{"status":true,"post":{"id":24297,"user_id":28,"status":1,"type":1,"orde":null,"notification_type":3,"static_post":0,"published_at":"2022-10-24 14:46:26","created_at":"2021-01-07T21:00:00.000000Z","updated_at":"2022-10-24T11:46:26.000000Z","edited_at":"2024-12-17 22:35:21","source_id":null,"post_id":24297,"is_featured":0,"title":"2021\u2019e ba\u015flarken global e-ticaret trendleri","slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"home_title":null,"sub_title":null,"category_id":73,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212492263a1af5216dcb24396.webp\" alt=\"\" width=\"\" class=\"contentImg\">2040\u2019a ula\u015f\u0131ld\u0131\u011f\u0131nda perakende ticaretin y\u00fczde 95\u2019inin e-ticaret \u00fczerinden ger\u00e7ekle\u015fmesi bekleniyor. \u00d6te yandan, pandemi nedeniyle yurt d\u0131\u015f\u0131nda prestijli bir caddede veya AVM\u2019de ma\u011fazala\u015fmak eski pop\u00fclerli\u011fini kaybederken, hedef \u00fclkelerde ucuza depo kiralay\u0131p gerilla pazarlamas\u0131 ile e-ticaret yapmak daha k\u00e2rl\u0131 hale geldi. 2021\u2019e ba\u015flarken global e-ticaret trendlerine g\u00f6z atmakta yarar var.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Hedef \u00fclkeye giri\u015f stratejisine ba\u015fkentlerden ba\u015flamak, \u00f6zellikle pandemi zaman\u0131nda olduk\u00e7a pahal\u0131 ve riskli hale geldi. Kira ve ma\u011faza giderlerinin y\u00fcksek oldu\u011fu ana caddelerde veya al\u0131\u015fveri\u015f merkezlerinin i\u00e7inde kalmak eski pop\u00fclerli\u011fini yitirdi. Pandemi bittikten sonra da hi\u00e7bir \u015fey eskisi gibi olmayacak. \u0130nsanlar, en az\u0131ndan uzunca bir m\u00fcddet daha kapal\u0131 ve kalabal\u0131k mekanlara kar\u015f\u0131 \u00e7ekimser kalmaya devam edecek. <\/span><\/p>  <p><span class=\"large\">Kurulum maliyetlerinin daha d\u00fc\u015f\u00fck oldu\u011fu, ancak lojistik kabiliyetin y\u00fcksek oldu\u011fu \u015fehirlerde, uygun fiyata bir depo kiralamak ve ucuz i\u015f g\u00fcc\u00fcnden yararlanarak, Ebay, Amazon, Etsy gibi e-ticaret pazaryerlerinde i\u015f kurmak, yeni bir se\u00e7enek olarak \u00f6ne \u00e7\u0131k\u0131yor. <\/span><\/p>  <p><span class=\"large\">Her \u015fehirde fiziki ma\u011fazala\u015fma yerine m\u00fctevaz\u0131 bir depo, bir internet sitesi ve online pazarlama ile \u00fclke \u00e7ap\u0131nda \u00f6l\u00e7e\u011fe ula\u015fmak pekala m\u00fcmk\u00fcn. <\/span><\/p>  <p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212492263a1af522155024396.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">E-T\u0130CARETTE NELER OLUYOR?<\/strong><\/span><\/p>  <p><span class=\"large\">2021\u2019e ba\u015flarken global e-ticaret pazar\u0131nda 2020 sonu itibariyle hangi b\u00fcy\u00fckl\u00fcklere ula\u015f\u0131ld\u0131\u011f\u0131na ve yeni trendlere g\u00f6z atal\u0131m:<\/span><\/p>  <ol>   <li><span class=\"large\">Nasdaq sitesinde yay\u0131nlanan GuruFocus ara\u015ft\u0131rma raporuna g\u00f6re 2040 y\u0131l\u0131nda e-ticaretin toplam ticaret i\u00e7indeki pay\u0131 y\u00fczde 95\u2019e ula\u015facak. <\/span><\/li>   <li><span class=\"large\"> Shopify raporuna g\u00f6re, d\u00fcnya \u00e7ap\u0131nda e-ticaret hacmi 2020\u2019de 3.9 trilyon dolara ula\u015ft\u0131. Pazar, 2021\u2019de 600 milyar dolar art\u0131\u015fla 4.5 trilyon dolara ula\u015facak. <\/span><\/li>   <li><span class=\"large\"> Kinsta ara\u015ft\u0131rmas\u0131na g\u00f6re, <\/span><\/li>  <\/ol>  <ul>   <li><span class=\"large\"> 2000 y\u0131l\u0131 sonras\u0131nda do\u011fanlar\u0131n y\u00fczde 67\u2019si al\u0131\u015fveri\u015flerini online yap\u0131yor. <\/span><\/li>   <li><span class=\"large\"> Online sipari\u015flerin y\u00fczde 43\u2019\u00fc yataktan, y\u00fczde 23\u2019\u00fc i\u015f yerinden, y\u00fczde 20\u2019si ise banyo, mutfak ve araba koltu\u011fu gibi yerlerden veriliyor.<\/span><\/li>   <li><span class=\"large\"> Online m\u00fc\u015fterilerin y\u00fczde 48\u2019i, al\u0131\u015fveri\u015f esnas\u0131nda hi\u00e7 hesapta olmayan veya ger\u00e7ekten ihtiyac\u0131 olmayan ba\u015fka \u015feyleri de sepete att\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. M\u00fc\u015fteriye ayn\u0131 kategorideki daha pahal\u0131 \u00fcr\u00fcn\u00fc \u00f6nerme (Up-sell) veya tamamlay\u0131c\u0131 benzer \u00fcr\u00fcnleri \u00f6nerme (Cross-sell) y\u00f6ntemlerinin g\u00fcc\u00fc.<\/span><\/li>   <li><span class=\"large\"> Erkekler kad\u0131nlara oranla y\u00fczde 28 daha fazla online al\u0131\u015fveri\u015f yap\u0131yor.<\/span><\/li>   <li><span class=\"large\"> M\u00fc\u015fteri hizmetleri ile sorun ya\u015fayan her iki m\u00fc\u015fteriden biri, online ma\u011faza tercihini hemen de\u011fi\u015ftiriyor.<\/span><\/li>   <li><span class=\"large\"> Sat\u0131n alma karar\u0131 \u00f6ncesinde \u00fcr\u00fcn inceleme videosu izleyen potansiyel m\u00fc\u015fterilerin y\u00fczde 73\u2019\u00fc m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcyor.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"2021e-baslarken-global-e-ticaret-trendleri","tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"2021\u2019e ba\u015flarken global e-ticaret trendleri","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"view_count":1114,"cropped_1200x675":null,"user":{"id":28,"name":"YAKUP","surname":"KOCAMAN","email":"yakup-kocaman@gmail.com","slug":"yakup-kocaman","avatar":"\/front\/uploads\/avatar\/1733691600vSb7d7s849WFRDn.webp","status":1,"role":1,"email_verified_at":null,"orde":null,"created_at":"2022-10-24T10:50:23.000000Z","updated_at":"2024-12-18T09:45:52.000000Z","seo_title":null,"seo_description":null},"translations":[{"id":24396,"is_featured":0,"is_amp":0,"is_ads":0,"ads_link":null,"post_id":24297,"locale":"tr","category_id":73,"title":"2021\u2019e ba\u015flarken global e-ticaret trendleri","home_title":null,"sub_title":null,"slider_title":null,"slider_title_2":null,"slider_spot_title":null,"slider_spot_title_2":null,"subtitleuse":0,"description":null,"content":"  \t\t\t\t\t  \t\t\t\t\t<p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212492263a1af5216dcb24396.webp\" alt=\"\" width=\"\" class=\"contentImg\">2040\u2019a ula\u015f\u0131ld\u0131\u011f\u0131nda perakende ticaretin y\u00fczde 95\u2019inin e-ticaret \u00fczerinden ger\u00e7ekle\u015fmesi bekleniyor. \u00d6te yandan, pandemi nedeniyle yurt d\u0131\u015f\u0131nda prestijli bir caddede veya AVM\u2019de ma\u011fazala\u015fmak eski pop\u00fclerli\u011fini kaybederken, hedef \u00fclkelerde ucuza depo kiralay\u0131p gerilla pazarlamas\u0131 ile e-ticaret yapmak daha k\u00e2rl\u0131 hale geldi. 2021\u2019e ba\u015flarken global e-ticaret trendlerine g\u00f6z atmakta yarar var.<\/strong><\/span><\/p>  <p><span class=\"large\"><strong>Yakup Kocaman<\/strong><\/span><br><span class=\"large\"> <strong><\/strong><\/span><\/p>  <p><span class=\"large\">Hedef \u00fclkeye giri\u015f stratejisine ba\u015fkentlerden ba\u015flamak, \u00f6zellikle pandemi zaman\u0131nda olduk\u00e7a pahal\u0131 ve riskli hale geldi. Kira ve ma\u011faza giderlerinin y\u00fcksek oldu\u011fu ana caddelerde veya al\u0131\u015fveri\u015f merkezlerinin i\u00e7inde kalmak eski pop\u00fclerli\u011fini yitirdi. Pandemi bittikten sonra da hi\u00e7bir \u015fey eskisi gibi olmayacak. \u0130nsanlar, en az\u0131ndan uzunca bir m\u00fcddet daha kapal\u0131 ve kalabal\u0131k mekanlara kar\u015f\u0131 \u00e7ekimser kalmaya devam edecek. <\/span><\/p>  <p><span class=\"large\">Kurulum maliyetlerinin daha d\u00fc\u015f\u00fck oldu\u011fu, ancak lojistik kabiliyetin y\u00fcksek oldu\u011fu \u015fehirlerde, uygun fiyata bir depo kiralamak ve ucuz i\u015f g\u00fcc\u00fcnden yararlanarak, Ebay, Amazon, Etsy gibi e-ticaret pazaryerlerinde i\u015f kurmak, yeni bir se\u00e7enek olarak \u00f6ne \u00e7\u0131k\u0131yor. <\/span><\/p>  <p><span class=\"large\">Her \u015fehirde fiziki ma\u011fazala\u015fma yerine m\u00fctevaz\u0131 bir depo, bir internet sitesi ve online pazarlama ile \u00fclke \u00e7ap\u0131nda \u00f6l\u00e7e\u011fe ula\u015fmak pekala m\u00fcmk\u00fcn. <\/span><\/p>  <p><span class=\"large\"><strong><img style=\"\" src=\"\/Archive\/Content\/1220202212492263a1af522155024396.webp\" alt=\"\" width=\"\" height=\"\" class=\"contentImg\">E-T\u0130CARETTE NELER OLUYOR?<\/strong><\/span><\/p>  <p><span class=\"large\">2021\u2019e ba\u015flarken global e-ticaret pazar\u0131nda 2020 sonu itibariyle hangi b\u00fcy\u00fckl\u00fcklere ula\u015f\u0131ld\u0131\u011f\u0131na ve yeni trendlere g\u00f6z atal\u0131m:<\/span><\/p>  <ol>   <li><span class=\"large\">Nasdaq sitesinde yay\u0131nlanan GuruFocus ara\u015ft\u0131rma raporuna g\u00f6re 2040 y\u0131l\u0131nda e-ticaretin toplam ticaret i\u00e7indeki pay\u0131 y\u00fczde 95\u2019e ula\u015facak. <\/span><\/li>   <li><span class=\"large\"> Shopify raporuna g\u00f6re, d\u00fcnya \u00e7ap\u0131nda e-ticaret hacmi 2020\u2019de 3.9 trilyon dolara ula\u015ft\u0131. Pazar, 2021\u2019de 600 milyar dolar art\u0131\u015fla 4.5 trilyon dolara ula\u015facak. <\/span><\/li>   <li><span class=\"large\"> Kinsta ara\u015ft\u0131rmas\u0131na g\u00f6re, <\/span><\/li>  <\/ol>  <ul>   <li><span class=\"large\"> 2000 y\u0131l\u0131 sonras\u0131nda do\u011fanlar\u0131n y\u00fczde 67\u2019si al\u0131\u015fveri\u015flerini online yap\u0131yor. <\/span><\/li>   <li><span class=\"large\"> Online sipari\u015flerin y\u00fczde 43\u2019\u00fc yataktan, y\u00fczde 23\u2019\u00fc i\u015f yerinden, y\u00fczde 20\u2019si ise banyo, mutfak ve araba koltu\u011fu gibi yerlerden veriliyor.<\/span><\/li>   <li><span class=\"large\"> Online m\u00fc\u015fterilerin y\u00fczde 48\u2019i, al\u0131\u015fveri\u015f esnas\u0131nda hi\u00e7 hesapta olmayan veya ger\u00e7ekten ihtiyac\u0131 olmayan ba\u015fka \u015feyleri de sepete att\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. M\u00fc\u015fteriye ayn\u0131 kategorideki daha pahal\u0131 \u00fcr\u00fcn\u00fc \u00f6nerme (Up-sell) veya tamamlay\u0131c\u0131 benzer \u00fcr\u00fcnleri \u00f6nerme (Cross-sell) y\u00f6ntemlerinin g\u00fcc\u00fc.<\/span><\/li>   <li><span class=\"large\"> Erkekler kad\u0131nlara oranla y\u00fczde 28 daha fazla online al\u0131\u015fveri\u015f yap\u0131yor.<\/span><\/li>   <li><span class=\"large\"> M\u00fc\u015fteri hizmetleri ile sorun ya\u015fayan her iki m\u00fc\u015fteriden biri, online ma\u011faza tercihini hemen de\u011fi\u015ftiriyor.<\/span><\/li>   <li><span class=\"large\"> Sat\u0131n alma karar\u0131 \u00f6ncesinde \u00fcr\u00fcn inceleme videosu izleyen potansiyel m\u00fc\u015fterilerin y\u00fczde 73\u2019\u00fc m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcyor.<\/span><\/li>  <\/ul>  \t\t\t\t","slug":"2021e-baslarken-global-e-ticaret-trendleri","orjinalimage":null,"news_cover_min":null,"news_cover":null,"news_video_min":null,"news_video":null,"cropped_638x552":null,"cropped_310x208":null,"cropped_416x247":null,"cropped_197x247":null,"cropped_416x600":null,"cropped_1200x675":null,"tags":"K\u00f6\u015fe Yaz\u0131s\u0131","meta_title":"2021\u2019e ba\u015flarken global e-ticaret trendleri","meta_description":"Yakup Kocaman","meta_keywords":"K\u00f6\u015fe Yaz\u0131s\u0131","view_count":1114,"yt":0,"ytid":"","ytimage":null,"imgdate":"2000-01-01 00:00:00","cuff_cover":null,"cropped_358x214":null,"cropped_842x474":null}]}}