{"status":true,"post":{"id":30463,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 16:32:45","created_at":"2022-01-06T21:00:00.000000Z","updated_at":"2022-10-24T13:32:45.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":30463,"is_featured":0,"title":"Cihazlar aras\u0131 m\u00fc\u015fteri takibi nas\u0131l yap\u0131l\u0131r","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Bir ki\u015finin web sitenize hangi farkl\u0131 cihazlar\u0131 kullanarak ba\u011fland\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in Google Analytics i\u00e7erisindeki Google sinyalleri kullanman\u0131z gerekiyor. Ki\u015fi, sabah i\u015fyerinde iken ak\u0131ll\u0131 telefondan sitenizi ziyaret etmi\u015ftir. Ayn\u0131 ki\u015fi, ak\u015fam eve gitti\u011finde tabletinden giri\u015f yapsa da sat\u0131n alma ger\u00e7ekle\u015ftirmeksizin sitenizden ayr\u0131lm\u0131\u015ft\u0131r. Ancak bir hafta sonra i\u015fyerindeki masa\u00fcst\u00fc bilgisayar\u0131ndan sitenize yeniden girerek al\u0131\u015fveri\u015f sepetini bir kez daha terketmi\u015ftir. E\u011fer Google sinyalleri kullanm\u0131yorsan\u0131z her \u00fc\u00e7 cihazdan yap\u0131lan giri\u015fin, farkl\u0131 kullan\u0131c\u0131lar oldu\u011funu zannedersiniz. Oysa bu \u00fc\u00e7 cihaz, tek bir ki\u015fiye aittir.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>KULLANICI DENEY\u0130M\u0130 <\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Google\u2019da reklam veriyorsan\u0131z, pazarlama yat\u0131r\u0131m\u0131n\u0131z\u0131n bo\u015fa gitmesini \u00f6nlemek i\u00e7in \u00fccretsiz bir servis olan Google Analytics\u2019i \u00e7ok iyi kullanman\u0131z laz\u0131m.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00c7\u00fcnk\u00fc Google, bir kullan\u0131c\u0131n\u0131n ilk reklam t\u0131klamas\u0131nda hangi cihaz\u0131 kulland\u0131\u011f\u0131n\u0131 biliyor ve sizin arzu etti\u011finiz d\u00f6n\u00fc\u015f\u00fcm\u00fc hangi cihazdan ger\u00e7ekle\u015ftirdi\u011finin verisine de sahip. Analytics ayr\u0131ca, kullan\u0131c\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm yolu boyunca siz reklam verenin sitesi ile hangi cihazlardan ileti\u015fim kurdu\u011funu da biliyor. \u00d6rne\u011fin, bir kullan\u0131c\u0131 ak\u0131ll\u0131 telefonunda g\u00f6rd\u00fc\u011f\u00fc reklam\u0131n\u0131za ilk t\u0131klamay\u0131 yapar, sonra tabletten ikinci bir reklam\u0131n\u0131za t\u0131klar ve daha sonra bir masa\u00fcst\u00fc bilgisayardan sat\u0131n almay\u0131 tamamlar. Bu durumda, siz k\u0131ymetli m\u00fc\u015fterinizin mobil cihaz &gt; tablet &gt; masa\u00fcst\u00fc bilgisayar kombinasyonunu kulland\u0131\u011f\u0131n\u0131 tespit etmi\u015f olursunuz. Sitenizdeki kullan\u0131c\u0131 deneyimini, i\u00e7eri\u011finizi ve reklam\u0131n\u0131z\u0131 tasarlarken ilgili cihazlarda nas\u0131l bir deneyim ya\u015fatt\u0131\u011f\u0131n\u0131z\u0131 anlaman\u0131z i\u00e7in iyi bir f\u0131rsat elde etmi\u015f olursunuz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>NE \u0130\u015e\u0130N\u0130ZE YARAR?<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* Sitenizi ka\u00e7 cihaz\u0131n de\u011fil, ka\u00e7 ger\u00e7ek ki\u015finin ziyaret etti\u011fini \u00f6\u011frenin: <\/strong>Bu \u00f6zellik aktif de\u011filse bir ki\u015finin farkl\u0131 cihazlardan yapt\u0131\u011f\u0131 ziyaretler ayr\u0131 say\u0131l\u0131r. Yani ger\u00e7ekte ka\u00e7 tekil ki\u015finin sitenizi ziyaret etti\u011finizi asla tam olarak bilemezsiniz. Google sinyali kulland\u0131\u011f\u0131n\u0131z takdirde bir ki\u015fi ister cepten ister masa\u00fcst\u00fcnden isterse televizyonundan sitenize girsin, t\u00fcm giri\u015flerin o ki\u015fiye ait oldu\u011funu bilirsiniz. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* Kitlenizi do\u011fru hedefleyin: <\/strong>Sinyal, pazarlama faaliyetlerinizi en do\u011fru hedef kitleye odaklaman\u0131z i\u00e7in iyi bir f\u0131rsat. Sinyal verileri ile en k\u0131ymetli hedef kitlenizin hangi cihaz kombinasyonunu kulland\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz. \u00d6rne\u011fin, sitenizdeki al\u0131\u015fveri\u015f sepetini terkedenlerin y\u00fczde 70\u2019inin reklama bilgisayardan t\u0131klay\u0131p ak\u0131ll\u0131 telefondan sat\u0131n alma yaparken sepeti terketti\u011fini \u00f6\u011frenin. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* Sat\u0131\u015f hunisi analizi: <\/strong>Potansiyel m\u00fc\u015fteriden sad\u0131k m\u00fc\u015fteriye giden yolda, firman\u0131z\u0131n pazarlama ekibinin ve sitenizin kitlenizle y\u00fcr\u00fctece\u011fi t\u00fcm ileti\u015fimi d\u00fczg\u00fcn bir hale getirmenize imkan tan\u0131r.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* En k\u00e2rl\u0131 sat\u0131\u015f\u0131 hangi cihaz veya cihaz kombinasyonu ile yapt\u0131\u011f\u0131n\u0131z\u0131 anlay\u0131n: <\/strong>Reklam harcamas\u0131n\u0131 hangi cihaz bile\u015fenine g\u00f6re ayarlaman\u0131z gerekti\u011fini anlay\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* Cihazlararas\u0131 yeniden pazarlama yap\u0131n: <\/strong>Sitenize daha \u00f6nce girmi\u015f bir kitleye, hangi cihaz\u0131 kullan\u0131yor olurlarsa olsunlar yeniden ula\u015farak, ilgi d\u00fczeyi y\u00fcksek reklamlar sunabilirsiniz.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>NASIL KULLANILIR?<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Google sinyalleri aktif hale getirmek i\u00e7in \u015fu ad\u0131mlar\u0131 izleyin:<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 1. Google Analytics\u2019te oturum a\u00e7\u0131n<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 2. G\u00f6r\u00fcn\u00fcme gidin<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 3. Raporlar\u2019\u0131 a\u00e7\u0131n<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 4. Kitle &gt; Cihazlar Aras\u0131\u2019n\u0131 se\u00e7in<\/span><\/p>  \t\t\t\t","slug":"cihazlar-arasi-musteri-takibi-nasil-yapilir","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Cihazlar aras\u0131 m\u00fc\u015fteri takibi nas\u0131l yap\u0131l\u0131r","meta_description":"Sitenize gelen ziyaret\u00e7ilerin; ak\u0131ll\u0131 telefon, bilgisayar, tablet veya televizyon cihazlar\u0131ndan hangisini veya hangilerini kulland\u0131\u011f\u0131n\u0131 biliyor musunuz? Sitenizden sat\u0131n alma yapanlar\u0131n veya al\u0131\u015fveri\u015f sepetini terk edenlerin hangi cihaz kombinasyonunu kulland\u0131\u011f\u0131n\u0131 bilmeniz, sizi pazarlamada bir \u00fcst lige ta\u015f\u0131yabilir.","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1073,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":30562,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":30463,"locale":"tr","category_id":73,"title":"Cihazlar aras\u0131 m\u00fc\u015fteri takibi nas\u0131l yap\u0131l\u0131r","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Bir ki\u015finin web sitenize hangi farkl\u0131 cihazlar\u0131 kullanarak ba\u011fland\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7in Google Analytics i\u00e7erisindeki Google sinyalleri kullanman\u0131z gerekiyor. Ki\u015fi, sabah i\u015fyerinde iken ak\u0131ll\u0131 telefondan sitenizi ziyaret etmi\u015ftir. Ayn\u0131 ki\u015fi, ak\u015fam eve gitti\u011finde tabletinden giri\u015f yapsa da sat\u0131n alma ger\u00e7ekle\u015ftirmeksizin sitenizden ayr\u0131lm\u0131\u015ft\u0131r. Ancak bir hafta sonra i\u015fyerindeki masa\u00fcst\u00fc bilgisayar\u0131ndan sitenize yeniden girerek al\u0131\u015fveri\u015f sepetini bir kez daha terketmi\u015ftir. E\u011fer Google sinyalleri kullanm\u0131yorsan\u0131z her \u00fc\u00e7 cihazdan yap\u0131lan giri\u015fin, farkl\u0131 kullan\u0131c\u0131lar oldu\u011funu zannedersiniz. Oysa bu \u00fc\u00e7 cihaz, tek bir ki\u015fiye aittir.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>KULLANICI DENEY\u0130M\u0130 <\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Google\u2019da reklam veriyorsan\u0131z, pazarlama yat\u0131r\u0131m\u0131n\u0131z\u0131n bo\u015fa gitmesini \u00f6nlemek i\u00e7in \u00fccretsiz bir servis olan Google Analytics\u2019i \u00e7ok iyi kullanman\u0131z laz\u0131m.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00c7\u00fcnk\u00fc Google, bir kullan\u0131c\u0131n\u0131n ilk reklam t\u0131klamas\u0131nda hangi cihaz\u0131 kulland\u0131\u011f\u0131n\u0131 biliyor ve sizin arzu etti\u011finiz d\u00f6n\u00fc\u015f\u00fcm\u00fc hangi cihazdan ger\u00e7ekle\u015ftirdi\u011finin verisine de sahip. Analytics ayr\u0131ca, kullan\u0131c\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm yolu boyunca siz reklam verenin sitesi ile hangi cihazlardan ileti\u015fim kurdu\u011funu da biliyor. \u00d6rne\u011fin, bir kullan\u0131c\u0131 ak\u0131ll\u0131 telefonunda g\u00f6rd\u00fc\u011f\u00fc reklam\u0131n\u0131za ilk t\u0131klamay\u0131 yapar, sonra tabletten ikinci bir reklam\u0131n\u0131za t\u0131klar ve daha sonra bir masa\u00fcst\u00fc bilgisayardan sat\u0131n almay\u0131 tamamlar. Bu durumda, siz k\u0131ymetli m\u00fc\u015fterinizin mobil cihaz &gt; tablet &gt; masa\u00fcst\u00fc bilgisayar kombinasyonunu kulland\u0131\u011f\u0131n\u0131 tespit etmi\u015f olursunuz. Sitenizdeki kullan\u0131c\u0131 deneyimini, i\u00e7eri\u011finizi ve reklam\u0131n\u0131z\u0131 tasarlarken ilgili cihazlarda nas\u0131l bir deneyim ya\u015fatt\u0131\u011f\u0131n\u0131z\u0131 anlaman\u0131z i\u00e7in iyi bir f\u0131rsat elde etmi\u015f olursunuz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>NE \u0130\u015e\u0130N\u0130ZE YARAR?<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* Sitenizi ka\u00e7 cihaz\u0131n de\u011fil, ka\u00e7 ger\u00e7ek ki\u015finin ziyaret etti\u011fini \u00f6\u011frenin: <\/strong>Bu \u00f6zellik aktif de\u011filse bir ki\u015finin farkl\u0131 cihazlardan yapt\u0131\u011f\u0131 ziyaretler ayr\u0131 say\u0131l\u0131r. Yani ger\u00e7ekte ka\u00e7 tekil ki\u015finin sitenizi ziyaret etti\u011finizi asla tam olarak bilemezsiniz. Google sinyali kulland\u0131\u011f\u0131n\u0131z takdirde bir ki\u015fi ister cepten ister masa\u00fcst\u00fcnden isterse televizyonundan sitenize girsin, t\u00fcm giri\u015flerin o ki\u015fiye ait oldu\u011funu bilirsiniz. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* Kitlenizi do\u011fru hedefleyin: <\/strong>Sinyal, pazarlama faaliyetlerinizi en do\u011fru hedef kitleye odaklaman\u0131z i\u00e7in iyi bir f\u0131rsat. Sinyal verileri ile en k\u0131ymetli hedef kitlenizin hangi cihaz kombinasyonunu kulland\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz. \u00d6rne\u011fin, sitenizdeki al\u0131\u015fveri\u015f sepetini terkedenlerin y\u00fczde 70\u2019inin reklama bilgisayardan t\u0131klay\u0131p ak\u0131ll\u0131 telefondan sat\u0131n alma yaparken sepeti terketti\u011fini \u00f6\u011frenin. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* Sat\u0131\u015f hunisi analizi: <\/strong>Potansiyel m\u00fc\u015fteriden sad\u0131k m\u00fc\u015fteriye giden yolda, firman\u0131z\u0131n pazarlama ekibinin ve sitenizin kitlenizle y\u00fcr\u00fctece\u011fi t\u00fcm ileti\u015fimi d\u00fczg\u00fcn bir hale getirmenize imkan tan\u0131r.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* En k\u00e2rl\u0131 sat\u0131\u015f\u0131 hangi cihaz veya cihaz kombinasyonu ile yapt\u0131\u011f\u0131n\u0131z\u0131 anlay\u0131n: <\/strong>Reklam harcamas\u0131n\u0131 hangi cihaz bile\u015fenine g\u00f6re ayarlaman\u0131z gerekti\u011fini anlay\u0131n.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>* Cihazlararas\u0131 yeniden pazarlama yap\u0131n: <\/strong>Sitenize daha \u00f6nce girmi\u015f bir kitleye, hangi cihaz\u0131 kullan\u0131yor olurlarsa olsunlar yeniden ula\u015farak, ilgi d\u00fczeyi y\u00fcksek reklamlar sunabilirsiniz.<\/span><br><span class=\"large\"> <strong><\/strong><\/span><br><span class=\"large\"> <strong>NASIL KULLANILIR?<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Google sinyalleri aktif hale getirmek i\u00e7in \u015fu ad\u0131mlar\u0131 izleyin:<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 1. Google Analytics\u2019te oturum a\u00e7\u0131n<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 2. G\u00f6r\u00fcn\u00fcme gidin<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 3. Raporlar\u2019\u0131 a\u00e7\u0131n<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> 4. Kitle &gt; Cihazlar Aras\u0131\u2019n\u0131 se\u00e7in<\/span><\/p>  \t\t\t\t","slug":"cihazlar-arasi-musteri-takibi-nasil-yapilir","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Cihazlar aras\u0131 m\u00fc\u015fteri takibi nas\u0131l yap\u0131l\u0131r","meta_description":"Sitenize gelen ziyaret\u00e7ilerin; ak\u0131ll\u0131 telefon, bilgisayar, tablet veya televizyon cihazlar\u0131ndan hangisini veya hangilerini kulland\u0131\u011f\u0131n\u0131 biliyor musunuz? Sitenizden sat\u0131n alma yapanlar\u0131n veya al\u0131\u015fveri\u015f sepetini terk edenlerin hangi cihaz kombinasyonunu kulland\u0131\u011f\u0131n\u0131 bilmeniz, sizi pazarlamada bir \u00fcst lige ta\u015f\u0131yabilir.","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1073,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}