{"status":true,"post":{"id":27885,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:37:31","created_at":"2021-08-12T21:00:00.000000Z","updated_at":"2022-10-24T12:37:31.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":27885,"is_featured":0,"title":"B\u00fcy\u00fck veriden marka i\u00e7g\u00f6r\u00fcs\u00fcne","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zla dijitalle\u015fen d\u00fcnyas\u0131nda \u00fcretilen verinin boyutu da, sosyal medya devrimi, nesnelerin interneti, sens\u00f6r teknolojileri ve benzeri geli\u015fmelerin de etkisiyle \u00fcssel bi\u00e7imde art\u0131yor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B\u00fcy\u00fck veri, geleneksel mant\u0131kla veri taban\u0131 sistemlerinde i\u015flenen verinin aksine d\u00fcnyan\u0131n en b\u00fcy\u00fck s\u00fcper bilgisayar\u0131nda kurulu da olsa geleneksel mant\u0131kla y\u00f6netilemeyen ve i\u015flenmesi m\u00fcmk\u00fcn olmayan veri k\u00fcmeleri olarak a\u00e7\u0131klanabilir. Bu y\u00f6n\u00fcyle, internet tabanl\u0131 bir\u00e7ok bilgisayar\u0131n arka planda veriyi da\u011f\u0131t\u0131k bi\u00e7imde y\u00f6netti\u011fi bulut (cloud) bili\u015fim kavram\u0131, b\u00fcy\u00fck verinin y\u00f6netilmesinde zaruri hale gelmektedir. Verinin t\u00fcr\u00fcn\u00fc anlatmak i\u00e7in kullan\u0131lmakta olan b\u00fcy\u00fck veri kavram\u0131, ayn\u0131 zamanda verinin analiz edilmesi, depolanmas\u0131 ve i\u015flenmesi i\u00e7in kullan\u0131lan teknolojiyi de anlat\u0131r. Bu do\u011frultuda \u00e7e\u015fitlilik i\u00e7eren sosyal medyada payla\u015f\u0131lan resimler, video i\u00e7eri\u011fi, sens\u00f6rler vb. pek \u00e7ok kaynaktan gelen, farkl\u0131 bi\u00e7imde verilerdir. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B\u00fcy\u00fck veriyi tan\u0131mlarken onu di\u011fer veri k\u00fcmelerinden ay\u0131rmak i\u00e7in 3V notasyonu kullan\u0131l\u0131r. 3V, Volume (Hacim), Velocity (H\u0131z) ve Variety (\u00c7e\u015fitlilik) kelimelerinin ba\u015f harflerini temsil eder. Verinin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve boyutu, Volume; toplanm\u0131\u015f veriyle zaman kayb\u0131 ya\u015famadan, an\u0131nda harekete ge\u00e7ilmesi Velocity; verinin kaynak \u00e7e\u015fitlili\u011fi ile bi\u00e7imsel farkl\u0131l\u0131\u011f\u0131 ise Variety olarak ifade ediliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>MARKA \u0130L\u0130\u015eK\u0130 HAR\u0130TALARI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sosyal medya y\u00f6netim ve takip ama\u00e7l\u0131 yaz\u0131l\u0131m \u00fcr\u00fcnlerinin bir\u00e7o\u011fu, sosyal medyan\u0131n ya\u015fam\u0131m\u0131z\u0131n bir par\u00e7as\u0131 oldu\u011fu 2008\u2019li y\u0131llardan bu yana herkese a\u00e7\u0131k ortamda payla\u015f\u0131lan t\u00fcm Twitter, Facebook ve Instagram payla\u015f\u0131m\u0131 vb. t\u00fcm sosyal medya i\u00e7eriklerini sakl\u0131yor. Bu t\u00fcr \u015firketler, m\u00fc\u015fterisi olan firmalara devasa boyuttaki bu b\u00fcy\u00fck veri \u00fczerinden ge\u00e7mi\u015fe d\u00f6n\u00fck anlaml\u0131 sorgular yapabilmesini m\u00fcmk\u00fcn hale getirdi. \u00d6zellikle \u0130ngilizce dilinde yaz\u0131lm\u0131\u015f sosyal medya payla\u015f\u0131mlar\u0131 \u00fczerinde ba\u015far\u0131yla uygulanmakta olan \u201cduygu (sentiment) analizi\u201d bir c\u00fcmlenin b\u00fct\u00fcn\u00fcne bakarak yaz\u0131l\u0131msal olarak bu payla\u015f\u0131m\u0131n y\u00fczde ka\u00e7 oran\u0131nda nas\u0131l bir duyguyu bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 belirleyebiliyor. Milyonlarca sosyal medya payla\u015f\u0131m\u0131 \u00fczerinden yap\u0131lan bu t\u00fcr analizler sonucunda toplumun bir markan\u0131n kendisi, rakipleri ya da belli bir kavram hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc t\u00fcm \u00e7\u0131plakl\u0131\u011f\u0131yla ortaya koyuyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u201cMarka ili\u015fki haritas\u0131\u201d olarak adland\u0131r\u0131lan ve uzun analizlerin sonucunda \u00f6zet olarak \u00e7\u0131kar\u0131lan yap\u0131lar markan\u0131n merkezinde oldu\u011fu bir g\u00f6rsel \u00fczerinde \u00e7e\u015fitli boyutlarda markan\u0131n kamuoyu taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131, ilk akla gelen rakipler, \u00fcr\u00fcn gamlar\u0131, \u00f6zellikler\/s\u0131fatlar ve ilgili kavramlar, merkezde en ilgililer olmak \u00fczere g\u00f6steriyor. Bu t\u00fcr analizler marka ve rakipleriyle ilgili \u00e7o\u011fu kez markan\u0131n bile fark\u0131nda olmad\u0131\u011f\u0131 \u00f6nemli i\u00e7 g\u00f6r\u00fcler sunabilmekte ve \u00fcr\u00fcn ve hizmet geli\u015ftirme kararlar\u0131na \u0131\u015f\u0131k tutabilmekteler.<\/span><\/p>  \t\t\t\t","slug":"buyuk-veriden-marka-icgorusune","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"B\u00fcy\u00fck veriden marka i\u00e7g\u00f6r\u00fcs\u00fcne","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1092,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":27984,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":27885,"locale":"tr","category_id":73,"title":"B\u00fcy\u00fck veriden marka i\u00e7g\u00f6r\u00fcs\u00fcne","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>DO\u00c7. DR. ADNAN VEYSEL ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zla dijitalle\u015fen d\u00fcnyas\u0131nda \u00fcretilen verinin boyutu da, sosyal medya devrimi, nesnelerin interneti, sens\u00f6r teknolojileri ve benzeri geli\u015fmelerin de etkisiyle \u00fcssel bi\u00e7imde art\u0131yor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B\u00fcy\u00fck veri, geleneksel mant\u0131kla veri taban\u0131 sistemlerinde i\u015flenen verinin aksine d\u00fcnyan\u0131n en b\u00fcy\u00fck s\u00fcper bilgisayar\u0131nda kurulu da olsa geleneksel mant\u0131kla y\u00f6netilemeyen ve i\u015flenmesi m\u00fcmk\u00fcn olmayan veri k\u00fcmeleri olarak a\u00e7\u0131klanabilir. Bu y\u00f6n\u00fcyle, internet tabanl\u0131 bir\u00e7ok bilgisayar\u0131n arka planda veriyi da\u011f\u0131t\u0131k bi\u00e7imde y\u00f6netti\u011fi bulut (cloud) bili\u015fim kavram\u0131, b\u00fcy\u00fck verinin y\u00f6netilmesinde zaruri hale gelmektedir. Verinin t\u00fcr\u00fcn\u00fc anlatmak i\u00e7in kullan\u0131lmakta olan b\u00fcy\u00fck veri kavram\u0131, ayn\u0131 zamanda verinin analiz edilmesi, depolanmas\u0131 ve i\u015flenmesi i\u00e7in kullan\u0131lan teknolojiyi de anlat\u0131r. Bu do\u011frultuda \u00e7e\u015fitlilik i\u00e7eren sosyal medyada payla\u015f\u0131lan resimler, video i\u00e7eri\u011fi, sens\u00f6rler vb. pek \u00e7ok kaynaktan gelen, farkl\u0131 bi\u00e7imde verilerdir. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> B\u00fcy\u00fck veriyi tan\u0131mlarken onu di\u011fer veri k\u00fcmelerinden ay\u0131rmak i\u00e7in 3V notasyonu kullan\u0131l\u0131r. 3V, Volume (Hacim), Velocity (H\u0131z) ve Variety (\u00c7e\u015fitlilik) kelimelerinin ba\u015f harflerini temsil eder. Verinin b\u00fcy\u00fckl\u00fc\u011f\u00fc ve boyutu, Volume; toplanm\u0131\u015f veriyle zaman kayb\u0131 ya\u015famadan, an\u0131nda harekete ge\u00e7ilmesi Velocity; verinin kaynak \u00e7e\u015fitlili\u011fi ile bi\u00e7imsel farkl\u0131l\u0131\u011f\u0131 ise Variety olarak ifade ediliyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>MARKA \u0130L\u0130\u015eK\u0130 HAR\u0130TALARI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Sosyal medya y\u00f6netim ve takip ama\u00e7l\u0131 yaz\u0131l\u0131m \u00fcr\u00fcnlerinin bir\u00e7o\u011fu, sosyal medyan\u0131n ya\u015fam\u0131m\u0131z\u0131n bir par\u00e7as\u0131 oldu\u011fu 2008\u2019li y\u0131llardan bu yana herkese a\u00e7\u0131k ortamda payla\u015f\u0131lan t\u00fcm Twitter, Facebook ve Instagram payla\u015f\u0131m\u0131 vb. t\u00fcm sosyal medya i\u00e7eriklerini sakl\u0131yor. Bu t\u00fcr \u015firketler, m\u00fc\u015fterisi olan firmalara devasa boyuttaki bu b\u00fcy\u00fck veri \u00fczerinden ge\u00e7mi\u015fe d\u00f6n\u00fck anlaml\u0131 sorgular yapabilmesini m\u00fcmk\u00fcn hale getirdi. \u00d6zellikle \u0130ngilizce dilinde yaz\u0131lm\u0131\u015f sosyal medya payla\u015f\u0131mlar\u0131 \u00fczerinde ba\u015far\u0131yla uygulanmakta olan \u201cduygu (sentiment) analizi\u201d bir c\u00fcmlenin b\u00fct\u00fcn\u00fcne bakarak yaz\u0131l\u0131msal olarak bu payla\u015f\u0131m\u0131n y\u00fczde ka\u00e7 oran\u0131nda nas\u0131l bir duyguyu bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 belirleyebiliyor. Milyonlarca sosyal medya payla\u015f\u0131m\u0131 \u00fczerinden yap\u0131lan bu t\u00fcr analizler sonucunda toplumun bir markan\u0131n kendisi, rakipleri ya da belli bir kavram hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc t\u00fcm \u00e7\u0131plakl\u0131\u011f\u0131yla ortaya koyuyor. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> ***<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u201cMarka ili\u015fki haritas\u0131\u201d olarak adland\u0131r\u0131lan ve uzun analizlerin sonucunda \u00f6zet olarak \u00e7\u0131kar\u0131lan yap\u0131lar markan\u0131n merkezinde oldu\u011fu bir g\u00f6rsel \u00fczerinde \u00e7e\u015fitli boyutlarda markan\u0131n kamuoyu taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131, ilk akla gelen rakipler, \u00fcr\u00fcn gamlar\u0131, \u00f6zellikler\/s\u0131fatlar ve ilgili kavramlar, merkezde en ilgililer olmak \u00fczere g\u00f6steriyor. Bu t\u00fcr analizler marka ve rakipleriyle ilgili \u00e7o\u011fu kez markan\u0131n bile fark\u0131nda olmad\u0131\u011f\u0131 \u00f6nemli i\u00e7 g\u00f6r\u00fcler sunabilmekte ve \u00fcr\u00fcn ve hizmet geli\u015ftirme kararlar\u0131na \u0131\u015f\u0131k tutabilmekteler.<\/span><\/p>  \t\t\t\t","slug":"buyuk-veriden-marka-icgorusune","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"B\u00fcy\u00fck veriden marka i\u00e7g\u00f6r\u00fcs\u00fcne","meta_description":"DO\u00c7. DR. ADNAN VEYSEL ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1092,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}