{"status":true,"post":{"id":29293,"user_id":27,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 16:00:09","created_at":"2021-11-04T21:00:00.000000Z","updated_at":"2022-10-24T13:00:09.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":29293,"is_featured":0,"title":"Ba\u015far\u0131l\u0131 platformlar\u0131n \u00f6zellikleri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>DO\u00c7. DR. ADNAN ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131da y\u0131k\u0131c\u0131 de\u011fi\u015fime a\u00e7\u0131k sekt\u00f6rlerin \u00f6zelliklerini incelemi\u015ftik. \u0130\u00e7inde bulundu\u011fu sekt\u00f6rleri k\u0131sa s\u00fcrede domine eden ba\u015far\u0131l\u0131 platformlar\u0131n ayr\u0131\u015ft\u0131r\u0131c\u0131 baz\u0131 \u00f6zellikleri oldu\u011funu g\u00f6rmek m\u00fcmk\u00fcn. Bu yaz\u0131da bu temel unsurlar\u0131 inceleyece\u011fiz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>1. M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130N\u0130 \u00d6NCELEMES\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ba\u015far\u0131l\u0131 platform ekosistemlerinin hemen hepsinin \u00f6ne \u00e7\u0131kan en \u00f6nemli ortak \u00f6zelli\u011fi, dijitalle\u015fme s\u00fcrecini bir ara\u00e7 olarak kullan\u0131p daha iyi bir m\u00fc\u015fteri deneyimi olu\u015fturmay\u0131 temel ama\u00e7 edinmeleridir.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Amazon, dijital teknolojilere yapt\u0131\u011f\u0131 onca yat\u0131r\u0131m bir yana, m\u00fc\u015fterilerine insani dokunu\u015fun ne kadar \u00f6nemli oldu\u011funu fark etmi\u015f bir \u015firkettir. Bunun bir izd\u00fc\u015f\u00fcm\u00fcn\u00fc \u00e7a\u011fr\u0131 merkezi operasyonunda g\u00f6rmek m\u00fcmk\u00fcn. \u015eirketin d\u00fcnya \u00e7ap\u0131nda 400 milyona yak\u0131n m\u00fc\u015fterisi olmas\u0131na ra\u011fmen \u00e7a\u011fr\u0131 merkezinde ger\u00e7ek bir insana ba\u011flanmak i\u00e7in gereken ortalama s\u00fcre sadece 45 saniyedir. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Di\u011fer yandan Amazon, pazar yerine \u00fcye i\u015fletmeler hakk\u0131nda m\u00fc\u015fterilerden gelen yorum ve puanlama bilgisini \u00e7ok hassas bi\u00e7imde inceliyor. \u00d6yle ki, m\u00fc\u015fteriler Amazon.com web sitesi \u00fczerinde bir \u00fcr\u00fcn\u00fc arad\u0131\u011f\u0131nda ayn\u0131 \u00fcr\u00fcn\u00fc satan y\u00fczlerce sonu\u00e7 i\u00e7erisinde en ucuz sonu\u00e7lar de\u011fil, yorum ve puanlamalar neticesinde en az sorun \u00e7\u0131karaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen i\u015fletmelerin \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131kar\u0131l\u0131yor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>2. VER\u0130 Y\u00d6NEL\u0130ML\u0130 OLU\u015eU<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Yukar\u0131da da de\u011findi\u011fimiz gibi veriden, \u00f6zellikle t\u00fcketicilerin olu\u015fturdu\u011fu veriden hareketle s\u00fcre\u00e7lerin kendili\u011finden y\u00f6netildi\u011fi platform ekosistemleri \u00f6ne \u00e7\u0131k\u0131yor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6rne\u011fin, d\u00fcnyan\u0131n en b\u00fcy\u00fck ev\/oda kiralama platformu AirBnb \u015firketi, t\u00fcm\u00fcyle \u00f6z\u00fcmsedi\u011fi veri y\u00f6nelimli yakla\u015f\u0131m\u0131yla platform web sitesindeki g\u00f6rsellerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn foto\u011fraf \u00e7ekim tekniklerinden habersiz s\u0131radan kullan\u0131c\u0131larca \u00e7ekilmi\u015f foto\u011fraflar oldu\u011fu ger\u00e7e\u011finden hareket ederek bir hipotez testi tasarlam\u0131\u015f. Buna g\u00f6re normalde ev tutma oranlar\u0131n\u0131n verisini tutan \u015firket, bir yandan da 20 profesyonel foto\u011fraf\u00e7\u0131 kiralayarak, bir A\/B testi ger\u00e7ekle\u015ftirmi\u015f. Mevcut m\u00fc\u015fterilerin k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fcne dilerlerse profesyonel bir foto\u011fraf\u00e7\u0131n\u0131n evlerine gelerek foto\u011fraf \u00e7ekimini onlar ad\u0131na ger\u00e7ekle\u015ftirebilece\u011fini ve sisteme onlar ad\u0131na y\u00fckleyebilece\u011fini belirtmi\u015f. M\u00fc\u015fterilerin hangi oranda bu teklifi kabul etti\u011fini ve bu \u015fekilde \u00e7ekilmi\u015f foto\u011fraflar\u0131n bulundu\u011fu ilanlar\u0131n hangi oranda tutuldu\u011funu tespit eden \u015firket, bu uygulamay\u0131 t\u00fcm AirBnb kullan\u0131c\u0131lar\u0131na a\u00e7maya karar vermi\u015f. Veri y\u00f6nelimli bu karar sonras\u0131 platform \u00fczerinden tutulan ev say\u0131s\u0131nda ciddi bir y\u00fckseli\u015f kaydedilmi\u015f.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>3. KISA S\u00dcREDE A\u011e ETK\u0130S\u0130 OLU\u015eTURMASI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ba\u015far\u0131l\u0131 platform ekosistemleri \u00e7ok k\u0131sa s\u00fcre i\u00e7erisinde a\u011f etkisi olu\u015fturmay\u0131 ba\u015fararak \u00fcssel bi\u00e7imde b\u00fcy\u00fcme kaydediyor. Televizyon mecras\u0131 i\u00e7in 50 milyon kullan\u0131c\u0131ya ula\u015fmak 13 y\u0131l alm\u0131\u015fken ayn\u0131 say\u0131da kullan\u0131c\u0131 say\u0131s\u0131na ula\u015fmak internet mecras\u0131 i\u00e7in 4 y\u0131l, Facebook i\u00e7in 2 y\u0131l, Twitter i\u00e7in ise sadece 9 ay olmu\u015f. Bu duruma t\u00fcketicilerin de\u011fi\u015fime adaptasyon h\u0131z\u0131n\u0131 da bir etken olarak g\u00f6stermek m\u00fcmk\u00fcn.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>4. OYUNLA\u015eTIRILMI\u015e MEKAN\u0130ZMA TASARIMI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Platform ekosistemlerinin s\u00f6z\u00fc edilen bi\u00e7imde \u00fcssel olarak b\u00fcy\u00fcyebilmesinin arkas\u0131nda ge\u00e7ti\u011fimiz yaz\u0131larda da de\u011finildi\u011fi gibi ba\u015fka hi\u00e7bir yerde kar\u015f\u0131la\u015ft\u0131r\u0131lamayacak \u00f6l\u00e7\u00fcde verimli bir e\u015fle\u015ftirme yapmas\u0131 geliyor. Bunu yaparken s\u00f6z konusu platformlar, etkile\u015fim sa\u011flanmas\u0131n\u0131n oyunla\u015ft\u0131r\u0131lm\u0131\u015f bir mekanizma tasar\u0131m\u0131yla giderek artan oranda \u00f6zendiriyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6rne\u011fin, ikinci el e\u015fya al\u0131m sat\u0131m platformu LetGo, puan, rozet, ilerleme \u00e7ubu\u011fu gibi oyunla\u015ft\u0131rma \u00f6\u011felerinden de faydalanarak kullan\u0131c\u0131lar\u0131n platformda arzu edilen davran\u0131\u015f de\u011fi\u015fikli\u011fini yapmas\u0131n\u0131 \u00f6zendiren mekanizmalar kurmu\u015f. Kullan\u0131c\u0131lar, platform \u00fczerinden gelen mesajlara ne oranda h\u0131zl\u0131 cevap verdi\u011fine g\u00f6re sistem taraf\u0131ndan puanlan\u0131yor. Sistem, hen\u00fcz cevaplanmayan mesajlar\u0131 d\u00fczenli olarak kullan\u0131c\u0131lara hat\u0131rlat\u0131yor. Benzeri h\u0131zl\u0131 cevaplamaya g\u00f6re puanlama mekanizmalar\u0131 Alibaba, Amazon, Facebook Business gibi platformlarda da mevcut. Bu t\u00fcr oyunla\u015ft\u0131rma kurgular\u0131, taraflar\u0131 arzu edilen, h\u0131zl\u0131 eyleme ge\u00e7irme konusunda ba\u015far\u0131l\u0131 oluyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> LetGo, bir al\u0131m sat\u0131m i\u015fleminin ard\u0131ndan hem al\u0131c\u0131 hem de sat\u0131c\u0131 birbirlerini g\u00fcvenilir olmas\u0131, mesajlara \u00e7abuk cevap vermesi, kibar olmas\u0131 vb. boyutlarda puanl\u0131yor.<\/span><\/p>  \t\t\t\t","slug":"basarili-platformlarin-ozellikleri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Ba\u015far\u0131l\u0131 platformlar\u0131n \u00f6zellikleri","meta_description":"DO\u00c7. DR. ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1106,"cropped_1200x675":null,"user":{"id":27,"name":"ADNAN VEYSEL","surname":"ERTEMEL","email":"doc-dr-adnan-veysel-ertemel@gmail.com","slug":"doc-dr-adnan-veysel-ertemel","avatar":"\/front\/uploads\/avatar\/17336916001r1LpO2XUqa1CPY.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:02.000000Z","updated_at":"2024-12-18T09:48:24.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":29392,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":29293,"locale":"tr","category_id":73,"title":"Ba\u015far\u0131l\u0131 platformlar\u0131n \u00f6zellikleri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong>DO\u00c7. DR. ADNAN ERTEMEL<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Ge\u00e7ti\u011fimiz yaz\u0131da y\u0131k\u0131c\u0131 de\u011fi\u015fime a\u00e7\u0131k sekt\u00f6rlerin \u00f6zelliklerini incelemi\u015ftik. \u0130\u00e7inde bulundu\u011fu sekt\u00f6rleri k\u0131sa s\u00fcrede domine eden ba\u015far\u0131l\u0131 platformlar\u0131n ayr\u0131\u015ft\u0131r\u0131c\u0131 baz\u0131 \u00f6zellikleri oldu\u011funu g\u00f6rmek m\u00fcmk\u00fcn. Bu yaz\u0131da bu temel unsurlar\u0131 inceleyece\u011fiz.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>1. M\u00dc\u015eTER\u0130 DENEY\u0130M\u0130N\u0130 \u00d6NCELEMES\u0130<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ba\u015far\u0131l\u0131 platform ekosistemlerinin hemen hepsinin \u00f6ne \u00e7\u0131kan en \u00f6nemli ortak \u00f6zelli\u011fi, dijitalle\u015fme s\u00fcrecini bir ara\u00e7 olarak kullan\u0131p daha iyi bir m\u00fc\u015fteri deneyimi olu\u015fturmay\u0131 temel ama\u00e7 edinmeleridir.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Amazon, dijital teknolojilere yapt\u0131\u011f\u0131 onca yat\u0131r\u0131m bir yana, m\u00fc\u015fterilerine insani dokunu\u015fun ne kadar \u00f6nemli oldu\u011funu fark etmi\u015f bir \u015firkettir. Bunun bir izd\u00fc\u015f\u00fcm\u00fcn\u00fc \u00e7a\u011fr\u0131 merkezi operasyonunda g\u00f6rmek m\u00fcmk\u00fcn. \u015eirketin d\u00fcnya \u00e7ap\u0131nda 400 milyona yak\u0131n m\u00fc\u015fterisi olmas\u0131na ra\u011fmen \u00e7a\u011fr\u0131 merkezinde ger\u00e7ek bir insana ba\u011flanmak i\u00e7in gereken ortalama s\u00fcre sadece 45 saniyedir. <\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Di\u011fer yandan Amazon, pazar yerine \u00fcye i\u015fletmeler hakk\u0131nda m\u00fc\u015fterilerden gelen yorum ve puanlama bilgisini \u00e7ok hassas bi\u00e7imde inceliyor. \u00d6yle ki, m\u00fc\u015fteriler Amazon.com web sitesi \u00fczerinde bir \u00fcr\u00fcn\u00fc arad\u0131\u011f\u0131nda ayn\u0131 \u00fcr\u00fcn\u00fc satan y\u00fczlerce sonu\u00e7 i\u00e7erisinde en ucuz sonu\u00e7lar de\u011fil, yorum ve puanlamalar neticesinde en az sorun \u00e7\u0131karaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen i\u015fletmelerin \u00fcr\u00fcnleri \u00f6ne \u00e7\u0131kar\u0131l\u0131yor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>2. VER\u0130 Y\u00d6NEL\u0130ML\u0130 OLU\u015eU<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Yukar\u0131da da de\u011findi\u011fimiz gibi veriden, \u00f6zellikle t\u00fcketicilerin olu\u015fturdu\u011fu veriden hareketle s\u00fcre\u00e7lerin kendili\u011finden y\u00f6netildi\u011fi platform ekosistemleri \u00f6ne \u00e7\u0131k\u0131yor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6rne\u011fin, d\u00fcnyan\u0131n en b\u00fcy\u00fck ev\/oda kiralama platformu AirBnb \u015firketi, t\u00fcm\u00fcyle \u00f6z\u00fcmsedi\u011fi veri y\u00f6nelimli yakla\u015f\u0131m\u0131yla platform web sitesindeki g\u00f6rsellerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn foto\u011fraf \u00e7ekim tekniklerinden habersiz s\u0131radan kullan\u0131c\u0131larca \u00e7ekilmi\u015f foto\u011fraflar oldu\u011fu ger\u00e7e\u011finden hareket ederek bir hipotez testi tasarlam\u0131\u015f. Buna g\u00f6re normalde ev tutma oranlar\u0131n\u0131n verisini tutan \u015firket, bir yandan da 20 profesyonel foto\u011fraf\u00e7\u0131 kiralayarak, bir A\/B testi ger\u00e7ekle\u015ftirmi\u015f. Mevcut m\u00fc\u015fterilerin k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fcne dilerlerse profesyonel bir foto\u011fraf\u00e7\u0131n\u0131n evlerine gelerek foto\u011fraf \u00e7ekimini onlar ad\u0131na ger\u00e7ekle\u015ftirebilece\u011fini ve sisteme onlar ad\u0131na y\u00fckleyebilece\u011fini belirtmi\u015f. M\u00fc\u015fterilerin hangi oranda bu teklifi kabul etti\u011fini ve bu \u015fekilde \u00e7ekilmi\u015f foto\u011fraflar\u0131n bulundu\u011fu ilanlar\u0131n hangi oranda tutuldu\u011funu tespit eden \u015firket, bu uygulamay\u0131 t\u00fcm AirBnb kullan\u0131c\u0131lar\u0131na a\u00e7maya karar vermi\u015f. Veri y\u00f6nelimli bu karar sonras\u0131 platform \u00fczerinden tutulan ev say\u0131s\u0131nda ciddi bir y\u00fckseli\u015f kaydedilmi\u015f.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>3. KISA S\u00dcREDE A\u011e ETK\u0130S\u0130 OLU\u015eTURMASI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Ba\u015far\u0131l\u0131 platform ekosistemleri \u00e7ok k\u0131sa s\u00fcre i\u00e7erisinde a\u011f etkisi olu\u015fturmay\u0131 ba\u015fararak \u00fcssel bi\u00e7imde b\u00fcy\u00fcme kaydediyor. Televizyon mecras\u0131 i\u00e7in 50 milyon kullan\u0131c\u0131ya ula\u015fmak 13 y\u0131l alm\u0131\u015fken ayn\u0131 say\u0131da kullan\u0131c\u0131 say\u0131s\u0131na ula\u015fmak internet mecras\u0131 i\u00e7in 4 y\u0131l, Facebook i\u00e7in 2 y\u0131l, Twitter i\u00e7in ise sadece 9 ay olmu\u015f. Bu duruma t\u00fcketicilerin de\u011fi\u015fime adaptasyon h\u0131z\u0131n\u0131 da bir etken olarak g\u00f6stermek m\u00fcmk\u00fcn.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> <strong>4. OYUNLA\u015eTIRILMI\u015e MEKAN\u0130ZMA TASARIMI<\/strong><\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> Platform ekosistemlerinin s\u00f6z\u00fc edilen bi\u00e7imde \u00fcssel olarak b\u00fcy\u00fcyebilmesinin arkas\u0131nda ge\u00e7ti\u011fimiz yaz\u0131larda da de\u011finildi\u011fi gibi ba\u015fka hi\u00e7bir yerde kar\u015f\u0131la\u015ft\u0131r\u0131lamayacak \u00f6l\u00e7\u00fcde verimli bir e\u015fle\u015ftirme yapmas\u0131 geliyor. Bunu yaparken s\u00f6z konusu platformlar, etkile\u015fim sa\u011flanmas\u0131n\u0131n oyunla\u015ft\u0131r\u0131lm\u0131\u015f bir mekanizma tasar\u0131m\u0131yla giderek artan oranda \u00f6zendiriyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> \u00d6rne\u011fin, ikinci el e\u015fya al\u0131m sat\u0131m platformu LetGo, puan, rozet, ilerleme \u00e7ubu\u011fu gibi oyunla\u015ft\u0131rma \u00f6\u011felerinden de faydalanarak kullan\u0131c\u0131lar\u0131n platformda arzu edilen davran\u0131\u015f de\u011fi\u015fikli\u011fini yapmas\u0131n\u0131 \u00f6zendiren mekanizmalar kurmu\u015f. Kullan\u0131c\u0131lar, platform \u00fczerinden gelen mesajlara ne oranda h\u0131zl\u0131 cevap verdi\u011fine g\u00f6re sistem taraf\u0131ndan puanlan\u0131yor. Sistem, hen\u00fcz cevaplanmayan mesajlar\u0131 d\u00fczenli olarak kullan\u0131c\u0131lara hat\u0131rlat\u0131yor. Benzeri h\u0131zl\u0131 cevaplamaya g\u00f6re puanlama mekanizmalar\u0131 Alibaba, Amazon, Facebook Business gibi platformlarda da mevcut. Bu t\u00fcr oyunla\u015ft\u0131rma kurgular\u0131, taraflar\u0131 arzu edilen, h\u0131zl\u0131 eyleme ge\u00e7irme konusunda ba\u015far\u0131l\u0131 oluyor.<\/span><br><span class=\"large\"><\/span><br><span class=\"large\"> LetGo, bir al\u0131m sat\u0131m i\u015fleminin ard\u0131ndan hem al\u0131c\u0131 hem de sat\u0131c\u0131 birbirlerini g\u00fcvenilir olmas\u0131, mesajlara \u00e7abuk cevap vermesi, kibar olmas\u0131 vb. boyutlarda puanl\u0131yor.<\/span><\/p>  \t\t\t\t","slug":"basarili-platformlarin-ozellikleri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"Ba\u015far\u0131l\u0131 platformlar\u0131n \u00f6zellikleri","meta_description":"DO\u00c7. DR. ADNAN ERTEMEL","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1106,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}