{"status":true,"post":{"id":28202,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 15:40:43","created_at":"2021-09-02T21:00:00.000000Z","updated_at":"2022-10-24T12:40:43.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":28202,"is_featured":0,"title":"\u2018Benzer hedef kitle\u2019yi se\u00e7in b\u00fcy\u00fcmeyi katlay\u0131n","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Facebook\u2019ta ve Instagram\u2019da reklam yay\u0131nl\u0131yorsan\u0131z veya yay\u0131nlamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, Facebook i\u015fletme sayfan\u0131zdaki \u2018benzer hedef kitle\u2019 \u00f6zelli\u011fini kullanmak size b\u00fcy\u00fck bir maliyet avantaj\u0131 ile birlikte \u015fa\u015f\u0131rt\u0131c\u0131 bir b\u00fcy\u00fcme sa\u011flayabilir. Facebook\u2019a en az 100 ki\u015filik m\u00fc\u015fteri listesi verin, o da size ayn\u0131 \u00f6zelliklere sahip on binleri, y\u00fcz binleri bulup getirsin.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Firman\u0131z\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re m\u00fc\u015fteri hizmetleri y\u00f6netimi (CRM) veritaban\u0131nda kay\u0131tl\u0131 10 bin ki\u015filik detayl\u0131 bir m\u00fc\u015fteri listesine de sahip olabilirsiniz, geli\u015fig\u00fczel haz\u0131rlanm\u0131\u015f bir excel listesinde isim, e-mail adresi, telefon numaras\u0131 bulunan 100 ki\u015filik bir m\u00fc\u015fteri listesine de. Farketmez. Mevcut kitlenize t\u0131pat\u0131p benzeyen yeni on binlere, y\u00fcz binlere, hatta milyonlara eri\u015fmek i\u00e7in Facebook Business Manager reklam y\u00f6netimi sayfas\u0131nda \u2018benzer hedef kitle\u2019 \u00f6zelli\u011fini etkin \u015fekilde kullanmal\u0131s\u0131n\u0131z.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Benzer hedef kitle olu\u015fturmadan \u00f6nceki a\u015famada yap\u0131lmas\u0131 gereken birka\u00e7 i\u015flem var. \u00d6ncelikle Facebook Pixel\u2019i internet sitenize kurmu\u015f olman\u0131z laz\u0131m. Birka\u00e7 sat\u0131rdan olu\u015fan bu kod ile Facebook, sitenize yap\u0131lan t\u00fcm ziyaretleri, sat\u0131n alma i\u015flemlerini, sepeti terketme i\u015flemlerini ve benzeri bir\u00e7ok ziyaret\u00e7i eylemini kaydeder ve daha sonra kullanman\u0131za imkan sa\u011flar. Facebook Pixel\u2019in kurulumu ayr\u0131 bir yaz\u0131 konusu oldu\u011fundan, nas\u0131l kurulaca\u011f\u0131n\u0131 youtube aramas\u0131 ile \u00f6\u011frenip uygulayabilirsiniz. \u0130kinci olarak, elinizde excel veya csv format\u0131nda en az 100 ki\u015fiden olu\u015fan bir m\u00fc\u015fteri listeniz olmal\u0131.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>\u00d6NCE KAYNAK HEDEF K\u0130TLEY\u0130 OLU\u015eTURUN<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015fletmenizin Facebook Business Manager sayfas\u0131n\u0131 a\u00e7\u0131n ve oradan T\u00fcm Ara\u00e7lar &gt; Hedef Kitleler\u2019e giri\u015f yap\u0131n. Burada Hedef Kitle Olu\u015ftur\u2019u se\u00e7in. A\u00e7\u0131lan pencerede \u00d6zel Hedef Kitle Olu\u015ftur\u2019a girin. Bu a\u015famada Facebook 4\u2019\u00fc do\u011frudan sizden gelen, 8\u2019i de kendisinden gelen toplam 12 (say\u0131 sizin ekran\u0131n\u0131zda daha farkl\u0131 olabilir) farkl\u0131 veri kayna\u011f\u0131ndan birini se\u00e7menizi isteyecek. \u00d6rne\u011fin, bu 12 kaynaktan Website kayna\u011f\u0131n\u0131 se\u00e7in (Facebook Pixel\u2019in sitenizde \u00f6nceden kurulu olmas\u0131 gerekir), yeni a\u00e7\u0131lan pencerede sitenizde en fazla vakit ge\u00e7iren ziyaret\u00e7ilerin en \u00fcst y\u00fczde 25\u2019lik dilimine girenleri, al\u0131\u015fveri\u015f sepeti sayfan\u0131z\u0131 ziyaret etmi\u015f veya sitenizde \u2018sat\u0131n al, k\u0131rm\u0131z\u0131 \u00e7orap, 100 gr \u00e7ekirdek\u2019 gibi sizin i\u00e7in \u00f6nemli olan kelimelerin ge\u00e7ti\u011fi bir linke t\u0131klam\u0131\u015f olanlar\u0131 se\u00e7erek, \u00f6zel bir kitle olu\u015fturun. Yeni bir \u00f6zel kitle olu\u015fturmak i\u00e7in 12 kaynaktan m\u00fc\u015fteri listesini se\u00e7in ve daha \u00f6nceden excel veya csv dosyas\u0131 olarak haz\u0131rlam\u0131\u015f oldu\u011funuz, \u00f6rne\u011fin isim, e-mail adresi ve telefon s\u00fctunlar\u0131ndan olu\u015fan en az 100 sat\u0131rl\u0131k bir dosyay\u0131 buraya y\u00fckleyin. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Son olarak, bir \u00f6zel kitle daha olu\u015ftural\u0131m. Facebook Kaynaklar\u0131 &gt; Video\u2019yu se\u00e7erek daha \u00f6nce Facebook\u2019ta y\u00fckleyerek reklam\u0131n\u0131 verdi\u011finiz bir videonuzun y\u00fczde 75\u2019inden daha fazlas\u0131n\u0131 izleyenlerden meydana gelen bir \u00f6zel hedef kitle olu\u015fturun. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>SIRA BENZER HEDEF K\u0130TLE OLU\u015eTURMADA<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Facebook Business Manager sayfas\u0131n\u0131 a\u00e7\u0131n ve T\u00fcm Ara\u00e7lar &gt; Hedef Kitleler\u2019e giri\u015f yap\u0131n. Burada Hedef Kitle Olu\u015ftur\u2019u se\u00e7in. Benzer Hedef Kitle Olu\u015ftur\u2019u (Lookalike) se\u00e7in. Benzer Hedef Kitle Kayna\u011f\u0131n\u0131 Se\u00e7in b\u00f6l\u00fcm\u00fcnde bir \u00f6nceki ad\u0131mda \u00f6zel hedef kitle olu\u015ftururken meydana getirdi\u011fimiz 3 farkl\u0131 hedef kitleyi g\u00f6receksiniz. Onlardan birini se\u00e7in. Hedef Kitle Lokasyonu olarak T\u00fcrkiye\u2019yi veya ba\u015fka bir veya birden fazla \u00fclkeyi se\u00e7ebilirsiniz. Facebook, T\u00fcrkiye\u2019deki \u00f6zel kitle kayna\u011f\u0131n\u0131zdan yola \u00e7\u0131karak di\u011fer \u00fclkelerdeki benzer davran\u0131\u015f kal\u0131plar\u0131na sahip kitlelere ula\u015fman\u0131za imkan tan\u0131r. Hedef Kitle B\u00fcy\u00fckl\u00fc\u011f\u00fc olarak y\u00fczde 1\u2019i se\u00e7in. Facebook, yapt\u0131\u011f\u0131n\u0131z se\u00e7imlere ba\u011fl\u0131 olarak tahminen ka\u00e7 y\u00fcz bin veya milyon ki\u015filik bir benzer hedef kitleye ula\u015faca\u011f\u0131n\u0131z\u0131 ekranda g\u00f6sterecektir. Hedef Kitle Olu\u015ftur\u2019a t\u0131klay\u0131n ve hedef kitleniz haz\u0131r. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u015eimdi Reklam Y\u00f6netimi sayfan\u0131za giderek yeni bir reklam kampanyas\u0131 ba\u015flat\u0131n ve hedef kitle kayna\u011f\u0131 olarak az \u00f6nce olu\u015fturmu\u015f oldu\u011funuz Benzer Hedef Kitle\u2019yi se\u00e7in. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Reklam\u0131n\u0131z sadece bu kitleye g\u00f6sterilecektir. B\u00f6ylece, reklam b\u00fct\u00e7eniz bo\u015f yere akmayacak, sadece sizin belirledi\u011finiz kriterlere uygun ki\u015filere g\u00f6sterilecektir.<\/span><\/p>  \t\t\t\t","slug":"benzer-hedef-kitleyi-secin-buyumeyi-katlayin","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u2018Benzer hedef kitle\u2019yi se\u00e7in b\u00fcy\u00fcmeyi katlay\u0131n","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1213,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":28301,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":28202,"locale":"tr","category_id":73,"title":"\u2018Benzer hedef kitle\u2019yi se\u00e7in b\u00fcy\u00fcmeyi katlay\u0131n","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p style=\"text-align: right;\"><span class=\"large\"><strong>YAKUP KOCAMAN<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Facebook\u2019ta ve Instagram\u2019da reklam yay\u0131nl\u0131yorsan\u0131z veya yay\u0131nlamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, Facebook i\u015fletme sayfan\u0131zdaki \u2018benzer hedef kitle\u2019 \u00f6zelli\u011fini kullanmak size b\u00fcy\u00fck bir maliyet avantaj\u0131 ile birlikte \u015fa\u015f\u0131rt\u0131c\u0131 bir b\u00fcy\u00fcme sa\u011flayabilir. Facebook\u2019a en az 100 ki\u015filik m\u00fc\u015fteri listesi verin, o da size ayn\u0131 \u00f6zelliklere sahip on binleri, y\u00fcz binleri bulup getirsin.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Firman\u0131z\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re m\u00fc\u015fteri hizmetleri y\u00f6netimi (CRM) veritaban\u0131nda kay\u0131tl\u0131 10 bin ki\u015filik detayl\u0131 bir m\u00fc\u015fteri listesine de sahip olabilirsiniz, geli\u015fig\u00fczel haz\u0131rlanm\u0131\u015f bir excel listesinde isim, e-mail adresi, telefon numaras\u0131 bulunan 100 ki\u015filik bir m\u00fc\u015fteri listesine de. Farketmez. Mevcut kitlenize t\u0131pat\u0131p benzeyen yeni on binlere, y\u00fcz binlere, hatta milyonlara eri\u015fmek i\u00e7in Facebook Business Manager reklam y\u00f6netimi sayfas\u0131nda \u2018benzer hedef kitle\u2019 \u00f6zelli\u011fini etkin \u015fekilde kullanmal\u0131s\u0131n\u0131z.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Benzer hedef kitle olu\u015fturmadan \u00f6nceki a\u015famada yap\u0131lmas\u0131 gereken birka\u00e7 i\u015flem var. \u00d6ncelikle Facebook Pixel\u2019i internet sitenize kurmu\u015f olman\u0131z laz\u0131m. Birka\u00e7 sat\u0131rdan olu\u015fan bu kod ile Facebook, sitenize yap\u0131lan t\u00fcm ziyaretleri, sat\u0131n alma i\u015flemlerini, sepeti terketme i\u015flemlerini ve benzeri bir\u00e7ok ziyaret\u00e7i eylemini kaydeder ve daha sonra kullanman\u0131za imkan sa\u011flar. Facebook Pixel\u2019in kurulumu ayr\u0131 bir yaz\u0131 konusu oldu\u011fundan, nas\u0131l kurulaca\u011f\u0131n\u0131 youtube aramas\u0131 ile \u00f6\u011frenip uygulayabilirsiniz. \u0130kinci olarak, elinizde excel veya csv format\u0131nda en az 100 ki\u015fiden olu\u015fan bir m\u00fc\u015fteri listeniz olmal\u0131.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>\u00d6NCE KAYNAK HEDEF K\u0130TLEY\u0130 OLU\u015eTURUN<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u0130\u015fletmenizin Facebook Business Manager sayfas\u0131n\u0131 a\u00e7\u0131n ve oradan T\u00fcm Ara\u00e7lar &gt; Hedef Kitleler\u2019e giri\u015f yap\u0131n. Burada Hedef Kitle Olu\u015ftur\u2019u se\u00e7in. A\u00e7\u0131lan pencerede \u00d6zel Hedef Kitle Olu\u015ftur\u2019a girin. Bu a\u015famada Facebook 4\u2019\u00fc do\u011frudan sizden gelen, 8\u2019i de kendisinden gelen toplam 12 (say\u0131 sizin ekran\u0131n\u0131zda daha farkl\u0131 olabilir) farkl\u0131 veri kayna\u011f\u0131ndan birini se\u00e7menizi isteyecek. \u00d6rne\u011fin, bu 12 kaynaktan Website kayna\u011f\u0131n\u0131 se\u00e7in (Facebook Pixel\u2019in sitenizde \u00f6nceden kurulu olmas\u0131 gerekir), yeni a\u00e7\u0131lan pencerede sitenizde en fazla vakit ge\u00e7iren ziyaret\u00e7ilerin en \u00fcst y\u00fczde 25\u2019lik dilimine girenleri, al\u0131\u015fveri\u015f sepeti sayfan\u0131z\u0131 ziyaret etmi\u015f veya sitenizde \u2018sat\u0131n al, k\u0131rm\u0131z\u0131 \u00e7orap, 100 gr \u00e7ekirdek\u2019 gibi sizin i\u00e7in \u00f6nemli olan kelimelerin ge\u00e7ti\u011fi bir linke t\u0131klam\u0131\u015f olanlar\u0131 se\u00e7erek, \u00f6zel bir kitle olu\u015fturun. Yeni bir \u00f6zel kitle olu\u015fturmak i\u00e7in 12 kaynaktan m\u00fc\u015fteri listesini se\u00e7in ve daha \u00f6nceden excel veya csv dosyas\u0131 olarak haz\u0131rlam\u0131\u015f oldu\u011funuz, \u00f6rne\u011fin isim, e-mail adresi ve telefon s\u00fctunlar\u0131ndan olu\u015fan en az 100 sat\u0131rl\u0131k bir dosyay\u0131 buraya y\u00fckleyin. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Son olarak, bir \u00f6zel kitle daha olu\u015ftural\u0131m. Facebook Kaynaklar\u0131 &gt; Video\u2019yu se\u00e7erek daha \u00f6nce Facebook\u2019ta y\u00fckleyerek reklam\u0131n\u0131 verdi\u011finiz bir videonuzun y\u00fczde 75\u2019inden daha fazlas\u0131n\u0131 izleyenlerden meydana gelen bir \u00f6zel hedef kitle olu\u015fturun. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>SIRA BENZER HEDEF K\u0130TLE OLU\u015eTURMADA<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Facebook Business Manager sayfas\u0131n\u0131 a\u00e7\u0131n ve T\u00fcm Ara\u00e7lar &gt; Hedef Kitleler\u2019e giri\u015f yap\u0131n. Burada Hedef Kitle Olu\u015ftur\u2019u se\u00e7in. Benzer Hedef Kitle Olu\u015ftur\u2019u (Lookalike) se\u00e7in. Benzer Hedef Kitle Kayna\u011f\u0131n\u0131 Se\u00e7in b\u00f6l\u00fcm\u00fcnde bir \u00f6nceki ad\u0131mda \u00f6zel hedef kitle olu\u015ftururken meydana getirdi\u011fimiz 3 farkl\u0131 hedef kitleyi g\u00f6receksiniz. Onlardan birini se\u00e7in. Hedef Kitle Lokasyonu olarak T\u00fcrkiye\u2019yi veya ba\u015fka bir veya birden fazla \u00fclkeyi se\u00e7ebilirsiniz. Facebook, T\u00fcrkiye\u2019deki \u00f6zel kitle kayna\u011f\u0131n\u0131zdan yola \u00e7\u0131karak di\u011fer \u00fclkelerdeki benzer davran\u0131\u015f kal\u0131plar\u0131na sahip kitlelere ula\u015fman\u0131za imkan tan\u0131r. Hedef Kitle B\u00fcy\u00fckl\u00fc\u011f\u00fc olarak y\u00fczde 1\u2019i se\u00e7in. Facebook, yapt\u0131\u011f\u0131n\u0131z se\u00e7imlere ba\u011fl\u0131 olarak tahminen ka\u00e7 y\u00fcz bin veya milyon ki\u015filik bir benzer hedef kitleye ula\u015faca\u011f\u0131n\u0131z\u0131 ekranda g\u00f6sterecektir. Hedef Kitle Olu\u015ftur\u2019a t\u0131klay\u0131n ve hedef kitleniz haz\u0131r. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u015eimdi Reklam Y\u00f6netimi sayfan\u0131za giderek yeni bir reklam kampanyas\u0131 ba\u015flat\u0131n ve hedef kitle kayna\u011f\u0131 olarak az \u00f6nce olu\u015fturmu\u015f oldu\u011funuz Benzer Hedef Kitle\u2019yi se\u00e7in. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Reklam\u0131n\u0131z sadece bu kitleye g\u00f6sterilecektir. B\u00f6ylece, reklam b\u00fct\u00e7eniz bo\u015f yere akmayacak, sadece sizin belirledi\u011finiz kriterlere uygun ki\u015filere g\u00f6sterilecektir.<\/span><\/p>  \t\t\t\t","slug":"benzer-hedef-kitleyi-secin-buyumeyi-katlayin","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"\u2018Benzer hedef kitle\u2019yi se\u00e7in b\u00fcy\u00fcmeyi katlay\u0131n","meta_description":"YAKUP KOCAMAN","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1213,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}