her yanl\u0131\u015f\u0131n bir sonraki ad\u0131mda ortaya \u00e7\u0131kacak olan yeni bir do\u011frunun zeminin olu\u015fturdu\u011funu bilmek... Unutulmamal\u0131d\u0131r ki yarat\u0131c\u0131 fikirlere kar\u015f\u0131 esnek olmak, b\u00fcy\u00fcyen firmalar\u0131n ortak \u00f6zelli\u011fi.<\/span><\/p>  <p><span class=\"large\"><strong>2 - Ortam<\/strong><\/span><\/p>  <p><span class=\"large\">Ho\u015fg\u00f6r\u00fcn\u00fcn bir \u00fcst\u00fcnde ikinci derecede \u00f6nemli olan katman, \u2018ortam\u2019. Yani, inovasyon i\u00e7in gerekli mek\u00e2n, ara\u00e7lar, s\u00fcreci besleyen ki\u015filer ve mesaiden inovasyon i\u00e7in gerekli zaman\u0131n ayr\u0131lmas\u0131.<\/span><\/p>  <p><span class=\"large\"><strong>3 - Sistem<\/strong><\/span><\/p>  <p><span class=\"large\">Piramidin \u00fc\u00e7\u00fcnc\u00fc s\u0131ras\u0131nda \u00f6nemli olan katman, \u2018inovasyon i\u00e7in sistem kurulmas\u0131\u2019. Yarat\u0131c\u0131 fikirlerin ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacak altyap\u0131, kanal ve inovasyon tak\u0131mlar\u0131n\u0131n olu\u015fturulmas\u0131 ve sonucunda da kurumun gelece\u011fini in\u015fa edecek olan inovasyon liderlerinin ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011flamak.<\/span><\/p>  <p><span class=\"large\"><strong>4 - Te\u015fvik<\/strong><\/span><\/p>  <p><span class=\"large\">Piramitteki d\u00f6rd\u00fcnc\u00fc derecede \u00f6nemde olan katman, \u201cte\u015fvik sistemi.\u201d Te\u015fvik sistemi, bir nevi, inovasyon i\u00e7in motivasyon sistemlerinin olu\u015fturulmas\u0131 demek. Sistem i\u00e7indeki \u00f6d\u00fcllendirme, inovasyonun ortaya \u00e7\u0131kmas\u0131na direkt katk\u0131da bulunur. Motorun yak\u0131t\u0131 gibidir. Ayr\u0131ca inovasyon yapanlar\u0131 taltif etme, kariyere etki etmesi gibi yakla\u015f\u0131mlar da yenilik\u00e7ilik s\u00fcre\u00e7lerinde olduk\u00e7a etkili.<\/span><\/p>  <p><span class=\"large\"><strong>5 - Serbestlik (\u00d6zg\u00fcr Olma)<\/strong><\/span><\/p>  <p><span class=\"large\">Piramitteki son katman, \u201cki\u015filerin \u00f6zg\u00fcr olmalar\u0131n\u0131 sa\u011flamak, onlar\u0131 rahat b\u0131rakmak\u201d. \u00c7al\u0131\u015fanlar\u0131 \u00f6zg\u00fcr b\u0131rakmak, hangi seviyede olursa olsun sa\u00e7malamaya m\u00fcsaade edecek bir i\u015fleyi\u015fin \u00f6n\u00fcn\u00fcn a\u00e7\u0131lmas\u0131 demek. Ki\u015filerin i\u00e7lerindeki yarat\u0131c\u0131l\u0131\u011f\u0131 ortaya \u00e7\u0131kartmas\u0131na izin vermek, hatta onlar\u0131 buna itmek, firman\u0131n gelece\u011fi a\u00e7\u0131s\u0131ndan hayati \u00f6neme sahip.<\/span><\/p>  <p><span class=\"large\">\u00d6zetleyecek olursak \u00e7al\u0131\u015fma hayat\u0131 makro d\u00fczeyde geli\u015fiyor, de\u011fi\u015fiyor. Ya bu \u00e7emberin i\u00e7ine girip hayat\u0131n dinamiklerine uyum sa\u011flayarak ayakta kalmal\u0131 ya da klasik \u00e7al\u0131\u015fma hayat\u0131n\u0131 uygulamada \u0131srarc\u0131 olup \u00f6zde de\u011fil s\u00f6zde verimliliklerle avunmal\u0131\u2026<\/span><\/p>  \t\t\t\t","slug":"cok-calisana-mi-fazla-maas-verilir-az-calisana-mi","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u00c7ok \u00e7al\u0131\u015fana m\u0131 fazla maa\u015f verilir, az \u00e7al\u0131\u015fana m\u0131?","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1095,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":20797,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":20698,"locale":"tr","category_id":73,"title":"\u00c7ok \u00e7al\u0131\u015fana m\u0131 fazla maa\u015f verilir, az \u00e7al\u0131\u015fana m\u0131?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><img style=\"\" src=\"\/Archive\/Content\/1220202212444663a1ae3ea40e620797.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">Ba\u015fl\u0131\u011f\u0131 okuyup etik bir de\u011ferlendirme s\u00fczgeci bulunanlar\u0131n \u2018az \u00e7al\u0131\u015fana\u2019 cevab\u0131n\u0131 vermesi, a\u00e7\u0131k\u00e7as\u0131 hi\u00e7bir kesim taraf\u0131ndan beklenen bir durum de\u011fil \u00e7\u00fcnk\u00fc bug\u00fcne de\u011fin kabullendi\u011fimiz do\u011fru, \u00e7ok \u00e7al\u0131\u015fana fazla maa\u015f verilmesiydi ancak \u00e7al\u0131\u015fma hayat\u0131 kabuk de\u011fi\u015ftiriyor, ge\u00e7mi\u015fte bug\u00fcn i\u00e7in \u00f6ng\u00f6rd\u00fcklerimiz silikle\u015fiyor. \u00c7al\u0131\u015fma hayat\u0131n\u0131n gelece\u011fini art\u0131k, ge\u00e7mi\u015f tecr\u00fcbelerimizden kar\u015f\u0131lama imk\u00e2n\u0131m\u0131z yok. <\/span><\/p>  <p><span class=\"large\">H\u0131zl\u0131 geli\u015fmeler, gelece\u011fin bilinenden \u00e7ok daha farkl\u0131 geli\u015fmelere sahip olaca\u011f\u0131n\u0131 g\u00f6steriyor. Bu y\u00fczden bilinenin d\u0131\u015f\u0131nda yeni bi\u00e7imlere, tarzlara, d\u00fc\u015f\u00fcnme kal\u0131plar\u0131n\u0131 ke\u015ffetmeye ihtiyac\u0131m\u0131z var. Ge\u00e7mi\u015ften bug\u00fcne s\u00fcregelen klasik \u00e7al\u0131\u015fma modelinde, \u00e7al\u0131\u015fman\u0131n g\u00f6r\u00fcnen y\u00fcz\u00fcne dikkat edilir. Durdu\u011funuz, durgun oldu\u011funuz veya hi\u00e7bir \u015fey yapmad\u0131\u011f\u0131n\u0131z zaman \u00e7al\u0131\u015fm\u0131yorsunuz diye uyar\u0131lman\u0131z an meselesidir.<\/span><\/p>  <p><span class=\"large\">Bir ofis d\u00fc\u015f\u00fcn\u00fcn, \u00e7al\u0131\u015fanlar masalar\u0131nda, dikkat kesilmi\u015f, ekranlara rapten i\u015flerini yap\u0131yorlar ve y\u00f6neticileri taraf\u0131ndan \u2018\u00e7al\u0131\u015fan\u2019 kategorisine d\u00e2hil ediliyorlar. D\u00fcnyan\u0131n en b\u00fcy\u00fck firmalar\u0131, beyaz yakal\u0131lar\u0131n performans verimlili\u011fini \u00f6l\u00e7mede bilgisayara ba\u011fl\u0131 farenin ka\u00e7 kez hareket ettirilmi\u015f oldu\u011fu verisini kullan\u0131yor. Fare ne kadar hareket etmi\u015fse fareyi kullanan \u00e7al\u0131\u015fan\u0131n verimlili\u011fi o kadar y\u00fcksek yani.<\/span><\/p>  <p><span class=\"large\">B\u00f6yle olunca da \u2018hi\u00e7 bo\u015f durmamak\u2019 esas h\u00e2line geliyor.<\/span><\/p>  <p><span class=\"large\">Peki, neden o zaman b\u00fcy\u00fck \u015firketler en y\u00fcksek maa\u015flar\u0131, ayaklar\u0131n\u0131 masalar\u0131n\u0131n \u00fczerine uzat\u0131p dinlenmekten ba\u015fka bir \u015fey yapm\u0131yormu\u015f gibi g\u00f6r\u00fcnen ki\u015filere veriyorlar? <\/span><\/p>  <p><span class=\"large\">\u00c7\u00fcnk\u00fc bu insanlar, t\u00fcm kurulu\u015fun ba\u015far\u0131s\u0131n\u0131 sa\u011flayan fikirleri \u00fcretiyorlar! <\/span><\/p>  <p><span class=\"large\">Keza bir saatlik yarat\u0131c\u0131 d\u00fc\u015f\u00fcnme seans\u0131nda, \u00e7ok uzun s\u00fcre kullan\u0131labilecek fikirler \u00fcretilebilir ve her fikir, yenilerini do\u011furur. Ger\u00e7ekten de sezgi, \u2018sonsuz\u2019la ba\u011flant\u0131m\u0131zd\u0131r.<\/span><\/p>  <p><span class=\"large\">\u015eu kesin ki yarat\u0131c\u0131l\u0131\u011f\u0131n i\u015f hayat\u0131na getirebilece\u011fi \u00e7\u00f6z\u00fcmler ger\u00e7ekten sonsuz. Yarat\u0131c\u0131l\u0131\u011f\u0131n etkisinin en az olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen maliyet y\u00f6netimi bile, yarat\u0131c\u0131 zek\u00e2n\u0131n \u00e7\u00f6z\u00fcmler \u00fcretebilece\u011fi geni\u015f bir saha asl\u0131nda...<\/span><\/p>  <p><span class=\"large\">Bir filozofun dedi\u011fi gibi, i\u015f yerinde ne kadar \u00e7ok teknolojik k\u00f6le olursa kendimizi yarat\u0131c\u0131l\u0131\u011fa ve yenile\u015fmeye o kadar \u00e7ok verebiliriz. \u0130\u015f bir e\u011flenceye d\u00f6n\u00fc\u015f\u00fcr. <\/span><br><span class=\"large\"> \u015eu anda i\u015flerin temellerinin de\u011fi\u015fmekte oldu\u011fu bir d\u00f6nemdeyiz. Firmalar i\u00e7in stratejik d\u00f6n\u00fc\u015f\u00fcm noktalar\u0131, anlar\u0131 vard\u0131r. Bu anlar\u0131 ka\u00e7\u0131rmamak \u00f6nemli. \u00d6rne\u011fin, ATM\u2019lerin geli\u015fiyle bankalar de\u011fi\u015fiklik yapmak durumunda kald\u0131, ucuz bilet satan hava yolu firmalar\u0131 bir\u00e7ok hava yolu firmas\u0131n\u0131 de\u011fi\u015fmeye zorlad\u0131.<\/span><\/p>  <p><span class=\"large\" style=\"color: #ff0000;\"><strong>\u015eirket i\u00e7indeki geli\u015fim h\u0131z\u0131, \u015firket d\u0131\u015f\u0131ndaki de\u011fi\u015fim h\u0131z\u0131n\u0131n gerisinde kald\u0131\u011f\u0131nda son yak\u0131n demektir.<\/strong><\/span><\/p>  <p><span class=\"large\">Bir Japon firmas\u0131n\u0131n sahibi, \u015firketlerinden biri i\u00e7in genel m\u00fcd\u00fcr aray\u0131\u015f\u0131na girer. Adaylar firma sahibine sunulur. 12 adaydan 11\u2019i \u00e7ok \u00e7al\u0131\u015fkan, neredeyse atom kar\u0131nca gibidir. Son adaysa hi\u00e7 \u00e7al\u0131\u015fmayan, ofisinde ak\u015fama kadar elinde piposu ile d\u00fc\u015f\u00fcn\u00fcp duran biridir. Bu ki\u015fi, ismi piyasada dola\u015ft\u0131\u011f\u0131 i\u00e7in listeye girmi\u015ftir ama iyi bir se\u00e7enek olmad\u0131\u011f\u0131 listeyi firma sahibine verenler taraf\u0131ndan pe\u015finen kabullenilmi\u015ftir. Patron birka\u00e7 g\u00fcn d\u00fc\u015f\u00fcnd\u00fckten sonra kimsenin tahmin etmedi\u011fi isimle, yani hi\u00e7 \u00e7al\u0131\u015fmayan ki\u015fiyle g\u00f6r\u00fc\u015fmek istedi\u011fini s\u00f6yledi\u011finde herkes k\u0131sa s\u00fcreli bir \u015fok ge\u00e7irir \u2018ama efendim\u2019 derler, \u2018bu ki\u015finin ismi piyasada aday olarak ge\u00e7ti\u011fi i\u00e7in listeye ald\u0131k ama sizin de g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi bu aday, vaktinin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu \u00e7al\u0131\u015fmadan ge\u00e7iren biri. Siz bilirsiniz ama do\u011fru bir tercih olmayacakt\u0131r.\u2019 <\/span><\/p>  <p><span class=\"large\">Patron o ki\u015fiyi CEO olarak i\u015fe ald\u0131ktan sonra bunu etraf\u0131ndakilere \u015f\u00f6yle a\u00e7\u0131klar: \u201cHar\u0131l har\u0131l \u00e7al\u0131\u015fan, sa\u011fa sola ko\u015fturan bir CEO arad\u0131\u011f\u0131m\u0131 nereden \u00e7\u0131kard\u0131n\u0131z? Benim zaten yo\u011fun \u015fekilde \u00e7al\u0131\u015f\u0131p ko\u015fturan bir s\u00fcr\u00fc \u00e7al\u0131\u015fan\u0131m var. Bana as\u0131l laz\u0131m olan ki\u015fi, d\u00fc\u015f\u00fcnen ki\u015fidir. Birisi saha i\u00e7inde ko\u015fanlar aras\u0131nda de\u011fil sahan\u0131n d\u0131\u015f\u0131nda olmal\u0131 ki g\u00f6r\u00fcnmeyeni g\u00f6rs\u00fcn, k\u00f6r noktalar\u0131 tespit etsin. Herkes h\u0131zla ko\u015farken o sakin kalman\u0131n verdi\u011fi so\u011fukkanl\u0131l\u0131kla en do\u011fru kararlar\u0131 versin.\u201d<\/span><\/p>  <p><span class=\"large\">Bilinen ger\u00e7ek \u015fu ki yarat\u0131c\u0131 fikirler geli\u015ftirmek ve hayal g\u00fcc\u00fcn\u00fc kullanmak i\u00e7in bo\u015f zamanlar, \u00e7al\u0131\u015f\u0131lmayan zamanlar daha uygun zamanlard\u0131r. D\u00fc\u015f\u00fcncelerde patlamalar\u0131n ger\u00e7ekle\u015febildi\u011fi bu zamanlarda v\u00fccut, endorfin hormonu salg\u0131lar. Bu hormonun yarat\u0131c\u0131l\u0131\u011f\u0131 art\u0131r\u0131c\u0131 bir \u00f6zelli\u011fi oldu\u011fu bilinmektedir.<\/span><\/p>  <p><span class=\"large\">D\u00fcnyan\u0131n en inovatif ilk 50 firmas\u0131n\u0131n g\u00fcn i\u00e7inde mesainin y\u00fczde 20\u2019sini \u2018i\u015fimi daha farkl\u0131 nas\u0131l yapabilirim?\u2019 \u00fczerine d\u00fc\u015f\u00fcnme zaman\u0131 olarak vermesini ba\u015fka t\u00fcrl\u00fc anlamak m\u00fcmk\u00fcn olmazd\u0131. Y\u00fczde 20\u2019lik dilimde \u00fcretilen fikirlerin, firmalar\u0131n cirolar\u0131nda y\u00fczde 50\u2019den fazla pay sahibi oldu\u011funu ilave etmeyi unutmayal\u0131m<\/span><\/p>  <p><span class=\"large\">Kurumlarda inovasyonun ortaya \u00e7\u0131kmas\u0131 i\u00e7in baz\u0131 temel gereksinimler vard\u0131r. Bu gereksinimleri, Maslow\u2019un ihtiya\u00e7lar piramidinden (Maslow Teorisi) esinlenerek bir inovasyon piramidi yapt\u0131\u011f\u0131m\u0131zda \u015fu \u015fekilde adland\u0131rabiliriz:<\/span><\/p>  <p><span class=\"large\" style=\"color: #ff0000;\"><strong>\u0130novasyon Piramidi (Kurumlarda \u0130novasyonun Ortaya \u00c7\u0131kmas\u0131 i\u00e7in Gerekenler Piramidi )<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>1 - Esneklik (Ho\u015fg\u00f6r\u00fc)<\/strong><\/span><\/p>  <p><span class=\"large\">Piramidin en alt\u0131ndaki b\u00fcy\u00fck k\u0131s\u0131mda, \u00f6nemli say\u0131lan ve en olmazsa olmaz \u015fey, \u2018tolerans\u2019. Yani yanl\u0131\u015f yapt\u0131\u011f\u0131nda bedel \u00f6detmeme var. Daha a\u00e7\u0131k bir ifadeyle, her yanl\u0131\u015f\u0131n bir sonraki ad\u0131mda ortaya \u00e7\u0131kacak olan yeni bir do\u011frunun zeminin olu\u015fturdu\u011funu bilmek... Unutulmamal\u0131d\u0131r ki yarat\u0131c\u0131 fikirlere kar\u015f\u0131 esnek olmak, b\u00fcy\u00fcyen firmalar\u0131n ortak \u00f6zelli\u011fi.<\/span><\/p>  <p><span class=\"large\"><strong>2 - Ortam<\/strong><\/span><\/p>  <p><span class=\"large\">Ho\u015fg\u00f6r\u00fcn\u00fcn bir \u00fcst\u00fcnde ikinci derecede \u00f6nemli olan katman, \u2018ortam\u2019. Yani, inovasyon i\u00e7in gerekli mek\u00e2n, ara\u00e7lar, s\u00fcreci besleyen ki\u015filer ve mesaiden inovasyon i\u00e7in gerekli zaman\u0131n ayr\u0131lmas\u0131.<\/span><\/p>  <p><span class=\"large\"><strong>3 - Sistem<\/strong><\/span><\/p>  <p><span class=\"large\">Piramidin \u00fc\u00e7\u00fcnc\u00fc s\u0131ras\u0131nda \u00f6nemli olan katman, \u2018inovasyon i\u00e7in sistem kurulmas\u0131\u2019. Yarat\u0131c\u0131 fikirlerin ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacak altyap\u0131, kanal ve inovasyon tak\u0131mlar\u0131n\u0131n olu\u015fturulmas\u0131 ve sonucunda da kurumun gelece\u011fini in\u015fa edecek olan inovasyon liderlerinin ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011flamak.<\/span><\/p>  <p><span class=\"large\"><strong>4 - Te\u015fvik<\/strong><\/span><\/p>  <p><span class=\"large\">Piramitteki d\u00f6rd\u00fcnc\u00fc derecede \u00f6nemde olan katman, \u201cte\u015fvik sistemi.\u201d Te\u015fvik sistemi, bir nevi, inovasyon i\u00e7in motivasyon sistemlerinin olu\u015fturulmas\u0131 demek. Sistem i\u00e7indeki \u00f6d\u00fcllendirme, inovasyonun ortaya \u00e7\u0131kmas\u0131na direkt katk\u0131da bulunur. Motorun yak\u0131t\u0131 gibidir. Ayr\u0131ca inovasyon yapanlar\u0131 taltif etme, kariyere etki etmesi gibi yakla\u015f\u0131mlar da yenilik\u00e7ilik s\u00fcre\u00e7lerinde olduk\u00e7a etkili.<\/span><\/p>  <p><span class=\"large\"><strong>5 - Serbestlik (\u00d6zg\u00fcr Olma)<\/strong><\/span><\/p>  <p><span class=\"large\">Piramitteki son katman, \u201cki\u015filerin \u00f6zg\u00fcr olmalar\u0131n\u0131 sa\u011flamak, onlar\u0131 rahat b\u0131rakmak\u201d. \u00c7al\u0131\u015fanlar\u0131 \u00f6zg\u00fcr b\u0131rakmak, hangi seviyede olursa olsun sa\u00e7malamaya m\u00fcsaade edecek bir i\u015fleyi\u015fin \u00f6n\u00fcn\u00fcn a\u00e7\u0131lmas\u0131 demek. Ki\u015filerin i\u00e7lerindeki yarat\u0131c\u0131l\u0131\u011f\u0131 ortaya \u00e7\u0131kartmas\u0131na izin vermek, hatta onlar\u0131 buna itmek, firman\u0131n gelece\u011fi a\u00e7\u0131s\u0131ndan hayati \u00f6neme sahip.<\/span><\/p>  <p><span class=\"large\">\u00d6zetleyecek olursak \u00e7al\u0131\u015fma hayat\u0131 makro d\u00fczeyde geli\u015fiyor, de\u011fi\u015fiyor. Ya bu \u00e7emberin i\u00e7ine girip hayat\u0131n dinamiklerine uyum sa\u011flayarak ayakta kalmal\u0131 ya da klasik \u00e7al\u0131\u015fma hayat\u0131n\u0131 uygulamada \u0131srarc\u0131 olup \u00f6zde de\u011fil s\u00f6zde verimliliklerle avunmal\u0131\u2026<\/span><\/p>  \t\t\t\t","slug":"cok-calisana-mi-fazla-maas-verilir-az-calisana-mi","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u00c7ok \u00e7al\u0131\u015fana m\u0131 fazla maa\u015f verilir, az \u00e7al\u0131\u015fana m\u0131?","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1095,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}