{"status":true,"post":{"id":16292,"user_id":25,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-21 10:05:56","created_at":"2017-04-09T21:00:00.000000Z","updated_at":"2022-10-21T07:05:56.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":16292,"is_featured":0,"title":"3 yeni servet alan\u0131: B\u00fcy\u00fck veri, tasar\u0131m, dijital","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Fark\u0131nda m\u0131s\u0131n\u0131z? D\u00f6rd\u00fcnc\u00fc sanayi devrimi ko\u015far ad\u0131m geliyor.<\/span><\/p>

Hadi fark\u0131ndas\u0131n\u0131z diyelim, peki haz\u0131r m\u0131s\u0131n\u0131z?<\/span><\/p>

Tekerle\u011fin icad\u0131ndan sonra belki de tarihteki en b\u00fcy\u00fck de\u011fi\u015fimin ad\u0131d\u0131r \u2018dijital teknoloji.\u2019<\/span><\/p>

Arama motorlar\u0131, yaz\u0131l\u0131m ara\u00e7lar\u0131 ve uygulamalar\u0131, bloglar, sosyal a\u011flar, geni\u015f bant, Wi-Fi, bluetooth, VoIP, talep \u00fcst\u00fcne hizmetler ve internetin d\u00fcnyay\u0131 \u00f6r\u00fcmcek a\u011f\u0131 gibi sarmas\u0131.<\/span><\/p>

Pazarlama da \u015fu anda b\u00fcy\u00fck bir de\u011fi\u015fimin ortas\u0131nda. T\u00fcketiciler 7 g\u00fcn 24 saat ba\u011fl\u0131lar.<\/span><\/p>

Sanayi devrinde \u00fcretici, \u2018\u00fcretti\u011fim i\u015fte bu, sat\u0131n alsana\u2019 idi. \u015eimdi ise m\u00fc\u015fteri diyor ki, \u2018istedi\u011fim i\u015fte bu, \u00fcretsene.\u2019<\/span><\/p>

EZ\u0130C\u0130 \u00dcST\u00dcNL\u00dcK<\/strong><\/span><\/p>

T\u00fcrkiye Teknoloji Geli\u015ftirme Vakf\u0131 ba\u015fkan\u0131 bir konu\u015fmas\u0131nda ilgin\u00e7 yakla\u015f\u0131mlarda bulunuyor; ilgi \u00e7ekici oldu\u011fu i\u00e7in aynen al\u0131nt\u0131l\u0131yorum:<\/span><\/p>

\u201c\u00dc\u00e7 \u00f6nemli kelime var, \u00fc\u00e7\u00fc de \u2018D\u2019 ile ba\u015fl\u0131yor \u0130ngilizce\u2019de: Data, Design, Digital. \u015eimdi bunlar bug\u00fcn bir araya gelmeye ba\u015fl\u0131yor. \u015eimdi bu ak\u0131ll\u0131 yeni d\u00fcnyada, yeni ak\u0131ll\u0131 kurum meselesi yani smart organization konusuna gelelim. Burada birka\u00e7 \u00f6nemli \u015fey var. Bunlardan birincisi cellular extension (h\u00fccresel uzatma). Mutlaka ve mutlaka \u015firketinizin i\u00e7erisinde sosyal a\u011flar olsun, bamba\u015fka a\u011flar olsun, d\u00fcnyan\u0131n her taraf\u0131na olsun. B\u00fct\u00fcn bu k\u0131lcal damarlara n\u00fcfuz edebilen bir cellular extension\u2019\u0131n her kurumun \u00f6n cephesinde bu b\u00fcy\u00fck veriyle b\u00fct\u00fcnle\u015fmeye ba\u015flad\u0131\u011f\u0131n\u0131, bu b\u00fcy\u00fck veriyi analiz etti\u011fini, bu veriyle \u00f6ng\u00f6r\u00fcler olu\u015fturdu\u011funu ve nas\u0131l daha h\u0131zl\u0131 ak\u0131lland\u0131rabiliriz sorusunun cevab\u0131n\u0131 bulmaya \u00e7al\u0131\u015fmas\u0131 gereklidir. Bu i\u015flerin i\u00e7erisinde art\u0131k farkl\u0131 k\u00fclt\u00fcrlerde ve farkl\u0131 domainlerde i\u015fbirlikleri \u00e7ok \u00e7ok \u00f6nemli. Gen\u00e7 insanlar\u0131n yeti\u015ftirilmesi \u00e7ok \u00f6nemli.\u201d<\/span><\/em><\/p>

\u00d6NEM\u0130N\u0130 KAVRAMALIYIZ<\/strong><\/span><\/p>

\u00dclkemizin yeni servet alanlar\u0131n\u0131n fark\u0131na varmas\u0131 i\u00e7in \u00f6nce bu alanlar\u0131n \u00f6neminin iyice kavranmas\u0131na ihtiya\u00e7 var. Ciddi bir gen\u00e7 n\u00fcfusumuz var. Gen\u00e7 insan potansiyelimizin geli\u015fen bu alanlara y\u00f6nlendirilmesi, \u00fclkemizin \u015fa\u015f\u0131rt\u0131c\u0131 y\u00fckseli\u015finin ayak sesleri olacak.<\/span><\/p>

Yarat\u0131c\u0131 g\u00f6r\u00fcnm\u00fcyor olmam\u0131z yarat\u0131c\u0131 olmad\u0131\u011f\u0131m\u0131z anlam\u0131na gelmemeli. Sadece bunu tamamlayacak olan di\u011fer unsurlar\u0131 da beraberinde geli\u015ftirmek gerekiyor. Kald\u0131 ki, zek\u00e2 s\u0131ralamas\u0131nda \u00fclkemizin di\u011fer \u00fclkelerden daha iyi oldu\u011funu biz hari\u00e7 herkes bilir.<\/span><\/p>

\u00dclkeler Yarat\u0131c\u0131 S\u0131n\u0131f Endeksi\u2019nde 45 \u00fclke aras\u0131nda T\u00fcrkiye 39. s\u0131rada. Yarat\u0131c\u0131 s\u0131n\u0131f\u0131n geli\u015fme h\u0131z\u0131 a\u00e7\u0131s\u0131ndan performans\u0131 en y\u00fcksek 10 \u00fclke aras\u0131nda T\u00fcrkiye 5. s\u0131rada. D\u00fcnya ekonomisini y\u00f6nlendiren 100 cazibe merkezi s\u0131n\u0131flamas\u0131nda ise \u0130stanbul, 52. s\u0131rada yer al\u0131yor. <\/span><\/p>

K\u00fcresel pazar yerinde ba\u015far\u0131l\u0131 olmak istiyorsak di\u011fer geli\u015fen \u00fclkelerin yakla\u015f\u0131mlar\u0131n\u0131 kopyalamam\u0131za gerek yok. Kendi dinamiklerimizi yeni alanlarda yenilik\u00e7i k\u0131lmak yeterli.<\/span><\/p>

NEREDEN GELD\u0130K BURAYA?<\/strong><\/span><\/p>

End\u00fcstri 1.0 \u2013<\/strong> (Birinci sanayi devrimi) Su ve buhar kuvvetinin kullan\u0131lmas\u0131 ile \u00e7al\u0131\u015fan mekanik kuvvetler (ilk mekanik dokuma tezgah\u0131, 1780\u2019ler)<\/span><\/p>

End\u00fcstri 2.0 \u2013<\/strong> (\u0130kinci sanayi devrimi) Elektrik enerjisinin kullan\u0131m\u0131, seri \u00fcretime ge\u00e7i\u015f (\u00fcretimde bant sisteminin kullan\u0131lmas\u0131, 1880\u2019ler)<\/span><\/p>

End\u00fcstri 3.0 \u2013<\/strong> (\u00dc\u00e7\u00fcnc\u00fc sanayi devrimi) Elektronik ve bili\u015fimin kullan\u0131m\u0131, (bug\u00fcnk\u00fc s\u00fcre\u00e7, programlanabilir y\u00f6netim, 1980\u2019lerden g\u00fcn\u00fcm\u00fcze)<\/span><\/p>

End\u00fcstri 4.0 \u2013<\/strong> (D\u00f6rd\u00fcnc\u00fc sanayi devrimi) Sanal ve fiziksel sistemlerin kullan\u0131m\u0131, (ak\u0131ll\u0131 objeler, dijital entegrasyon ve nesnelerin interneti, 2011 sonras\u0131)<\/span><\/p> \t\t\t\t","slug":"3-yeni-servet-alani-buyuk-veri-tasarim-dijital","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"3 yeni servet alan\u0131: B\u00fcy\u00fck veri, tasar\u0131m, dijital","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1106,"cropped_1200x675":null,"user":{"id":25,"name":"SAL\u0130H","surname":"KESK\u0130N","email":"salih-keskin@gmail.com","slug":"salih-keskin","avatar":"\/front\/uploads\/avatar\/1733691600od1Wwxipsn5YGuj.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-20T05:32:50.000000Z","updated_at":"2024-12-18T09:48:39.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":16391,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":16292,"locale":"tr","category_id":73,"title":"3 yeni servet alan\u0131: B\u00fcy\u00fck veri, tasar\u0131m, dijital","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":" \t\t\t\t\t \t\t\t\t\t

Fark\u0131nda m\u0131s\u0131n\u0131z? D\u00f6rd\u00fcnc\u00fc sanayi devrimi ko\u015far ad\u0131m geliyor.<\/span><\/p>

Hadi fark\u0131ndas\u0131n\u0131z diyelim, peki haz\u0131r m\u0131s\u0131n\u0131z?<\/span><\/p>

Tekerle\u011fin icad\u0131ndan sonra belki de tarihteki en b\u00fcy\u00fck de\u011fi\u015fimin ad\u0131d\u0131r \u2018dijital teknoloji.\u2019<\/span><\/p>

Arama motorlar\u0131, yaz\u0131l\u0131m ara\u00e7lar\u0131 ve uygulamalar\u0131, bloglar, sosyal a\u011flar, geni\u015f bant, Wi-Fi, bluetooth, VoIP, talep \u00fcst\u00fcne hizmetler ve internetin d\u00fcnyay\u0131 \u00f6r\u00fcmcek a\u011f\u0131 gibi sarmas\u0131.<\/span><\/p>

Pazarlama da \u015fu anda b\u00fcy\u00fck bir de\u011fi\u015fimin ortas\u0131nda. T\u00fcketiciler 7 g\u00fcn 24 saat ba\u011fl\u0131lar.<\/span><\/p>

Sanayi devrinde \u00fcretici, \u2018\u00fcretti\u011fim i\u015fte bu, sat\u0131n alsana\u2019 idi. \u015eimdi ise m\u00fc\u015fteri diyor ki, \u2018istedi\u011fim i\u015fte bu, \u00fcretsene.\u2019<\/span><\/p>

EZ\u0130C\u0130 \u00dcST\u00dcNL\u00dcK<\/strong><\/span><\/p>

T\u00fcrkiye Teknoloji Geli\u015ftirme Vakf\u0131 ba\u015fkan\u0131 bir konu\u015fmas\u0131nda ilgin\u00e7 yakla\u015f\u0131mlarda bulunuyor; ilgi \u00e7ekici oldu\u011fu i\u00e7in aynen al\u0131nt\u0131l\u0131yorum:<\/span><\/p>

\u201c\u00dc\u00e7 \u00f6nemli kelime var, \u00fc\u00e7\u00fc de \u2018D\u2019 ile ba\u015fl\u0131yor \u0130ngilizce\u2019de: Data, Design, Digital. \u015eimdi bunlar bug\u00fcn bir araya gelmeye ba\u015fl\u0131yor. \u015eimdi bu ak\u0131ll\u0131 yeni d\u00fcnyada, yeni ak\u0131ll\u0131 kurum meselesi yani smart organization konusuna gelelim. Burada birka\u00e7 \u00f6nemli \u015fey var. Bunlardan birincisi cellular extension (h\u00fccresel uzatma). Mutlaka ve mutlaka \u015firketinizin i\u00e7erisinde sosyal a\u011flar olsun, bamba\u015fka a\u011flar olsun, d\u00fcnyan\u0131n her taraf\u0131na olsun. B\u00fct\u00fcn bu k\u0131lcal damarlara n\u00fcfuz edebilen bir cellular extension\u2019\u0131n her kurumun \u00f6n cephesinde bu b\u00fcy\u00fck veriyle b\u00fct\u00fcnle\u015fmeye ba\u015flad\u0131\u011f\u0131n\u0131, bu b\u00fcy\u00fck veriyi analiz etti\u011fini, bu veriyle \u00f6ng\u00f6r\u00fcler olu\u015fturdu\u011funu ve nas\u0131l daha h\u0131zl\u0131 ak\u0131lland\u0131rabiliriz sorusunun cevab\u0131n\u0131 bulmaya \u00e7al\u0131\u015fmas\u0131 gereklidir. Bu i\u015flerin i\u00e7erisinde art\u0131k farkl\u0131 k\u00fclt\u00fcrlerde ve farkl\u0131 domainlerde i\u015fbirlikleri \u00e7ok \u00e7ok \u00f6nemli. Gen\u00e7 insanlar\u0131n yeti\u015ftirilmesi \u00e7ok \u00f6nemli.\u201d<\/span><\/em><\/p>

\u00d6NEM\u0130N\u0130 KAVRAMALIYIZ<\/strong><\/span><\/p>

\u00dclkemizin yeni servet alanlar\u0131n\u0131n fark\u0131na varmas\u0131 i\u00e7in \u00f6nce bu alanlar\u0131n \u00f6neminin iyice kavranmas\u0131na ihtiya\u00e7 var. Ciddi bir gen\u00e7 n\u00fcfusumuz var. Gen\u00e7 insan potansiyelimizin geli\u015fen bu alanlara y\u00f6nlendirilmesi, \u00fclkemizin \u015fa\u015f\u0131rt\u0131c\u0131 y\u00fckseli\u015finin ayak sesleri olacak.<\/span><\/p>

Yarat\u0131c\u0131 g\u00f6r\u00fcnm\u00fcyor olmam\u0131z yarat\u0131c\u0131 olmad\u0131\u011f\u0131m\u0131z anlam\u0131na gelmemeli. Sadece bunu tamamlayacak olan di\u011fer unsurlar\u0131 da beraberinde geli\u015ftirmek gerekiyor. Kald\u0131 ki, zek\u00e2 s\u0131ralamas\u0131nda \u00fclkemizin di\u011fer \u00fclkelerden daha iyi oldu\u011funu biz hari\u00e7 herkes bilir.<\/span><\/p>

\u00dclkeler Yarat\u0131c\u0131 S\u0131n\u0131f Endeksi\u2019nde 45 \u00fclke aras\u0131nda T\u00fcrkiye 39. s\u0131rada. Yarat\u0131c\u0131 s\u0131n\u0131f\u0131n geli\u015fme h\u0131z\u0131 a\u00e7\u0131s\u0131ndan performans\u0131 en y\u00fcksek 10 \u00fclke aras\u0131nda T\u00fcrkiye 5. s\u0131rada. D\u00fcnya ekonomisini y\u00f6nlendiren 100 cazibe merkezi s\u0131n\u0131flamas\u0131nda ise \u0130stanbul, 52. s\u0131rada yer al\u0131yor. <\/span><\/p>

K\u00fcresel pazar yerinde ba\u015far\u0131l\u0131 olmak istiyorsak di\u011fer geli\u015fen \u00fclkelerin yakla\u015f\u0131mlar\u0131n\u0131 kopyalamam\u0131za gerek yok. Kendi dinamiklerimizi yeni alanlarda yenilik\u00e7i k\u0131lmak yeterli.<\/span><\/p>

NEREDEN GELD\u0130K BURAYA?<\/strong><\/span><\/p>

End\u00fcstri 1.0 \u2013<\/strong> (Birinci sanayi devrimi) Su ve buhar kuvvetinin kullan\u0131lmas\u0131 ile \u00e7al\u0131\u015fan mekanik kuvvetler (ilk mekanik dokuma tezgah\u0131, 1780\u2019ler)<\/span><\/p>

End\u00fcstri 2.0 \u2013<\/strong> (\u0130kinci sanayi devrimi) Elektrik enerjisinin kullan\u0131m\u0131, seri \u00fcretime ge\u00e7i\u015f (\u00fcretimde bant sisteminin kullan\u0131lmas\u0131, 1880\u2019ler)<\/span><\/p>

End\u00fcstri 3.0 \u2013<\/strong> (\u00dc\u00e7\u00fcnc\u00fc sanayi devrimi) Elektronik ve bili\u015fimin kullan\u0131m\u0131, (bug\u00fcnk\u00fc s\u00fcre\u00e7, programlanabilir y\u00f6netim, 1980\u2019lerden g\u00fcn\u00fcm\u00fcze)<\/span><\/p>

End\u00fcstri 4.0 \u2013<\/strong> (D\u00f6rd\u00fcnc\u00fc sanayi devrimi) Sanal ve fiziksel sistemlerin kullan\u0131m\u0131, (ak\u0131ll\u0131 objeler, dijital entegrasyon ve nesnelerin interneti, 2011 sonras\u0131)<\/span><\/p> \t\t\t\t","slug":"3-yeni-servet-alani-buyuk-veri-tasarim-dijital","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"3 yeni servet alan\u0131: B\u00fcy\u00fck veri, tasar\u0131m, dijital","meta_description":"Salih Keskin","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1106,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}