{"status":true,"post":{"id":19467,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 13:36:37","created_at":"2018-11-25T21:00:00.000000Z","updated_at":"2022-10-24T10:36:37.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":19467,"is_featured":0,"title":"B\u00fcy\u00fcyen firmalar neyi do\u011fru yap\u0131yor?","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Ba\u015far\u0131l\u0131 bir firma olabilmenin en temel gereklilikleri, insan psikolojisinin gizli zaaflar\u0131n\u0131 iyi anlamak ve mevcut ya da potansiyel m\u00fc\u015fterinin ihtiya\u00e7lar\u0131na de\u011fil, isteklerine odaklanmakt\u0131r. <\/span><\/p>  <p><span class=\"large\">Bu do\u011frultuda siz de m\u00fc\u015fterinizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \/ hizmetinizi talep etmesini sa\u011flamal\u0131; ona bu al\u0131\u015fveri\u015fin getirisinin, \u00f6dedi\u011fi bedelden fazla olaca\u011f\u0131n\u0131 kan\u0131tlamal\u0131s\u0131n\u0131z. Kural olarak, \u00e7\u0131kan 50 TL\u2019nin yerine en az 50 TL\u2019lik bir de\u011fer koymak ister m\u00fc\u015fteri ve e\u011fer m\u00fcmk\u00fcnse siz bu de\u011feri katlarsan\u0131z \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \/ hizmetinizi almaya devam eder.<\/span><\/p>  <p><span class=\"large\"><strong>REDDEDEMEYECE\u011e\u0130 TEKL\u0130F SUNUN<\/strong><\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fterinin size neden g\u00fcvenmesi gerekti\u011fini bulmal\u0131, reddedemeyece\u011fi bir teklif sunmal\u0131s\u0131n\u0131z!<\/span><\/p>  <p><span class=\"large\">Mesela, Dominos Pizza\u2019n\u0131n kar\u015f\u0131 konulmaz teklifi, \u201830 dakikada teslim\u2019dir. M\u00fc\u015fteriyi ikna eden \u015fey, bu vaadi yerine getiremezse firman\u0131n para iadesi yapma garantisi vermesi.<\/span><br><span class=\"large\"> IKEA\u2019n\u0131n m\u00fc\u015fterisini ikna etti\u011fi nokta, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini mek\u00e2n deneyimiyle birlikte sunmas\u0131 ve uygun fiyatl\u0131 olmas\u0131.<\/span><br><span class=\"large\"> Marka filozoflar\u0131, kar\u015f\u0131 konulmaz teklifin s\u00fcre\u00e7lerini \u015f\u00f6yle yap\u0131land\u0131r\u0131r:<\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">M\u00fc\u015fteriye getirisi y\u00fcksek bir teklifte bulunmal\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00c7ekici, zorlay\u0131c\u0131 bir kriter olu\u015fturup bunlar\u0131 susam\u0131\u015f bir m\u00fc\u015fteri kitlesine sunmal\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>M\u00dc\u015eTER\u0130DEN GELECEKLER \u2018\u00c7OK\u2019SA<\/strong><\/span><\/p>  <p><span class=\"large\">E\u011fer bir m\u00fc\u015fteriden gelecekler \u2018\u00e7ok\u2019sa \u2018baz\u0131\u2019 \u015feyleri kaybetmeyi g\u00f6ze almal\u0131s\u0131n\u0131z. Bunun ad\u0131, zarar liderli\u011fi tekni\u011fi.<\/span><\/p>  <p><span class=\"large\">Ba\u015far\u0131l\u0131 firma olmak i\u00e7in ayr\u0131ca m\u00fc\u015fterinin \u2018kar\u015f\u0131lanmam\u0131\u015f ihtiya\u00e7lar\u0131n\u0131\u201d da kar\u015f\u0131laman\u0131z gerekir. Yani \u201cinovasyon\u201d yapmal\u0131s\u0131n\u0131z!<\/span><\/p>  <p><span class=\"large\"><strong>T\u0130CAR\u0130 USTALIKLA B\u0130RLE\u015eT\u0130LER<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130novasyon, Joseph Schumpeter\u2019in ifadesiyle, \u201cYarat\u0131c\u0131l\u0131\u011f\u0131n ticari ustal\u0131kla birle\u015ftirilmesi\u201ddir.<\/span><\/p>  <p><span class=\"large\">Mesela McDonald\u2019s, karton kutuda satt\u0131\u011f\u0131 s\u00fctleri, eski moda s\u00fct \u015fi\u015felerini and\u0131ran saydam plastik s\u00fcrahilerde satmaya ba\u015flayarak sat\u0131\u015flar\u0131n\u0131 sadece bir y\u0131l i\u00e7inde \u00fc\u00e7e katlamay\u0131 ba\u015fard\u0131. <\/span><\/p>  <p><span class=\"large\">Heinz de ket\u00e7ap ambalaj\u0131n\u0131n yere oturma \u015feklini d\u00fcnyada ilk kez tersine \u00e7evirdi.<\/span><\/p>  <p><span class=\"large\"><strong>DO\u011eRU SORULAR \u0130Y\u0130 F\u0130K\u0130RLER\u0130 DO\u011eURUR <\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Teknoloji ile stil dan\u0131\u015fmanl\u0131\u011f\u0131 birle\u015ftirilirse ne elde edilir, sorusunu soran bir firma, eksi\u011fi do\u011fru tespit ederek bir \u00fcr\u00fcn geli\u015ftirdi ve bu \u00fcr\u00fcnle ma\u011fazalar\u0131nda ki\u015filerin k\u0131yafetleri bir ekran kar\u015f\u0131s\u0131nda sim\u00fclasyonla giymelerine olanak sundu. \u00dcr\u00fcne daha \u015fimdiden ciddi bir talep var.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Peki, bildi\u011fimiz ya\u011fl\u0131 boya kutular\u0131nda ya\u015fanan s\u0131k\u0131nt\u0131 nedir? Cevab\u0131 basit: Yuvarlak olduklar\u0131ndan rahat bir \u015fekilde kavranamazlar; aktarma esnas\u0131nda ise d\u00fczg\u00fcn bir \u015fekilde bo\u015falt\u0131lamazlar. Dutch Boy firmas\u0131 bu s\u0131k\u0131nt\u0131y\u0131 g\u00f6rerek k\u00f6\u015feli formda; bir tutama\u011fa, vidal\u0131 kapa\u011fa ve \u00f6zel bir a\u011f\u0131za sahip plastik boya kutusu \u00fcretmeye ba\u015flad\u0131. \u00dcstelik eskisiyle ayn\u0131 fiyatta sat\u0131\u015fa sunarak m\u00fc\u015fteri nezdinde takdir g\u00f6rd\u00fc. Sonu\u00e7; m\u00fc\u015fteri talebinde art\u0131\u015f ve ciroda y\u00fcksek k\u00e2r!<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Karton ayakkab\u0131 kutular\u0131nda inovasyon yapsak ne olurdu? Yerli bir giri\u015fimci, karton ayakkab\u0131 kutular\u0131n\u0131n i\u00e7inin g\u00f6r\u00fclememesinden yola \u00e7\u0131karak \u015feffaf ayakkab\u0131 kutusu \u00fcretti. Sonu\u00e7; beklentilerin \u00f6tesinde sat\u0131\u015f oran\u0131 ve firman\u0131n marka olma yolunda h\u0131zla ilerlemesi\u2026<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Oyun firmas\u0131 Wii, oyun d\u00fc\u015fk\u00fcn\u00fc gen\u00e7ler yerine her ya\u015ftaki kullan\u0131c\u0131lar\u0131, \u00f6zellikle ileri ya\u015fta olanlar\u0131 hedef alarak sekt\u00f6rde neredeyse bir devrim ger\u00e7ekle\u015ftirdi.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Amazon, piyasada 30-40 TL\u2019ye sat\u0131lan kulakl\u0131\u011fa inovatif bir dokunu\u015f yapt\u0131 ve sim\u00fcltane \u00e7eviri yapan bir yaz\u0131l\u0131mla destekledi\u011fi bu kulakl\u0131\u011f\u0131, 150 dolarl\u0131k bir \u00fcr\u00fcn h\u00e2line getirmeyi ba\u015fard\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Vestel m\u00fc\u015fteri beklentilerini iyi takip etti ve ma\u011fazalar\u0131nda de\u011fi\u015fim yaparak Vestocafe\u2019ler a\u00e7maya ba\u015flad\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Daha ayk\u0131r\u0131 bir \u00f6rnek ise Avrupa\u2019daki bir oyuncak\u00e7\u0131n\u0131n, Kay Bee Toys\u2019un de\u011fer \u00f6nerisidir: Az sat\u0131lan mallar\u0131, yani m\u00fc\u015fterilerin hi\u00e7 aramad\u0131klar\u0131 oyuncak \u00e7e\u015fitlerini, d\u00fc\u015f\u00fck fiyat politikas\u0131yla sunmak.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>DE\u011eER OLU\u015eTURAN YEN\u0130L\u0130K<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130novasyon; tasar\u0131mc\u0131, \u00fcretici, sat\u0131c\u0131 ve kullan\u0131c\u0131 i\u00e7in de\u011fer kazand\u0131ran bir yeniliktir. Tesla\u2019n\u0131n \u2018Powerwall\u2019 \u00fcr\u00fcn\u00fc, b\u00f6yle bir \u00fcr\u00fcn. \u00c7at\u0131ya tak\u0131lacak g\u00fcne\u015f panelleri batarya g\u00f6revi g\u00f6recek ve iki odal\u0131 bir evin elektri\u011fini tek ba\u015f\u0131na kar\u015f\u0131layacak. Toplumsal de\u011fer olu\u015fturan yeniliklerin sonu yok... Bir sosyal inovasyon \u00f6rne\u011fi de Finlandiya\u2019dan: Son kullanma tarihine 10 g\u00fcn kalan \u00fcr\u00fcnler, marketlerde bedava da\u011f\u0131t\u0131l\u0131yor. S\u00fcre bitti\u011finde \u00e7\u00f6pe at\u0131lmas\u0131nlar diye\u2026 <\/span><\/p>  <p><span class=\"large\"><strong>A\u00c7I\u011eI DOLDURUN<\/strong><\/span><\/p>  <p><span class=\"large\">\u015eof\u00f6r\u00fcn hareketlerini takip eden sens\u00f6rlu \u015fapkalar, uyuma belirtisi g\u00f6steren \u015fof\u00f6r\u00fc uyand\u0131r\u0131r. \u2018Uyand\u0131ran \u015fapka\u2019, bu sayede \u00e7ok \u00f6nemli bir toplumsal de\u011fer olu\u015fturur ve b\u00fcy\u00fck bir a\u00e7\u0131\u011f\u0131 da doldurur.<\/span><\/p>  <p><span class=\"large\">\u0130novasyon, umulmayanlar\u0131 yapmakt\u0131r. <\/span><br><span class=\"large\"> Mesela; fiyat\u0131 30 TL olan bildi\u011fimiz in\u015faat \u00e7izmesini farkl\u0131 bir pazarlama ve imaj \u00e7al\u0131\u015fmas\u0131yla kad\u0131nlara y\u00f6nelik hale getirip 200 TL\u2019ye satmak, buna iyi bir \u00f6rnektir.<\/span><\/p>  \t\t\t\t","slug":"buyuyen-firmalar-neyi-dogru-yapiyor","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"B\u00fcy\u00fcyen firmalar neyi do\u011fru yap\u0131yor?","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":135,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":19566,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":19467,"locale":"tr","category_id":73,"title":"B\u00fcy\u00fcyen firmalar neyi do\u011fru yap\u0131yor?","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\">Ba\u015far\u0131l\u0131 bir firma olabilmenin en temel gereklilikleri, insan psikolojisinin gizli zaaflar\u0131n\u0131 iyi anlamak ve mevcut ya da potansiyel m\u00fc\u015fterinin ihtiya\u00e7lar\u0131na de\u011fil, isteklerine odaklanmakt\u0131r. <\/span><\/p>  <p><span class=\"large\">Bu do\u011frultuda siz de m\u00fc\u015fterinizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \/ hizmetinizi talep etmesini sa\u011flamal\u0131; ona bu al\u0131\u015fveri\u015fin getirisinin, \u00f6dedi\u011fi bedelden fazla olaca\u011f\u0131n\u0131 kan\u0131tlamal\u0131s\u0131n\u0131z. Kural olarak, \u00e7\u0131kan 50 TL\u2019nin yerine en az 50 TL\u2019lik bir de\u011fer koymak ister m\u00fc\u015fteri ve e\u011fer m\u00fcmk\u00fcnse siz bu de\u011feri katlarsan\u0131z \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \/ hizmetinizi almaya devam eder.<\/span><\/p>  <p><span class=\"large\"><strong>REDDEDEMEYECE\u011e\u0130 TEKL\u0130F SUNUN<\/strong><\/span><\/p>  <p><span class=\"large\">M\u00fc\u015fterinin size neden g\u00fcvenmesi gerekti\u011fini bulmal\u0131, reddedemeyece\u011fi bir teklif sunmal\u0131s\u0131n\u0131z!<\/span><\/p>  <p><span class=\"large\">Mesela, Dominos Pizza\u2019n\u0131n kar\u015f\u0131 konulmaz teklifi, \u201830 dakikada teslim\u2019dir. M\u00fc\u015fteriyi ikna eden \u015fey, bu vaadi yerine getiremezse firman\u0131n para iadesi yapma garantisi vermesi.<\/span><br><span class=\"large\"> IKEA\u2019n\u0131n m\u00fc\u015fterisini ikna etti\u011fi nokta, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini mek\u00e2n deneyimiyle birlikte sunmas\u0131 ve uygun fiyatl\u0131 olmas\u0131.<\/span><br><span class=\"large\"> Marka filozoflar\u0131, kar\u015f\u0131 konulmaz teklifin s\u00fcre\u00e7lerini \u015f\u00f6yle yap\u0131land\u0131r\u0131r:<\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">M\u00fc\u015fteriye getirisi y\u00fcksek bir teklifte bulunmal\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">\u00c7ekici, zorlay\u0131c\u0131 bir kriter olu\u015fturup bunlar\u0131 susam\u0131\u015f bir m\u00fc\u015fteri kitlesine sunmal\u0131.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>M\u00dc\u015eTER\u0130DEN GELECEKLER \u2018\u00c7OK\u2019SA<\/strong><\/span><\/p>  <p><span class=\"large\">E\u011fer bir m\u00fc\u015fteriden gelecekler \u2018\u00e7ok\u2019sa \u2018baz\u0131\u2019 \u015feyleri kaybetmeyi g\u00f6ze almal\u0131s\u0131n\u0131z. Bunun ad\u0131, zarar liderli\u011fi tekni\u011fi.<\/span><\/p>  <p><span class=\"large\">Ba\u015far\u0131l\u0131 firma olmak i\u00e7in ayr\u0131ca m\u00fc\u015fterinin \u2018kar\u015f\u0131lanmam\u0131\u015f ihtiya\u00e7lar\u0131n\u0131\u201d da kar\u015f\u0131laman\u0131z gerekir. Yani \u201cinovasyon\u201d yapmal\u0131s\u0131n\u0131z!<\/span><\/p>  <p><span class=\"large\"><strong>T\u0130CAR\u0130 USTALIKLA B\u0130RLE\u015eT\u0130LER<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130novasyon, Joseph Schumpeter\u2019in ifadesiyle, \u201cYarat\u0131c\u0131l\u0131\u011f\u0131n ticari ustal\u0131kla birle\u015ftirilmesi\u201ddir.<\/span><\/p>  <p><span class=\"large\">Mesela McDonald\u2019s, karton kutuda satt\u0131\u011f\u0131 s\u00fctleri, eski moda s\u00fct \u015fi\u015felerini and\u0131ran saydam plastik s\u00fcrahilerde satmaya ba\u015flayarak sat\u0131\u015flar\u0131n\u0131 sadece bir y\u0131l i\u00e7inde \u00fc\u00e7e katlamay\u0131 ba\u015fard\u0131. <\/span><\/p>  <p><span class=\"large\">Heinz de ket\u00e7ap ambalaj\u0131n\u0131n yere oturma \u015feklini d\u00fcnyada ilk kez tersine \u00e7evirdi.<\/span><\/p>  <p><span class=\"large\"><strong>DO\u011eRU SORULAR \u0130Y\u0130 F\u0130K\u0130RLER\u0130 DO\u011eURUR <\/strong><\/span><\/p>  <ul>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Teknoloji ile stil dan\u0131\u015fmanl\u0131\u011f\u0131 birle\u015ftirilirse ne elde edilir, sorusunu soran bir firma, eksi\u011fi do\u011fru tespit ederek bir \u00fcr\u00fcn geli\u015ftirdi ve bu \u00fcr\u00fcnle ma\u011fazalar\u0131nda ki\u015filerin k\u0131yafetleri bir ekran kar\u015f\u0131s\u0131nda sim\u00fclasyonla giymelerine olanak sundu. \u00dcr\u00fcne daha \u015fimdiden ciddi bir talep var.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Peki, bildi\u011fimiz ya\u011fl\u0131 boya kutular\u0131nda ya\u015fanan s\u0131k\u0131nt\u0131 nedir? Cevab\u0131 basit: Yuvarlak olduklar\u0131ndan rahat bir \u015fekilde kavranamazlar; aktarma esnas\u0131nda ise d\u00fczg\u00fcn bir \u015fekilde bo\u015falt\u0131lamazlar. Dutch Boy firmas\u0131 bu s\u0131k\u0131nt\u0131y\u0131 g\u00f6rerek k\u00f6\u015feli formda; bir tutama\u011fa, vidal\u0131 kapa\u011fa ve \u00f6zel bir a\u011f\u0131za sahip plastik boya kutusu \u00fcretmeye ba\u015flad\u0131. \u00dcstelik eskisiyle ayn\u0131 fiyatta sat\u0131\u015fa sunarak m\u00fc\u015fteri nezdinde takdir g\u00f6rd\u00fc. Sonu\u00e7; m\u00fc\u015fteri talebinde art\u0131\u015f ve ciroda y\u00fcksek k\u00e2r!<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Karton ayakkab\u0131 kutular\u0131nda inovasyon yapsak ne olurdu? Yerli bir giri\u015fimci, karton ayakkab\u0131 kutular\u0131n\u0131n i\u00e7inin g\u00f6r\u00fclememesinden yola \u00e7\u0131karak \u015feffaf ayakkab\u0131 kutusu \u00fcretti. Sonu\u00e7; beklentilerin \u00f6tesinde sat\u0131\u015f oran\u0131 ve firman\u0131n marka olma yolunda h\u0131zla ilerlemesi\u2026<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Oyun firmas\u0131 Wii, oyun d\u00fc\u015fk\u00fcn\u00fc gen\u00e7ler yerine her ya\u015ftaki kullan\u0131c\u0131lar\u0131, \u00f6zellikle ileri ya\u015fta olanlar\u0131 hedef alarak sekt\u00f6rde neredeyse bir devrim ger\u00e7ekle\u015ftirdi.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Amazon, piyasada 30-40 TL\u2019ye sat\u0131lan kulakl\u0131\u011fa inovatif bir dokunu\u015f yapt\u0131 ve sim\u00fcltane \u00e7eviri yapan bir yaz\u0131l\u0131mla destekledi\u011fi bu kulakl\u0131\u011f\u0131, 150 dolarl\u0131k bir \u00fcr\u00fcn h\u00e2line getirmeyi ba\u015fard\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Vestel m\u00fc\u015fteri beklentilerini iyi takip etti ve ma\u011fazalar\u0131nda de\u011fi\u015fim yaparak Vestocafe\u2019ler a\u00e7maya ba\u015flad\u0131.<\/span><\/li>   <li><span class=\"large\" style=\"font-size: 15.6px;\">Daha ayk\u0131r\u0131 bir \u00f6rnek ise Avrupa\u2019daki bir oyuncak\u00e7\u0131n\u0131n, Kay Bee Toys\u2019un de\u011fer \u00f6nerisidir: Az sat\u0131lan mallar\u0131, yani m\u00fc\u015fterilerin hi\u00e7 aramad\u0131klar\u0131 oyuncak \u00e7e\u015fitlerini, d\u00fc\u015f\u00fck fiyat politikas\u0131yla sunmak.<\/span><\/li>  <\/ul>  <p><span class=\"large\"><strong>DE\u011eER OLU\u015eTURAN YEN\u0130L\u0130K<\/strong><\/span><\/p>  <p><span class=\"large\">\u0130novasyon; tasar\u0131mc\u0131, \u00fcretici, sat\u0131c\u0131 ve kullan\u0131c\u0131 i\u00e7in de\u011fer kazand\u0131ran bir yeniliktir. Tesla\u2019n\u0131n \u2018Powerwall\u2019 \u00fcr\u00fcn\u00fc, b\u00f6yle bir \u00fcr\u00fcn. \u00c7at\u0131ya tak\u0131lacak g\u00fcne\u015f panelleri batarya g\u00f6revi g\u00f6recek ve iki odal\u0131 bir evin elektri\u011fini tek ba\u015f\u0131na kar\u015f\u0131layacak. Toplumsal de\u011fer olu\u015fturan yeniliklerin sonu yok... Bir sosyal inovasyon \u00f6rne\u011fi de Finlandiya\u2019dan: Son kullanma tarihine 10 g\u00fcn kalan \u00fcr\u00fcnler, marketlerde bedava da\u011f\u0131t\u0131l\u0131yor. S\u00fcre bitti\u011finde \u00e7\u00f6pe at\u0131lmas\u0131nlar diye\u2026 <\/span><\/p>  <p><span class=\"large\"><strong>A\u00c7I\u011eI DOLDURUN<\/strong><\/span><\/p>  <p><span class=\"large\">\u015eof\u00f6r\u00fcn hareketlerini takip eden sens\u00f6rlu \u015fapkalar, uyuma belirtisi g\u00f6steren \u015fof\u00f6r\u00fc uyand\u0131r\u0131r. \u2018Uyand\u0131ran \u015fapka\u2019, bu sayede \u00e7ok \u00f6nemli bir toplumsal de\u011fer olu\u015fturur ve b\u00fcy\u00fck bir a\u00e7\u0131\u011f\u0131 da doldurur.<\/span><\/p>  <p><span class=\"large\">\u0130novasyon, umulmayanlar\u0131 yapmakt\u0131r. <\/span><br><span class=\"large\"> Mesela; fiyat\u0131 30 TL olan bildi\u011fimiz in\u015faat \u00e7izmesini farkl\u0131 bir pazarlama ve imaj \u00e7al\u0131\u015fmas\u0131yla kad\u0131nlara y\u00f6nelik hale getirip 200 TL\u2019ye satmak, buna iyi bir \u00f6rnektir.<\/span><\/p>  \t\t\t\t","slug":"buyuyen-firmalar-neyi-dogru-yapiyor","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"B\u00fcy\u00fcyen firmalar neyi do\u011fru yap\u0131yor?","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":135,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}